PEPPERS

What PEPPERS does

PEPERONI Kommunikationsagentur für gesellschaftlichen Wandel GmbH is a Berlin-based communications agency founded in 1998 that specializes in campaigns addressing societal change and sustainability. The firm operates through two integrated divisions — the original PEPERONI Werbe- & PR-Agentur and the PEPERONI digital sub-brand — and offers full-service capabilities including campaign strategy, visual design, multi-channel execution, corporate publishing, event management, and in-house image processing (lithography, composing, high-end retouching, and look development). It is structured as a German private limited company (GmbH) and is 100% owner-managed by two managing directors (Geschäftsführer), Jochen (Jochen) Kirch and Tobias Löser, with no external investors, parent entity, or disclosed funding rounds.

The agency's business model is professional-services based and primarily business-to-government (B2G), with clients acquired through public tenders, competitive pitches, and direct engagements at project-specific, quote-based rates (no publicly disclosed pricing). Its client base is concentrated in German public-sector and regulated-utility institutions: anchor client Berliner Stadtreinigung (BSR) is joined by the Bundesministerium für Ernährung und Landwirtschaft (BMEL), Berliner Senat, Kreditanstalt für Wiederaufbau (KfW), Nahverkehrsverbund Schleswig-Holstein (NAH.SH), and the Senatsverwaltung für Umwelt, Verkehr und Klimaschutz. Enterprise clients include GASAG (energy, served since 1998), Charité Universitätsmedizin Berlin, Brandenburgische Spielbanken, and GESOBAU. Nonprofit work spans Stiftung Naturschutz Berlin. Services are delivered by a lean core team supplemented by freelance capacity as needed, with distribution concentrated in Berlin, Potsdam, Brandenburg, and Schleswig-Holstein.

The agency's most distinctive product is TrenntMagazin, a proprietary corporate publication produced for BSR since 2013 that has won multiple International Corporate Media Awards (ICMA) including Gold, Bronze, and a 2021 BEST OF DECADE honor. The firm also operates a creative-services offering spanning guerrilla activations, out-of-home campaigns, social media management (notably Instagram for BSR and Berliner Bäder-Betriebe), radio spots, and event production — most recently documented through 2023 client engagements and 2025 award activity.

Name

PEPPERS

Legal name

PEPERONI Kommunikationsagentur für gesellschaftlichen Wandel GmbH

Website

https://peperoni.berlin

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

PEPERONI Kommunikationsagentur für gesellschaftlichen Wandel GmbH is a Berlin-based, owner-managed communications agency founded in 1998 that develops societal-change campaigns for German government institutions, public utilities, and sustainability-focused organizations, anchored by the award-winning TrenntMagazin publication for BSR.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Full-service advertising and communication agency providing campaign development, branding, corporate publishing, digital marketing, event management, and image production services to government and corporate clients.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

PEPPERS is a communications agency providing campaign development, branding, corporate publishing, digital marketing, event management, and image production services. Its work is focused on social change and sustainability, serving government institutions, public utilities, NGOs, and other mission-driven organizations.

Product overview

PEPERONI is a Berlin-based communications agency for societal change, operating since 1998. The company consists of PEPERONI Werbe- & PR-Agentur and PEPERONI digital, offering full-service advertising and communication capabilities. Core offerings include campaign development (digital, OOH, events, social media), image processing/lithography services, and corporate publishing. The portfolio includes the internally developed TrenntMagazin publication for BSR, along with extensive client work for organizations including Berliner Stadtreinigung (BSR), GASAG, BMEL, Berliner Bäder-Betriebe, NAH.SH, and others. Services are delivered through a combination of permanent staff and freelance network.

Differentiator

Problem solved

Functional benefit

Brands

• PEPERONI Werbe- & PR-Agentur: The original advertising and PR division of the company.
• PEPERONI digital

Quantifiable outcome

• 4125 linked trash bins, 6,254,228 views for BSR Google Maps guerrilla campaign
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Cosmonauts & KingscoreStrategic or Co-development Partner · 1 January 2023Partnership agency for STADTRADELN Berlin campaign. Together formed the STADTRADELN team 'Bikeroni & Radmonauts' to support the cycling campaign both communicatively and physically.
• neues handeln AGminorImplementation/ SI/ Consulting PartnerImage credits for BMEL Open Door Day 2023 event documentation. Provided photography services for the event.
• Senatsverwaltung für Umwelt, Verkehr und KlimaschutzcoreStrategic or Co-development PartnerGovernment client for Re-Use Berlin initiative. PEPERONI developed campaign materials in response to the Senate's public tender to make second-hand goods market attractive and strengthen collection in neighborhoods.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Serviceplan Group: Europe's largest independent creative agency network, headquartered in Munich with strong public-sector and sustainability credentials. Competes in the same tenders but with far broader capabilities and geographic reach.
• thjnk: Independent Hamburg creative agency group with strong public-sector and corporate communications portfolio; competes in similar German pitches at larger scale.
• Scholz & Friends: Major German independent creative agency group with a strong sustainability/CSR communications practice. Directly competes with PEPERONI in German public-sector and purpose-driven pitches, but operates at significantly larger scale and broader service scope.
• Antoni (Serviceplan): Berlin-based creative agency within the Serviceplan network, frequently competing for the same Berlin and German brand/public-sector mandates.
• Edelman Germany: Global PR firm's German operation, with a dedicated sustainability and behavior-change practice serving public-sector clients. Overlaps with PEPERONI on government communications mandates but at network scale.
• Ketchum Germany: Global PR network's German office, active in public-affairs, sustainability and behavior-change campaigns for government and NGO clients.
• Jung von Matt: Award-heavy Hamburg creative agency group with purpose/sustainability practice. Competes in select public and corporate sustainability briefs at a much larger scale.

Emerging players

• neues handeln AG: Berlin-based sustainability and transformation consultancy already partnered with PEPERONI on BMEL event documentation; overlaps on societal-change client work and could become either a closer ally or competitor.

Direct peers

• ressourcenmangel: Berlin-based creative agency specializing in sustainable development and social-ecological transformation communication. Closely aligned purpose-driven positioning and similar public-sector client overlap.
• Zum Goldenen Hirschen: Berlin-headquartered independent creative and PR agency with comparable size and a public-sector / corporate communications client base. Most direct head-to-head competitor for Berlin-based mandates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/peperoni.berlin
• Xx.com/peperoniberlin
• Facebookfacebook.com/peperoni.berlin
• LinkedInlinkedin.com/company/peperoni-berlin

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PEPPERS