Route 66 RV Network

What Route 66 RV Network does

Route 66 RV Network is a privately-held cooperative-style RV dealer network founded in 2003 in Overland Park, Kansas by Steve Francis, Dave Francis, and Rob Merrill. The company connects over 200 independently-owned RV dealerships across the United States and Canada — combined with Canadian partner RV Care since 2020 — to deliver a nationwide service footprint including nearly 2,000 RVDA Certified Technicians across more than 1,200 service bays. The network represents the buying power of a $2+ billion organization and positions itself as the largest RV dealer network in North America.

The core platform is built around three product layers. First, dealer-facing programs include Customer Care Promises (10% parts discount, one-day diagnostic guarantee, Proprietary Parts Network for rapid parts sourcing) and a 60-Point Certified Pre-Owned inspection with a 66-day limited warranty. Second, consumer-facing memberships include the standard RV Club and the premium RV Club Unlimited ($219.95/year for towables, $279.95/year for motorized) offering 24/7 technical assistance, roadside assistance, towing, KOA camping discounts, fuel savings at Pilot/Flying J, and a mobile app. Third, a portfolio of dealer-offered protection plans — Classic+ Coverage (with Assurant Solutions), Parts 66 Protection, RoadSentry Tire & Wheel, Monster Seal, MaxxGard appearance protection, and Expert Gap Insurance — provides F&I-style revenue capture at the point of sale.

Revenue is generated through two primary subscription streams: dealer network membership fees and consumer RV Club/RV Club Unlimited subscriptions, supplemented by referral economics from KOA, fuel, and protection-plan partners. The network has grown organically through partnerships rather than acquisitions, with no disclosed funding rounds, no institutional investors, and no public revenue figures. Distribution is hybrid: a dealer channel of 200+ independent locations plus direct-to-consumer via route66rvclub.com and the RV Club mobile app. The company employs 11–50 people at the corporate level.

Name

Route 66 RV Network

Legal name

Route 66 RV Network

Website

https://route66rv.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Route 66 RV Network operates the largest RV dealer network in North America, connecting 200+ independently-owned dealerships across the US and Canada and serving RV owners through subscription memberships, roadside assistance, and dealer-offered protection products.

Ownership category

akta.pro rank

Product category

RV Dealer Network Services

NAICS

Recreational Vehicle Dealers (44121), Recreational Vehicle Dealers (441210), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)

SIC

Retail-Mobile Home Dealers (5271), Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

KOA/Chain & Franchise Campgrounds (THAMAJAG)

akta.pro secondary industries

Recreational Vehicle (RV) & Powersports Leasing (FSAKANAG), Peer-to-Peer (P2P) RV & Campervan Sharing (THADAIAD)

Keywords

• RV dealer network
• Recreational vehicle membership
• RV parts distribution
• Extended service plans
• Dealer affiliation services

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. RV Club Membership: Annual subscription memberships providing RV owners with technical assistance, roadside assistance, parts discounts, and camping discounts. Two tiers: standard RV Club and RV Club Unlimited with enhanced roadside assistance benefits.
2. Dealership Network Membership: Independently-owned RV dealerships pay to join the network, gaining access to branding, marketing support, and the ability to offer network programs like Customer Care Promises and Certified Pre-Owned inspections.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Route 66 RV Network operates a membership-based network of independently-owned RV dealerships across the United States and Canada, providing consumer-facing RV Club membership benefits, dealer affiliation services, and a proprietary parts distribution network. The organization delivers vehicle protection plans, roadside assistance, extended service coverage, and consumer discount programs through its affiliated dealer locations, while also providing member dealers with collective buying power, technical support, and operational best practices.

Product overview

Route 66 RV Network is an RV dealer network consisting of over 200 independently-owned dealerships across North America, paired with Canadian partner RV Care. The company's product portfolio centers on membership programs (RV Club and RV Club Unlimited offering technical assistance, roadside coverage, and dealer discounts), dealer protection plans (Classic+ Coverage, Parts 66 Protection, RoadSentry, Monster Seal, MaxxGard, Expert Gap Insurance), a Certified Pre-Owned inspection program, and included Customer Care Promises with every purchase. The network also provides a dealer locator service and mobile app for members. The company differentiates through its collective buying power (representing over $2 billion in RV purchases) combined with the personal service of locally-owned dealerships.

Differentiator

Problem solved

Functional benefit

Brands

• RV Club: Membership program providing 24/7 technical assistance, parts discounts, and camping benefits including KOA discounts.
• Customer Care Promises
• RV Club Unlimited
• Classic+ Coverage
• Parts 66 Protection
• Certified Pre-Owned
• RoadSentry
• MaxxGard
• Expert Gap

Products and services

• RV Club Membership
• RV Club Unlimited
• Dealer Network Membership
• Customer Care Promise
• Certified Pre-Owned Program
• Classic+ Coverage
• Parts 66 Protection
• RoadSentry
• Monster Seal
• MaxxGard
• Expert Gap Insurance
• RV Club App

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• RV Care NetworkcoreStrategic or Co-development Partner · 1 January 2020In 2020, the ROUTE 66 RV Network formed a strategic alliance with RV Care Network, combining their dealership networks to create the largest RV dealer network in North America with over 200 combined locations. This partnership strengthened both networks and enabled better service for traveling consumers throughout the US and Canada.
• KOA (Kampgrounds of America)coreGTM or Marketing Partner · 1 January 2013In 2013, ROUTE 66 aligned with KOA, the most recognized name in outdoor recreation. This partnership provides ROUTE 66 customers with 10% discounts on camping at KOA locations throughout North America. RV Club members receive this camping discount as part of their membership benefits.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• RV Care Network: Canadian RV dealer network and Route 66's 2020 strategic alliance partner. Directly comparable as an independently-owned RV dealership network offering members national service and benefits; together the two networks form the largest combined RV dealer footprint in North America.
• Lazydays Holdings: Public RV dealership group with a focus on full-service RV ownership experiences, including sales, service, parts, and roadside assistance products. Comparable as a multi-location RV dealer offering recurring ownership-support services, though structured as corporate stores rather than an independent dealer network.
• Kampgrounds of America (KOA): The largest North American campground franchise network and a core strategic partner of Route 66 since 2013. Comparable as a chain/franchise model serving RV travelers across North America with membership-style benefits, though focused on campgrounds rather than RV dealers.
• Good Sam (Good Sam Club): Long-standing RV owner membership club offering roadside assistance, RV insurance, discounts, and travel services. Comparable as a subscription-based RV ownership benefits program targeting the same consumer segment as Route 66's RV Club.

Others

• Blue Ox: Manufacturer of RV towing, braking, and accessories products sold through dealer networks. Comparable as an adjacent ecosystem supplier that distributes through RV dealers, though not a competing dealer network itself.

Broad incumbents

• General RV Center: One of the largest family-owned RV dealership groups in the US with multiple superstores across multiple states. Comparable as a large-scale multi-location RV retailer, though it operates as a single corporate entity rather than an independent dealer network.
• Camping World Holdings: The largest publicly-traded US RV dealership chain, offering new/used RV sales, service, parts, and financing across hundreds of locations. Directly comparable as a scaled RV retail and service network, though it operates corporate-owned stores rather than an independent dealer cooperative.
• Cruise America: Largest RV rental company in North America operating its own fleet. Comparable as an RV-focused consumer services brand with membership-style benefits, though focused on rentals rather than dealer networks and ownership support.

Emerging players

• RV Trader: Largest online marketplace for new and used RVs, connecting dealers and private sellers with buyers. Comparable as a dealer-facing platform serving the RV retail ecosystem, though primarily an advertising/marketplace rather than a service and parts network.
• Outdoorsy: Peer-to-peer RV rental marketplace connecting RV owners with renters. Comparable as a network/marketplace model serving RV owners with monetization and benefits, though operating in the rental-sharing category rather than dealer services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/ROUTE66RVNetwork
• Facebookfacebook.com/route66rvnetwork
• Xx.com/Route66RVTweets

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Route 66 RV Network