Staged by Design
Staged by Design is a Loudoun County, Northern Virginia home staging and interior redesign firm founded in 2007. It provides vacant and occupied staging, redesign, color, and short-term rental styling services to homeowners and real estate agents in the greater Northern Virginia market.
- Company typePrivate
- Founded2007
- HeadquartersSterling, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Staged by Design does
Staged by Design is a Loudoun County, Virginia-based home staging and interior redesign service company founded in March 2007 by Leigh Newport. The company provides full-service home staging for vacant and occupied properties, interior redesign, color consultations, short-term rental styling, and model home staging, serving homeowners preparing to sell and real estate agents in Northern Virginia (Ashburn, Sterling, Reston, Leesburg, Great Falls, Alexandria, and surrounding areas). Its core operating methodology is described as "science-based," combining geometry space planning, forced perspective techniques, layered lighting schematics, and buyer-psychology-driven design choices to influence purchase behavior; the company emphasizes real furniture (not airbeds), project-by-project customization, and styling tailored to the buyer demographic and online listing photography.
The company generates revenue through project-based, quote-based fees across five primary streams: home staging services (vacant and occupied), staging consultations, redesign services, color consultations, and short-term rental styling. Pricing is not publicly disclosed; customers request quotes via an online form, book appointments through an online scheduler (sbd.appointlet.com), or call a dedicated phone line. Distribution is primarily direct (website, phone) and through referral partnerships with named real estate agents and brokerages (Re/Max, Pearson Smith Realty, Century 21, RE/Max Allegiance), where agents offer staging as a free value-add to their listing clients to differentiate and win business.
The company is privately held, founder-owned, and operated by a small team of 1–10 employees including owner Leigh Newport, Operations Manager Wendy Palmer, and a bench of named stagers. It has no disclosed outside funding, no parent company, and no mobile app or proprietary software platform; technology stack consists of a Squarespace-hosted website, an online appointment booking tool, and standard content/social channels. The company holds multiple industry awards, including HSRA Top 10 Home Staging Company (2020, 2021), Best of Loudoun (2020), and LoudounNow Best Interior Designer (2020), and has secured expert-contributor placements in Redfin and Martha Stewart.
Staged by Design firmographics
Firmographics- Name
- Staged by Design
- Legal name
- Staged by Design
- Website
- https://staged-by-design.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Staged by Design is a Loudoun County, Northern Virginia home staging and interior redesign firm founded in 2007. It provides vacant and occupied staging, redesign, color, and short-term rental styling services to homeowners and real estate agents in the greater Northern Virginia market.
- Ownership category
- akta.pro rank
Staged by Design industry classification
Industry- Product category
- Home Staging Services
- NAICS
- Interior Design Services (54141)
- akta.pro primary industry
- Home Staging & Pre-Listing Organization (HSAFAFAJ)
- akta.pro secondary industry
- Interior Design Services (BPAHAKAB)
Keywords
Where Staged by Design is headquartered
LocationHeadquarters
- HQ city
- Sterling
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Staged by Design business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Home Staging Services (Vacant & Occupied): Full-service home staging involving furniture rental and installation for vacant homes, and redesign consultation for occupied homes. Revenue is project-based, with pricing varying by home size, scope, and number of rooms staged.
- Home Staging Consultations: Consultation services providing homeowners and realtors with a prioritized room-by-room to-do list for preparing a home for sale. Can be conducted in-person or virtually.
- Redesign Services: Interior redesign services for homeowners wanting to refresh their living spaces. The company designs, sources, and specifies products while the client purchases them.
- Color Consultations: Color consultation services for both selling and living purposes, helping clients select paint colors appropriate for their homes.
- Short Term Rental Styling: Styling and refresh services for short-term rental properties (Airbnb, VRBO) to enhance guest appeal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Home Staging Consultation (Occupied) |
| One time/ perpetual license | Pay-as-you-go | Full-Service Vacant Home Staging |
| Other | Pay-as-you-go | Redesign Services |
| Other | Pay-as-you-go | Color Consultation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Staged by Design product offering
Product offeringCore offering
Staged by Design is a full-service home staging and interior redesign company that helps homeowners and real estate agents prepare properties for sale in Northern Virginia. The company delivers vacant home staging (furniture rental and installation), occupied staging, redesign services, color consultations, short-term rental styling, and model home staging, applying a proprietary science-based staging methodology grounded in buyer psychology, geometry, and lighting design.
Product overview
Staged by Design is a full-service home staging and interior redesign company offering creative, customized solutions to help homeowners and real estate agents prepare properties for sale. The company operates as a single unified service business with multiple specialized offerings including Staging Consultations (assessments and priority lists), Vacant Staging (furniture rental for empty homes), Occupied Staging (styling with existing furnishings), Redesign Services (interior refresh using existing pieces), Color Consultations, Short Term Rental Styling, and Model Home Staging. The portfolio is centered around a core staging methodology backed by design science and buyer psychology, with add-on consultation and styling services for specific use cases.
Differentiator
Problem solved
Functional benefit
Products and services
- Staging Consultations Professional home staging consultation services where experts assess properties and provide room-by-room priority lists for preparing homes for sale to maximize market appeal and ROI; offered in-person or virtually.
- Vacant Staging Full-service staging for vacant homes involving professional furniture rental, delivery, and installation to transform empty properties into inviting spaces that help homes sell faster and for higher prices.
- Occupied Staging Home staging services for occupied properties that work with existing furnishings while reorganizing, decluttering, and adding styling touches to enhance the home's appeal to buyers.
- Redesign Services Interior redesign services that refresh existing spaces using the homeowner's furnishings with strategic repositioning and accessorizing, where the company designs and sources products while the client purchases them.
- Color Consultations Expert color consultation services for both selling and living purposes, helping homeowners select paint colors that appeal to buyers and complement their home's architecture, light, and finishes; includes the proprietary Colors of the Year Home Stager Edition palette series.
- Short Term Rental Styling Specialized styling, consultation, and refresh services for short-term rental properties (Airbnb, VRBO) designed to optimize guest appeal, support higher nightly rates, and enhance rental income.
- Model Home Staging Luxury staging services for model homes and new construction properties, providing customized rental furnishings that create a high-end designer look at a fraction of the cost of purchasing custom furniture for builders.
- Shop the Look Product sourcing and curation service where the company finds and curates design products that clients can purchase to recreate the staged look in their own homes.
Quantifiable outcome
- Average 12 days on market for staged homes (2020)
- +5 more outcomes
Companies that use Staged by Design
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Staged by Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Staged by Design partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Kathleen Stakem Schwab / Re/Max DistinctivecoreKathleen Stakem Schwab, a realtor with Re/Max Distinctive, partners with Staged by Design and offers staging services free of charge to her listing clients. She incorporates staging into her listing process as a differentiator, consistently achieving sales over list price ($16,000 average over list in a recent year). This is a key referral channel for the staging company.
- Northwest Federal Credit UnionminorLeigh Newport was a guest speaker on a Northwest Federal Credit Union webinar titled 'Selling Your Home in Today's Market' alongside Jay Rowzie with Samson Properties in February 2024. The partnership provided educational content to NWFCU members.
- Pearson Smith Realty (Rebecca Williams, Eric Pearson)coreAgents Rebecca Williams and Eric Pearson at Pearson Smith Realty partner with the company for staging their own listings and investment properties. They serve as case studies demonstrating the ROI of staging and refer the company to their clients.
- Century 21 (Jeremy Browne)coreAgent Jeremy Browne at Century 21 partners with Staged by Design for staging renovation properties. His homes have sold over list price after staging, demonstrating the value of the partnership.
- RE/Max Allegiance (Rob Ferguson)coreAgent Rob Ferguson at RE/Max Allegiance partnered with the company to stage an investment property that sold $50,000 over list price in the first weekend.
- Design Build MagazineminorFeatured contributor in Design Build Magazine Q4 issue, with an article on color by Leigh Newport. Also featured in the Home Staging & Redesign Publication (HSRA) Member Spotlight.
- Moveable ColorsminorLeigh Newport is a guest writer with Moveable Colors, authoring articles about color in home staging and interior design.
- RedfincoreStaged by Design's Leigh Newport is featured as an expert contributor on Redfin's blog (e.g., 'How to Light a Room With No Overhead Lighting'). Redfin reaches millions of home buyers and sellers, providing significant brand visibility.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Staged by Design competitors and assessment
Company assessmentOthers
- Compass: National real estate brokerage offering Compass Concierge, which fronts staging and improvement costs to sellers and is repaid at closing. Operates as a customer/funder channel for stagers rather than a direct service competitor.
- Article: Direct-to-consumer modern furniture brand whose products are frequently used by home stagers for mid-range projects. Functions as a furniture supplier ecosystem rather than a direct service competitor.
- Crate & Barrel: Retail home furnishings brand offering complimentary in-store and virtual design services. Adjacent to staging and redesign through inspiration and product sourcing, but does not offer on-site home staging.
- Wayfair Professional: B2B arm of Wayfair serving home stagers, property managers, and interior designers with trade pricing. Functions primarily as a furniture supplier rather than a competitor, but reduces stager switching costs to other platforms.
Broad incumbents
- Decorating Den Interiors: Franchise interior design company with a national network of design consultants offering redesign, color consultation, and whole-home design. Overlaps with Staged by Design's redesign and consultation services but operates through a franchise model rather than local service delivery.
- CORT: National furniture rental company that supplies rental furniture to home stagers and offers its own packaged staging solutions. Functions as both a supplier to independent stagers and an incumbent competitor with broader geographic reach.
- West Elm Interior Design: Williams-Sonoma-owned retail home brand offering in-home and virtual interior design services to customers purchasing West Elm furniture. Competes for homeowners seeking redesign services but tied to the West Elm product ecosystem.
Direct peers
- Showhomes: National franchise home staging company offering vacant home staging and model home merchandising services. Directly competes for the same agent referral pipeline and seller staging contracts that Staged by Design serves in Northern Virginia.
- Decorilla: Online interior design platform connecting homeowners with vetted designers for redesign, color consultation, and room-by-room makeovers. Overlaps directly with Staged by Design's redesign and consultation service lines for homeowners not actively selling.
- Havenly: Online interior design service offering consultations and packaged design plans with optional implementation support. Competes with Staged by Design's redesign and color consultation services for the same homeowner segment seeking design help.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Staged by Design social profiles
Digital presenceStaged by Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Staged by Design leadership team
Management profileNumber of profiles
Profiles3 records
Staged by Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Staged by Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Staged by Design
What does Staged by Design do?
Staged by Design is a full-service home staging and interior redesign company that helps homeowners and real estate agents prepare properties for sale in Northern Virginia. The company delivers vacant home staging (furniture rental and installation), occupied staging, redesign services, color consultations, short-term rental styling, and model home staging, applying a proprietary science-based staging methodology grounded in buyer psychology, geometry, and lighting design.
Is Staged by Design a public or private company?
Staged by Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Staged by Design founded?
Staged by Design was founded in 2007. It employs 1 to 10 people.
Where is Staged by Design based?
Staged by Design is headquartered in Sterling, United States, in the North America region.
How does Staged by Design make money?
Five revenue lines are on record. Home Staging Services (Vacant & Occupied) is the primary driver. The others are home Staging Consultations, redesign Services, color Consultations and short Term Rental Styling.
Who are Staged by Design's main competitors?
Others on record are Compass, Article, Crate & Barrel and Wayfair Professional. Broad incumbents are Decorating Den Interiors, CORT and West Elm Interior Design. Direct peers are Showhomes, Decorilla and Havenly.
Does Staged by Design have an API?
No public API is recorded for Staged by Design.
What industry is Staged by Design in?
Staged by Design's product category is Home Staging Services. Its primary akta.pro industry code is HSAFAFAJ, Home Staging & Pre-Listing Organization, with a secondary code of BPAHAKAB, Interior Design Services. Its NAICS code is 54141.