LGBTQ and ALL
LGBTQ and ALL is a bootstrapped, web-based directory founded in 2021 that connects LGBTQ+ individuals with affirming mental health professionals, gender confirmation surgeons, and wellness providers worldwide. It monetizes through a $19.99/month premium listing subscription sold to providers on a self-service, free-trial basis.
- Company typePrivate
- Founded2021
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What LGBTQ and ALL does
LGBTQ and ALL is a privately held, bootstrapped web-based directory and community platform founded in 2021 and headquartered in Toronto, Canada (operating across North America, Europe, and Asia). The company connects LGBTQ+ individuals with affirming mental health professionals, gender confirmation surgeons, pediatric psychologists, treatment centers, HIV/STD testing clinics, and LGBTQ+-friendly fitness facilities through searchable, location- and specialty-filtered listings. Its product surface is built on a standard web directory tech stack — listings management, search by location and provider type, user account management, and a content management system — and there is no native mobile app, no public API, and no disclosed AI/ML capabilities.
The platform operates as a two-sided freemium marketplace. Individuals access provider discovery for free, while mental health professionals and healthcare providers can claim a free 30-day business listing trial and convert to a $19.99/month Premium Business Listing subscription that adds a verified badge, priority placement, SEO backlinks, and access to qualified referral inquiries. Go-to-market is product-led and community-led: organic SEO traffic from long-tail location/specialty pages is reinforced by a multi-channel social presence (LinkedIn, YouTube, Instagram, Facebook, Pinterest, TikTok, Twitter), an editorial blog, an email newsletter, and an Ambassador Program that recruits professionals and lifestyle influencers to produce trust-building content. The company claims 15,000+ verified businesses in the directory and reports self-published outcomes from paying subscribers (e.g., 230+ qualified leads in one month from a gender confirmation surgeon subscriber), but does not disclose revenue, funding, headcount, or financial KPIs.
The business is run on a small team (1-10 employees) with no disclosed institutional investors and no M&A, leadership-change, or funding events in the input data. Distribution is intentionally global — directory pages span 100+ countries with regional crisis hotlines — although paid monetization is restricted to the $19.99/month subscription tier, which is the company's only disclosed revenue stream. The platform does not facilitate clinical care delivery, accept payment for services, or hold healthcare provider relationships beyond directory listing subscriptions.
LGBTQ and ALL firmographics
Firmographics- Name
- LGBTQ and ALL
- Legal name
- LGBTQ and ALL
- Website
- https://lgbtqandall.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LGBTQ and ALL is a bootstrapped, web-based directory founded in 2021 that connects LGBTQ+ individuals with affirming mental health professionals, gender confirmation surgeons, and wellness providers worldwide. It monetizes through a $19.99/month premium listing subscription sold to providers on a self-service, free-trial basis.
- Ownership category
- akta.pro rank
LGBTQ and ALL industry classification
Industry- Product category
- Online Mental Health Directory
- NAICS
- Offices of Physicians, Mental Health Specialists (621112), Offices of Mental Health Practitioners (except Physicians) (621330)
- akta.pro primary industry
- Mental Health Therapist Marketplaces (HLALALAJ)
- akta.pro secondary industries
- LGBTQ+ Rights & Advocacy Organizations (BPAGAFAE), Gender-Affirming Endocrine Care (HLAKADAM)
Keywords
Where LGBTQ and ALL is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
LGBTQ and ALL business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations
Revenue model
- Business Directory Subscription: Monthly subscription model for mental health professionals and healthcare providers to list their businesses in the LGBTQ+ affirming directory. First 30 days free trial, then $19.99/month. Providers receive verified badge, priority placement, SEO backlinks, and referral inquiries from users seeking care.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Premium Business Listing - Full access subscription |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
LGBTQ and ALL product offering
Product offeringCore offering
LGBTQ and ALL operates a global web-based directory platform that connects LGBTQ+ individuals with verified, affirming mental health professionals, gender confirmation surgeons, treatment centers, pediatric psychologists, HIV/STD testing clinics, and LGBTQ+-friendly gyms. Consumers access the directory free of charge, while mental health providers and healthcare businesses subscribe to a premium business listing for $19.99 per month (after a 30-day free trial) to receive verified badges, priority placement, SEO backlinks, and qualified referral inquiries.
Product overview
LGBTQ and ALL is a mental health resource platform and business directory that connects LGBTQ+ individuals with mental health professionals and wellness services globally. The core offering consists of multiple specialized directories (Mental Health Therapists, Psychologists for Kids, Gender Confirmation Surgeons, Treatment Centers, HIV/STD Testing Clinics, and Athletic Clubs/Gyms) combined with a Global News & Resources Blog, Ambassador Program, and Premium Business Listing Subscription. The platform operates on a freemium model where users access free directory listings while providers can subscribe to premium features for enhanced visibility and lead generation.
Differentiator
Problem solved
Functional benefit
Products and services
- Mental Health Directory Searchable global directory connecting LGBTQ+ individuals with mental health therapists, psychologists, and counselors, filterable by location and specialty.
- Business Directory Global directory of LGBTQ+-friendly service providers including mental health professionals, treatment centers, and wellness services, with verified badges and listing management tools.
- Psychologists for Kids Specialized directory connecting parents and families with child psychologists and pediatric mental health professionals with LGBTQ+-affirming expertise.
- Gender Confirmation Surgeons Directory Directory of gender confirmation surgeons and related healthcare providers serving transgender and non-binary individuals seeking transition-related care.
- Treatment Centers Directory Directory of addiction treatment centers, rehab facilities, and mental health wellness programs serving the LGBTQ+ community.
- HIV/STD Testing Clinics Directory Directory of HIV testing clinics and STD testing centers serving the LGBTQ+ community.
- Athletic Clubs/Gyms Directory Directory of LGBTQ+-friendly fitness centers, gyms, and athletic clubs.
- Premium Business Listing Subscription Monthly subscription ($19.99/month after a 30-day free trial) providing mental health professionals and healthcare providers verified badges, priority placement, SEO backlinks, and qualified referral inquiries.
Companies that use LGBTQ and ALL
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
LGBTQ and ALL technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LGBTQ and ALL partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
LGBTQ and ALL competitors and assessment
Company assessmentEmerging players
- TherapyDen: TherapyDen is a therapist directory with explicit filters for LGBTQ+ affirming care and marginalized identities. It uses a similar paid subscription model and competes for provider mind-share and end-user traffic.
- Open Path PsychoTherapy Collective: Open Path is a nonprofit therapist directory offering reduced-fee sessions, including to LGBTQ+ clients. While mission-driven rather than commercial, it competes for the same provider listings and serves overlapping end-users seeking affordable affirming care.
Broad incumbents
- Lyra Health: Lyra Health is a B2B mental health benefits platform with strong LGBTQ+ affirming care offerings for enterprise clients. It competes for the same providers and end-users via employer-sponsored channels rather than consumer directory listings.
- Psychology Today: Psychology Today operates the largest therapist directory in the US with extensive LGBTQ+ filtering and provider subscription listings. As the incumbent, it offers overlapping functionality at much greater scale, though without the LGBTQ+-exclusive curation.
- Headspace Health (Ginger): Headspace Health includes on-demand mental health coaching and therapy services used by LGBTQ+ employees via employer benefits. It competes for the same therapy demand through a different (B2B) channel rather than as a directory.
- Talkspace: Talkspace is a major telehealth therapy platform that has invested in LGBTQ+ affirming care programming. It competes for the same end-user (LGBTQ+ individuals seeking therapy) though via a different delivery model (in-network therapists vs. directory referral).
- BetterHelp: BetterHelp is the largest direct-to-consumer online therapy platform and serves many LGBTQ+ users. While not a directory, it competes for the same end-user therapy budget and has faced community scrutiny over affirming-care quality.
Direct peers
- GayTherapy.com: GayTherapy.com is an older LGBTQ+-focused therapist directory with a national provider network. It targets the same niche with a longer operating history, making it a direct peer in directory-based LGBTQ+ mental health access.
- OutCare Health: OutCare Health operates a public directory of LGBTQ+ affirming healthcare providers, including mental health specialists. It is the closest direct competitor, sharing the same affirming-provider directory model and target audience.
- Inclusive Therapists: Inclusive Therapists is a directory connecting users with therapists who serve marginalized communities, including LGBTQ+ clients. It offers a paid provider listing model similar to LGBTQ and ALL, directly competing for the same provider subscriber base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
LGBTQ and ALL social profiles
Digital presenceLGBTQ and ALL financial estimates
Financial estimateRevenue estimate
Valuation estimate
LGBTQ and ALL leadership team
Management profileNumber of profiles
LGBTQ and ALL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LGBTQ and ALL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LGBTQ and ALL
What does LGBTQ and ALL do?
LGBTQ and ALL operates a global web-based directory platform that connects LGBTQ+ individuals with verified, affirming mental health professionals, gender confirmation surgeons, treatment centers, pediatric psychologists, HIV/STD testing clinics, and LGBTQ+-friendly gyms. Consumers access the directory free of charge, while mental health providers and healthcare businesses subscribe to a premium business listing for $19.99 per month (after a 30-day free trial) to receive verified badges, priority placement, SEO backlinks, and qualified referral inquiries.
Is LGBTQ and ALL a public or private company?
LGBTQ and ALL is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LGBTQ and ALL founded?
LGBTQ and ALL was founded in 2021. It employs 1 to 10 people.
Where is LGBTQ and ALL based?
LGBTQ and ALL is headquartered in Toronto, Canada, in the North America region.
How does LGBTQ and ALL make money?
One revenue line is on record: business Directory Subscription.
Who are LGBTQ and ALL's main competitors?
Emerging players on record are TherapyDen and Open Path PsychoTherapy Collective. Broad incumbents are Lyra Health, Psychology Today, Headspace Health (Ginger), Talkspace and BetterHelp. Direct peers are GayTherapy.com, OutCare Health and Inclusive Therapists.
Does LGBTQ and ALL have an API?
No public API is recorded for LGBTQ and ALL.
What industry is LGBTQ and ALL in?
LGBTQ and ALL's product category is Online Mental Health Directory. Its primary akta.pro industry code is HLALALAJ, Mental Health Therapist Marketplaces, with a secondary code of BPAGAFAE, LGBTQ+ Rights & Advocacy Organizations. Its NAICS code is 621112.