New Zealand Natural

What New Zealand Natural does

New Zealand Natural is a Singapore-headquartered (Deli Natural (Asia) Pte Ltd) premium ice cream brand founded in 1985 in New Zealand and now operating across more than 30 countries through one of the longest-standing retail franchise systems in Australasia. Its core product is premium ice cream manufactured in New Zealand from local milk and cream using natural ingredients without artificial colours, preservatives, or additives, extended across more than 30 flavours and adjacent lines including frozen yoghurts, sorbets, fruit flos (frozen yoghurt swirled with real fruits), smoothies, thickshakes, fresh juices, and ice cream cakes. The portfolio is positioned to serve individual consumers seeking premium, dietary-inclusive desserts (halal, vegetarian, vegan, gluten-free, and fat-free options), with the brand having accumulated over 40 gold medals and 'best in category' awards from the New Zealand Ice Cream Awards between 2014 and 2017.

The company generates revenue through a multi-channel model anchored by company-owned and franchisee-owned retail parlours, complemented by supermarket distribution (Cold Storage, Giant, NTUC and specialty grocers), online delivery partnerships (Deliveroo, Foodpanda, Redmart), supply to restaurants and cafes, airline catering, scooping stations, and a B2B catering/party pack service. Franchise economics include an initial franchise fee for intellectual property, manuals, and training, plus an ongoing service fee and Adfund marketing contribution in Australia and New Zealand. The marketing stack is conventional: email newsletter, Instagram organic social, and a Fan Club loyalty program, with no disclosed app, API, AI, or proprietary technology layer. Corporate disclosures are limited — there are no funding rounds, no parent company, no institutional investors, no recent M&A, and no headcount or revenue figures in the public record.

Name

New Zealand Natural

Legal name

Deli Natural (Asia) Pte Ltd

Website

https://nzn.com.sg

Company type

Private

Founded year

1985

Operating status

Operating

Ownership category

akta.pro rank

Product category

Premium Ice Cream

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520), Dairy Product Manufacturing (3115)

SIC

Ice Cream & Frozen Desserts (2024), Dairy Products (2020)

akta.pro primary industry

Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE)

akta.pro secondary industries

Frozen Yogurt Shops (THAFAGAB), Ice Cream & Refrigerated Desserts (CRADACAE), Frozen Yogurt Manufacturing (AFAHAEAC), Reduced-Fat/Low-Fat/No-Sugar-Added Frozen Dairy Desserts Manufacturing (AFAHAEAJ)

Keywords

• Premium ice cream
• Frozen yoghurt
• Fruit sorbet
• Ice cream franchise
• Frozen desserts

Headquarters

HQ city

Midview City

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Parlour Sales: Direct sales to consumers through company-owned and franchisee-owned retail ice cream parlours offering premium ice cream, frozen yoghurt, sorbet, fruit flos, smoothies, and fresh juices.
2. Franchise Fees: Initial franchise fee for intellectual property, manuals, and training. Ongoing franchise service fee in Australia and New Zealand with common marketing fund (Adfund) contributions.
3. Supermarket Distribution: Distribution of ice cream products through select branches of leading gourmet, hypermarket and supermarket chains including Cold Storage, Giant, NTUC, and specialty grocers.
4. Online Delivery Partnerships: Partnerships with Deliveroo, Foodpanda, and Redmart for direct-to-consumer online delivery of ice cream products.
5. Restaurant and Cafe Supply: Supply of ice cream products to restaurants and cafes.
6. Catering and Party Services: Fuss-free ice cream catering service with over 30 flavours, party packs with mini parlour setup, grab-and-go cups, and take-home packs.
7. Airline Catering: Supply of ice cream to airline catering companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels3 records

Core offering

New Zealand Natural manufactures and sells premium ice cream, frozen yoghurt, and sorbet under its own brand through company-owned and franchise retail parlours, supermarkets, online delivery, restaurants, cafes, airlines, and event catering. The portfolio spans over 30 ice cream flavours, 97% fat-free frozen yoghurt varieties, 99% fat-free and vegan sorbets, plus sub-products such as Fruit Flos (yoghurt swirled with real fruit), smoothies, thickshakes, fresh juices, and ice cream cakes. Production is based in New Zealand using local milk, cream, and natural ingredients without artificial colours, preservatives, or additives, with dietary options including halal-certified, vegetarian, vegan, gluten-free, and fat-free selections.

Product overview

New Zealand Natural is an ice cream and frozen dessert company operating a unified product portfolio built around its core premium ice cream, frozen yoghurt, and sorbet offerings. The product range spans over 30 ice cream flavours, multiple frozen yoghurt and sorbet varieties, and extends into complementary sub-products including Fruit Flos (frozen yoghurt with real fruits), Fruit Smoothies, Thickshakes, Fresh Juices, and Ice Cream Cakes. The company also offers service products including a mobile mini parlour for events (Party Packs), catering services, and online delivery. All products are available through company-owned parlours, franchise locations, supermarket channels, and online delivery partners. The portfolio features dietary options including vegetarian, fat-free, vegan, halal certified, and gluten-free selections.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Ice Creams Over 30 varieties of premium ice cream including Classic Vanilla, Chocolate Ecstasy, Hokey Pokey, Macadamia Supreme, and seasonal specialty flavours, available in parlour scoops, 5-litre catering packs, pints, quarts, and grocery pack sizes.
• Frozen Yoghurts 97% fat-free frozen yoghurt options including Forestberry, Cool Banana D'lite, and Mango Passion Fruit varieties, sold at parlours and used as a base for Fruit Flos and smoothies.
• Sorbets 99% fat-free sorbet options including Mango Sorbet, Berryfruit Sorbet, and Lemon & Lime Sorbet; all sorbets are dairy-free and vegan.
• Fruit Flos Frozen yoghurt swirled with real fruits including Banana, Boysenberry, Mango, Passionfruit, Raspberry, Strawberry, plus signature flavours such as Durian Flo made with D24 durian and Black Sesame Flo.
• Fruit Smoothies Smoothies combining 97% fat-free frozen yoghurt or 99% fat-free sorbet with real fruit juice blends and fruit pieces, in flavours such as Banana Rama, Berry'lishus, Mango Tango, and Paradise Pash.
• Thickshakes Handcrafted shakes blending ice cream or frozen yoghurt with milk, featuring three times more scoops than standard milkshakes, alongside Ice Cream Floats combining ice cream or sorbet with sodas.
• Fresh Juices Fresh squeezed juices made to order using only fresh fruit, offered as juice cocktails including Berry Blast, Carrot Glow, Melon Star, Tropical Tonic, and Veggie Kick.
• Ice Cream Cakes Specialty ice cream cakes including White Choc & Raspberry, Chocolate Ecstasy, Mint Choc Kisses, Cookies & Cream, Rainbow Kids Cake, and Celebration Cake for celebrations and gifting.
• Party Packs Catering Service Mobile mini parlour catering service for events offering 4–6 flavours from the 5-litre range, Grab and Go 100ml cups, Take Home Packs in pint or quart sizes, and Grocery Packs (473ml) for events and parties.
• Online Delivery Direct-to-consumer online ordering and delivery service for ice cream products, operated through the shop.nzn.com.sg e-commerce storefront and partnerships with Deliveroo, Foodpanda, and Redmart.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• DeliveroocoreChannel Partner/ Reseller/ DistributorOnline food delivery partnership for direct-to-consumer delivery of New Zealand Natural ice cream products from parlours to customers.
• FoodpandacoreChannel Partner/ Reseller/ DistributorOnline food delivery partnership for direct-to-consumer delivery of New Zealand Natural ice cream products.
• RedmartcoreChannel Partner/ Reseller/ DistributorOnline grocery delivery partnership for New Zealand Natural ice cream products available on Redmart platform.
• Cold StoragecoreChannel Partner/ Reseller/ DistributorPremium supermarket chain distribution partner for New Zealand Natural ice cream products.
• GiantcoreChannel Partner/ Reseller/ DistributorHypermarket chain distribution partner for New Zealand Natural ice cream products.
• NTUCcoreChannel Partner/ Reseller/ DistributorMajor supermarket cooperative chain distribution partner including NTUC Finest for premium product lines.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Marble Slab Creamery: Franchise ice cream parlour concept offering premium mix-in frozen desserts. Directly comparable business model to NZN in terms of franchise GTM, parlour-based retail, and flavour-driven customisation.
• Baskin-Robbins: Global franchise-based ice cream and frozen dessert chain with parlour model and broad flavour portfolio. Directly comparable to NZN in franchise GTM, parlour experience, and multi-country international footprint across Asia and the Middle East.
• Häagen-Dazs: Premium global ice cream brand operating both branded retail parlours and foodservice/supermarket distribution. Closely aligned with NZN on premium positioning, dairy-based ice cream core, and Asian/Middle Eastern market presence.
• Yogurtland: Self-serve frozen yoghurt franchise chain with strong Asian and Middle Eastern footprint. Comparable to NZN's frozen yoghurt and parlour business, particularly the Fruit Flos sub-product.
• Pinkberry: Premium frozen yoghurt retail brand with parlour-style stores. Comparable via frozen yoghurt product category, premium positioning, and international expansion into Asian markets where NZN also operates.
• Ben & Jerry's: Premium super-premium ice cream brand with strong retail grocery distribution and branded scoop shops. Comparable on premium positioning, flavour innovation, and multi-channel (parlour + supermarket) distribution in Asian markets.
• Cold Stone Creamery: Franchise-based premium ice cream parlour chain with mix-in customisation and global retail presence. Comparable to NZN via franchise model, parlour experience, and tiered product offering (scoops, cakes, catering).

Broad incumbents

• Magnum (Unilever): Global premium ice cream brand owned by Unilever, distributed widely across retail and foodservice. Comparable as a premium ice cream brand with global distribution scale that NZN competes against in supermarkets and impulse channels.

Emerging players

• Menchie's Frozen Yogurt: Franchise frozen yoghurt chain with self-serve model and international expansion. Comparable via frozen yoghurt product line and franchise-based parlour model overlapping with NZN's frozen yoghurt and Fruit Flo offerings.

Regional players

• Tip Top (New Zealand): Iconic New Zealand ice cream brand with strong domestic supermarket and foodservice presence. Comparable as a fellow New Zealand-origin dairy ice cream brand with retail and Horeca distribution, though primarily serves the NZ domestic market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nznicecream
• Facebookfacebook.com/newzealandnaturalph
• LinkedInlinkedin.com/company/newzealandnatural

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Zealand Natural