Matzke Florist

What Matzke Florist does

Matzke Florist is a privately held, family-owned retail florist headquartered at 501 S Main St in Elkhart, Indiana. The business traces its storefront to the early 1930s (originally Pickrell's Flowers), was renamed Matzke Florist when Vera and Richard Matzke acquired it in the mid-1940s, and has been owned by the Rupnow family since 1985. Today it is operated by the second and third generations, Jenifer Rupnow (lead designer, CFD accredited) and her daughter Abigail, following the 2023 passing of Jenifer's father Stan Rupnow. Headcount sits in the 11–50 range and the firm is actively operating.

The company's core offering is hand-crafted fresh flower arrangements sold direct to consumers, with supporting lines in live plants, gift baskets, sympathy and funeral florals, wedding and event florals, and seasonal/holiday collections (Luxe, Patriotic Blooms, Hanukkah, etc.). Technology is intentionally light: no proprietary platform, no mobile app, and no AI/ML capability; the e-commerce storefront runs on the Teleflora-supplied eFlorist platform, and the firm also accepts phone orders and in-store pickup. Same-day local delivery is offered to Elkhart and surrounding communities in northern Indiana, with southwest Michigan (Niles) also served, and nationwide fulfillment is enabled through the Teleflora referral network.

Commercially, Matzke runs a predominantly one-time-purchase model with three size tiers (Standard, Deluxe, Premium) at price points from roughly $59 to $549+ for arrangements and $129 to $619 for sympathy/standing sprays, plus a $15.99 per-order local delivery fee. A secondary recurring revenue stream is the flower subscription program (3-, 6-, and 12-month terms priced $259–$1,059). Customer mix is fragmented across consumer gift-giving, wedding/event, sympathy/funeral, and subscription use cases, with no enterprise or B2B contracts on file. There are no funding rounds, parent company, or external investors; the firm is independent, profitable-by-default small business with multigenerational continuity as its primary strategic asset.

Name

Matzke Florist

Legal name

Matzke Florist

Website

https://matzkeflorist.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

11–50 employees

Short description

Matzke Florist is a family-owned retail florist in Elkhart, Indiana, selling hand-crafted fresh flower arrangements, plants, gift baskets, wedding, and sympathy florals direct to consumers via e-commerce, phone, and local delivery across northern Indiana and southwest Michigan.

Ownership category

akta.pro rank

Product category

Retail Florist Services

NAICS

Florists (45931)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro industry

PRIMARYCRAFABAN

Flowers, Gifts & Specialty Occasion Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Vertical/Specialist Marketplaces

SECONDARYHSACAOAJ

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages)

Home & Personal Services/Event & Personal Concierge Services/Event Decor, Floral & Styling Services

SECONDARYCRAIACAG

Indoor Plants, Faux Florals & Botanical Décor Retail

Consumer Products & Retail/Home & Furniture Retail/Home Décor & Accessories Retail

Keywords

• Fresh flower arrangements
• Local flower delivery
• Wedding floral design
• Sympathy funeral flowers
• Flower subscription service

Headquarters

HQ city

Elkhart

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Flower and Arrangement Sales: One-time purchase of individual flower arrangements, bouquets, plants, and gift baskets. Products are sold at fixed prices with size tier upgrades (Standard, Deluxe, Premium). This is the primary revenue stream.
2. Flower Subscriptions: Recurring monthly delivery of flower arrangements through subscription programs. Options include 3-month, 6-month, and 12-month subscription terms with monthly deliveries. Also includes plant subscription options.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Matzke Florist is a family-owned retail florist that hand-crafts fresh flower arrangements, plants, gift baskets, and custom floral designs for occasions including anniversaries, birthdays, weddings, sympathy, holidays, and everyday gift-giving. Products are sold directly to consumers via the company's e-commerce website, in-store pickup, and phone ordering, with same-day local delivery to homes, hospitals, funeral homes, nursing homes, and retirement communities throughout the Elkhart, Indiana area.

Product overview

Matzke Florist is a local Elkhart, Indiana florist offering hand-crafted fresh flower arrangements and related floral products. The core offerings include occasion-based flower arrangements (anniversary, birthday, get well, sympathy, wedding), gift baskets, live plants, and custom floral design services. The business operates a subscription program for recurring deliveries and features specialty collections including the Luxe premium collection, Patriotic Blooms, and holiday-specific arrangements. Same-day delivery is available within the service area.

Differentiator

Problem solved

Functional benefit

Products and services

• Flower Arrangements Hand-crafted fresh flower bouquets for various occasions including anniversaries, birthdays, get well, and just because gifting, sold in Standard, Deluxe, and Premium size tiers.
• Sympathy and Funeral Flowers Funeral arrangements, casket sprays, wreaths, standing sprays, urn tributes, and sympathy plants for memorial services, with delivery to funeral homes or homes.
• Wedding Florals Bridal and event florals including bouquets, ceremony arrangements, and reception decorations with professional consultation from a CFD-accredited lead designer.
• Flower Subscription Recurring flower delivery service offering 3-month, 6-month, or year-long subscription plans with monthly deliveries of seasonal blooms.
• Plants Live plants including orchids, palms, green plants, and blooming varieties for gifting and home decor.
• Gift Baskets Curated gift baskets including fruit, cheese, gourmet items, and themed baskets for various occasions.
• Custom Floral Design Bespoke floral arrangements created to customer specifications for colors, style, and occasion.
• Corsages and Boutonnieres Prom and homecoming floral accessories including wrist corsages, pin-on styles, and coordinating boutonnieres.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TelefloracoreChannel Partner/ Reseller/ DistributorMatzke Florist is a proud member of the Teleflora network, a national flower delivery organization. This membership provides access to nationwide delivery capabilities, online ordering infrastructure through the eFlorist platform, and visibility in Teleflora's customer directory. Teleflora provides the website technology platform (eflorist.com) that powers the shop's online presence and order management.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• From You Flowers: National online florist offering arrangements, plants, and gift baskets at value price points for birthdays, anniversaries, sympathy, and holidays. Competes directly with Matzke on price-sensitive online orders within the local delivery footprint.
• ProFlowers: Established online flower delivery brand offering fresh flowers, plants, and gift baskets for everyday and occasion gifting. Directly competes with Matzke for digital flower orders across the same birthday, anniversary, sympathy, and holiday use cases.
• 1-800-Flowers.com: Largest US online florist offering fresh flowers, plants, and gift baskets for occasions ranging from birthdays to sympathy. Directly competes with Matzke for online and Teleflora wire-out orders in the Elkhart delivery area, though at vastly greater scale and marketing reach.
• BloomNation: Online marketplace that connects consumers with local florists for same-day hand-delivered arrangements. Competes with Matzke for local Elkhart-area online orders and gives consumers a multi-florist marketplace alternative to a single local shop's website.
• Farmgirl Flowers: DTC florist emphasizing sustainable, hand-tied bouquets shipped from regional hubs. Direct competitor for online occasion orders, with brand differentiation around design aesthetic similar to what Matzke offers through its Master Designer team.
• SendFlowers.com: Long-standing online flower delivery service offering same-day delivery through partner florists nationwide. Comparable direct-to-consumer flower model with similar occasion-gifting use cases and competitive overlap on Teleflora-sourced local fulfillment.
• The Bouqs Co. Farm-to-doorstep online florist delivering seasonal arrangements via direct grower relationships. Competes with Matzke in the same DTC occasion-gifting category (anniversary, sympathy, just-because) with stronger digital brand and national shipping.
• UrbanStems: Modern DTC florist offering curated arrangements and recurring flower subscriptions. Closely comparable to Matzke on occasion-based design and subscription revenue model, but with a national digital footprint and venture-backed marketing budget.

Broad incumbents

• Teleflora: National florist network and the parent organization of the eFlorist platform Matzke uses. Operates its own consumer-facing brand and directory that routes orders to member florists, including Matzke, creating both a partnership and competitive overlap.
• FTD: Historic national flower delivery network and Interflora affiliate serving the US and Canada. Comparable network-plus-DTC model to Teleflora, competing for the same nationwide wire-out orders and consumer mindshare for flower delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Matzkeflorist
• LinkedInlinkedin.com/company/matzke-florist-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matzke Florist