Institute for Habits of Mind

What Institute for Habits of Mind does

The Institute for Habits of Mind is a private non-profit educational organization founded by Dr. Art Costa and Dr. Bena Kallick to promote the proprietary "16 Habits of Mind" framework — a set of intelligent behaviors (persisting, metacognition, thinking flexibly, listening with empathy, etc.) developed over 40 years of research and field application. The Institute serves K-12 educators, school districts, students, parents, and corporate training buyers globally, with named certified sites and success stories across the United States, Australia, Singapore, India, Cambodia, Brazil, the United Kingdom, and the Netherlands. Its product portfolio includes AI-powered digital tools, certification programs, consulting services, and published educational resources, all built around the trademarked framework.

The technology stack centers on an AI-powered educational platform launched in April 2026, comprising a free unlimited "Habit Coach" plus nine premium tools (Problem Solver's Workshop, Lesson Planner, Assessment Builder, AI Reflection Tool, Rubric Builder, Curriculum Designer, Implementation Planner, Class Analytics, and AI Teaching Assistant) delivered via a subscription model. The platform is built on text-based generative AI with no specific foundation model vendor disclosed; the company positions its AI as a "thinking partner" rather than a content generator. Supporting content includes 16 K-6 animated lessons produced with Wonder Media, a library of 151+ research papers and resources translated into five languages, and books published through ASCD and Corwin.

The Institute generates revenue through four streams: (1) digital subscriptions ($10/month or $100/year), (2) individual practitioner certification ($500 per badge, $1,350 for a 3-badge bundle), (3) school and district certification with custom enterprise pricing, and (4) consulting delivered by founders and 13 certified consultants, plus ancillary book sales ($28.95–$34.95). The organization is privately held with no external investors or funding rounds disclosed, operates with 1–10 employees, and reports FERPA and COPPA compliance for student data handling. Following Dr. Art Costa's death in June 2026, operations continue under Co-Director Allison Zmuda.

Name

Institute for Habits of Mind

Legal name

The Institute for Habits of Mind

Website

https://habitsofmindinstitute.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Institute for Habits of Mind is a non-profit that promotes a proprietary 16-habit thinking framework through AI-powered tools, certification programs, consulting, and published resources, serving K-12 schools, educators, and corporate buyers globally.

Ownership category

akta.pro rank

Product category

Professional Development Education

NAICS

Software Publishers (5132), Professional and Management Development Training (61143), All Other Schools and Instruction (61169)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Assessment & Quiz Item Authoring Tools (within course builders) (EDAFAHAG)

akta.pro secondary industry

Education & Learning Personalization (HDAAAGAL)

Keywords

• Professional development
• Teacher certification
• Educational consulting
• AI learning tools
• Curriculum design

Headquarters

HQ city

New York

HQ country

Mexico

HQ region

Latin America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. AI Premium Tools Subscription: Monthly or annual subscription providing access to AI-powered educational tools including Habit Coach (free tier), Lesson Planner, Assessment Builder, Rubric Builder, and Implementation Planner. Monthly at $10/month, annual at $100/year (2 months free).
2. Certification Programs: Individual practitioner certification with three badges (Awareness, Implementation, Assessment) at $500 each, or complete package at $1,350 (10% discount). Badge 4 (Mindful Leader) at $500. Each badge is a 6-week intensive program with cohort connections and expert coaching.
3. Consulting Services: Direct consulting engagements with co-founders, co-directors, and certified consultants for school and district transformation. Process includes discovery, strategic planning, implementation support, and evaluation.
4. Book Sales: Sales of published books including Habits of Mind Across the Curriculum ($34.95), Learning and Leading with Habits of Mind ($32.95), Activating and Engaging Habits of Mind ($28.95), Assessing and Reporting on Habits of Mind ($28.95), and Integrating and Sustaining Habits of Mind ($28.95). Available through ASCD, Amazon, and Barnes & Noble.
5. School Certification: Whole-school transformation programs with custom pricing based on school context, including leadership team training, teacher professional development, student assessment strategies, and ongoing coaching support.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

The Institute for Habits of Mind sells educational products and services centered on the 16 Habits of Mind framework, including a suite of AI-powered tools (Habit Coach, Lesson Planner, Assessment Builder, Rubric Builder, Curriculum Designer, Class Analytics, AI Teaching Assistant), a structured certification and badging program for educators, consulting services for schools and districts, published books, and live learning experiences.

Product overview

The Institute for Habits of Mind operates as a platform-plus-modules organization centered on the 16 Habits of Mind framework (intelligent behaviors for learning and life). The core product portfolio spans AI-powered digital tools, certification programs, consulting services, and published educational resources. The AI tool suite includes the free Habit Coach alongside eight premium AI tools (Problem Solver's Workshop, Lesson Planner, Assessment Builder, AI Reflection Tool, Rubric Builder, Curriculum Designer, Implementation Planner, Class Analytics, AI Teaching Assistant) available via monthly ($10) or yearly ($100) subscription. Certification is offered at two levels: Individual Practitioner (3 badges + Leadership badge, $500 each or $1,350 bundled) and School Certification (whole-school transformation). Consulting services connect schools with co-founders and 15 certified consultants. Educational content includes books published with ASCD and Corwin, research papers, translated materials in 5 languages, and WonderGrove animated lessons for K-6. Learning experiences encompass Book Studies, Coffee & Chats, and conferences. All offerings are grounded in the 16 Habits of Mind framework developed by co-founders Art Costa and Bena Kallick.

Differentiator

Problem solved

Functional benefit

Products and services

• Habits of Mind Certification Program Structured certification and badging program that trains educators in the 16 Habits of Mind framework, sold per badge ($500) or as a complete package ($1,350).
• Premium AI Tools Subscription Subscription bundle of AI tools for educators — Lesson Planner, Assessment Builder, AI Reflection Tool, Rubric Builder, Curriculum Designer, Implementation Planner, Class Analytics, and AI Teaching Assistant — offered at $10/month or $100/year.
• Habit Coach App Consumer-facing AI coaching app for individuals seeking to build Habits of Mind dispositions, available with free and premium tiers.
• Problem Solver's Workshop Standalone AI tool that guides individuals and groups through structured problem-solving routines grounded in Habits of Mind.
• Consulting Services for Schools and Districts Direct consulting engagements with schools and districts to implement Habits of Mind framework across classrooms, including professional learning design and rollout support.
• Habits of Mind Books Published books authored by institute founders covering the 16 Habits of Mind framework, retailed to consumers and educators at $28.95–$34.95.
• Learning Experiences and Workshops Live professional learning events, workshops, and conference-style learning experiences that train educators on the 16 Habits of Mind framework.

Quantifiable outcome

• Many teachers report seeing changes in student thinking and problem-solving approaches within 4–6 weeks of consistent implementation
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• Wonder MediacoreStrategic or Co-development PartnerWonder Media is a mission-driven animation studio that partnered with the Institute to produce the Habits of Mind Kids animations. The partnership created 16 engaging animated stories for grades K-6 that bring the habits to life. Educators can use these animations in classrooms to begin dialogue around critical thinking and problem-solving. The animations include printable extension lessons and are research-based, forming strong emotional connections with animated characters.
• Eduplanet21coreChannel Partner/ Reseller/ DistributorEduplanet21 partners with the Institute for Habits of Mind to help educators integrate the 16 Habits of Mind into their schools through professional learning and curriculum planning tools. They offer structured professional learning paths for introducing and implementing Habits of Mind, assessment tools for assessing dispositions using checklists and tracking growth, and leadership support modules for leading schools with Habits of Mind in focus.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Corwin: Corwin is a major educational publisher and professional learning provider — published one of the Institute's books and offers comparable PD, books, and conferences at broader scale.
• ASCD: ASCD is the publisher of the Institute's Habits of Mind books and a broader professional learning association for educators — overlapping books, conferences, and PD audiences.

Direct peers

• Marzano Resources: Marzano Resources delivers research-based professional development, certification, and school transformation programs — directly comparable framework-and-certification model targeting educators.
• BetterLesson: BetterLesson provides virtual coaching, professional development, and curriculum resources for K-12 educators — overlapping with the Institute's consulting and certification offerings.
• MagicSchool AI: MagicSchool AI builds an AI teaching assistant suite with lesson planning, assessment generation, IEP support, and rubric builders for K-12 educators — directly comparable to the Institute's Lesson Planner, Assessment Builder, and Rubric Builder tools.
• Eduaide.ai: Eduaide.ai offers generative AI tools for teachers including lesson planning, assessment creation, and differentiation — overlapping with the Institute's premium AI toolset.
• Solution Tree: Solution Tree provides K-12 professional development, books, conferences, and school improvement services centered on instructional frameworks — closely mirrors the Institute's certification and consulting model.
• Eduplanet21: Eduplanet21 is the Institute's distribution partner and an established EdTech platform for professional learning, curriculum planning, and assessment in schools — directly comparable functionality and customer base.

Emerging players

• Curipod: Curipod offers AI-powered lesson generation and interactive presentations for teachers — emerging player in the same AI-for-educators space with partial feature overlap.
• Diffit: Diffit provides AI tools that adapt texts and generate differentiated instructional materials for teachers — an emerging vertical AI-for-educators player with adjacent use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/habitsofmind
• Facebookfacebook.com/InstituteforHabitsofMind
• LinkedInlinkedin.com/company/institute-for-habits-of-mind

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Institute for Habits of Mind