What Advoco Solutions does

Advoco Solutions Limited is a UK-based managed IT services provider and Maximizer CRM specialist founded in 2007 and headquartered in Reading, Berkshire, with a registered office in Silchester. The firm targets small and medium-sized businesses across Berkshire, Hampshire, Oxfordshire, Wiltshire, and London, delivering outsourced IT support, network infrastructure, cybersecurity, cloud services, and CRM implementation. It has positioned itself as one of the UK's leading Maximizer CRM partners and one of the world's leaders in Maximizer customisation.

The product portfolio is organised in three pillars: IT Support Services (managed support plans, pay-as-you-go support, and full IT outsourcing); Maximizer CRM (a CRM platform covering sales management, automated marketing, customer service, workflow automation, reporting, and mobile access, available as cloud or on-premise deployment); and Synergy Maximizer Apps, a proprietary in-house customisation layer that adds modules for quote management, subscription management, contract management, ERP integration, accounts (Sage) integration, event management, project management, asset tracking, and licence management. Adjacent offerings include Sophos security products (XGS Firewall, Endpoint Protection, Intercept X, Central Encryption), Microsoft cloud and server products (Microsoft 365, Azure, Windows Server, SQL Server, Exchange), HP hardware, Barco ClickShare collaboration, VoIP telephony, Egnyte cloud file server, Mimecast email security, Keeper Security, and Exclaimer email signature management. Advoco holds Cyber Essentials certification and is registered with the UK Information Commissioner's Office, evidencing GDPR-aligned data protection compliance.

Revenues are generated through a mix of recurring managed-IT subscriptions, one-time IT infrastructure deployments (network switches, data storage, cabling, FTTP/FTTC/SoGEA/Leased Line connectivity), Maximizer CRM professional services (database design, data migration, training, customisation, integration), managed security services, and cloud resale (Microsoft 365, Maximizer CRM Cloud, Egnyte, web hosting). Distribution is consultative and direct, executed through the corporate website, an IT support quote calculator, Maximizer CRM demo requests, location-targeted SEO across 15+ South-of-England markets, phone and email outreach, and a customer referral scheme. The company operates without disclosed external funding, has remained at 1-10 employees, and was recognised as Best IT Service Provider 2019 - Berkshire by the UK Enterprise Awards.

Name

Advoco Solutions

Legal name

Advoco Solutions Limited

Website

https://advoco-solutions.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Advoco Solutions is a UK-based managed IT services provider and Maximizer CRM specialist serving small and medium businesses across Berkshire, Hampshire, and the South of England with 24/7 IT support, network security, cloud services, and bespoke Maximizer customisations through its Synergy Apps suite.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Management Services (8741), Services-Computer Programming Services (7371)

akta.pro primary industry

Partner Relationship Management (PRM) & Channel CRM (HDAEAFAG)

Keywords

• Managed IT support
• CRM implementation services
• Network infrastructure services
• IT outsourcing
• Cloud services

Headquarters

HQ city

Thatcham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Managed IT Support Services: Recurring managed IT support packages offering proactive, round-the-clock technical support for SMEs. Includes various support plan tiers from pay-as-you-go to fully managed IT outsourcing.
2. IT Services & Infrastructure: Sale and deployment of IT infrastructure including network switches, data storage, server virtualisation, HP hardware, enterprise wireless, data cabling, and internet connectivity solutions (ADSL, FTTP, FTTC, SoGEA, Leased Line).
3. Maximizer CRM Consultancy & Customisation: Maximizer CRM implementation, customisation, training, and ongoing technical support services, including deployment (cloud or on-premise) and the proprietary Synergy Maximizer Apps suite.
4. Cloud Services: Cloud-based services including VoIP telephony, Microsoft 365, Egnyte cloud file server, Exclaimer email signature management, SMTP SmartHost, and Mimecast email security.
5. Network Security Solutions: Sale and management of network security products including Sophos XGS Firewall, Sophos Endpoint Protection, Sophos Central Intercept X, Sophos Central Encryption, SSL certificates, and Keeper Security.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Advoco Solutions is a UK-based managed IT services provider and Maximizer CRM specialist serving small and medium businesses. The company delivers proactive round-the-clock IT support, network infrastructure and security, cloud services, internet connectivity, and full Maximizer CRM implementation, customisation, and training services. Their proprietary Synergy Maximizer Apps extend Maximizer CRM with quote management, contract management, ERP/accounting integration, and subscription management modules.

Product overview

Advoco Solutions is a UK-based IT services company and Maximizer CRM specialist providing managed IT support, IT services, and CRM solutions to small and medium businesses across Berkshire, Hampshire, and the South of England. Their product portfolio consists of three main pillars: IT Support Services (including support plans, pay-as-you-go support, and IT outsourcing); Maximizer CRM (a customer relationship management platform with modules for sales management, automated marketing, customer service, workflow automation, reporting, and mobile access, available as cloud or on-premise deployment); and Synergy Maximizer Apps (proprietary in-house customisations and add-on modules including quote management, subscription manager, contract management, ERP/accounting integration, project management, and asset tracking). Additional offerings include Cloud Services (online backup, VoIP telephony, Microsoft 365, Egnyte, email security, and web hosting), Network Infrastructure Services (data storage, switches, cabling, wireless), Network Security Services (Sophos firewall and endpoint products), Microsoft product services (Windows Server, SQL Server, Azure), and Internet Connectivity (ADSL, FTTP, FTTC, Leased Lines). Advoco positions itself as one of the UK's leading Maximizer CRM partners with a reputation for Maximizer customisation.

Differentiator

Problem solved

Functional benefit

Brands

• Synergy Maximizer Apps: In-house technology developed by Advoco for Maximizer CRM customisations, making CRM customisations more affordable

Products and services

• IT Support Services Proactive managed IT support offering round-the-clock monitoring, helpdesk, and issue resolution for SMEs lacking in-house IT resources.
• IT Support Plans Structured subscription IT support plans with different levels of service coverage, response times, and pricing tiers for SMEs.
• Pay as You Go Support On-demand IT support allowing businesses to pay per incident without committing to ongoing contracts.
• IT Outsourcing Comprehensive outsourcing of IT functions allowing businesses to delegate their entire IT operations to Advoco.
• Network Infrastructure Services Design and deployment of network infrastructure including data storage, switches, HP hardware, enterprise wireless, data cabling, and server virtualisation for SMEs.
• Network Security Services Deployment and management of network security products including Sophos XGS Firewall, Sophos Endpoint Protection, Intercept X, Central Encryption, SSL certificates, Keeper Security, and Mimecast email security.
• Microsoft Products Services Implementation, support, and advisory services for Windows Server, SQL Server, Exchange Server, Microsoft Azure, and Microsoft 365 environments.
• Internet Connectivity Services Business internet connectivity solutions including ADSL, FTTP, FTTC, SoGEA, and dedicated Leased Line connections.
• Maximizer CRM Customer relationship management software platform providing sales management, automated marketing, customer service, workflow automation, reporting, mobile access, and CRM security, deployed via cloud or on-premise.
• Synergy Maximizer Apps Proprietary in-house customisation suite for Maximizer CRM adding Quote Management, Subscription Manager, Contract Management, ERP Integration, Accounts (Sage) Integration, Event Manager, Project Management, Asset Tracking, and Licence Manager modules.
• Maximizer CRM Services Professional services for Maximizer CRM covering database design, business analysis, data migration, installation, training, technical support, customisation, and integration.
• Cloud Services Suite of cloud-based services including VoIP telephony, cloud online backup, Maximizer CRM Cloud, Egnyte cloud file server, Microsoft 365, Exclaimer email signatures, SMTP SmartHost, web hosting, and Mimecast email security.

Quantifiable outcome

• Cloud CRM Live customers upgraded within two weeks of Maximizer CRM 2018 release
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• MaximizercoreTechnology or IntegrationAdvoco Solutions is one of the UK's leading Maximizer CRM partners and one of the world's leaders in Maximizer Customisation, using their proprietary Synergy Application to extend Maximizer's functionality with apps for quote management, contract management, ERP integration, and more.
• SophoscoreTechnology or IntegrationAdvoco deploys Sophos security products including Sophos XGS Firewall, Sophos Endpoint Protection, Sophos Central Intercept X, and Sophos Central Encryption as part of their network security offering.
• MicrosoftcoreTechnology or IntegrationAdvoco is a Microsoft-focused partner providing Windows Server, SQL Server, Exchange Server, Microsoft Azure, and Microsoft 365 services, acting as a trusted advisor for Microsoft cloud and on-premise solutions.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• SCC: Specialist Computer Centres — large UK and European IT services and solutions provider covering infrastructure, cloud, security and workplace. A broad incumbent overlap with Advoco's IT infrastructure and managed services business.
• Softcat: UK FTSE-listed IT infrastructure reseller and services provider. Comparable as a UK IT software, licensing and infrastructure partner to SMEs and mid-market — a much larger incumbent in the same broad category.
• ANS Group: UK managed cloud, security and digital workplace services provider. Comparable on the managed IT, cloud and security dimensions of Advoco's portfolio, serving similar UK SME/mid-market customers.
• Phoenix Software: UK-focused software licensing and IT services partner specialising in Microsoft, cloud and security products. Comparable to Advoco's Microsoft-led cloud and infrastructure offering for UK SMEs.
• Bytes Software Services: Large UK IT software licensing and services reseller with a broad Microsoft, security and cloud portfolio. Comparable on the IT services and software reseller dimensions of Advoco's business, though at substantially larger scale.
• Maximizer Software: The vendor of the Maximizer CRM platform that Advoco implements, customises and supports. Maximizer is the upstream ecosystem anchor — Advoco's entire CRM services line is built on top of it, making Maximizer both a partner and a reference comparable for partner-led CRM services.

Regional players

• Crisp: UK-based IT support and managed services provider for SMEs with a strong regional footprint and emphasis on proactive support — directly overlapping Advoco's consultative managed-IT support model for small UK businesses.

Direct peers

• The CRM Team: UK CRM consultancy providing CRM strategy, implementation and support to small and medium businesses. Closely comparable to Advoco in the CRM customisation and professional services layer of the business.
• TechQuarters: UK managed IT support provider targeting small and medium businesses with outsourced IT, cloud and Microsoft 365 services — directly overlapping Advoco's core managed IT support and Microsoft-centric services.
• Intec Business Solutions: UK Microsoft Dynamics 365 and CRM implementation partner. Comparable to Advoco in delivering CRM software plus customisation services to UK SMEs, although focused on Dynamics rather than Maximizer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AdvocoSolutions

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advoco Solutions