Electric Bear Brewing Co

What Electric Bear Brewing Co does

Electric Bear Brewing Co is an independent craft brewery headquartered in Bath, UK. Founded in 2015 by Chris Lewis and now under the ownership of David and Mary Horner, the company operates a 360 hectolitre brewing facility producing an award-winning core range alongside approximately four new limited-release beers per month. The business combines production-led craft brewing with a multi-channel consumer brand, drawing on marketing automation (Klaviyo), a Shopify storefront, ShipTheory fulfilment, a Smile.io loyalty program, Recharge-powered subscriptions, Sellar for on-trade trade ordering, and Untappd for community engagement.

The company monetises through several distinct revenue streams. Direct-to-consumer income comes from e-commerce, two physical taprooms — The Taproom at the brewery and The Cub in Bath city centre — and the Bear Club subscription service. Wholesale revenue flows to on-trade outlets including pubs, restaurants, bars and bottle shops, supported by an Area Sales Manager covering South West England. Adjacent categories extend the brand: Bear Gin is produced in partnership with Chew Valley Distillery, and branded merchandise is sold alongside beer.

Operationally, Electric Bear runs with a lean team of roughly 10–12 employees spanning brewing, sales, marketing and venue management. No single anchor customer or channel dominates the mix, leaving revenue diversified across D2C, on-trade, subscription, spirits and merchandise. The combination of capacity expansion, a second city-centre venue, a subscription launch and a spirits partnership under new ownership points to an active, multi-front growth posture rather than a defensive consolidation.

Name

Electric Bear Brewing Co

Legal name

Electric Bear Brewing Co. Ltd.

Website

https://electricbearbrewing.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Electric Bear Brewing Co is an independent craft brewery based in Bath, UK, operating a 360HL facility and serving consumers through D2C e-commerce, two taprooms, a Bear Club subscription, on-trade wholesale across South West England, and a co-produced Bear Gin spirits line.

Ownership category

akta.pro rank

Product category

Craft Beer Brewing

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Craft Beer Bars & Taprooms (THAFAEAG), Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined) (CRANABAH), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Craft beer brewing
• Craft beer subscription
• Brewery taproom services
• Craft beer wholesale
• Gluten-free craft beer

Headquarters

HQ city

Bath

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer Beer Sales: Online sales of canned and bottled craft beer delivered directly to consumers across the UK. Free mainland UK delivery on orders over £50.
2. Taproom and Venue Sales: On-site beer sales at the main taproom (open Thursday-Sunday) and The Cub (open Tuesday-Sunday) featuring 10 craft beer lines, street food, and events.
3. Wholesale/Trade Sales: B2B sales of kegs, casks, and cans to pubs, restaurants, bars, and bottle shops. Free delivery on orders over £500 ex VAT for non-direct areas.
4. Bear Club Subscription: Monthly craft beer subscription delivering 12x 440ml cans of curated fresh brews with tasting notes and seasonal merch. Available as monthly, 3-month, 6-month, or 12-month terms with 10% discount for upfront payment.
5. Merchandise Sales: Branded apparel, glassware, accessories, and gift sets sold through online shop and taproom.
6. Bear Gin Sales: Craft gin production in partnership with Chew Valley Distillery, sold at £42 per 70cl bottle.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Electric Bear Brewing Co brews and sells craft beer at its Bath-based 360HL brewery, distributing through a direct-to-consumer online shop, two owned taproom venues (The Taproom and The Cub), and a wholesale trade channel to UK hospitality operators. Its portfolio is anchored by a four-beer core range and supplemented by four new seasonal/experimental beers released each month, with diversification into Bear Gin (spirits), branded merchandise, gift cards, and a monthly craft beer subscription (Bear Club).

Product overview

Electric Bear Brewing Co is a craft brewery operating from Bath, UK, founded in 2015. The company offers a portfolio of award-winning beers centered around a core range of four beers (Werrrd! APA, Mixtape Gluten-Free Lager, Tondo Pale Ale, and Unruly AF Alcohol-Free) supplemented by rotating seasonal and experimental releases across styles including IPAs, DIPAs, sours, stouts, and lagers. Beyond beer, the company has diversified into spirits (Bear Gin) and merchandise, while operating two physical taprooms in Bath. The business operates through a direct-to-consumer e-commerce model via Shopify alongside a subscription service (Bear Club) and trade/wholesale supply to the hospitality sector.

Differentiator

Problem solved

Functional benefit

Brands

• Bear Gin: Craft gin inspired by the brewery's Werrrd! beer, infused with pink grapefruit and orange rind, produced in collaboration with Chew Valley Distillery.
• Bear Club

Products and services

• Werrrd! American Pale Ale Core range award-winning American Pale Ale, 4.2% ABV, packaged in cans. Targeted at craft beer enthusiasts; serves as the flavour basis for the Bear Gin collaboration.
• Mixtape Gluten-Free Helles Lager Gluten-free Helles Lager, 4.6% ABV, made via an enzymatic process that retains full flavour; each batch independently tested. Aimed at gluten-intolerant and coeliac consumers as well as general craft beer drinkers.
• Tondo Pale Ale Award-winning core range Pale Ale at 5% ABV with rotating hop varieties. Targeted at craft beer enthusiasts seeking modern pale ale flavour profiles.
• Unruly AF Alcohol-Free Pale Alcohol-free pale ale at 0.5% ABV offering full craft beer flavour without alcohol, part of the core range for low/no-alcohol drinkers.
• Seasonal and Experimental Craft Beer Releases Continuing lineup of seasonal and limited-edition beers spanning IPAs, DIPAs, sours, stouts, radlers, and session beers. Four new releases per month, available to consumers and trade buyers seeking novelty.
• Bear Club Subscription Recurring craft beer subscription service delivering 12x 440ml cans of curated fresh brews with tasting notes and seasonal merch. Available monthly or with 3-, 6-, and 12-month commitments with discount. Targeted at craft beer enthusiasts seeking regular discovery.
• Mixed Beer Cases Pre-curated 12-can mixed cases (Bear Box, Pale Box, Fresh Box, GF Box) designed to expose consumers to variety across styles, with specific curation for pale-focused, latest releases, or gluten-free drinkers.
• Beer Gift Sets Pre-packaged gift sets that combine beers and glassware or provide curated multi-can gifts and subscription gifts. Suitable for gifting occasions.
• Gift Cards Digital gift cards redeemable across the online shop and at the physical brewery shop and Taproom. Available in £10–£100 denominations for consumer and gifting use.
• Bear Gin Craft gin at 42% ABV in a 70cl bottle, handcrafted in partnership with Chew Valley Distillery using pink grapefruit and orange rind inspired by the Werrrd! APA. Sold as a brand extension to the brewery's craft beer audience.
• Branded Apparel Electric Bear branded clothing line including t-shirts, hoodies, and caps with branded graphics. Sold through the online shop and taproom to drive brand affinity and supplementary revenue.
• Branded Glassware Electric Bear branded pint glasses and schooner glasses with branded graphics. Sold as ancillary merchandise through the online shop and taproom.
• The Taproom (Brewery Venue) On-site taproom at the brewery on Brassmill Lane, Bath, serving 10 craft beer lines with street food and events. Functions as a retail and brand-building venue for local craft beer drinkers and visitors.
• The Cub (Second Taproom) Second taproom venue at Shires Yard in Bath city centre, open seven days a week, offering craft beer with a pasta food menu, quiz nights, and open mic events. Functions as a city-centre retail venue for consumers and tourists.
• Wholesale/Trade Beer Supply B2B wholesale supply of kegs, casks, and cans to pubs, restaurants, bars, and bottle shops. Core range available with delivery across the South West region via a direct sales team and the Sellar trade ordering platform.
• Brewery Tours 90-minute guided brewery tours led by Electric Bear brewers through the 360HL brewing facility, including a welcome pint and tasting flight. Group discounts for 10+. Consumer experience product tied to the brewery.

Quantifiable outcome

• Gluten-free certification on Mixtape and Captain Hindsight through independent testing

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Chew Valley DistillerycoreStrategic or Co-development PartnerBear Gin is handcrafted in partnership with Chew Valley Distillery using their distillation facilities. The gin is inspired by Electric Bear's core beer Werrrd! with pink grapefruit and orange rind infusion.
• HarkwellminorStrategic or Co-development PartnerHarkwell created the new label design for Bear Gin, upgrading the packaging to mirror the texture of Electric Bear's beer cans with a new bottle design.
• SellarcoreTechnology or IntegrationTrade ordering platform used by Electric Bear for B2B orders. Trade customers can place orders through the Sellar platform at app.sellar.io.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Verdant Brewing Co: Cornwall-based independent craft brewery focused on hop-forward IPAs and DIPAs with national DTC shipping and trade supply. Closely aligned with Electric Bear's high-innovation-c cadence and premium positioning in UK craft.
• Wye Valley Brewery: Independent Herefordshire craft brewery with multi-channel GTM (DTC, on-trade, off-trade) and a similarly sized brewing operation. Comparable UK regional craft model with a strong core range and trade/wholesale focus.
• Siren Craft Brew: Berkshire-based independent craft brewery with a strong experimental/IPA focus, DTC e-commerce, mixed-case sales, and on-trade distribution. Comparable craft positioning, innovation cadence, and multi-channel GTM.
• Bristol Beer Factory: Bristol-based independent craft brewery with a taproom, DTC online shop, and trade distribution across the South West. Directly comparable geographically and operationally to Electric Bear's Bath-anchored regional craft model.
• Left Handed Giant Brewpub: Bristol-based independent craft brewery/brewpub combining a taproom with DTC and limited trade distribution. Comparable independent, venue-led craft beer model in the South West.
• Windsor & Eton Brewery: Independent UK craft brewery with a heritage-style core range, on-trade trade supply, and brewery-taproom venue. Comparable mid-sized UK independent craft producer with multi-channel sales.
• Wiper and True: Bristol-based independent craft brewery operating a taproom, DTC e-commerce, trade supply, and a mixed-cases/subscription model at similar scale to Electric Bear. Highly comparable in UK regional craft positioning, venue-led brand building, and premium core range strategy.

Broad incumbents

• BrewDog: Scotland-founded global craft brewery with extensive national and international DTC, trade and bar/hotel distribution. Operates in the same UK craft segment but at vastly greater scale and capitalisation than Electric Bear.
• Beavertown Brewery: London-based, Heineken-backed craft brewery with strong London on-trade presence, national DTC and trade distribution. Comparable product positioning (hop-forward craft) but operates at materially larger scale than Electric Bear.
• Camden Town Brewery: London-based, AB InBev-backed craft brewery with significantly larger national distribution, multiple taprooms, and broad DTC. Sells into the same UK craft beer category but at materially greater scale than Electric Bear.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/Electricbearbrewing/videos
• Facebookfacebook.com/electricbearbrewing
• Instagraminstagram.com/electricbearbrewing
• Xx.com/electricbearuk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electric Bear Brewing Co