What J&J Consulting does

J&J Consulting is a virtual, founder-owned public relations and marketing consulting firm established in 1989 by Jennifer Heinly, MBA, who serves as President and operates the business from a headquarters in Rancho Mission Viejo, California, with an original Denver office still referenced in its history. The firm delivers strategic PR and marketing services including public relations planning, media relations, message development, news release writing and distribution, publicity campaigns, online press room development, and print and online article writing. Service delivery is executed by Jennifer Heinly and a curated network of eight strategic partners covering regions such as Denver, Orange County, and Los Angeles and verticals such as book publicity, construction, real estate, and media distribution, enabling national reach without a traditional agency headcount.

The firm's go-to-market is direct and referral-driven, leveraging long client relationships, Jennifer Heinly's speaking engagements at universities and chambers of commerce, and a professional website rather than paid demand generation. Pricing is custom and quote-based, with the firm explicitly positioning against traditional agencies by promoting "strategic public relations services without agency prices." Its target customers are small and mid-sized businesses across healthcare and alternative health (the primary vertical), residential real estate, construction, financial services, book publishing, and other small businesses seeking senior-level counsel without full-agency overhead. Notable client engagements have spanned more than a decade, with an average client tenure of over five years and a cumulative footprint of nearly 60 companies helped nationwide.

Name

J&J Consulting

Legal name

J&J Consulting

Website

https://jenniferheinly.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

J&J Consulting is a founder-owned, virtual public relations and marketing consulting firm founded in 1989 by Jennifer Heinly, delivering strategic PR, media relations, and content services to small and mid-sized businesses across healthcare, real estate, construction, financial services, and book publishing through a national partner network.

Ownership category

akta.pro rank

Product category

Public Relations and Marketing Consulting

NAICS

Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

Keywords

• Strategic public relations
• Marketing communications consulting
• Media relations services
• Publicity campaigns
• Virtual PR agency

Headquarters

HQ city

Mission Viejo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. PR and Marketing Consulting Services: Professional consulting services including public relations planning, media relations, message development, news release writing and distribution, publicity campaigns, and marketing consulting. Revenue is generated through project-based work and ongoing consulting engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

J&J Consulting is a virtual, strategic public relations and marketing consulting firm that delivers senior-level PR planning, media relations, message development, news release writing and distribution, publicity campaigns, online press room development, and print/online article writing. The firm supplements its own consulting with a national network of strategic partner consultants to extend geographic and specialty coverage for clients across healthcare, real estate, construction, financial services, small business, and book publishing.

Product overview

J&J Consulting is a virtual, strategic public relations and marketing consulting firm offering a comprehensive suite of consulting services. The company provides public relations and marketing planning, PR consulting, marketing consulting, message development, media relations, media list creation, news release writing and distribution, publicity services, online press room development, and print/online article writing. Services are delivered across multiple industry verticals including healthcare/alternative health, residential real estate, construction, financial services, small businesses, and book publishing. The firm operates as a national virtual agency with a network of strategic partners across different regions and specialties, providing senior-level counsel without agency overhead.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations and Marketing Planning Strategic PR and marketing planning service delivered by J&J Consulting to businesses across healthcare, real estate, construction, financial services, small business, and book publishing.
• Public Relations Consulting Senior-level public relations consulting engagements for businesses needing strategic counsel beyond traditional agency execution.
• Marketing Consulting Marketing consulting services delivered alongside public relations engagements for small and mid-sized businesses.
• Message Development Development of core messaging frameworks for client campaigns across media and publicity programs.
• Media Relations Media relations service engaging news desks, publishers, and feature outlets to secure placements for clients.
• Media Lists Media list creation supporting targeted outreach for client PR campaigns.
• News Release Writing and Distribution Writing and distribution of news releases as part of public relations campaigns for clients.
• Publicity Publicity campaign service including book launches and broader media exposure campaigns for clients.
• Online Press Room Development Development of online press rooms to support client PR efforts and ongoing media access.
• Print and Online Article Writing Writing and placement of print and online articles for clients to support brand-building campaigns.

Quantifiable outcome

• Helped nearly 60 companies nationwide expand their businesses through successful PR programs
• +2 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered main strategic partner, core and minor.

• Jon Pushkin (Pushkin Public Relations)main strategic partnerStrategic or Co-development PartnerDenver-based PR consultant serving as the main strategic partner for J&J Consulting. Jon Pushkin brings regional PR expertise in the Denver market complementing the national virtual network.
• Barbara Kimler (Barbara Kimler Public Relations)coreStrategic or Co-development PartnerLocal Orange County media relations partner providing specialized media connections in the Southern California region.
• Joanna Brody (Brody Public Relations)coreStrategic or Co-development PartnerLA and book publicity partner specializing in Los Angeles market coverage and book publishing publicity campaigns.
• Laura Mickelson (Laura Mickelson Communications)minorStrategic or Co-development PartnerConstruction and real estate sector specialist partner providing industry-specific PR expertise for clients in these verticals.
• Doug McPherson (McPherson's Word Pub)minorStrategic or Co-development PartnerArticle writing partner specializing in online and print article content development for clients.
• Michele Kennedy (Kennedy Public Relations)minorStrategic or Co-development PartnerMedia relations and media lists specialist providing distribution expertise and media database access.
• PRConsultantsGroup.comminorStrategic or Co-development PartnerNational network of PR consultants providing additional resources and coverage across the country.
• USPRNetwork.comminorStrategic or Co-development PartnerUS PR network offering expanded reach and resources for national client campaigns.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• M Booth: Independent creative PR and communications agency serving consumer, healthcare, and corporate clients. Comparable to J&J Consulting in core PR services, though larger in scale and with broader vertical reach.
• Activate PR: Publicity-focused PR firm providing media relations, thought leadership, and content services to entrepreneurs, authors, and small businesses. Highly comparable to J&J Consulting's book publishing and SMB verticals and senior-counsel positioning.
• Walker Sands: Integrated B2B marketing and PR firm delivering media relations, content, and communications services to mid-market technology and professional services clients. Directly comparable in target segment, service scope, and virtual/hybrid delivery model.
• 5W Public Relations: Mid-sized U.S. PR agency offering media relations, publicity, and communications strategy to consumer, healthcare, and B2B clients. Comparable to J&J Consulting in service mix and target client segments, though operating with a larger in-house staff.
• Fishman PR: Boutique consumer and B2B PR agency offering media relations, brand marketing, and publicity services. Comparable in firm size, service mix, and target clients, particularly in mid-market and SMB segments.
• Avaans PR: Boutique PR and marketing firm offering media relations, publicity, and brand-building services to small and mid-sized businesses. Closely comparable to J&J Consulting in size, target client (SMB/mid-market), and virtual-leaning operating model.

Broad incumbents

• Edelman: Largest global PR firm offering full-service communications, media relations, and marketing services across all verticals. Overlaps J&J Consulting's service capabilities but operates at vastly greater scale with enterprise focus rather than SMB/mid-market.
• Weber Shandwick: Global public relations and communications agency delivering media strategy, content, and integrated marketing. Comparable in service category but addresses enterprise clients with full-service offerings J&J Consulting cannot match.

Others

• Cision: PR software, media database, and communications workflow platform. Not a direct competitor to J&J Consulting's services, but its PR distribution, media monitoring, and list tools are inputs J&J uses in its media relations and publicity work.
• PR Newswire: News release distribution and media communications infrastructure provider. Functions as a vendor / tool used in PR execution work comparable to J&J Consulting's news release writing and distribution services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/jenniferheinly
• LinkedInlinkedin.com/in/jenniferheinly

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about J&J Consulting