Almtuna IS Ishockey AB

Name

Almtuna IS Ishockey AB

Legal name

Almtuna IS Ishockey AB

Website

https://almtuna.com

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Sports Club (Ice Hockey)

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI)

akta.pro secondary industries

Ice Hockey Leagues (MPAKAAAE), Ice Rinks & Winter Sports Facilities (MPAKAEAG)

Keywords

• Ice hockey club
• Youth hockey development
• Corporate hospitality events
• Sports membership programs
• Match ticketing services

Headquarters

HQ city

Uppsala

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Ticket and Season Pass Sales: Revenue generated from match attendance through individual game tickets and season passes (säsongskort) for men's team matches in Hockeyallsvenskan.
2. Corporate Hockey Packages: Companies can book corporate hockey events including matches followed by meals and hospitality, with match tickets for 22 persons included plus VIP access.
3. VIP Hospitality (Bistro 1932 & Biltrean Lounge): Food and beverage packages at matches including pre-game dining in Bistro 1932, exclusive interviews, and VIP lounge access during games.
4. Sponsorships and Partnerships: Main partners, development partners, and cooperation partners pay for branding exposure at arena, digital channels, and networking opportunities. Tiered partner categories with varying levels of exposure.
5. Membership Fees: Annual membership fees from individuals providing voting rights at annual meetings and member benefits including priority ticket access and exclusive offers.
6. AIS Academy Programs: Holiday camps for youth players (U9-U16) offering specialized training in skating, shooting, playmaking with meals, souvenirs, and elite coaching included.
7. Merchandise Sales: Sale of club merchandise including clothing and accessories through Almtunashopen.se and souvenir partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels7 records

Core offering

Almtuna IS Ishockey AB operates a Swedish ice hockey club in Uppsala competing in Hockeyallsvenskan. It sells match tickets and season passes, club memberships, corporate hospitality packages (VIP Bistro 1932, Biltrean Lounge, corporate hockey events), youth development programs (hockey school, F10-J20 teams, hockey gymnasium, AIS Academy camps, AIS Målvaktsacademy goaltender academy), branded merchandise through its own online store, and tiered sponsorship packages for local and regional businesses.

Product overview

Almtuna IS Ishockey AB is an ice hockey club in Uppsala, Sweden, operating primarily in HockeyAllsvenskan (Sweden's second-tier league). The organization offers a comprehensive hockey ecosystem including youth development programs (hockey school, youth teams from F10/J18/J20 to senior levels), educational programs (NIU/LIU hockey gymnasium at local high schools), and elite player development academies (AIS Academy and AIS Goaltender Academy). Commercial offerings include match tickets and season tickets, corporate hospitality services (corporate hockey events, VIP Bistro 1932 dining, business networking), and merchandise. The club also operates membership programs and the 1932 Club for supporter donations, all centered around their home arena Gränby Ishall (Upplands Bilforum Arena).

Differentiator

Problem solved

Functional benefit

Brands

• AIS Academy: Individual player development camps during school breaks for players U9-U16
• AIS Målvaktsacademy

Products and services

• Almtuna IS Hockeyskola (Hockey School) Hockey school program for boys and girls born 2018-2021, teaching skating and ice hockey fundamentals through play and exercises with trained leaders. Includes a separate girls-only hockey school.
• AIS Academy Individual player development camps during school breaks (autumn, Christmas, sports week, Easter, summer) for boys and girls from U9 to U16, focusing on various hockey skills and techniques with elite coaches.
• AIS Målvaktsacademy (Goaltender Academy) Goaltender development academy in collaboration with Fredrik Lassi, offering specialized training for goaltenders from U9 to U16 age groups, with seasonal themes covering fundamentals, close play, skating technique, and stance.
• Almtuna IS Hockeygymnasium (NIU/LIU)

Quantifiable outcome

• Over 30,000 match attendees annually, with growing audience interest in the young team
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• Uppsala kommun (Uppsala Municipality)flagshipStrategic or Co-development PartnerThe municipality owns Gränby Ishall (built 1974) and is one of Almtuna IS's largest partners. The relationship is critical to operations as the club depends on the municipality for arena access and development. The municipality has repeatedly delayed promised new arena construction since 1974, now planned for earliest 2029. Joint ambition to create the world's first climate-positive hockey arena aligns with the municipality's climate neutrality goals (2030) and climate positivity (2050).
• Buko TrafiksäkerhetflagshipGTM or Marketing PartnerMain partner (Huvudpartner) providing traffic safety branding and sponsorship, visible in the arena and club communications.
• CafebarflagshipGTM or Marketing PartnerMain partner (Huvudpartner) in food/beverage sector, visible in arena concessions and club communications.
• UppsalaflagshipGTM or Marketing PartnerMain partner (Huvudpartner), name sponsor or major branding partner in the Uppsala region.
• Fredrik LassicoreStrategic or Co-development PartnerGoalkeeper trainer who has developed elite goalkeepers including Herman Liv and Oscar Blomgren. Partnered with AIS to launch AIS Målvakts Academy (goalkeeper academy) for girls and boys U9-U16, providing specialized individual goalkeeper development with elite coaching.
• TV4coreGTM or Marketing PartnerNational broadcast partner for Hockeyallsvenskan, providing TV exposure reaching hundreds of thousands of viewers nationally.
• Expressen / AftonbladetcoreGTM or Marketing PartnerNational media partners providing digital and editorial coverage of Hockeyallsvenskan, reaching 900,000 unique individuals nationally.
• Upsala Nya Tidning (UNT) / NTM MediacoreGTM or Marketing PartnerRegional media partners providing local coverage reaching 340,000 consumers in the Uppsala region.
• Länsförsäkringar UppsalaminorGTM or Marketing PartnerDevelopment partner (Utvecklingspartner) - regional insurance company providing sponsorship and partnership support.
• SwedbankminorGTM or Marketing PartnerDevelopment partner (Utvecklingspartner) - national bank providing financial services partnership.
• EckerölinjenminorGTM or Marketing PartnerCooperation partner (Samarbetspartner) - ferry company providing partner travel experiences and partner trip logistics.
• McDonald'sminorGTM or Marketing PartnerSustainability supporter (partner in sustainability efforts) contributing to the club's environmental and social initiatives.
• CCM HockeyminorGTM or Marketing PartnerHockey equipment manufacturer supporting the club's sustainability efforts.
• Scandic HotelsminorGTM or Marketing PartnerCooperation partner (Samarbetspartner) - hotel chain providing accommodation for traveling teams and partner events.
• UP Uppsala (Uppsala Träningscenter)coreStrategic or Co-development PartnerFitness and training center used for off-ice training including strength and conditioning for all teams. Starting summer 2026, will host combined fitness training for women's and junior teams.
• Uppsala YoungcoreStrategic or Co-development PartnerRegional hockey club in close cooperation with Almtuna for girls' hockey development. Players from Uppsala Young participate in Almtuna's F12 and youth programs through collaboration.
• Knivsta Spartans, Bålsta HC, Vallentuna Hockey, Tierp HKminorStrategic or Co-development PartnerRegional clubs collaborating with Almtuna by allowing their players to participate in Almtuna's women's junior and F16 programs, enabling continued development for girls in the region.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Frölunda HC: Top-tier Swedish ice hockey club from Gothenburg. Almtuna's youth development graduates (NHL/world championship players) often end up in competing SHL systems like Frölunda, which provides a structural comparable for elite development pipelines.
• Djurgårdens IF Hockey: Stockholm-based ice hockey club currently in the SHL (top tier). Comparable product offering (tickets, corporate hospitality, academy, merchandise) but significantly larger scale and broader national media positioning.

Direct peers

• Modo Hockey: Historically elite Swedish hockey club (Örnsköldsvik) currently in Hockeyallsvenskan. Shares Almtuna's youth development heritage, partnership-driven revenue model, and tier-2 league positioning.
• Tingsryds AIF: Small-town Swedish hockey club in Hockeyallsvenskan with a comparable combination of municipal arena, regional sponsors, and youth development focus. Useful as a scale peer for a 20-employee operation.
• BIK Karlskoga: Karlskoga-based Swedish ice hockey club playing in Hockeyallsvenskan with a similar youth-development and community-driven model. Directly comparable in size, league tier, and regional sponsorship exposure.
• IK Oskarshamn: Smaller-market Swedish hockey club playing in Hockeyallsvenskan with a similar match-day attendance scale, sponsor-driven revenue model, and community-anchored operations.
• AIK Hockey: Stockholm-based ice hockey club that is a named rival of Almtuna IS. Plays in Hockeyallsvenskan with a comparable multi-team structure (men, women, junior) and similar B2B partnership and corporate offerings.
• Brynäs IF: Swedish ice hockey club founded in 1912 and based in Gävle, also competing in Hockeyallsvenskan. Comparable as a tier-2 club with similar fan-base scale, regional sponsorship model, and youth development focus.
• Västerås IK: Swedish hockey club playing in Hockeyallsvenskan with a similar regional fan base and municipal-arena dependence. Comparable in scale, squad profile, and sponsorship/sponsorship-revenue model.
• Södertälje Hockey (SSK): Södertälje-based competitor in Hockeyallsvenskan with a comparable breadth of operations including men's, women's, and junior teams. Both clubs rely on a single municipal arena and sell tiered season tickets, corporate hospitality, and youth academy programs.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Almtuna_1932
• Facebookfacebook.com/AlmtunaIS
• LinkedInlinkedin.com/company/almtuna-is-ishockey-ab
• Instagraminstagram.com/almtuna_official/?hl=sv
• TikToktiktok.com/@almtuna_official?

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Almtuna IS Ishockey AB