Uzer

What Uzer does

Uzer (legal name UZER) is a privately held UX/UI design and research agency founded in 2015 and headquartered in Bogotá, Colombia, with additional contact lines and offices in Austin, Miami, and Málaga, Spain. The firm operates as a nearshore service provider, delivering from LATAM to clients in North America, Europe, and Spanish-speaking Latin America. Its core technology stack centers on human-centered design practices — UX research, usability testing, heuristic and accessibility audits, Figma-based design systems, DesignOps, and Agile methodologies (Design Thinking, Design Sprints, Scrum, Lean UX) — augmented by integration of third-party LLM APIs (OpenAI, Claude, Gemini) for AI-powered client deliverables.

Uzer offers six interconnected professional services: AI Strategy & Transformation Consulting, AI App Development & Integration, UX Research & Usability Testing, UX/UI Design & Strategy, Interface Design for rapid digital products and MVPs, and Generative AI Product Audit & Value Evaluation. The platform architecture is service-led rather than product-led: there is no proprietary software or API; the firm acts as a design and engineering partner that embeds into client teams and delivers scoped design, research, and frontend code outputs. Notable clients include Allianz (10+ joint initiatives), Decowraps, VML, Servientrega, Banco Guayaquil, QBank, Blocky, and Bienestapp, spanning 35+ industries.

The business model is project-based professional services revenue generated through direct sales and consultation-led engagement. Pricing is custom-quoted per engagement, with some clients operating under monthly support or dedicated squad arrangements. Distribution is primarily organic — website, blog, LinkedIn, Instagram, Facebook, and referrals — with no self-serve portal, marketplace presence, or reseller channel. Uzer reports an NPS of 95, three consecutive years (2022–2024) as Best UX Consulting and Design Agency in Latin America, and Clutch/The Manifest regional recognition, but discloses no funding, revenue, or external investors.

Name

Uzer

Legal name

UZER

Website

https://uzer.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Uzer is a Bogotá-based nearshore UX/UI design and research agency delivering AI-augmented design, research, and frontend services from LATAM to startups, SMBs, and global brands in the US and Europe.

Ownership category

akta.pro rank

Product category

UX Design and Research Consulting Services

NAICS

Management Consulting Services (54161), Other Specialized Design Services (54149)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

UX, Design Thinking & Customer Research for PMs (EDABAHAK)

Keywords

• UX design consulting
• User research services
• AI product design
• Frontend development services
• Digital transformation consulting

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services / Project-Based Consulting: UZER generates revenue through scoped professional service engagements including UX/UI design, research, AI integration, frontend development, and digital transformation consulting. Projects are quoted and delivered on a per-engagement basis, with some clients operating under monthly support or dedicated squad models.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Uzer is a nearshore UX/UI design and research agency that delivers professional services including UX/UI design and strategy, user research and usability testing, AI product development and integration, frontend development, generative AI audits, and digital transformation consulting. The firm serves startups, SMBs, and global brands across LATAM, the US, and Europe, delivering projects from its Bogotá hub with supporting offices in Austin, Miami, and Málaga. Engagements are scoped and quoted per project, with some clients operating under monthly support or dedicated squad models.

Product overview

Uzer is a UX/UI design and research agency offering strategic AI product design and user-centric services. The portfolio consists of six interconnected professional service offerings: AI Strategy & Transformation Consulting Services (strategic guidance and digital transformation), AI App Development & Integration Services (frontend development with AI integration), UX Research & Usability Testing Services (user research and testing), UX/UI Design & Strategy Services (end-to-end design), Interface Design that Accelerates Real Digital Products (rapid interface design and MVP building), and Generative AI Product Audit & Value Evaluation (AI product testing and assessment). These services work together as a unified offering, combining strategy, design, and delivery to help startups, SMBs, and global brands build, test, and optimize AI-driven products. The agency operates nearshore from LATAM (Bogotá, Miami, Austin, Málaga) serving clients worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Strategy & Transformation Consulting Services Strategic consulting services that guide teams in user-focused innovation and digital transformation with AI, including AI use-case discovery, digital transformation workshops, and governance framework development. Designed for startups, SMBs, and global brands seeking to integrate AI into their digital product strategy.
• AI App Development & Integration Services Frontend development and AI integration service for launching high-impact digital products, integrating OpenAI, Gemini, and AI APIs to power conversational UIs, recommendation engines, and custom MVPs. Targeted at product teams building AI-enabled applications.
• UX Research & Usability Testing Services Research and testing services including UX/UI audits, heuristic evaluations, qualitative and quantitative usability studies, moderated and remote user testing, and market research for digital products. Applicable across all Spanish-speaking countries in Latin America and used by product teams to validate and optimize digital experiences.
• UX/UI Design & Strategy Services End-to-end UX/UI design service including research and discovery, product architecture, wireframing, UX prototyping, and UI graphic design using Figma for apps, websites, and software. Includes design systems and component libraries, accessibility compliance (WCAG, ADA, EAA), and AI-enhanced experiences.
• AI Product & MVP Development Services Strategic UX/UI interface design service for rapid product development, including product redesign, user validation, componentization and design systems, and MVP building with no-code or low-code tools. Designed for startups and teams building AI-enabled digital products from idea through functional launch.
• Generative AI Product Audit & Value Evaluation Behavioral testing, bias and fairness assessments, and compliance reviews for ethical and high-performing AI systems, evaluating user value, result quality, and UX clarity. Targeted at product teams deploying generative AI features who need to validate outcomes and ethical performance.

Quantifiable outcome

• Modifications to digital projects in UX and prototyping stages are 90% cheaper than in later stages
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Fantasy: Independent digital product design studio focused on strategy, UX, and product engineering for ambitious brands; closely aligned with Uzer's boutique, end-to-end product design positioning.
• Huge: Global full-service digital agency delivering UX/UI design, strategy, and product engineering to enterprise clients — closely matches Uzer's end-to-end design and digital transformation positioning across consumer and enterprise brands.
• Work & Co: Product design and engineering studio known for shipping digital products end-to-end; comparable to Uzer's 'build, test, and optimize AI-driven products' service mix targeting global brands.
• Ustwo: Digital product studio with strong UX research, design, and engineering capabilities; similar to Uzer in combining user research, prototyping, and product delivery for ambitious brands.

Regional players

• Endava: Nearshore technology services company with strong design, engineering, and AI capabilities across the Americas and Europe; overlaps with Uzer's nearshore delivery model and enterprise client base.
• BairesDev: LATAM nearshore technology provider with growing design and product practices; competes for global enterprise digital delivery from Latin America alongside Uzer's nearshore proposition.
• Globant: Large LATAM-headquartered digital and cognitive transformation firm that increasingly bundles UX/UI design with AI engineering; competes with Uzer for the same enterprise clients in the region and globally.

Broad incumbents

• R/GA: Global design and technology company connecting brand, product, and innovation services — comparable to Uzer's digital product design and AI integration work, with deeper technology and media capabilities.
• frog (Capgemini Engineering): Established global design and innovation consultancy now part of Capgemini Engineering; overlaps with Uzer's UX strategy and design system work but operates at significantly larger scale with a much broader portfolio.
• IDEO: Pioneer design consultancy with human-centered design and innovation capabilities similar to Uzer's UX research and Design Thinking practice, but serves a much broader enterprise and social-sector client base globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/people/UZER/61500000000000
• LinkedInlinkedin.com/company/uzer
• Instagraminstagram.com/uzer

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uzer