Andmine
AndMine is a privately held Australian digital and AI agency (founded 1994, Melbourne-headquartered) that delivers 183+ marketing, technology, and AI services plus six proprietary SaaS sub-brands to enterprise, mid-market, SMB, and government clients across Australia and Asia.
- Company typePrivate
- Founded1994
- HeadquartersMelbourne, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Andmine does
AndMine is a privately held Australian digital and AI agency founded in 1994 and headquartered in Melbourne, with regional offices in Sydney and Gold Coast and stated operations extending into Asia. The company delivers 183+ digital services spanning marketing (SEO, advertising, social media, content), technology (web and mobile development, eCommerce on BigCommerce and Magento, custom software, CRM), and AI (chatbot development, enterprise AI software, AI-driven marketing automation). Its core technology stack integrates certified partnerships with Google, OpenAI, BigCommerce, Magento, Acquia (Drupal), and Microsoft Azure, complemented by six wholly-owned SaaS sub-brands (SendAndMine, MeetAndMine, DrawAndMine, CRMAndMine, ConvertAndMine, and the SMB-focused SmallsAndMine) and a proprietary SEO methodology derived from 200+ Google patent factors.
The company serves a hybrid customer mix across four primary segments: enterprise organizations requiring comprehensive digital transformation and custom AI solutions, mid-market companies seeking professional digital marketing, small businesses and startups served through the dedicated SmallsAndMine division with startup-tier pricing, and government clients (e.g., Family Safety Victoria). Revenue is generated primarily through professional services (project-based, quote-based agency engagements) with a smaller subscription/recurring component from the proprietary SaaS sub-brands. Distribution is direct and sales-led, via three Australian offices plus online consultation for global prospects, with all services delivered in-house without outsourcing. The company is ISO 27001:2013 and ISO 9001:2015 certified and holds niche specialization in Chinese-market digital infrastructure (Baidu SEO, WeChat Pay integration via Paylinx).
Andmine firmographics
Firmographics- Name
- Andmine
- Legal name
- AndMine
- Website
- https://andmine.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AndMine is a privately held Australian digital and AI agency (founded 1994, Melbourne-headquartered) that delivers 183+ marketing, technology, and AI services plus six proprietary SaaS sub-brands to enterprise, mid-market, SMB, and government clients across Australia and Asia.
- Ownership category
- akta.pro rank
Where Andmine is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Andmine business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Digital Agency Professional Services: Comprehensive digital marketing and technology services including SEO, advertising, design, content, social media, and more. Services are delivered in-house without outsourcing, allowing for quality control and quick delivery.
- Custom Software Development: Bespoke software development including websites, mobile apps, CRM systems, eCommerce platforms, chatbots, and enterprise AI solutions.
- SaaS Products (Owned Platforms): Proprietary SaaS platforms including SendAndMine (email marketing), MeetAndMine (business networking), DrawAndMine (competitions), CRMAndMine (CRM), ConvertAndMine (sales lead generation), and SmallsAndMine (small business division).
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Andmine product offering
Product offeringCore offering
AndMine is a Melbourne-based digital and AI agency that delivers professional services spanning digital marketing, search engine optimization, paid advertising, website and mobile app development, eCommerce platform implementation, custom software, and AI chatbot development. The firm also owns a portfolio of proprietary SaaS products (SendAndMine for email marketing, MeetAndMine for business networking, DrawAndMine for competitions, CRMAndMine for CRM, and ConvertAndMine for sales lead generation). A dedicated SmallsAndMine division tailors services and pricing for startups and small businesses, and a separate Chinese-market capability covers Baidu SEO and WeChat Pay integration.
Product overview
AndMine is a digital and AI agency offering 183+ digital services across marketing, technology, and AI. The portfolio includes five proprietary SaaS sub-brands (SendAndMine for email marketing, MeetAndMine for networking/referrals, DrawAndMine for competitions, CRMAndMine for enterprise CRM, and ConvertAndMine for sales lead generation) complemented by agency services spanning SEO, digital marketing, website development, eCommerce (BigCommerce/Magento), mobile apps, custom software, and AI chatbot development. The company also offers specialized services for Chinese market entry including Baidu SEO and WeChat Pay integration. A dedicated small business division (SmallsAndMine) serves startups with tailored pricing.
Differentiator
Problem solved
Functional benefit
Brands
- SendAndMine: Email marketing platform
- MeetAndMine
- DrawAndMine
- CRMAndMine
- ConvertAndMine
- SmallsAndMine
Products and services
- SendAndMine SendAndMine is an owned-and-operated email marketing SaaS platform that enables businesses to create, send, and track email campaigns with automation features for customer engagement, including automated eNewsletters and lifecycle offers.
- MeetAndMine MeetAndMine is a wholly-owned business networking and referral software platform designed to help businesses generate leads through structured networking and referral programs.
- DrawAndMine DrawAndMine is a wholly-owned competition management platform that enables businesses to run competitions and generate PDF reports for marketing campaign usage.
- CRMAndMine CRMAndMine is a wholly-owned enterprise-level customer relationship management (CRM) SaaS solution providing customer relationship management capabilities for businesses of all sizes.
- ConvertAndMine ConvertAndMine is a wholly-owned sales lead generation platform providing end-to-end digital marketing and advertising solutions focused on proof-based conversion.
- SmallsAndMine Small Business Division SmallsAndMine is a dedicated AndMine division that bundles digital agency services (websites, email marketing, social media, basic digital marketing) into packages with pricing tailored to startups and small businesses.
- SEO Services Search engine optimization services including technical SEO, content strategy, white-hat link building, and international SEO, with specialized Baidu SEO for the Chinese market.
- eCommerce Development Services eCommerce platform design, development, and integration specializing in BigCommerce and Magento enterprise solutions, with additional Shopify capability.
- AI Chatbot Development AI chatbot development and deployment for customer service, sales, and business development across websites, Facebook, Twitter, and other platforms, built on the firm's OpenAI partnership.
- Mobile App Development Native and cross-platform mobile application development for iOS, Android, and web platforms.
- Custom Software Development Bespoke software development services including enterprise applications, CRM integration, API development, and custom AI tools that allow clients to move beyond generic SaaS products.
- WeChat Pay Integration Services Integration services enabling Australian merchants to accept WeChat Pay from Chinese tourists, including WeChat Official Accounts setup, payment gateway setup via Paylinx, and ongoing compliance (Tier 1 same-day / 1.8% and Tier 2 3-day / 1.6% settlement).
Quantifiable outcome
- Over half a million hours delivered for clients over 30+ years
- +2 more outcomes
Companies that use Andmine
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Andmine technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability7 records
Feature6 records
Andmine partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- GooglecoreCertified Google Analytics Partner and AdWords Partner. Demonstrates expert knowledge across Google platforms including Search, Display, Mobile and Video Advertising. Certified across PPC fundamentals, remarketing, search advertising, display network, mobile and video advertising. Access to latest Google developments and best practices.
- OpenAIcoreOfficial OpenAI partner integrating GPT and other AI technologies into client solutions. Helps organizations implement custom AI tools to replace generic SaaS products.
- BigCommercecore#1 Trusted BigCommerce Developer and partner for ecommerce store design and development. Specialized expertise in BigCommerce Design & Development services including enterprise implementations.
- MagentocoreMagento Solution Specialist with in-house Magento designers and developers. Expertise in Magento 2, enterprise development, and ecommerce platform customization.
- Drupal / AcquiacoreAcquia Certified Site Builder for Drupal CMS development. Expertise in Drupal 8 CMS software development and enterprise implementations.
- WeChat / PaylinxcoreSpecialized WeChat Pay integration for Australian merchants serving Chinese tourists. Expertise in Chinese digital ecosystem including Baidu SEO, WeChat integration, and Chinese social media platforms.
- BaiducoreSpecialized Baidu SEO expertise for Chinese search engine optimization. Deep knowledge of Baidu's algorithm, guidelines, and ranking factors for Chinese market entry.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Andmine competitors and assessment
Company assessmentDirect peers
- KlientBoost: KlientBoost is a US digital marketing agency specializing in PPC, CRO, and paid media for mid-market clients. Comparable to AndMine's paid media and conversion optimization service lines for similar mid-market customer segments.
- WebFX: WebFX is a US-based full-service digital marketing agency offering SEO, PPC, web design, and content marketing. Comparable to AndMine as a similarly-scaled full-service digital agency with comparable service mix and customer base focus.
- Anchor Digital: Anchor Digital is an Australian digital marketing agency specializing in SEO, Google Ads, and conversion-focused campaigns for SMB and mid-market clients. Comparable to AndMine as a similar Australian digital agency with overlapping paid search and SEO capabilities.
- Disruptive Advertising: Disruptive Advertising is a US digital marketing agency offering PPC, SEO, and lifecycle marketing services. Comparable to AndMine as a mid-sized agency with comparable paid media, SEO, and conversion-focused services.
- Emote Digital: Emote Digital is an Australian digital agency offering web design, development, eCommerce, and digital marketing services. Comparable to AndMine as a similar-sized Australian digital agency with overlapping service offerings across web development, eCommerce, and marketing.
- Digital Garden: Digital Garden is an Australian digital agency providing strategy, web development, digital marketing, and creative services to enterprise and government clients. Comparable to AndMine as a fellow Australian full-service digital agency with similar enterprise and government client mix.
- King Kong: King Kong is an Australian digital marketing agency offering SEO, PPC, web development, and conversion rate optimization services to SMB and mid-market clients. Highly comparable to AndMine as a similarly-sized Australian full-service digital agency competing for the same customer base.
Broad incumbents
- Dept Agency: Dept is a global digital agency offering strategy, creative, technology, and data services at much larger scale than AndMine. Comparable as a broader incumbent in the same digital agency category, operating globally with overlapping capabilities in marketing, design, and software development.
- Accenture Song: Accenture Song (formerly Accenture Interactive) is the global digital transformation arm of Accenture, offering marketing, commerce, and technology services at enterprise scale. Comparable to AndMine as a broader incumbent in the digital agency space competing for enterprise transformation mandates.
- WPP: WPP is the world's largest advertising holding company with agencies spanning creative, media, digital, and PR. Comparable to AndMine as a broad incumbent in the same advertising/marketing services space, operating at vastly larger scale and competing for enterprise marketing budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Andmine social profiles
Digital presenceAndmine compliance and trust
Trust signalCompliance8 records
Andmine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Andmine leadership team
Management profileNumber of profiles
Profiles1 record
Andmine subsidiaries and ownership
Company hierarchySubsidiaries6 records
Andmine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Andmine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Andmine
What does Andmine do?
AndMine is a Melbourne-based digital and AI agency that delivers professional services spanning digital marketing, search engine optimization, paid advertising, website and mobile app development, eCommerce platform implementation, custom software, and AI chatbot development. The firm also owns a portfolio of proprietary SaaS products (SendAndMine for email marketing, MeetAndMine for business networking, DrawAndMine for competitions, CRMAndMine for CRM, and ConvertAndMine for sales lead generation). A dedicated SmallsAndMine division tailors services and pricing for startups and small businesses, and a separate Chinese-market capability covers Baidu SEO and WeChat Pay integration.
Is Andmine a public or private company?
Andmine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Andmine founded?
Andmine was founded in 1994. It employs 51 to 100 people.
Where is Andmine based?
Andmine is headquartered in Melbourne, Australia, in the Oceania region.
How does Andmine make money?
Three revenue lines are on record. Digital Agency Professional Services are the primary driver. The others are custom Software Development and saaS Products (Owned Platforms).
Who are Andmine's main competitors?
Direct peers on record are KlientBoost, WebFX, Anchor Digital, Disruptive Advertising, Emote Digital, Digital Garden and King Kong. Broad incumbents are Dept Agency, Accenture Song and WPP.
Does Andmine have an API?
No public API is recorded for Andmine.