Hms Golf

What Hms Golf does

BridgeMill Athletic Club, operating under Hms Golf, is a resort-style private country club located at 1190 BridgeMill Ave in Canton, Georgia, serving individual and family members in the north metro Atlanta corridor. The physical asset comprises an 18-hole championship golf course designed by Desmond Muirhead (par 72, 7,110 yards) with practice facilities and driving range; a racquet and paddle complex described as one of Metro Atlanta's largest, with 33 courts including 31 lighted tennis courts (8 clay, 13 hard) and 10 pickleball courts; a two-acre aquatic center and pool; a 24-hour fitness and wellness center with commercial-grade equipment and free group fitness classes; and on-site dining through partner Featherstone's Grille. Junior programming includes a PGA Junior Golf Academy, Junior Tennis Academy, swim team and lessons, and youth fitness.

The business operates a subscription-based membership model with quote-based (undisclosed) tiered dues billed monthly, supplemented by ancillary revenue from green fees and public tee-time bookings, retail sales at the golf and tennis pro shops, instruction and league fees, and food and beverage pass-through at Featherstone's Grille. Go-to-market is direct-to-consumer, leveraging a website membership inquiry funnel, personalized on-site tours for conversion, and organic social presence across Facebook, X, and Instagram alongside a dedicated events platform (BMacEvents.com). Customer segments are persona-based — golf enthusiasts, racquet sports participants, and fitness/aquatics users — with no disclosed enterprise or institutional accounts.

Technology is limited to a traditional club-management website with tee-time booking; there are no proprietary software products, AI features, mobile applications, or API integrations disclosed in the source material. The company is privately held, with no disclosed parent company, funding rounds, or ownership structure, and headcount is reported in the 11–50 range.

Name

Hms Golf

Legal name

BridgeMill Athletic Club

Website

https://hmsgolfmanagement.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

BridgeMill Athletic Club, operating under Hms Golf, is a private resort-style country club in Canton, Georgia, offering members an 18-hole championship golf course, 33-court racquet and pickleball complex, two-acre aquatic center, fitness facilities, and on-site dining near metro Atlanta.

Ownership category

akta.pro rank

Product category

Country Club & Golf Facilities

NAICS

Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKAEAD

Golf Courses & Golf Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYMPAKAEAE

Tennis & Racquet Sports Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

Keywords

• Country club membership
• Golf course facilities
• Tennis and pickleball courts
• Fitness and wellness center
• Social event hosting

Headquarters

HQ city

Woodstock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Golf Operations: 18-hole championship golf course with green fees, member tee times, and golf instruction services including PGA Junior Golf Academy and instructional programs.
2. Racquet & Paddle Sports: Tennis and pickleball facilities generating revenue through court access, league participation, and instruction. Includes 31 lighted courts, clay and hard tennis courts, and 10 pickleball courts.
3. Golf Pro Shop: Retail merchandise sales including golf equipment, apparel, and accessories.
4. Pool and Fitness Membership: Two-acre aquatic center with pool access and 24-hour fitness/wellness center with group fitness classes included in membership.
5. Dining (Featherstone's): On-site dining restaurant operated by Featherstone's Grille, generating food and beverage revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Hms Golf operates the BridgeMill Athletic Club, a resort-style private golf, tennis, and country club in Canton, Georgia. Core offerings include access to an 18-hole championship golf course, an extensive racquet and paddle sports complex (tennis and pickleball), a two-acre aquatic center with pool, a 24-hour fitness/wellness center with group classes, on-site dining, and a golf pro shop, all bundled through a recurring membership program.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Club Membership Recurring monthly subscription giving members access to the club's full suite of amenities including the 18-hole championship golf course, racquet and paddle sports complex, two-acre aquatic center, 24-hour fitness/wellness center, group fitness classes, and member events.
• Golf Operations (18-Hole Championship Course) Championship 18-hole Par 72 golf course (7,110 yards) designed by Desmond Muirhead, offering green fees, member tee times, PGA instruction, Junior Golf Academy, practice facilities, driving range, and a Golf Pro Shop for equipment and apparel.
• Racquet & Paddle Sports Tennis and pickleball facility with 33 courts (31 lighted tennis courts including 8 clay and 13 hard, plus 10 pickleball courts), offering court access, league play (beginner to AA), Junior Tennis Academy, adult instruction, ball machine rental, and home to championship ALTA and USTA tennis teams.
• Pool & Aquatic Center Two-acre aquatic center with pool access, swim team and swim lessons, and a Pool Grill for casual food and beverage service to members and guests.
• Fitness & Wellness Center 24-hour fitness/wellness center outfitted with commercial-quality gym equipment, free group fitness classes (B-Fit Training) included with membership, and dedicated youth fitness programming.
• Dining — Featherstone's Grille On-site dining restaurant operated by Featherstone's Grille within the club premises, offering food and beverage service to members and guests.
• Golf Pro Shop Retail outlet selling golf equipment, apparel, and accessories to members and the public visiting the facility.
• Events & Tournaments Community events, member tournaments, and social activities hosted at the club and coordinated through a dedicated events platform (bmacevents.com).

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Featherstone's GrilleminorOthersOn-site dining restaurant located within BridgeMill Athletic Club premises. Listed in the club's navigation as an amenity for members and guests. Revenue from food and beverage sales flows to Featherstone's as an independent dining operator within the club.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Atlanta Athletic Club: Premier multi-amenity private club in Johns Creek, GA in the greater Atlanta market. Competes for the same affluent family-segment with championship golf, racquet sports, fitness, aquatics, and dining.
• Cherokee Town & Country Club: Full-amenity private country club also located in Cherokee County near Canton, GA. Directly competes with BridgeMill for the same affluent north Atlanta families with a comparable golf, tennis, dining, and pool offering.
• Polo Golf & Country Club: Family-oriented private golf and country club in Cumming, GA, just minutes from Canton. Directly comparable on golf + family amenity positioning for north Atlanta membership buyers.
• Country Club of the South: Resort-style private club in Alpharetta, GA in north Atlanta with golf, tennis, pool, and dining. Competes with BridgeMill for premium family memberships in the same affluent corridor.
• Traditions of Braselton: Full-amenity country club in nearby Braselton, GA serving the same northeast Atlanta growth corridor. Directly comparable semi-private/family-focused product offering.
• TPC Sugarloaf: Tour-caliber private golf club in Duluth, GA within the Atlanta metro. Comparable championship course positioning and country club amenity base targeting premium golfers.
• The River Club: Private golf and family club in Suwanee, GA inside the north Atlanta corridor. Directly comparable resort-style country club proposition targeting affluent families.

Broad incumbents

• Peachtree Golf Club: Highly regarded private golf club in Atlanta. Overlaps with BridgeMill on premium golf positioning but is a more singular golf-focused (less amenity-diversified) membership proposition.
• The Capital City Club: Historic Atlanta private city club with multiple locations and broad amenity set including golf, tennis, and dining. Overlaps with BridgeMill on amenity breadth but serves a broader, more urban, historically established membership.

Regional players

• Bentwater Golf Club: Georgia country club with comparable multi-amenity country club model (golf, tennis, pool, dining). Serves as a useful out-of-market reference for country-club operating benchmarks in the Southeast U.S.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/BridgeMillGolf
• Facebookfacebook.com/100070532978391
• Instagraminstagram.com/bridgemillgolf
• LinkedInlinkedin.com/company/hms-golf

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hms Golf