Synevit
Synevit is a private nutraceutical brand founded in 1998 that develops and sells science-based vitamin and mineral supplements under two regional lines (SYNEVIT for the US, SYNERGY for Europe), distributed through Amazon, wholesale platforms, and specialty health-food retailers with focus on women's health, prenatal, bone, iron, and immune support.
- Company typePrivate
- Founded1998
- HeadquartersRochester, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Synevit does
Synevit (operating under the legal entity Al-Mak Flower, Inc.) is a private nutraceutical brand founded in 1998 in upstate New York, with primary operations headquartered in Skopje, North Macedonia and a US regional office in Rochester, NY. The company develops and markets science-based vitamin and mineral supplements for immune, bone, joint, muscle, thyroid, urinary, prenatal, and fertility support, organized into two regional product lines: the SYNEVIT line (9 SKUs, US-exclusive) and the SYNERGY line (approximately 15 SKUs, EU-exclusive, including time-released Vitamin C, CoQ10, Omega 3-6-9, and pediatric fluoride products). Core technology centers on enteric-coated slow-release tablets that improve bioavailability, chelated mineral complexes (notably ferrous bisglycinate in Ferrofect), and pharmaceutical-grade blister packaging that the company states extends product potency to 4-5 years versus approximately two years for standard bottle packaging, all manufactured under GLP/GMP/GDP compliance with EU regulatory adherence.
The company sells primarily through an Amazon storefront and dedicated online properties, complemented by wholesale platforms (Faire, Pod Foods) and specialty health-food retail placements concentrated on the US West Coast (including Greens Nutrition, Harvest Natural Foods, and AlchePharma Naturals in California). Exclusive distribution arrangements anchor the two-region channel architecture: TRULIFE DISTRIBUTION (Ft. Lauderdale, FL) for the US SYNEVIT line and OMNI MEDIKAL (Belgrade, Serbia) for the European SYNERGY line, with CFO PHARMA extending Balkan reach into Albania and Kosovo. Marketing is built around PR Newswire distribution, an educational blog (The Wellness Wire), product videos, and email newsletters emphasizing scientific backing and bioavailability.
Synevit is founder-controlled under CEO George Cvetkovski with no disclosed external funding, M&A activity, or institutional investors. Revenue is not publicly disclosed, and the operating footprint - a small number of SKUs, a handful of named retail accounts, and primarily Amazon-led DTC online sales - indicates a sub-scale private CPG brand rather than a venture-backed growth company. Recent activity has centered on US West Coast retail expansion and continued European distribution buildout rather than any platform, AI, or technology pivot.
Synevit firmographics
Firmographics- Name
- Synevit
- Legal name
- Al-Mak Flower, Inc.
- Website
- https://synevit.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Short description
- Synevit is a private nutraceutical brand founded in 1998 that develops and sells science-based vitamin and mineral supplements under two regional lines (SYNEVIT for the US, SYNERGY for Europe), distributed through Amazon, wholesale platforms, and specialty health-food retailers with focus on women's health, prenatal, bone, iron, and immune support.
- Ownership category
- akta.pro rank
Synevit industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Drugs and Druggists' Sundries Merchant Wholesalers (4242)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)
- akta.pro secondary industry
- Healthy Aging & Cognitive Support Supplements (CRADAGAM)
Keywords
Where Synevit is headquartered
LocationHeadquarters
- HQ city
- Rochester
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Synevit business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: One-time purchase model through Amazon storefront and wholesale platforms (Faire, Pod Foods), with products sold directly to consumers and retail stores
- Wholesale Distribution: Products distributed through wholesale platforms (Faire) to retailers and resellers, with volume-based ordering for specialty health stores and chains
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with promotional discounts |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Synevit product offering
Product offeringCore offering
Synevit manufactures and distributes science-based vitamin and mineral dietary supplements across two regional product lines. The US SYNEVIT line includes 9 core products addressing vitamin D, calcium, iron, bone health, prenatal/lactation, B vitamins, folate, inositol for reproductive health, and urinary tract support. The EU SYNERGY line extends the portfolio with additional formulations including Vitamin C500/1000, CoQ10, Omega 3-6-9, multivitamins, Vitamin E, Vitamin K2, magnesium, biotin, prenatal, fluoride, and relaxation supplements. All products use proprietary enteric-coated slow-release tablet technology and pharmaceutical-grade blister packaging.
Product overview
Synevit is a nutraceutical brand offering a portfolio of science-backed vitamin and mineral supplements organized into two regional product lines: the SYNEVIT line (exclusive to USA) and the SYNERGY line (exclusive to Europe). The US portfolio includes 9 core products: Syncadol (Vitamin D3), Fertilimin (inositol complex for reproductive health), Calceed (calcium), Ferrofect (chelated iron), Osteofect (bone support), Prenalact (prenatal/lactation), Neurocomplex-B (B vitamin complex), Synfoline (methylfolate/iodine), and Volurine (urinary tract support). The EU SYNERGY line extends the portfolio with additional formulations including Vitamin C500/1000, Biozym-Q10, Multi Vitamins & Minerals, Omega 3-6-9, Omega 3, Alpherol, Osteofit, Kovital, Magnesium B6, Bisyn, Prenatal, Fluoride products, and Relax'In. The company differentiates through pharmaceutical-grade blister packaging, enteric-coated slow-release tablet technology, and formulas developed with medical professionals for therapeutic effect.
Differentiator
Problem solved
Functional benefit
Brands
- SYNERGY: EU-exclusive product line featuring supplements like Vitamin C500, Biozym-Q10, Multi Vitamins & Minerals, Omega 3-6-9, Omega 3, Alpherol, Osteofit, Kovital, Vitamin C1000, Magnesium B6, Bisyn, Prenatal, Fluoride Kids, and Relax'In.
Products and services
- Syncadol® Vitamin D3 supplement containing 50mcg (2,000IU) of cholecalciferol in 60 softgels, designed to support immune function, bone health, muscle health, and mood balance.
- Fertilimin® Inositol complex supplement with Myo and D-Chiro Inositols, Vitamin E, Folate, Melatonin, and CoEnzyme Q10 in 60 veggie capsules, supporting ovarian function and hormonal balance.
- Calceed® Calcium supplement providing 1,200mg in two organic forms with high bioavailability, contained in 30 packets for bone health support.
- Ferrofect® Ferrous bisglycinate complex with enteric-coated slow-release technology in 30 tablets, containing vitamins C, B6, B12, Folate, Zinc, Copper, and Manganese for iron absorption and red blood cell synthesis.
- Osteofect® Bone support complex with organic Calcium, Magnesium, Zinc and vitamins D3 and K2 in 60 tablets for maintaining healthy bones and teeth.
- Prenalact® Prenatal and lactation vitamin supplement in 60 veggie capsules containing 19 ingredients including active Methylfolate and Methylcobalamin, Beta Carotene, and essential vitamins and minerals for pregnancy and breastfeeding support.
- Neurocomplex-B® Vitamin B complex supplement in enteric-coated slow-release 60 tablets containing B vitamins for energy metabolism, nervous system support, and red blood cell formation.
- Synfoline® Methylfolate 400mcg and Iodine 100mcg complex in 60 softgels providing active folate form for higher bioavailability, supporting cardiovascular, bone, and brain health.
- Volurine® D-mannose and cranberry complex in 60 veggie capsules supporting healthy urinary tract function through natural cleansing properties.
- Vitamin C500® (SYNERGY EU line) Time-released Vitamin C 500mg supplement with bioflavonoids and rose hips in 60 tablets for immune support and antioxidant protection.
- Biozym-Q10® (SYNERGY EU line) CoEnzyme Q10 100mg supplement with Bioperine in 30 softgel capsules supporting heart health, energy production, and antioxidant protection.
- Multi Vitamins & Minerals® (SYNERGY EU line) Comprehensive multivitamin and mineral supplement in 60 capsules addressing nutritional needs for athletes, elderly adults, breastfeeding women, and those with restrictive diets.
- Omega 3-6-9® (SYNERGY EU line) Natural flaxseed oil supplement providing 1,300mg of Omega-3, Omega-6, and Omega-9 fatty acids in 60 softgels for cardiovascular health and skin support.
- Omega 3® (SYNERGY EU line) Fish oil supplement with 1,000mg providing EPA and DHA for heart health, brain development, and maintaining normal cholesterol levels.
- Alpherol® (SYNERGY EU line) Vitamin E 400 IU supplement with natural D-Alpha Tocopherol providing antioxidant protection for cardiovascular health and immune support.
- Osteofit® (SYNERGY EU line) Bone health supplement with Calcium, Magnesium, Zinc, Vitamin D3, and K2 in 60 tablets for bone mineralization and support.
- Kovital® (SYNERGY EU line) Vitamin K2 80mcg supplement as Menaquinone-7 supporting blood clotting, bone mineralization, and cardiovascular health.
- Vitamin C1000® (SYNERGY EU line) Time-released Vitamin C 1,000mg with bioflavonoids and rose hips in 60 tablets, gradually releasing over 6-8 hours for sustained immune support.
- Magnesium B6-25mg® (SYNERGY EU line) High bioavailability magnesium citrate (25mg) combined with Vitamin B6 in 60 capsules supporting bone health, cardiovascular function, and energy production.
- Bisyn® (SYNERGY EU line) Biotin 1,000mcg supplement supporting metabolism, energy production, and healthy skin, hair, and nails.
- Prenatal® (SYNERGY EU line) Prenatal vitamin supplement with 800mcg folic acid, iron, calcium, Vitamin D3, B12, C, zinc, and iodine supporting fetal development and maternal health.
- Fluoride Kids® (SYNERGY EU line) Sublingual fluoride supplement in 60 tablets designed for children's dental health.
- Fluoride Adults® (SYNERGY EU line) Adult fluoride supplement supporting dental health.
- Relax'In® (SYNERGY EU line) Supplement supporting mental health and relaxation.
Quantifiable outcome
- Product potency preserved for 4-5 years vs 2 years for standard bottle packaging
- +3 more outcomes
Companies that use Synevit
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Synevit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Synevit partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- TRULIFE DISTRIBUTIONcoreExclusive US distributor for SYNEVIT Line. Handles US market distribution and retail partner relationships from Ft. Lauderdale, Florida location.
- OMNI MEDIKALcoreExclusive European distributor for SYNERGY Line covering North Macedonia (Skopje) and Serbia (Belgrade). Manages European market distribution and regulatory compliance.
- CFO PHARMAminorRegional distributor for SYNERGY Line covering Albania (Tirana) and Kosovo (Pristina), expanding European market presence in the Balkans region.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Synevit competitors and assessment
Company assessmentDirect peers
- Standard Process: Whole food supplement brand with practitioner channel focus and specialty condition positioning. Comparable to Synevit's on-staff medical professional model and condition-specific product approach (fertility, prenatal, bone, urinary).
- Life Extension: Premium supplement brand built on clinical research and bioavailability-focused formulations. Comparable to Synevit's science-backed marketing, specialty condition focus, and emphasis on formulation rigor over mass-market positioning.
- NOW Foods: Large-scale science-based supplement manufacturer with broad product portfolio including vitamins, minerals, and specialty conditions. Comparable to Synevit's GMP manufacturing approach and supplement category breadth, though at vastly larger scale.
- Garden of Life: Organic and science-based supplement brand with strong natural foods channel presence. Comparable to Synevit's independent natural foods retail expansion strategy and emphasis on ingredient quality/purity.
- Nordic Naturals: Premium omega-3 and specialty supplement brand with emphasis on purity testing and bioavailability. Comparable to Synevit's pharmaceutical-grade quality positioning and overlap in omega products within the EU SYNERGY line.
- Jarrow Formulas: Science-based supplement brand emphasizing bioavailability and specific condition formulations. Comparable to Synevit's chelated mineral positioning and condition-specific products like fertility, bone, and prenatal support.
- Thorne: Science-based premium supplement brand serving health-conscious consumers and healthcare practitioners. Highly comparable to Synevit's positioning around bioavailability, practitioner-formulated products, and specialty condition formulations.
- Pure Encapsulations: Professional-grade hypoallergenic supplement brand focused on purity and bioavailability. Comparable to Synevit's pharmaceutical-grade packaging and chelated mineral emphasis targeting health practitioners and informed consumers.
Broad incumbents
- Solgar: Established premium vitamin and mineral supplement brand with broad international distribution. Comparable to Synevit's vitamin/mineral focus and quality positioning, though with significantly larger global brand recognition.
- Nature's Bounty: Mass-market vitamin and supplement brand owned by Bountiful Company with broad distribution across mass retail, drug, and grocery channels. Represents the incumbent scale that Synevit competes against in the same product categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Synevit social profiles
Digital presenceSynevit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Synevit leadership team
Management profileNumber of profiles
Profiles1 record
Synevit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Synevit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Synevit
What does Synevit do?
Synevit manufactures and distributes science-based vitamin and mineral dietary supplements across two regional product lines. The US SYNEVIT line includes 9 core products addressing vitamin D, calcium, iron, bone health, prenatal/lactation, B vitamins, folate, inositol for reproductive health, and urinary tract support. The EU SYNERGY line extends the portfolio with additional formulations including Vitamin C500/1000, CoQ10, Omega 3-6-9, multivitamins, Vitamin E, Vitamin K2, magnesium, biotin, prenatal, fluoride, and relaxation supplements. All products use proprietary enteric-coated slow-release tablet technology and pharmaceutical-grade blister packaging.
Is Synevit a public or private company?
Synevit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Synevit founded?
Synevit was founded in 1998.
Where is Synevit based?
Synevit is headquartered in Rochester, United States, in the North America region.
How does Synevit make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale Distribution.
Who are Synevit's main competitors?
Direct peers on record are Standard Process, Life Extension, NOW Foods, Garden of Life, Nordic Naturals, Jarrow Formulas, Thorne and Pure Encapsulations. Broad incumbents are Solgar and Nature's Bounty.
Does Synevit have an API?
No public API is recorded for Synevit.
What industry is Synevit in?
Synevit's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity), with a secondary code of CRADAGAM, Healthy Aging & Cognitive Support Supplements. Its NAICS code is 4242 and its SIC code is 2833.