TourSales

What TourSales does

TourSales (legal entity TourSales LLC, DBA TourSales.com) is a private, US-based online travel agency founded in 2013 that operates as an affiliate-driven aggregator of third-party day tours, excursions, and activities. The company does not own or operate any tours itself; instead, it connects individual leisure travelers and B2B travel agents with independent local tour operators across 30+ countries and 100+ cities in Europe, North America, and the Caribbean. Its core product is the TourSales.com marketplace, which surfaces curated, hand-selected tour inventory priced individually (typically in the local currency of the destination) and ranging from budget activities to premium experiences.

Under the hood, the marketplace is built on a FareHarbor integration that handles real-time availability, pricing, and transaction processing, meaning TourSales functions as a marketing and demand-generation layer over FareHarbor's booking and operator-management infrastructure rather than running its own full-stack booking engine. The platform supports self-serve D2C booking via the website and a parallel B2B Travel Agent Program in which agents can become preferred suppliers or affiliates and earn commission on bookings placed on behalf of their clients. Marketing is driven primarily by organic/SEO search and an email newsletter, with the B2B agent network acting as a secondary mid-funnel distribution channel.

TourSales monetizes purely through affiliate/commission revenue on bookings, with no subscription, no platform fee, and no disclosed margin model. Industry credentials (ASTA, IATAN, BBB) and a stated cumulative footprint of 4+ million tours delivered over 12+ years underpin its trust positioning. The company is privately held, headquartered in Plantation, Florida, with 11–50 employees and no disclosed institutional funding, ownership structure, or executive team.

Name

TourSales

Legal name

TourSales LLC

Website

https://toursales.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

TourSales is a US-based online travel agency founded in 2013 that operates an affiliate marketplace connecting individual travelers and travel agents with third-party tour operators across 30+ countries, earning commissions via a FareHarbor-powered booking platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Plantation

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Affiliate/Commission Revenue: TourSales acts as an agent for independent tour operators, earning commissions on bookings made through their platform. They do not own tour operations but aggregate third-party tours.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

TourSales is an online travel agency that aggregates day tours and activities from independent third-party tour operators and resells them to travelers across 30+ countries. The company does not operate tours itself; instead, it acts as an agent/affiliate, marketing and booking tours through its TourSales.com website powered by FareHarbor integration, and earning commissions on each completed booking.

Product overview

TourSales operates as a single unified marketplace platform connecting travelers with local tour operators worldwide. The core product is the TourSales.com marketplace where customers can search, browse, and book tours and activities across destinations in 25+ countries. The company supplements its marketplace with a dedicated Travel Agent Program that enables travel agents to promote tours and earn commissions. Tour providers list their tours through the FareHarbor booking system, and TourSales acts as an affiliate partner driving customer bookings. The platform emphasizes hand-selected quality tours, competitive pricing (up to 40% savings), and secure booking.

Differentiator

Problem solved

Functional benefit

Products and services

• TourSales.com Marketplace A global online marketplace connecting individual travelers with handpicked local tour operators and activities across 30+ countries and 100+ cities. Customers search by destination, browse curated tours with reviews, and book individual activities with pay-as-you-go pricing in local currency. The marketplace is powered by FareHarbor integration for real-time availability and secure transactions.
• Travel Agent Program

Quantifiable outcome

• 4+ Million Tours Delivered
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• FareHarborcoreTechnology or IntegrationBooking platform integration that powers real-time availability, pricing, and transaction processing for all tour bookings on TourSales.com
• Shore Excursions GroupminorChannel Partner/ Reseller/ DistributorTravel agent industry partner; TourSales is a preferred supplier to this network of travel sellers
• Travel Leaders NetworkminorChannel Partner/ Reseller/ DistributorTravel agent network partner; TourSales serves as a preferred supplier to this leading network of travel professionals
• Signature Travel NetworkminorChannel Partner/ Reseller/ DistributorTravel agent network partner; TourSales is an affiliate/preferred supplier to this network of travel agencies
• Independent Tour OperatorscoreStrategic or Co-development PartnerTourSales aggregates tours from hundreds of independent local tour operators worldwide, acting as their distribution channel. These operators provide the actual tour services while TourSales handles customer acquisition and booking.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Viator: A TripAdvisor-owned global tour and activity booking marketplace with a comparable commission-based aggregator model, serving individual travelers worldwide with the largest tour catalog in the industry.
• Headout: A venture-backed online marketplace for tours, attractions, and activities that connects travelers with local operators via real-time booking—directly overlapping TourSales' core offering.
• GetYourGuide: A venture-backed Berlin-based tour and activity booking platform operating a similar affiliate/marketplace model with hundreds of thousands of bookable experiences across global destinations.
• Klook: Asia-headquartered but globally active tour, activity, and attraction booking platform that aggregates third-party operators on a commission basis, closely mirroring TourSales' marketplace structure.
• Musement: An online tour and activity booking platform (now owned by TUI) that aggregates experiences from local operators across 100+ countries, structurally similar to TourSales.
• Peek: A SaaS-enabled marketplace for tours and activities that powers booking for operators and aggregates inventory for travelers, sharing TourSales' online-aggregator GTM motion.

Emerging players

• TourRadar: An online marketplace specializing in multi-day guided tours across global operators; partial overlap with TourSales, focused on longer-format itineraries rather than day tours.

Broad incumbents

• Tripadvisor: Parent of Viator and a broad online travel content and booking platform with overlapping tour-discovery traffic; represents the most established incumbent competing for the same affiliate-driven bookings.
• Airbnb Experiences: Airbnb's tours and activities offering is a scaled marketplace that competes for the same day-experiences traveler and could disintermediate smaller aggregators via its host network.

Regional players

• Civitatis: A Spain-based tour and activity marketplace focused on Spanish- and Portuguese-speaking destinations; comparable aggregator model with narrower geographic concentration.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/toursales
• Facebookfacebook.com/TourSales
• LinkedInlinkedin.com/company/toursales-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TourSales