What Medimap does

Medimap is a Vancouver-based healthcare technology company founded in 2015 that operates a two-sided digital health marketplace connecting Canadian patients with healthcare providers. The platform lets patients search by specialty and location, compare real-time wait times, and book appointments online across walk-in clinics, family practices, pharmacies, mental health practitioners, physiotherapists, chiropractors, optometrists, dentists, dietitians, massage therapists, and other paramedical services. Medimap reports over 4,200 clinics listed on its platform, claims 100K+ clinics referenced in marketing, more than 12 million Canadians served, and an internal metric of 6,887 days of waiting time saved through the platform.

The company's core technology is a web-based healthcare search and booking directory with a real-time wait-time publishing layer, a Practice Portal for clinic management, and SEO tooling that delivers what the company describes as a 3x visibility uplift for listed clinics. Notable platform features include automated appointment booking, clinic-side practice management, patient feedback collection (15,000+ reviews averaging 4.8/5), and a content hub covering trending health topics such as insomnia, postpartum depression, and tick reports. Medimap holds no disclosed patents, provides no app (mobile presence is via responsive web), and operates without documented public APIs.

Medimap's business model is a freemium two-sided marketplace: patients access search and booking for free, while healthcare clinics pay recurring monthly subscription fees to list their practices, automate booking, and access patient management tools. Pricing is quote-based, with no publicly disclosed rates. Go-to-market combines a self-serve patient funnel with sales-led clinic acquisition, supported by content marketing, a 140,000+ subscriber newsletter, organic social, and earned media from CBC, CTV, Global News, and CityNews. The company is venture-backed (most notably by Tiny Capital in August 2021), employs 11–50 people, operates exclusively in Canada, and participates in the NVIDIA Inception Program — the latter a forward-looking signal toward AI capability rather than current production functionality.

Name

Medimap

Legal name

Medimap

Website

https://medimap.ca

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Medimap is a Vancouver-based digital health marketplace that lets Canadian patients search healthcare providers, view real-time wait times, and book appointments online, monetizing through monthly subscriptions from 4,200+ listed clinics.

Ownership category

akta.pro rank

Product category

Healthcare Appointment Booking Platform

akta.pro primary industry

Appointment Scheduling & Online Booking (HLACADAA)

Keywords

• Healthcare provider directory
• Appointment booking platform
• Wait time comparison
• Clinic management software
• Digital health marketplace

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Clinic Subscription Services: Medimap generates revenue by charging healthcare clinics a subscription fee to list their practice on the platform, access automated booking tools, and reach new patients. The platform offers various tiers for clinic management including online presence, patient scheduling, and practice management features.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Medimap operates a free consumer-facing healthcare search and appointment booking platform for Canadian patients across specialties (walk-in clinics, family practice, mental health, physiotherapy, chiropractic, optometry, dentistry, massage therapy, pharmacies, and paramedical services). On the supply side, healthcare clinics pay subscription fees to list their practice on the platform, publish real-time wait times, and use the Practice Portal to automate appointment booking and patient management.

Product overview

Medimap operates as a unified healthcare search and booking platform that connects patients with healthcare providers across Canada. The core Medimap platform serves as a directory and appointment booking service featuring wait time publishing, while the companion Practice Portal enables healthcare providers to manage their online presence and patient bookings. The platform covers multiple healthcare specialties including walk-in clinics, family practice, mental health, physiotherapy, chiropractic, optometry, dentistry, massage therapy, pharmacies, and other paramedical services. The platform reports over 100,000 clinics, 12 million Canadians served, and supports both in-person and virtual care appointments.

Differentiator

Problem solved

Functional benefit

Products and services

• Medimap Healthcare Search and Booking Platform A free consumer-facing platform that lets Canadian patients search for healthcare providers by specialty and location, compare real-time wait times, and book appointments online across walk-in clinics, family practice, mental health, physiotherapy, chiropractic, optometry, dentistry, massage therapy, pharmacies, and other paramedical services.
• Practice Portal A subscription-based clinic management portal for healthcare providers to manage their online Medimap listings, publish wait times, automate patient booking, and manage patient interactions — described by Medimap as an all-in-one solution that saves clinics up to 15 hours per week through automated booking.

Quantifiable outcome

• 98% user satisfaction rate
• +5 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• NVIDIA Inception ProgramminorGTM or Marketing PartnerMedimap participates in the NVIDIA Inception Program, which supports startups advancing GPU-powered applications. The partnership provides Medimap with access to NVIDIA's resources, technology, and ecosystem support for developing AI-powered healthcare solutions.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zocdoc: Zocdoc is a leading US-based healthcare marketplace for searching providers and booking appointments online. It is the closest direct peer to Medimap given its two-sided marketplace model connecting patients and providers for booking.
• Opencare: Opencare is a Canadian-headquartered healthcare marketplace focused initially on dental and now broader specialties, allowing patients to search and book providers. Same Canadian geography and marketplace business model as Medimap.
• Solv Health: Solv Health is a US-based platform for booking same-day urgent care and telehealth appointments, with strong wait-time transparency features. Highly comparable to Medimap's wait-time publishing and walk-in clinic booking core.

Broad incumbents

• Doctolib: Doctolib is Europe's leading healthcare booking and telehealth platform, operating at significantly larger scale. Comparable in core booking and provider directory functionality, with broader telehealth and clinical software offerings.
• Practice Fusion: Practice Fusion is a large US-based EHR with embedded scheduling and patient booking. Overlaps with Medimap's clinic-side practice management and online booking feature set, though at broader scale and as an EHR.
• Well Health Technologies: Well Health is a Canadian digital health company operating a network of clinics, telehealth, and provider software platforms. Comparable Canadian footprint and provider-side practice management/booking capabilities.

Regional players

• Maple: Maple is a Canadian telehealth platform offering on-demand virtual doctor visits. While Medimap lists virtual care options, Maple actually delivers the clinical service, making it a regional peer operating in the Canadian patient-access layer.
• Pomelo Health: Pomelo Health is a Canadian patient engagement and scheduling platform serving clinics and hospitals with online booking, reminders, and telehealth. Comparable B2B practice scheduling/booking functionality sold to Canadian providers.

Emerging players

• Headway: Headway is a marketplace that helps patients find and book mental health providers covered by insurance. Comparable two-sided marketplace model in a specialty vertical that Medimap has identified for expansion.
• Sesame: Sesame is a US healthcare marketplace offering direct-pay booking with transparent pricing across providers. Comparable marketplace + booking model with consumer-facing transparency emphasis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/medimaphealth
• Facebookfacebook.com/medimap.ca?mclid=a3c231d9-0abd-40bc-9659-e473c9f35e84&utm_medium=referral&utm_source=medimap
• LinkedInlinkedin.com/company/medimap?mclid=b198eae7-752f-4648-9319-69a80fce7107&utm_medium=referral&utm_source=medimap
• Instagraminstagram.com/medimap.ca/?mclid=8de30ca6-b9ae-4779-baef-41ec8e3a8753&utm_medium=referral&utm_source=medimap

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medimap