Uniden

What Uniden does

Uniden Australia Pty Limited is the Australian and New Zealand operating entity of Uniden, a Japan-founded (1966) consumer electronics company with Australian operations established in 1989. The entity manufactures, distributes, and markets wireless communication and electronic products spanning UHF CB radios (including the Bluetooth-app-enabled XTRAK line), dash cams (iGO CAM and Dash View series with up to 4K/5K recording and Sony Starvis sensors), wire-free security cameras (SOLO X2K with 2K Super HD, 4G cellular and solar variants), DECT/XDECT cordless phones, video baby monitors, marine VHF radios, and portable power accessories. The portfolio is engineered for harsh Australian conditions and supported by proprietary technologies including XTRAK app integration, Masterscan, True I/Q scanning, and XDECT extended coverage.

The business model is hardware sales with subscription-free products using local microSD storage, distributed through direct-to-consumer e-commerce at uniden.com.au, a nationwide dealer network, major electronics and outdoor retailers, and an OEM partnership with Toyota Australia since 2017. Unit pricing spans entry-level UHF radios (~$25 AUD) through mid-range dash cams and security kits to premium XTRAK units ($499-$899 AUD) and professional I/Q scanners (~$949.95 AUD). End-customer segments include families and homeowners (security/baby monitoring), automotive and road users, outdoor/4WD adventurers, marine users, small businesses, and truck/fleet operators.

Uniden Australia claims the #1 position in Australian cordless phones for over 20 years based on GfK data and was the first globally to launch a 4K dash cam in 2018. The parent manufactures 2 million+ wireless products monthly globally. Recent strategic activity includes the ATTOWAVE acquisition for smart/AI-enabled wireless products, a partnership with ivygo on EV charging integration, an X85 DIN-size UHF radio targeting fleet operators (November 2025), and UH45 Max/UH6xx Max adventure radios with Kid Zone VoiceScramble (October 2025). Award momentum continued in 2025 with Mother & Baby Gold and an Australian International Good Design Award for the DashView 40R.

Name

Uniden

Legal name

Uniden Australia Pty Limited

Website

https://uniden.com.au

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Uniden Australia Pty Limited manufactures and distributes wireless communication products — UHF radios, dash cams, wire-free security cameras, cordless phones, baby monitors, and marine radios — for Australian and New Zealand consumers, automotive users, outdoor adventurers, small businesses, and fleet operators through retail, dealer, and e-commerce channels.

Ownership category

akta.pro rank

Product category

Consumer Electronics

NAICS

Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220)

SIC

Radio & Tv Broadcasting & Communications Equipment (3663)

akta.pro primary industry

RF, Antennas & Wireless Components Retail (CRACAKAM)

akta.pro secondary industries

Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF) (CRAMAIAH), Mobile Device Accessories (Cases, Screen Protectors, Mounts) (CRACALAH)

Keywords

• Consumer electronics
• UHF CB radios
• Dash cameras
• Home security cameras
• Cordless phones

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales: Primary revenue stream from selling wireless communication devices including UHF radios, dash cams, security cameras, cordless phones, baby monitors, and marine radios through retail and direct channels. Products sold at various price points from entry-level to premium.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Uniden Australia designs and sells wireless communication and consumer electronics products for households, motorists, marine users, and small businesses. Its portfolio includes UHF CB handheld and in-vehicle radios, dash cameras, indoor and outdoor security cameras, video doorbells, DECT cordless phones, baby monitors, marine VHF radios, digital scanners, radar detectors, and wireless/solar charging accessories, distributed via its own website, authorized dealers, and OEM partnerships.

Product overview

Uniden is a diversified technology company offering a portfolio of wireless communication and electronic products across multiple categories. The core product lines include: (1) UHF radios spanning the XTRAK smart series with Bluetooth app integration and location sharing, the UH45 adventure series with Kid Zone Plus safety features, and various handheld/mobile models; (2) Dash cams including iGO CAM and Dash View series with 4K/5K Ultra HD recording, Sony Starvis sensors, Wi-Fi/GPS connectivity; (3) Security cameras featuring SOLO X2K wire-free solar cameras with 2K Super HD, motion tracking, and 4G cellular options, plus App Cam indoor cameras; (4) Video doorbells including SOLO X2K Bell Plus; (5) DECT/XDECT cordless phones with extended coverage; (6) Baby video monitors; (7) Marine VHF radios; and (8) Portable power banks. Products are sold as individual units and bundled packs, with accessories including solar panels, antennas, mounts, batteries, and chargers. The portfolio positions Uniden for home security, vehicle safety, outdoor adventure, marine, business communications, and family monitoring applications.

Differentiator

Problem solved

Functional benefit

Brands

• XTRAK: Smart UHF radios with Bluetooth and app integration for adventure and vehicle use
• App Cam SOLO
• iGO CAM
• Dash View
• XDECT
• SOLO X2K

Products and services

• XTRAK Series UHF CB Radios Premium in-vehicle and handheld UHF CB radios designed for Australian 4×4, off-road, and outback use, including water-resistant handhelds and DIN-mount mobile units. Targeted at motorists, overlanders, and rural-area users requiring reliable two-way communication without mobile coverage.
• UH45 UHF CB Radios (Adventure Walkie-Talkies) Compact handheld UHF CB radios positioned as consumer-grade walkie-talkies for outdoor activities, family use, and event coordination. Sold to individual consumers in Australia and New Zealand.
• UH515 UHF Radios Mid-tier UHF CB handheld radios for everyday vehicle and outdoor use. Aimed at consumer and light commercial users across Australia and New Zealand.
• X85 DIN-Size UHF CB Radio DIN-size in-dash UHF CB radio designed for trucks, commercial fleets, and newer vehicles with DIN mounting slots. Targeted at fleet operators and professional drivers.
• iGO CAM Dash Cameras In-vehicle dash cameras recording road footage for incident evidence. Sold to motorists and rideshare drivers across Australia and New Zealand.
• Dash View Dash Cameras Secondary dash cam line with display-centric designs for consumer motorists requiring straightforward forward-facing recording.
• SOLO X2K Wired Security Cameras Wired outdoor/indoor security cameras positioned as subscription-free home surveillance. Targeted at Australian households.
• SOLO X2K 4G Cellular Security Cameras 4G cellular-connected outdoor security cameras for off-grid and remote-area properties where Wi-Fi is unavailable. Sold to rural homeowners and small businesses.
• App Cam X24 Indoor Security Camera Indoor Wi-Fi security camera for household monitoring via companion app. Targeted at residential consumers wanting indoor surveillance.
• SOLO X2K Bell Plus Video Doorbell Wired video doorbell providing front-door awareness for residential consumers. Subscription-free positioning.
• SOLO X2K Bell Connect Video Doorbell Wireless/connected variant of the SOLO X2K Bell video doorbell for residential consumers requiring flexible installation.
• DECT Digital Cordless Phones XDECT-based digital cordless telephones for home and small-office use. Multiple handset configurations available.
• Baby Video Monitors Video baby monitoring systems using DECT/dedicated wireless technology for parents in Australian and New Zealand households.
• Marine VHF Radios Fixed-mount and handheld VHF marine radios for recreational boating and commercial marine operators. Weather-alert capable.
• USDS100 Digital I/Q Scanner Receiver True I/Q digital desktop scanner receiver for radio hobbyists listening to analog and digital radio systems. Targeted at scanner enthusiasts.
• Radar Detectors Vehicle-mounted radar detection devices for consumer drivers. Sold via direct e-commerce and dealer channels in Australia.
• UPP200S Wireless Solar Power Bank Wireless-charging portable power bank with integrated solar panel for off-grid charging of phones and small devices. Consumer-oriented accessory.
• SPS-X Solar Panel

Quantifiable outcome

• 2 million+ wireless products manufactured monthly demonstrating production scale and supply chain capability
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature10 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Drive Against DepressionminorGTM or Marketing Partner · 1 March 2026Partnership to drive positive mental health across Australia's automotive community, supporting road safety awareness and driver wellbeing initiatives.
• Tyrepower V8 SuperUte SeriesminorGTM or Marketing Partner · 1 February 2026Official partner of 2026 Tyrepower V8 SuperUte Series for automotive community engagement and motorsport sponsorship.
• Toyota AustraliacoreChannel Partner/ Reseller/ Distributor · 1 January 2017Strategic partnership since 2017 for UHF radio and antenna distribution through Toyota dealer network nationwide, bringing premium communication products to Australian drivers.
• ANU (Australian National University)minorStrategic or Co-development PartnerPartnership to supply XTRAK UHF radios and Dash View Dash Cams to ANU's World Solar Challenge solar car team, supporting connectivity during the Darwin to Adelaide event.
• ATTOWAVEcoreTechnology or IntegrationGlobal acquisition for smart technology development, supporting Uniden's advancement in AI-enabled wireless products and Bluetooth app integration.
• Blulink NZ LtdcoreImplementation/ SI/ Consulting PartnerAuthorized New Zealand service partner providing warranty service, repairs, and technical support at 150 Harris Road, Auckland.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Motorola Solutions: Motorola is a broader incumbent in professional and consumer two-way radios, overlapping with Uniden's UHF CB radios. While Motorola focuses more on professional/public safety, both compete in the handheld radio consumer market.

Direct peers

• Ring (Amazon): Ring is a major competitor in video doorbells and home security cameras, directly overlapping with Uniden's SOLO X2K Bell Plus and wire-free camera range. Both serve homeowners seeking DIY security with app-based monitoring.
• Arlo Technologies: Arlo competes directly with Uniden's SOLO X2K wire-free security camera line, offering connected 2K/4K home security cameras with motion detection and app integration. Both target the DIY home security consumer segment.
• Swann Communications: Swann is a direct competitor in DIY security cameras and video surveillance, offering wire-free and wired solutions similar to Uniden's portfolio. Both target small business and residential security customers.
• GME Supply Pty Ltd: GME is the primary Australian competitor to Uniden in UHF CB radios, handheld radios, and marine VHF communications. Both companies share the same dealer network across Australia and target identical automotive, 4WD, and marine customer segments.
• Oricom International: Oricom is an Australian competitor in baby monitors, UHF radios, and cordless phones, directly mirroring Uniden's consumer electronics portfolio. Both target the same family, automotive, and home communication segments in Australia.
• Cobra Electronics (Cedar Electronics): Cobra is a direct competitor in UHF CB radios, dash cams, and marine VHF radios, particularly in the US and Australian markets. Both companies share similar product categories and target drivers, boaters, and outdoor enthusiasts.
• Nextbase Ltd: Nextbase competes directly with Uniden's iGO CAM and Dash View dash cam lines, offering premium smart dash cams with similar features like 4K recording, GPS, and emergency SOS. Both target everyday drivers and road safety consumers.
• Garmin Ltd: Garmin directly competes with Uniden in dash cams, marine VHF radios, and outdoor navigation products. Both target automotive, marine, and outdoor enthusiast customers with premium-priced GPS-enabled devices.

Emerging players

• Eufy (Anker Innovations): Eufy competes in the wire-free home security camera space with subscription-free local storage, directly challenging Uniden's SOLO X2K value proposition. Both target privacy-conscious consumers seeking DIY installation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/unidenaustralia
• YouTubeyoutube.com/c/unidenaus
• Facebookfacebook.com/Uniden
• LinkedInlinkedin.com/company/uniden/?originalSubdomain=au
• Instagraminstagram.com/unidenaustralia
• TikToktiktok.com/@unidenaustralia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uniden