What Kalmar HC does

Kalmar HC is a Swedish non-profit ice hockey club (ideell förening, org.nummer 832401-9135) headquartered in Kalmar, Sweden, at Hatstore Arena. Founded in 1968 when the hockey section of Kalmar FF split off, the club operates a complete hockey development pipeline from introductory programs (Tre Kronors Hockeyskola for children born 2014 and later, KHC Hockeyfritids for additional ice time) through age-grouped youth teams (Team 09-15), junior teams (J18, J20), a women's team operating in partnership with IK Oskarshamn, and a senior men's team currently competing in HockeyAllsvenskan, Sweden's second-tier professional league.

The club's revenue model is diversified across multiple streams: match ticket sales via the Tickster online platform, subscription season cards (Standard at 2,895 SEK and All Inclusive at 3,895 SEK), annual memberships, tiered sponsorship (main partner Molinkalmar, arena naming partner Hatstore, plus platinum, gold, silver, and bronze tiers), merchandise sales through the Supportershoppen, and matchday Halva Potten lotteries. Go-to-market is community-led, leveraging local engagement, school programs, and the Fritidskortet government subsidy (550 SEK or 2,500 SEK) to subsidize youth participation. The club's technology stack is non-proprietary, built on SportAdmin for member administration and Tickster for ticketing, with no bespoke systems or AI capabilities.

Financially, Kalmar HC scaled revenue from 5.75 million SEK in 2020/21 to 11.07 million SEK in 2021/22 and approximately 15 million SEK in 2022/23, while equity capital recovered from negative 1.457 million SEK to positive 1.106 million SEK over the same period. The club is governed by a board of directors led by Chairman Lars Wribe, with Kim Filipsson (huvudpartner) embedded as Klubbdirektör via the Hatstore relationship, and operates with approximately 18 paid staff supplemented by an extensive volunteer base. Membership stood at 492 total (361 active) as of 2023.

Name

Kalmar HC

Legal name

Kalmar HC

Website

https://kalmarhockey.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Kalmar HC is a Swedish non-profit ice hockey club in Kalmar operating a full development pipeline from youth programs through senior teams competing in HockeyAllsvenskan, Sweden's second-tier professional league. The club is funded by season tickets, sponsorships, and lottery revenue.

Ownership category

akta.pro rank

Product category

Professional Ice Hockey Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Ice Hockey Leagues (MPAKAAAE)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Ice hockey club
• Youth hockey development
• Hockey membership programs
• Sports ticketing services
• Hockey merchandise retail

Headquarters

HQ city

Kalmar

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Match ticket sales: Revenue from individual match tickets sold through Tickster online platform for games at Hatstore Arena
2. Season tickets: Season card sales including Standard (2895 SEK) and All Inclusive (3895 SEK) categories covering different match packages
3. Membership fees: Annual membership fees for players, families, and supporters
4. Sponsorship and partnerships: Revenue from main partners, platinum, gold, silver, bronze partners, and arena naming rights (Hatstore Arena)
5. Merchandise sales: Sales of supporter merchandise including caps, scarves, and other hockey accessories through supportershop
6. Lotteries: Halva Potten lottery during matches generating prize funds

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Kalmar HC is a Swedish ice hockey sports club that fields competitive senior men's, women's, junior (J18/J20), and youth teams, with the senior men's team playing in HockeyAllsvenskan. The club operates youth development programs (Tre Kronors Hockeyskola and KHC Hockeyfritids), sells match tickets and season cards through Tickster, runs a supportershop for merchandise, and hosts Halva Potten lotteries at home games played at Hatstore Arena.

Product overview

Kalmar HC is an ice hockey sports club offering a comprehensive range of hockey programs. The core offerings include senior (A-lag), junior (J20/J18), women's (Dam), and extensive youth teams (Team 09-18). Entry-level programs include Tre Kronors Hockeyskola for beginners and KHC Hockeyfritids for additional practice. The club supports its operations through ticket sales (via Tickster), season cards, merchandise (Supportershoppen), and lottery programs. The club plays at Hatstore Arena and has established a scholarship fund (IFFE-stipendiet) for youth development. Member administration is handled through SportAdmin.

Differentiator

Problem solved

Functional benefit

Products and services

• Kalmar HC A-lag (Senior Men's Team) The senior men's ice hockey team competing in HockeyAllsvenskan, Sweden's second-tier professional hockey league. Customers purchase match tickets and season cards to watch home games at Hatstore Arena.
• J20 Juniorlag Junior men's team for players under 20 years of age competing in U20 Division 1, offered as a development pathway to senior hockey.
• J18 Juniorlag Junior men's team for players under 18 years of age, providing competitive league experience for teenage players.
• Kalmar HC Ungdom (Youth Teams) Youth ice hockey programs for children organized by birth year (Team 09 through Team 18), offering training and league competition.
• Tre Kronors Hockeyskola Introductory hockey program for boys and girls born 2014-2016 and younger, teaching skating and basic hockey skills through play-based activities.
• KHC Hockeyfritids Extra ice time activity for club members born 2017 and older, providing additional practice sessions beyond regular team training.
• Kalmar HC Dam (Women's Team) Women's hockey team operating as a joint initiative with IK Oskarshamn, competing in Dam Division 1 to develop female players.
• Seriekort (Season Cards) Season ticket packages for home matches in tiers of Standard (2,895 SEK) and All Inclusive (3,895 SEK) covering regular season, Allettan/Vårettan, and playoff/kvalserie matches. Sold through Tickster.
• Matchbiljetter (Match Tickets) Individual match tickets sold through the Tickster platform for entry to specific home games at Hatstore Arena.
• Supportershoppen Official merchandise shop offering caps, hats, scarves and other supporter items, available at matches and through partner location at Jeansbolaget in Baronen Köpcenter.
• Halva Potten Lotterier Half-pot lotteries held during home matches where participants can win prize money, with winnings varying by match.
• Kalmar HC Membership (Bli Medlem) Annual club membership for the 2026/2027 season providing membership benefits to players, families, and supporters of the club.

Quantifiable outcome

• Historic promotion to HockeyAllsvenskan for 2023/24 season
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• HatstorecoreGTM or Marketing Partner · 29 October 2021Arena naming rights partner with a 3-year agreement. Hatstore is one of the world's largest suppliers of caps, hats, and beanies with multiple online stores globally. Partnership brings modern, networked leadership to Kalmar HC with focus on sustainability and health.
• MolinkalmarflagshipGTM or Marketing PartnerMain partner (Huvudpartner) of Kalmar HC. Local Kalmar business supporting the club.
• Bauer HockeyminorGTM or Marketing PartnerMaterial partner providing hockey equipment and gear for the club.
• Ting HockeyminorGTM or Marketing PartnerMaterial partner for hockey equipment.
• IK OskarshamncoreStrategic or Co-development PartnerStrategic collaboration between Kalmar HC and IK Oskarshamn for women's hockey development. Joint dam team competing in Damtvåan with shared resources and player development.
• Platinum PartnerscoreGTM or Marketing PartnerPremium sponsors including Kalmarsunds Plat, Åke Ab, Alemss Sparbank, Hyreslandslaget, Stålx, Pontuz Löfgren, Agbservice, STC Gym, Silverstrands. Major financial supporters at platinum level.
• Gold PartnerscoreGTM or Marketing PartnerSecond-tier major sponsors providing significant financial support to club operations.
• Kalmar KommuncoreStrategic or Co-development PartnerLocal government partner providing support for sports development and community facilities including Fritidskortet subsidy program.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• HV71: HV71 is a Swedish hockey club playing in SHL (top tier) — the league Kalmar HC could feasibly target. Operates a similar full-pipeline community model with Hatstore Arena-equivalent infrastructure, providing an aspirational benchmark for Kalmar HC's commercial trajectory.
• Leksands IF: Leksands IF is a SHL club from a comparable small Swedish city (Leksand) and represents the small-market hockey model Kalmar HC could scale toward. Operates a youth academy, community-driven ownership, and strong regional sponsor base analogous to Kalmar's structure.

Others

• SportAdmin: SportAdmin is the member administration, payment, and event-management platform used by Kalmar HC. Not a competitor but a key technology vendor / peer ecosystem participant for Swedish amateur and semi-professional sports clubs.

Direct peers

• Mora IK: Mora IK is a HockeyAllsvenskan club and direct league competitor of Kalmar HC (referenced in match schedule). A small-town Swedish hockey club with comparable community-tied identity, youth pipeline, and reliance on regional sponsorship.
• AIK Hockey: AIK's hockey section competes in HockeyAllsvenskan, the same tier as Kalmar HC, and is a Stockholm-based community-led club with comparable youth-to-senior pipelines and diversified sponsorship. Both clubs share league schedule matchups (per the lottery/match list referencing AIK).
• IF Björklöven: IF Björklöven is a Umeå-based hockey club in HockeyAllsvenskan with a strong community identity and youth development program. Like Kalmar HC, it competes at the second tier with a fan-owned/non-profit model and similar tiered sponsorship structure.
• Djurgårdens IF Hockey: Djurgårdens IF Hockey competes in HockeyAllsvenskan (and alternates with SHL). A direct league competitor referenced in Kalmar's match schedule, with a comparable community-led, multi-tier sponsorship structure operating in a major Swedish market.
• Västerås Hockey: Västerås Hockey is a HockeyAllsvenskan club competing directly against Kalmar HC (referenced in match schedule). Operates a similar non-profit/community-led model with youth development and tiered sponsorships in a comparable mid-sized Swedish city.
• IK Oskarshamn: IK Oskarshamn is a HockeyAllsvenskan/SHL club and formal strategic partner of Kalmar HC for women's hockey. Closest operational peer in terms of Swedish second-tier small-market club economics and joint-player development arrangements.
• Södertälje SportKlubb Hockey: Södertälje SK's hockey section is a direct HockeyAllsvenskan competitor to Kalmar HC. Both operate as community-rooted Swedish clubs with comparable structure: senior men's team, junior teams, and recurring local sponsorship tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kalmar-hc

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kalmar HC