What Fertility Center does

The Fertility Center, LLC is a privately-held, physician-led fertility clinic operating two locations in Tennessee: a flagship facility at 7407 Ziegler Road in Chattanooga housing a state-of-the-art embryology laboratory, and a satellite office at 10408 Jackson Oaks Way in Knoxville that provides consultation, testing, and IUI while referring retrieval/transfer cases to Chattanooga. The clinic offers a comprehensive reproductive medicine service portfolio spanning diagnostic testing (imaging, bloodwork, hormone panels, semen analysis), intrauterine insemination (IUI), in vitro fertilization (IVF) with ICSI capability, fertility preservation through cryopreservation of eggs/embryos/sperm, donor egg cycles via an established anonymous donor pool, microsurgical tubal reversal, and bioidentical hormone replacement therapy for both men and women. Treatment is delivered by two named board-certified reproductive endocrinologists, Dr. Joey Bird and Dr. Barry Donesky.

The clinic's technology stack combines on-site clinical/embryology capabilities with third-party operational technology: the eIVF/PracticeHwy EMR and patient portal for records, lab results, scheduling, and the patient-facing mobile app; Univfy PreIVF Reports for personalized IVF success prediction that underpins the clinic's IVF Refund Program; and partnerships with Seattle Sperm Bank, Fairfax CryoBank, and California Cryobank for donor gamete procurement. The clinic emphasizes upfront transparent pricing, with a standard IVF package priced under $15,000 (positioned well below the national average of ~$25,000 cited in their FAQ), a multi-year-contract IVF Refund Program, and $7,900 physician-fee tubal reversal with $24,000-$26,000 outpatient facility/anesthesia fees.

Revenue is generated through a mix of one-time procedure fees (IVF packages, IUI cycles, donor egg cycles, tubal reversal, diagnostics) and recurring streams (cryostorage subscriptions, hormone therapy, insurance-covered services). Payment is facilitated through major commercial carriers (Blue Cross Blue Shield, Cigna, United Healthcare) with out-of-network status for Aetna, third-party patient financing via Prosper Healthcare Lending and Lending Club Patient Solutions, and exclusion of government payers (Medicare, Medicaid, BlueCare/TennCare, PeachCare). Patient acquisition relies on OB/GYN referrals, word-of-mouth, self-referral via digital channels (website SEO, educational blog, testimonials, email newsletter), and direct appointment booking at either clinic location.

Name

Fertility Center

Legal name

THE FERTILITY CENTER, LLC

Website

https://myfertilitycenter.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Fertility Center is a private Tennessee-based fertility clinic operating in Chattanooga and Knoxville, providing IVF, IUI, fertility testing, cryopreservation, donor egg services, tubal reversal, and hormone therapy led by two board-certified reproductive endocrinologists.

Ownership category

akta.pro rank

Product category

Reproductive Health Services

NAICS

Family Planning Centers (62141), Ambulatory Health Care Services (621)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Reproductive Endocrinology & Infertility (Endocrine) (HLAKADAI)

Keywords

• Fertility treatment services
• In vitro fertilization
• Reproductive endocrinology
• Fertility preservation
• Hormone replacement therapy

Headquarters

HQ city

Chattanooga

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. IVF Treatment Packages: Standard IVF package priced under $15,000, which includes all costs, anesthesia, and surgical suite fees, with the exception of medications and diagnostic testing. This represents the primary revenue stream for the clinic.
2. Tubal Reversal Procedures: Laparoscopic tubal reversal priced at $7,900 for physician charges, with additional fees of $24,000-$26,000 for anesthesia and surgery facility when performed on an outpatient basis.
3. IUI (Intrauterine Insemination) Cycles: Less invasive fertility treatment where sperm is placed inside the uterus through a catheter. Typically part of a series of attempts.
4. Cryopreservation (Egg, Embryo, Sperm Freezing): Freezing and storage services for fertility preservation, with frozen IVF cycles being less costly than fresh cycles. Revenue from storage fees.
5. Donor Egg Cycles: Higher success rate donor egg cycles using the clinic's established anonymous donor pool.
6. Fertility Testing and Diagnostics: Comprehensive testing including imaging tests, bloodwork, hormone testing, and semen analysis to determine causes of infertility.
7. Hormone Therapy Services: Bioidentical hormone replacement therapy and male hormone therapy services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Fertility Center is a private medical fertility clinic operating at two Tennessee locations (Chattanooga headquarters and Knoxville). It provides diagnostic fertility testing, intrauterine insemination (IUI), in vitro fertilization (IVF) with ICSI, cryopreservation of eggs/embryos/sperm, donor egg programs, tubal reversal surgery, and bioidentical hormone replacement therapy. The Chattanooga facility houses a state-of-the-art embryology laboratory enabling on-site egg retrievals, transfers, and frozen embryo cycles.

Product overview

Fertility Center is a fertility clinic offering comprehensive reproductive health services at two locations (Chattanooga and Knoxville, Tennessee). The core offerings include diagnostic testing, intrauterine insemination (IUI), and in vitro fertilization (IVF) as primary treatment pathways. The clinic provides complementary services including fertility preservation (egg, embryo, and sperm cryopreservation), egg donation programs, tubal reversal surgery, and hormone therapy for both men and women. The Chattanooga facility houses a state-of-the-art embryology laboratory for IVF-related procedures including egg retrievals and transfers, while the Knoxville office provides additional services excluding egg retrievals and transfers. The center also offers financial programs including an IVF Refund Program utilizing Univfy PreIVF Reports for personalized success predictions. Treatment approaches range from basic ovulation induction with oral medications to advanced therapies requiring daily monitoring with injectable medications.

Differentiator

Problem solved

Functional benefit

Products and services

• In Vitro Fertilization (IVF)

Quantifiable outcome

• IVF package priced under $15,000, significantly lower than national average of $25,000
• +1 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Seattle Sperm BankminorOthersThe clinic works with Seattle Sperm Bank for patients who require donor sperm, coordinating sperm procurement for use in IUI or IVF treatments.
• Fairfax CryoBankminorOthersThe clinic works with Fairfax CryoBank in Virginia for patients who require donor sperm, coordinating sperm procurement for use in IUI or IVF treatments.
• California CryobankminorOthersThe clinic works with California Cryobank for patients who require donor sperm, coordinating sperm procurement for use in IUI or IVF treatments.
• PracticeHwy.com (eIVF)coreTechnology or IntegrationProvides the Fertility EMR and Patient Portal technology platform used by the clinic for electronic medical records, patient communication, lab results, documents, reminders, and medical reports. Copyright 2005-2026 PracticeHwy.com, Inc.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CCRM (Colorado Center for Reproductive Medicine): Multi-location fertility practice offering IVF, genetic testing, and fertility preservation with proprietary lab protocols. Comparable service mix but with significant brand recognition and scale advantages.
• Boston IVF: Established regional fertility network across the Northeast and Midwest offering full-service reproductive medicine. Competes with Fertility Center in service mix and patient demographics, with greater geographic reach.
• Reproductive Medicine Associates (RMA): National fertility network affiliated with IVI-RMA Global, offering IVF, IUI, and advanced reproductive medicine across multiple states. Represents the large-scale competitor that smaller clinics must differentiate against on price and personalized experience.
• Shady Grove Fertility: One of the largest fertility clinic networks in the U.S. with dozens of locations across the East Coast and beyond. Provides the same core IVF/IUI services but at national scale, with broader insurance coverage and a refund guarantee program that competes with Fertility Center's offering.

Others

• Univfy: Technology partner already integrated into Fertility Center's IVF Refund Program via PreIVF Reports. Provides personalized IVF success prediction analytics that enable risk-sharing refund offers — directly relevant as an enabling platform rather than a competitor.

Direct peers

• Tennessee Reproductive Medicine: Tennessee-based fertility clinic with offices in Chattanooga and Nashville offering IVF, IUI, and on-site embryology services. Closest geographic and operational peer to Fertility Center, directly competing for the same regional patient base.
• New Hope Fertility Center: Single-location boutique fertility clinic in New York that built its brand around personalized, low-intervention IVF protocols. Analogous mid-sized boutique model competing against national chains on patient experience.
• Conceptions Fertility Center: Boutique fertility clinic offering IVF, IUI, donor egg, and fertility preservation in a similar care-model format. Comparable in size, service breadth, and positioning as a personalized alternative to large fertility networks.
• Park Avenue Fertility: Independent Connecticut fertility clinic offering IVF, IUI, donor egg, and fertility preservation with a personalized-care model. Comparable boutique positioning and service breadth to Fertility Center.

Regional players

• Pacific Fertility Center: Independent West Coast fertility clinic offering IVF, IUI, and oncofertility services in a similar boutique-to-mid-scale format. Comparable service portfolio but serves a different regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/myfertility
• Facebookfacebook.com/myfertilitycenter
• LinkedInlinkedin.com/company/fertility-center-knoxville

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fertility Center