Hotel Tech
HotelTech Hospitality is a Brazilian hospitality technology company delivering integrated LG ProCentric-based interactive TV, room automation, digital signage, and CDN services to hotels and resorts across five Latin American countries, serving enterprise and mid-market hotel groups with 25,000+ rooms installed.
- Company typePrivate
- Founded-
- HeadquartersCascavel, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Hotel Tech does
HotelTech Hospitality is a Brazilian hospitality technology company headquartered in Cascavel, Paraná, that delivers integrated in-room technology platforms for hotels and resorts across Latin America. The company operates in five countries — Brazil, Chile, Argentina, Colombia, and Paraguay — with 25,000+ rooms installed and serves enterprise and mid-market hospitality groups including Louvre Hotels Group Brazil, Bourbon Hotéis, Mabu Hotéis & Resorts, Blue Tree Hotels, Intercity Hotels, GAV Resorts, Hot Beach Parques & Resorts, Nacional Inn, Fazzenda Park Hotel, Zagaia Eco-Resort, Desbravador, Trilan, and Jurema Águas Quentes. The firm reports zero churn to competitors and zero contractual demands for non-compliance.
The core platform is built around LG ProCentric interactive TV systems, distributed through HotelTech's status as LG's preferred product partner and as the only Brazilian company with an automation module co-developed with LG Korea. The product portfolio comprises four complementary solutions — LG ProCentric (interactive TV with full PMS integration), Smart Guest HT (multi-TV entertainment with PMS integration and a hotel-managed autonomous dashboard), Advanced HD (ISDB-T coaxial/hybrid network infrastructure), and MidiaTech (digital signage) — plus the world's first room automation module for LG ProCentric launched in 2024, which enables control of lighting, climate, curtains, and integrated audio/video through the TV interface without additional apps or remotes. The stack integrates with HDL automation equipment, Fibranetcom CDN, and TOTVS PMS, runs on Eletronet's nationwide data center infrastructure, and has maintained Anatel homologation for over 10 years. The company lists generative and predictive AI applied to guest personalization as a differentiator.
HotelTech generates revenue through a mix of one-time license deployments (ProCentric systems, Advanced HD, automation modules) and recurring subscription streams (Smart Guest HT, MidiaTech digital signage, and active 14-hour-per-day monitoring with a 5-minute average SLA support response). The go-to-market is consultative enterprise field sales with specialist consultation delivered via WhatsApp and email, supplemented by LG's hospitality channel as a reseller-driven acquisition path. Pricing is not publicly disclosed. HotelTech is privately held with no disclosed institutional investors, parent company, or venture capital backing, and reports a headcount of 1–10, indicating a lean partner-leveraged operating structure.
Hotel Tech firmographics
Firmographics- Name
- Hotel Tech
- Legal name
- HotelTech Hospitality
- Website
- https://hoteltechbr.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HotelTech Hospitality is a Brazilian hospitality technology company delivering integrated LG ProCentric-based interactive TV, room automation, digital signage, and CDN services to hotels and resorts across five Latin American countries, serving enterprise and mid-market hotel groups with 25,000+ rooms installed.
- Ownership category
- akta.pro rank
Hotel Tech industry classification
Industry- Product category
- Hospitality Technology
- SIC
- Services-Computer Integrated Systems Design (7373), Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)
- akta.pro secondary industry
- Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center) (BPABAGAG)
Keywords
Where Hotel Tech is headquartered
LocationHeadquarters
- HQ city
- Cascavel
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Hotel Tech business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Interactive TV Systems (LG ProCentric): Sale and deployment of LG ProCentric interactive TV systems with full PMS integration, TV personalization, and direct services through the screen.
- Smart Guest HT Entertainment Platform: Multi-TV entertainment platform with welcome messages and exclusive content, featuring autonomous dashboard for hotels.
- Advanced HD Infrastructure: ISDB-T technology infrastructure solutions for hotel coaxial or hybrid networks.
- MidiaTech Digital Signage: Dynamic digital signage system for visual communication across hotel spaces.
- Room Automation Module: World-first ProCentric automation module enabling room control (lighting, climate, curtains, A/V) through TV interface.
- CDN Content Delivery Services: Content delivery infrastructure services via CDN partnership with Fibranetcom.
- Support and Monitoring Services: Active monitoring 14 hours/day (8h to 22h), 5-minute average SLA support response.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Hotel Tech product offering
Product offeringCore offering
HotelTech sells integrated hospitality technology solutions to hotels and resorts, anchored by the LG ProCentric interactive TV platform with full PMS integration and TV personalization. Its offering includes the Smart Guest HT multi-TV entertainment system, Advanced HD network infrastructure for coaxial/hybrid environments, MidiaTech digital signage, and the world's first LG ProCentric room automation module for lighting, climate, curtains, and audio/video control via the TV interface.
Product overview
HotelTech offers an integrated hospitality technology platform centered on the LG ProCentric interactive TV system as its preferred core product, complemented by four complementary solutions covering the full technological journey for hotels and resorts. The ecosystem includes Smart Guest HT for multi-TV entertainment with PMS integration, Advanced HD for coaxial/hybrid network infrastructure, MidiaTech for digital signage, and the world's first room automation module for LG ProCentric enabling guests to control lighting, climate, curtains, and audio/video through the TV interface. All solutions integrate with PMS systems and operate within a single unified platform with 24/7 monitoring.
Differentiator
Problem solved
Functional benefit
Products and services
- LG ProCentric Interactive TV System Interactive TV system offering total PMS integration, complete TV personalization with direct messages, services, and room automation on a single screen for hotels and resorts, without external boxes or appliances.
- Smart Guest HT Entertainment Platform Multi-TV entertainment solution with welcome messages and exclusive content, integrating with Property Management Systems and providing an autonomous dashboard for hotels to manage their own configurations.
- Advanced HD Network Infrastructure Infrastructure solution for coaxial or hybrid networks supporting multiple TVs using ISDB-T technology, providing easy installation and improved internal hotel communication.
- MidiaTech Digital Signage Digital signage system that dynamically displays information such as flight times, promotions, and announcements across all hotel spaces in real time.
- LG ProCentric Room Automation Module World's first automation module for LG ProCentric, enabling guests to control room lighting, climate, automated curtains, and integrated audio/video through the in-room TV interface without additional apps or remote controls. Integrates with HDL automation equipment.
Quantifiable outcome
- 0% churn rate to competitors
- +3 more outcomes
Companies that use Hotel Tech
Customer profileNamed customers13 records
Segments1 record
Ideal customer profiles2 records
Hotel Tech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature6 records
Hotel Tech partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- LG Business Solutions (LG Korea)flagshipGlobal LG partner and ProCentric Developer. HotelTech is the only Brazilian company with an automation module developed in partnership with LG Korea. LG ProCentric is the preferred product. Joint development of the world's first ProCentric automation module.
- HDLcoreHDL is referenced as a worldwide reference in room automation. HotelTech's ProCentric automation module integrates with HDL equipment for room control capabilities.
- FibranetcomcoreCDN partner with HotelTech as pioneers in providing hospitality content via CDN in the hospitality sector.
- EletronetcoreData center infrastructure partner with nationwide coverage through Eletronet data centers.
- TOTVScorePMS (Property Management System) integration partner. TOTVS is a major hospitality management software provider.
- AnatelcoreBrazilian telecommunications regulatory agency. HotelTech is Anatel homologated for over 10 years.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Hotel Tech competitors and assessment
Company assessmentDirect peers
- GuestTek Interactive Entertainment: Canada-based hospitality technology company delivering interactive TV, broadband, and guest-facing solutions. Direct peer given similar product portfolio targeting hotel guest experience and operational integrations.
- Otrum: Nordic-headquartered provider of interactive TV, digital signage, and guest connectivity for hotels. Comparable in delivering integrated entertainment and communication platforms to mid-market and chain hotels.
- SONIFI Solutions: US-based provider of interactive TV, guest Wi-Fi, and content solutions for hotels globally. Direct competitor to HotelTech's Smart Guest HT and ProCentric offerings, with comparable PMS-integrated guest experience technology.
- Enseo: Hotel technology provider offering interactive TV, entertainment, and room automation. Comparable to HotelTech in combining in-room entertainment with automation controls, though primarily serving North American properties.
- Quadriga (Cisco Connected Guest): Hospitality connectivity and entertainment arm now within Cisco, offering interactive TV, networks, and guest experience platforms. Comparable to HotelTech's integrated connectivity and entertainment stack for hotels.
Broad incumbents
- Shiji Group: Global hospitality technology platform providing PMS, POS, guest experience, and operational software. Broader incumbent that overlaps with HotelTech on PMS-integrated guest engagement and in-room technology.
- Cloudbeds: Hospitality management suite (PMS, booking engine, channel manager) serving hotels globally. Comparable in addressing hotel operational and guest experience needs, though broader in scope than HotelTech's in-room focus.
- ASSA ABLOY Hospitality: Global leader in hotel door locking, mobile key, and room access technology. Comparable in addressing smart-room enablement for hotels, though focused on access rather than entertainment and TV.
- Samsung (Lyncs / MagicInfo Hospitality): Global OEM offering hotel TV (Lyncs) and digital signage (MagicInfo) platforms with built-in content management. Direct alternative to HotelTech's LG-centric stack at the OEM layer.
Emerging players
- Mews: Cloud-native PMS and hospitality operations platform gaining traction with modern and boutique hotels. Adjacent competitor in PMS-integrated guest experience workflows that complement or compete with HotelTech's offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Hotel Tech social profiles
Digital presenceHotel Tech compliance and trust
Trust signalCompliance2 records
Hotel Tech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hotel Tech leadership team
Management profileNumber of profiles
Hotel Tech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hotel Tech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hotel Tech
What does Hotel Tech do?
HotelTech sells integrated hospitality technology solutions to hotels and resorts, anchored by the LG ProCentric interactive TV platform with full PMS integration and TV personalization. Its offering includes the Smart Guest HT multi-TV entertainment system, Advanced HD network infrastructure for coaxial/hybrid environments, MidiaTech digital signage, and the world's first LG ProCentric room automation module for lighting, climate, curtains, and audio/video control via the TV interface.
Is Hotel Tech a public or private company?
Hotel Tech is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hotel Tech founded?
Hotel Tech was founded in -1. It employs 1 to 10 people.
Where is Hotel Tech based?
Hotel Tech is headquartered in Cascavel, Brazil, in the Latin America region.
How does Hotel Tech make money?
Seven revenue lines are on record. Interactive TV Systems (LG ProCentric) is the primary driver. The others are smart Guest HT Entertainment Platform, advanced HD Infrastructure, midiaTech Digital Signage, room Automation Module, CDN Content Delivery Services and support and Monitoring Services.
Who are Hotel Tech's main competitors?
Direct peers on record are GuestTek Interactive Entertainment, Otrum, SONIFI Solutions, Enseo and Quadriga (Cisco Connected Guest). Broad incumbents are Shiji Group, Cloudbeds, ASSA ABLOY Hospitality and Samsung (Lyncs / MagicInfo Hospitality). Mews is listed as an emerging player.
Does Hotel Tech have an API?
No public API is recorded for Hotel Tech.
What industry is Hotel Tech in?
Hotel Tech's product category is Hospitality Technology. Its primary akta.pro industry code is THALACAF, Guest Experience & Engagement (CRM, Messaging, Loyalty), with a secondary code of BPABAGAG, Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center). Its SIC code is 7373.