Granby Multi-Sports

What Granby Multi-Sports does

Granby Multi-Sports is a municipal recreation organization headquartered at 601 rue Léon-Harmel in Granby, Quebec, that manages public sports facilities and coordinates community recreational programming for residents of Granby and 22 surrounding municipalities through inter-municipal leisure agreements. The organization operates a portfolio of facilities that includes the Centre sportif Léonard-Grondin (three ice rinks), the Complexe Sportif Artopex (indoor synthetic turf field, multi-purpose rooms, and bistro, open September to May), Parc Daniel-Johnson pavilion Roger-Bédard (outdoor water sports and winter activities), and Centre Louis-Choinière. Granby Multi-Sports offers more than 60 sports activities — gymnastics, figure skating, baseball, ultimate frisbee, soccer, basketball, volleyball, pickleball, pétanque, kayaking, paddleboarding, snowshoeing, and others — and serves four primary customer segments: families with children, adults (18+), children/adolescents, and seniors.

Revenue is generated through four streams: activity registration fees (pay-as-you-go, $4-10 per session), facility rentals (Complexe Artopex at $126-206/hour with seasonal contracts available), equipment rentals at Parc Daniel-Johnson (kayaks, canoes, paddleboards, skates, snowshoes, sleds), and event revenue (gymnastics showcase at $23/ticket, Grand Défi de Granby cycling event at $5-10/participant). A municipal Carte-Loisirs (leisure card) issued by Ville de Granby is required for most registered activities and serves as the primary access-control mechanism. Family discounts range from 20% to 45% depending on the number of children registered. Distribution combines a self-serve online registration portal, in-person registration at Pavillon Roger-Bédard, and telephone support.

The organization uses a community-led go-to-market approach anchored by an ecosystem of 20+ partner sports clubs (Les Cosmos de Granby soccer, Les Elfes de Granby gymnastics as an integrated sub-brand, Baseball mineur Granby, Ultimate Granby) that use GMS facilities as home bases. Strategic relationships also include the Ville de Granby (municipal partner), Centre National de Cyclisme de Bromont (cycling coaching), Cégep de Granby (facility exchange), Tourisme Granby région (tourism-channel), and local political/media sponsors. Granby Multi-Sports is not a technology company: it has no proprietary software, no AI/ML capability, no API, no patents, and no disclosed funding rounds. It is led by Directrice Générale Marie-Pier Painchaud and operates under a board of directors governance structure with annual general meetings.

Name

Granby Multi-Sports

Legal name

Granby Multi-Sports

Website

https://granbymultisports.ca

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Municipal recreation organization in Granby, Quebec, managing public sports facilities (ice rinks, indoor turf complex, outdoor parks) and coordinating 60+ community sports activities, facility rentals, equipment rentals, and signature events for residents and 22 surrounding municipalities.

Ownership category

akta.pro rank

Product category

Community Recreation Services

NAICS

Fitness and Recreational Sports Centers (71394), All Other Amusement and Recreation Industries (713990)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

akta.pro secondary industries

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC), Triathlon & Multisport Events (Triathlon, Duathlon, Aquathlon) (MPAKAIAB), Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)

Keywords

• Community recreation services
• Sports facility management
• Youth sports programs
• Municipal leisure programs
• Recreational activity programming

Headquarters

HQ city

Granby

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Activity Registration Fees: Fees charged for participation in structured sports programs including gymnastics, figure skating, baseball, ultimate frisbee, and other activities. Pricing varies by activity type and session length.
2. Facility Rentals: Revenue from renting sports facilities including ice rinks, synthetic fields, multi-purpose rooms, and event spaces. Pricing varies by facility type, duration, and customer category (OBNL, citizen, business).
3. Equipment Rentals: Fees for renting sports equipment such as kayaks, canoes, paddleboards, skates, snowshoes, sleds, and other recreational gear at facilities like Parc Daniel-Johnson.
4. Event Revenue: Revenue from paid events including the gymnastics show ($23 per ticket) and the Grand Défi de Granby cycling event ($5-10 per participant).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Granby Multi-Sports is a municipal recreation organization that manages and operates the City of Granby's primary sports facilities (Centre sportif Léonard-Grondin arena with three ice rinks, Complexe sportif Artopex indoor multi-sport complex, and Parc Daniel-Johnson outdoor recreation park) and delivers year-round sports and physical activity programming. It offers 60+ structured activities spanning gymnastics, skating, soccer, baseball, ultimate frisbee, pétanque, water sports, and seasonal outdoor recreation, plus facility and equipment rentals, children's birthday party packages, and signature community events such as Patine-Don and On Bouge à la Relâche.

Product overview

Granby Multi-Sports is a municipal recreation organization managing sports facilities and offering physical activity programs for the Granby, Quebec community. The organization operates a portfolio of facilities including the Centre sportif Léonard-Grondin arena, Complexe Sportif Artopex indoor complex, and various outdoor parks. Their product portfolio centers on sports activity programming (offering 60+ activities including gymnastics, skating, ultimate frisbee, baseball, pétanque, and seasonal outdoor/water sports), facility rentals (ice surfaces, synthetic fields, multi-sport venues), children's birthday party packages, and the PRO SHOP kiosk for equipment services. The organization also runs signature community events including the annual Patine-Don charitable skating event, the On Bouge à la relâche school break programming, and the Festival du sport. A sub-brand, Les Elfes de Granby, operates their gymnastics club. The organization is not a technology product company and does not offer software, API, or AI-based services.

Differentiator

Problem solved

Functional benefit

Brands

• Les Elfes de Granby: Gymnastics club operating under Granby Multi-Sports

Products and services

• Sports Activities Programming

Quantifiable outcome

• 2,720 participants and $6,077 raised for food bank in single holiday skating event
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• SOS Dépannage – Moisson GranbycoreStrategic or Co-development Partner · 28 December 2025Annual beneficiary of the Patine-Don holiday skating fundraiser. The partnership enables Granby Multi-Sports to host a charitable skating event where donations are collected for the food bank. In 2025, $6,077 was raised, providing 12,154 meals. The partnership supports community food security while promoting physical activity.
• Ville de GranbycoreStrategic or Co-development PartnerMunicipal government partner providing financial support, facility access, and political backing for Granby Multi-Sports programs. The city issues Carte-Loisirs required for participation and provides budgetary support for community recreation initiatives.
• François Bonnardel (Deputy of Granby)minorGTM or Marketing PartnerLocal elected official providing financial support and endorsement for community events including Patine-Don.
• Andréanne Larouche (Deputy of Shefford)minorGTM or Marketing PartnerLocal elected official providing financial support and endorsement for community events including Patine-Don.
• DessercomminorGTM or Marketing PartnerLocal business partner sponsoring the Patine-Don charitable skating event.
• Pneus Robert Bernard GranbyminorGTM or Marketing PartnerLocal automotive business sponsoring the Patine-Don charitable skating event.
• Radio M105minorGTM or Marketing PartnerLocal radio station as media partner for Patine-Don event promotion.
• Centre National de Cyclisme de BromontminorStrategic or Co-development PartnerCycling center providing coaching expertise for pumptrack events hosted at Granby Multi-Sports facilities. Organizes training sessions for young cyclists aged 2-8.
• Club de soccer Les Cosmos de GranbycoreChannel Partner/ Reseller/ DistributorMajor youth soccer club using Complexe Artopex as home base. Coordinates soccer activities and leagues as part of the Granby Multi-Sports programming ecosystem.
• Les Elfes de Granby (Gymnastics Club)coreChannel Partner/ Reseller/ DistributorGymnastics club operating under the Granby Multi-Sports umbrella, using Centre sportif Léonard-Grondin for training and annual showcase performances.
• Baseball mineur GranbycoreChannel Partner/ Reseller/ DistributorYouth baseball association coordinating baseball, softball, andtee-ball programs using Granby Multi-Sports facilities including Centre Louis-Choinière and Parc Poitevin.
• Ultimate GranbycoreChannel Partner/ Reseller/ DistributorUltimate frisbee club offering development leagues and youth programs (minis 9-12, junior 12-16) using Artopex and École secondaire du Verbe Divin facilities.
• Cégep de GranbyminorStrategic or Co-development PartnerRegional college providing gymnasium facilities for special events including the 'Girls Night Out' sports event and hosting the Indigo hockey team.
• Tourisme Granby régionminorGTM or Marketing PartnerRegional tourism organization collaborating on Fièrement Vélo (Cycling Day) events at Parc Daniel-Johnson.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Sport'Aide: Quebec sport integrity and abuse prevention organization linked from the Granby Multi-Sports website. Adjacent enabling organization that supports safe sport environments across the Quebec recreation ecosystem.

Direct peers

• Loisirs Drummondville: City of Drummondville's recreation division offering similar municipal sports programming, arena management, and community activity registration for Montérégie/Centre-du-Québec residents.
• Loisirs Saint-Hyacinthe: Municipal recreation organization serving Saint-Hyacinthe, Quebec with similar multi-sport facility management, program registration, and community event execution. Comparable in scale, geography (Montérégie region), and operational model.
• Loisirs Saint-Jean-sur-Richelieu: Municipal recreation services for Saint-Jean-sur-Richelieu offering sports facility rentals, program registration, and community events in the Montérégie region with directly comparable operational structure.
• Ville de Sherbrooke - Loisirs et culture: Municipal recreation services for Sherbrooke, Quebec, managing arenas, sports complexes, and community programs comparable in structure to Granby Multi-Sports' facility portfolio and programming breadth.
• Loisirs Brossard: Municipal recreation services for the City of Brossard offering sports programming, arena operations, and community events in the greater Montreal region with similar Quebec municipal model.

Broad incumbents

• YMCA du Québec: Established provincial recreation and fitness organization operating multiple centers across Quebec with broader programming, membership-based access, and regional scale that dwarfs municipal recreation operators.
• Ville de Longueuil - Direction de la culture, des loisirs et de la vie communautaire: Municipal recreation division for the City of Longueuil operating arenas, pools, and community centers at substantially larger scale than Granby Multi-Sports, with comparable programming categories and operational model.

Emerging players

• Centre National de Cyclisme de Bromont: Specialized cycling center that partners with Granby Multi-Sports on pumptrack and youth cycling programs. Comparable in cycling-specific programming focus and serves as both a partner and a niche recreation competitor in the broader Eastern Townships region.

Regional players

• Réseau du sport étudiant du Québec (RSEQ): Provincial student sports network organizing interscholastic leagues and competitions in Quebec. Comparable in sport programming and youth development focus, though oriented toward school-based competitive play rather than community recreation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GranbyMultiSports
• Instagraminstagram.com/granbymultisports
• Xx.com/sportsgranby
• LinkedInlinkedin.com/company/granby-multi-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Granby Multi-Sports