Psychotherapy Matters
- Company typePrivate
- Founded2014
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Psychotherapy Matters firmographics
Firmographics- Name
- Psychotherapy Matters
- Legal name
- Psychotherapy Matters Inc.
- Website
- https://psychotherapymatters.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Psychotherapy Matters industry classification
Industry- Product category
- Mental Health Care Platform
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Mental Health Practitioners (except Physicians) (62133)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)
Keywords
Where Psychotherapy Matters is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Psychotherapy Matters business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Provider Membership: Mental health providers pay $49 monthly membership fee to join the Psychotherapy Matters community, gaining access to directory listing, collaboration tools, PMVC certification, practice support, educational resources, and marketing support
- PMVC Certification Fee: One-time training/certification fee of $200 for Certification in Collaborative Mental Health Care, required for eligibility to complete PMVC training
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free directory access for patients seeking therapists |
| Subscription | Monthly | Provider monthly membership |
| One time/ perpetual license | Pay-as-you-go | PMVC Certification (one-time) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Psychotherapy Matters product offering
Product offeringCore offering
Psychotherapy Matters operates an Ontario-based mental health care platform that connects therapy practices, family physicians, and psychiatrists through a free public therapist directory and a proprietary secure video collaboration platform (PMVC). The company sells paid provider memberships ($49/month) and a one-time PMVC certification ($200) while offering patients free access to search 400+ therapy practices across 185 Ontario towns and cities. Its core function is enabling collaborative, multi-stakeholder mental health care coordination rather than delivering therapy directly.
Product overview
Psychotherapy Matters operates as a collaborative mental health care platform that connects therapists, family doctors/nurse practitioners (primary care providers), and psychiatrists into a single care network. The core product is the Psychotherapy Matters Virtual Collaboration (PMVC) platform, a secure digital infrastructure enabling video-based psychiatric consultations and coordinated care. Supporting the platform are complementary services including a Therapist Directory with multiple search tools (Basic, Advanced, Map Search), a PMVC Certification training program, and a Provider Membership Program ($49/month). The therapist matching service is free for patients seeking mental health support, while providers pay for membership to access the collaborative care network and directory listing. The platform serves Ontario, Canada with 400+ therapy practices and 185 towns and cities covered.
Differentiator
Problem solved
Functional benefit
Brands
- PMVC (Psychotherapy Matters Virtual Collaboration): The Psychotherapy Matters Virtual Collaboration platform that enables therapists to work collaboratively with primary care providers and psychiatrists via secure video conferencing for virtual psychiatric consultations.
Products and services
- Therapist Directory
Quantifiable outcome
- Reduces unnecessary patient travel and duplicate practitioner visits through coordinated care model
- +2 more outcomes
Companies that use Psychotherapy Matters
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Psychotherapy Matters technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Psychotherapy Matters partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supportive.
- Ontario Telemedicine Network (OTN)coreStrategic integration partner providing secure video conferencing infrastructure for virtual psychiatric consultations through the Psychotherapy Matters Virtual Collaboration (PMVC) platform. Enables remote psychiatric consultations between psychiatrists, patients, and therapists.
- eHealth OntariocoreProvincial digital health agency partner supporting the platform's integration with Ontario's electronic health infrastructure for coordinated mental health care delivery.
- Ontario Association of Social Workers (OASW)supportiveProfessional association partnership supporting social workers within the Psychotherapy Matters network and promoting collaborative mental health care.
- LGBTQ and AllsupportiveCommunity partnership supporting LGBTQ+ inclusive mental health care and expanding reach to underserved populations.
- MaRS Discovery DistrictsupportiveInnovation ecosystem partner providing innovation consulting services and supporting the platform's development as a social impact corporation.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Psychotherapy Matters competitors and assessment
Company assessmentDirect peers
- Headway: US-based therapist directory and insurance billing platform that empowers collaborative care between therapists and prescribers; a comparable directory-plus-credentialing peer, though US-focused.
- MindBeacon (LifeWorks): Canadian digital mental health platform offering therapist matching and internet-based cognitive behavioural therapy; competes with Psychotherapy Matters in the Ontario therapy market.
- Inkblot Therapy: Canadian online therapy service matching clients with registered therapists for video sessions; directly comparable therapist directory and matching model.
- Healtheon (virtual mental health platform): North American telehealth platform matching patients with mental health professionals, combining directory and teleconsultation services comparable to PM's therapist directory and PMVC model.
Emerging players
- Psych Hub: Digital mental health training, certification, and resource hub for providers; overlaps with PM's PMVC certification and collaborative care education programs.
- Open Minded Health: Provider directory and education platform focused on integrative and mental health care; shares educational content and practitioner-matching mechanics similar to Psychotherapy Matters.
Broad incumbents
- Maple: Major Canadian virtual care platform providing access to doctors, nurse practitioners, and specialists including mental health providers; broader telehealth incumbent overlapping in psychotherapy referrals.
- Telus Health MyCare: Telus-backed virtual care service in Canada offering access to therapists and primary care providers through a single platform; a scaled incumbent against which Psychotherapy Matters competes for Ontario patients and providers.
- Dialogue Health & Wellness: Canadian employer-focused virtual care platform offering mental health and primary care services; similar integrated-care thesis and Canadian geographic overlap.
Others
- Canadian Mental Health Association (CMHA) Ontario: Provincial not-for-profit providing community mental health services, navigation, and referrals across Ontario; adjacent ecosystem partner that also routes patients to psychotherapy providers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Psychotherapy Matters social profiles
Digital presencePsychotherapy Matters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Psychotherapy Matters leadership team
Management profileNumber of profiles
Profiles1 record
Psychotherapy Matters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Psychotherapy Matters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Psychotherapy Matters
What does Psychotherapy Matters do?
Psychotherapy Matters operates an Ontario-based mental health care platform that connects therapy practices, family physicians, and psychiatrists through a free public therapist directory and a proprietary secure video collaboration platform (PMVC). The company sells paid provider memberships ($49/month) and a one-time PMVC certification ($200) while offering patients free access to search 400+ therapy practices across 185 Ontario towns and cities. Its core function is enabling collaborative, multi-stakeholder mental health care coordination rather than delivering therapy directly.
Is Psychotherapy Matters a public or private company?
Psychotherapy Matters is a private company. It is classified as venture growth investor backed and is currently operating.
When was Psychotherapy Matters founded?
Psychotherapy Matters was founded in 2014. It employs 1 to 10 people.
Where is Psychotherapy Matters based?
Psychotherapy Matters is headquartered in Toronto, Canada, in the North America region.
How does Psychotherapy Matters make money?
Two revenue lines are on record. Provider Membership is the primary driver. The others are PMVC Certification Fee.
Who are Psychotherapy Matters's main competitors?
Direct peers on record are Headway, MindBeacon (LifeWorks), Inkblot Therapy and Healtheon (virtual mental health platform). Emerging players are Psych Hub and Open Minded Health. Broad incumbents are Maple, Telus Health MyCare and Dialogue Health & Wellness. Canadian Mental Health Association (CMHA) Ontario is listed as an others.
Does Psychotherapy Matters have an API?
No public API is recorded for Psychotherapy Matters.
What industry is Psychotherapy Matters in?
Psychotherapy Matters's product category is Mental Health Care Platform. Its primary akta.pro industry code is HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy). Its NAICS code is 621330 and its SIC code is 8090.