Bovine Elite

What Bovine Elite does

Bovine Elite, LLC is a privately held agricultural service company founded in 1998 and headquartered in Hearne, Texas, that operates as an internationally recognized marketing agent and broker of bovine semen, artificial insemination (A.I.) equipment, embryo transfer supplies, liquid nitrogen storage tanks, and livestock weighing scales. The company's core product is registered beef and dairy bull semen sold by the straw across multiple breeds — Charolais, Brahman Grey, Brangus Black, Santa Gertrudis, and Club Calf Composites — with pricing typically ranging from $18 to $300 per unit depending on bull quality and whether the semen is sexed female. The catalog also includes AI certificates for breed registration, Eazi-Breed CIDR cattle inserts from Zoetis, Tru-Test/Datamars scales, and Chart MVE and Worthington Industries liquid nitrogen tanks.

Bovine Elite serves cattle producers including seedstock breeders, commercial ranchers, show calf producers, and dairy operations engaged in beef-on-dairy crossbreeding, plus a secondary segment of professional A.I. technicians and breeding consultants who source supplies through the company. Revenue is generated through five streams: (1) per-unit semen sales, (2) equipment and hardware resale, (3) professional services including on-site A.I. technicians, training clinics, palpation workshops, and consulting, (4) managed warehousing of customer semen and embryos, and (5) international export services. Pricing is pay-as-you-go with a $15 small-order packing fee for orders under 10 straws, plus UPS round-trip freight on all semen shipments.

The company operates a direct-to-consumer e-commerce model through bovine-elite.com, supplemented by Facebook and Instagram social presence, Go Texan certification, and bidirectional links to breed associations for EPD verification. Distribution is global via UPS shipping, and the company publishes an annual Sire Directory catalog to market its genetics. There is no disclosed AI/ML technology, no mobile app, no API platform, and no venture capital, private equity, or institutional investment; Bovine Elite appears to be a founder- or owner-operated traditional catalog-driven e-commerce business.

Name

Bovine Elite

Legal name

Bovine Elite, LLC

Website

https://bovine-elite.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Bovine Elite is a privately held Texas-based marketing agent and broker of bovine semen, AI equipment, embryo transfer supplies, and livestock scales, serving cattle producers, seedstock breeders, and dairy operations across multiple breeds since 1998.

Ownership category

akta.pro rank

Product category

Cattle Genetics & Breeding Supplies

NAICS

Other Animal Production (1129)

SIC

Agricultural Services (700), Wholesale-Farm Product Raw Materials (5150), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Artificial Insemination (AI) & Semen Services (Collection, Processing, Storage) (AFACAEAA)

Keywords

• Bovine artificial insemination
• Semen sales
• Livestock breeding supplies
• Cattle genetics
• Embryo transfer equipment

Headquarters

HQ city

College Station

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Beef & Dairy Semen Sales: The company generates revenue primarily through the sale of bovine semen from registered beef and dairy bulls. Semen is sold in units (straws) at varying price points, with sexed female semen commanding premium pricing. The company also charges AI certificate fees for registered breed certifications.
2. Equipment & Supplies: Sales of artificial insemination equipment, embryo transfer supplies, liquid nitrogen tanks (Chart MVE and Worthington Industries), Tru-Test scales, pregnancy detection supplies, CIDR cattle inserts, and merchandise.
3. Professional Services: AI consulting services, A.I. management clinics, A.I. palpation clinics, and livestock appraisals. Professional A.I. technicians are available for on-site service.
4. Warehousing Services: Semen and embryo warehousing services for customers, providing storage and management of genetic materials.
5. Export Services: International exportation services for semen and embryos, facilitating global distribution of genetics.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bovine Elite is an agricultural service company that markets and distributes bovine genetics (beef and dairy semen) from registered sires and supplies artificial insemination and embryo transfer equipment and consumables (CIDR inserts, liquid nitrogen tanks, Tru-Test scales) to cattle breeders and ranchers. The company also delivers professional services including warehousing of semen and embryos, on-site AI technicians, training clinics, genetic consulting, and export services.

Product overview

Bovine Elite is an internationally recognized marketing agent and broker of bovine genetics, operating for over 28 years. The company offers a comprehensive portfolio of products and services centered around cattle breeding. Core offerings include registered beef bull semen (spanning breeds such as Brahman Grey, Brangus Black, Charolais, Santa Gertrudis, and Club Calf Composite), commercial beef semen, dairy bull semen, and closeout semen sales. The product lineup also includes AI Certificates for breed registration (Angus, Charolais, Hereford), AI and embryo transfer equipment, Tru-Test livestock scales, Eazi-Breed CIDR inserts, and liquid nitrogen tanks (Chart MVE and Worthington Industries). Supporting services encompass semen and embryo warehousing, professional A.I. technicians, A.I. consulting services, artificial insemination training clinics, and pregnancy determination testing. The company publishes an annual Sire Directory featuring genetic selections with EPD data. The business operates as a unified catalog-driven e-commerce platform rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Beef Semen

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Chart MVEcoreOthersChart MVE is a manufacturer of liquid nitrogen semen storage tanks, sold through Bovine Elite as part of its equipment catalog. The company has been a long-standing supplier of critical storage infrastructure for the semen warehousing and distribution business.
• Worthington IndustriescoreOthersWorthington Industries manufactures semen tanks sold by Bovine Elite. Their products are a core part of the equipment inventory, enabling the company's semen and embryo warehousing services.
• Tru-Test (Datamars)coreTechnology or IntegrationTru-Test (a Datamars brand) scales are sold through Bovine Elite. These livestock weighing and data management tools complement the breeding services by enabling herd performance tracking. Bovine Elite is listed as a seller of Tru-Test products on their dedicated product page (bovine-elite.com/tru-test/).
• Eazi-Breed CIDR (Zoetis)coreTechnology or IntegrationEazi-Breed CIDR Cattle Inserts are sold through Bovine Elite. CIDR devices are used for estrus synchronization in cattle breeding programs, directly supporting the company's A.I. services and consulting offerings.
• Angus, Charolais, Brahman, Santa Gertrudis, Brangus Breed AssociationsminorOthersBovine Elite sells semen with AI certificates linked to breed association databases (e.g., CharolaisUSA, Brahman Digital Beef, Santa Gertrudis Digital Beef, Brangus Registry). Product pages include direct links to breed association animal registration pages where EPD data can be verified.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Universal Semen Sales: Independent marketer/broker of bovine semen and AI supplies. Mirrors Bovine Elite's brokerage model, multi-breed sire directory, and focus on direct-to-rancher sales.
• Select Sires Inc. U.S. farmer-owned cooperative and one of the largest bovine AI organizations in North America. Competes head-to-head with Bovine Elite in registered beef and dairy semen sales, with comparable sire-directories and A.I. technician services.
• Premier Select Sires: Beef and dairy semen cooperative serving the eastern U.S. Competes with Bovine Elite on registered sire catalogs, AI training, and equipment supply to commercial cattle operations.
• STgenetics: Global marketer of bovine genetics and sexed semen across multiple breeds. Direct competitor to Bovine Elite in semen brokerage, with overlapping beef and dairy sire offerings and similar distribution into commercial cattle operations.
• Hawkeye Breeders Service: Iowa-based bovine semen distributor offering A.I. products, equipment, and services. Direct comparable in scale, product breadth, and customer segment to Bovine Elite.
• Cattle Visions: Online retailer of bovine semen, AI equipment, and cattle supplies across multiple breeds. Closely comparable to Bovine Elite in product mix, e-commerce-led DTC model, and target customer base of small-to-mid commercial and seedstock producers.

Broad incumbents

• ABS Global (Genus plc): Worldwide bovine genetics provider owned by Genus plc, offering semen, embryos, and reproductive services. Overlaps Bovine Elite's beef and dairy sire offerings at much larger scale and with proprietary sexed-semen technology.
• Valley Vet Supply: Large multi-category livestock supply retailer offering AI equipment, breeding supplies, and pharmaceuticals. Overlaps Bovine Elite's equipment and CIDR/skills side and competes for the same hobby-to-mid-scale producer buyer.
• Zoetis (Genetics business): Animal-health giant whose CIDR and reproductive products are resold by Bovine Elite. Operates as both upstream supplier and potential competitor via its broader livestock genetics and reproductive-services portfolio.

Regional players

• Creative Genetics of California: West Coast bovine genetics marketer and custom collection facility. Comparable product offering to Bovine Elite but serves a different regional customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pages/College-Station-TX/Bovine-Elite-LLC/113332135375525
• Instagraminstagram.com/Bovine_Elite
• LinkedInlinkedin.com/company/bovine-elite-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bovine Elite