GO digital
- Company typePrivate
- Founded2014
- HeadquartersSandefjord, Norway
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
GO digital firmographics
Firmographics- Name
- GO digital
- Legal name
- Gripr AS
- Website
- https://godigital.no
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
GO digital industry classification
Industry- Product category
- Field Service and HSE Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where GO digital is headquartered
LocationHeadquarters
- HQ city
- Sandefjord
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
GO digital business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS - Gripr Total: Monthly or annual subscription model with per-user pricing. Includes 1 user in base price, additional users at 249 NOK/month. Annual billing offers 20% discount. No binding/contract period.
- Free Tier - Gripr Gratis: Free tier providing basic HSE and quality assurance tools including templates, basic project tracking (up to 5 active projects), and 1GB storage. Serves as freemium lead-generation for paid upgrades.
- Expert Onboarding Services: Professional services for platform setup, customization, and onboarding. Offered as optional add-on where experts help configure the platform to business needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Gripr Gratis - Free tier for single user with basic features |
| Subscription | Annual | Gripr Total - Full platform subscription at 499 NOK/month |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
GO digital product offering
Product offeringCore offering
GO digital sells the Gripr SaaS platform, a mobile and web-based digital toolbox that consolidates HSE management, quality assurance checklists, deviation and change reporting, project management, time tracking, document storage, digital signing, quoting, and customer management into one subscription product. It is targeted at Norwegian small and medium-sized trades and service businesses and is sold primarily via subscription with an optional expert onboarding service.
Product overview
Gripr by GO digital is a unified digital work platform for small and medium-sized businesses, combining HSE (Health, Safety, Environment) management, quality assurance, project management, and operational tools. The core Gripr Platform serves as the central hub, with integrated modules including Oppgaver (Tasks) for work planning and delegation, Skjema (Forms) and Sjekklister (Checklists) for quality control and compliance documentation, Dokumentsenter (Document Center) for file management with e-signature support, Timer/Timeregistrering (Time Tracking) for real-time labor cost monitoring, Prosjekter (Projects) for project planning and execution, and Tilbud (Quotes) for digital proposal delivery. Additional modules include HMS (Health, Safety, Environment), Risikovurdering (Risk Assessment), Avviksmelding (Deviation Reporting), Maler (Templates), Kommunikasjon (Communication), Kundehåndtering (Customer Management), and Produkter (Product Catalog) integrated with Norwegian building product databases (NOBB/EFObasen). The platform is accessible via mobile app and web, targeting tradespeople, construction, and service industries in Norway.
Differentiator
Problem solved
Functional benefit
Products and services
- Gripr Platform (Gripr Total subscription) Core SaaS product from GO digital: a cloud-based, mobile-first work platform that consolidates HSE (Health, Safety, Environment), quality assurance, project management, time tracking, document storage, e-signing, quoting, and CRM modules for Norwegian small and medium-sized trades, construction, and service businesses. Sold as a monthly or annual subscription per user, with a free tier (Gripr Gratis) and 14-day full-feature trial available.
- Gripr Gratis (free tier) Free entry-level tier of the Gripr platform targeted at single-user tradespeople, providing HSE and quality assurance templates, basic project tracking up to 5 active projects, and 1GB storage; serves as the freemium lead-generation entry point to Gripr Total.
- Expert Onboarding Service Optional add-on professional service where GO digital's Gripr experts help customers with platform setup, customization, employee onboarding, and activation of integrations such as accounting and product database systems.
Quantifiable outcome
- 14-day free trial with no payment or commitment required
Companies that use GO digital
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles3 records
GO digital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature13 records
GO digital partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- DuettcoreAccounting software integration with Duett. Seamless bidirectional data sync reported by customers, enabling automatic synchronization of financial data with Gripr.
- TripletexcoreAccounting software integration with Tripletex. Praised by customers for superior integration with seamless data updates in both directions.
- Poweroffice GOcoreAccounting software integration with Poweroffice GO accounting system.
- unimicrocoreAccounting software integration with unimicro for financial data synchronization.
- NOBB (Norsk byggevarebase)coreProduct database integration providing building product information directly within Gripr. Part of the core Gripr Total platform.
- EFObasencoreProduct database integration providing product information accessible within Gripr platform.
- BoligmappacoreProperty documentation integration allowing data exchange with Boligmappa system for building documentation.
- AIDERminorPartner relationship indicated in partner logo section. AIDER appears to be a referral/partner company directing customers to Gripr.
- ECITminorPartner relationship indicated in partner logo section. ECIT is an IT/accounting services company that may refer customers to Gripr.
- Eco MobilityminorPartner relationship indicated in partner logo section. Eco Mobility appears to be a business partner directing customers to Gripr.
- FamaminorPartner relationship indicated in partner logo section. Fama appears to be a business partner directing customers to Gripr.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
GO digital competitors and assessment
Company assessmentDirect peers
- Housecall Pro: All-in-one SaaS for home service businesses with field service management, dispatching, payments, and customer communication; competes for the same trades-SMB wallet.
- 24SevenOffice: Nordic all-in-one business platform combining accounting, project, HR, and CRM modules — competes directly with Gripr's all-in-one Swedish/Norwegian SMB positioning.
- Jobber: Vertical SaaS for home service trades (HVAC, plumbing, electrical) combining CRM, scheduling, invoicing, and a mobile app — directly comparable to Gripr's trades-SMB positioning.
- Buildertrend: Construction-focused SaaS for builders and remodelers covering project management, customer communication, and financials — overlapping with Gripr's project, document, and quoting modules for construction SMBs.
- ServiceM8: Mobile-first SaaS for trades and field service SMBs with quoting, job management, timesheets, and invoicing — the same product-led growth wedge Gripr targets in Norway.
Regional players
- Aider: Norwegian accounting/accounting-adjacent SaaS partner of Gripr that also targets SMBs in the trades; comparable regional software suite and ecosystem neighbour.
- Tripletex: Leading Norwegian SMB accounting/ERP platform and an explicit Gripr integration partner; comparable as a Norwegian SMB SaaS suite with workflow and compliance modules.
Broad incumbents
- Visma: Largest Nordic provider of business software (accounting, payroll, ERP) serving Norwegian SMBs; broader incumbent that overlaps with Gripr's compliance and project management capabilities.
Others
- Boligmappa: Norwegian property/build documentation platform integrated with Gripr — ecosystem partner and adjacent vertical documentation SaaS, not a direct competitor.
Emerging players
- HMSReg: Norwegian HSE/KMS compliance software targeted at SMBs — directly competes with Gripr's HSE, internal control, and SJA modules in the Norwegian regulatory wedge.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
GO digital social profiles
Digital presenceGO digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
GO digital leadership team
Management profileNumber of profiles
Profiles1 record
GO digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GO digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GO digital
What does GO digital do?
GO digital sells the Gripr SaaS platform, a mobile and web-based digital toolbox that consolidates HSE management, quality assurance checklists, deviation and change reporting, project management, time tracking, document storage, digital signing, quoting, and customer management into one subscription product. It is targeted at Norwegian small and medium-sized trades and service businesses and is sold primarily via subscription with an optional expert onboarding service.
Is GO digital a public or private company?
GO digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GO digital founded?
GO digital was founded in 2014. It employs 1 to 10 people.
Where is GO digital based?
GO digital is headquartered in Sandefjord, Norway, in the Europe region.
How does GO digital make money?
Three revenue lines are on record. Subscription SaaS - Gripr Total is the primary driver. The others are free Tier - Gripr Gratis and expert Onboarding Services.
Who are GO digital's main competitors?
Direct peers on record are Housecall Pro, 24SevenOffice, Jobber, Buildertrend and ServiceM8. Regional players are Aider and Tripletex. Visma is listed as a broad incumbent. Boligmappa is listed as an others. HMSReg is listed as an emerging player.
Does GO digital have an API?
No public API is recorded for GO digital.
What industry is GO digital in?
GO digital's product category is Field Service and HSE Management Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 513210 and its SIC code is 7372.