What Waterfront Marine does

Waterfront Marine is a privately held, multi-location marine boat dealership founded in 1995 and headquartered at 1 Goll Avenue, Somers Point, New Jersey. The company operates three retail locations across South/Central New Jersey (Somers Point and Brick) and Maryland (Edgewater), with a sales-led go-to-market model combining in-person showroom visits, phone inquiries, and a Dealer Spike-powered website for online inventory browsing and quote requests.

The company sells new boats as an authorized dealer for Chaparral, Robalo, HCB Yachts, and Evotti, alongside used/pre-owned inventory and Bennington pontoons, spanning Center Consoles, Dual Consoles, SSX sport boats, OSX outboards, Bay Boats, and Pontoon Boats with new boat price points from approximately $40,000 to $978,000 and used boats from approximately $7,900 to $479,900. Inventory across all locations totals 222+ units (133 new, 86+ used). Revenue is generated through one-time boat sales transactions, complemented by an on-site service department (maintenance, repairs, winterization), parts and accessories sales, on-site financing, and seasonal winter storage — providing a mix of transactional and recurring service revenue.

Waterfront Marine serves individual recreational boat buyers across the Mid-Atlantic region, including South Jersey, Central New Jersey, and Maryland, with use cases spanning recreational boating, fishing, watersports, family outings, and cruising. The company holds brand recognition credentials including #1 Combined Dealer for Chaparral and Robalo in South Jersey, Top 100 Dealer recognition from Boating Industry Magazine, and is positioned as South Jersey's #1 Boat Dealer. The company is privately held with no disclosed funding rounds, parent company, or institutional investors, and operates with 11–50 employees.

Name

Waterfront Marine

Website

https://waterfrontmarine.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Waterfront Marine is a privately held, multi-location boat dealership (Somers Point and Brick, NJ; Edgewater, MD) that sells new and pre-owned recreational boats as an authorized dealer for Chaparral, Robalo, HCB Yachts, and Evotti, complemented by service, parts, financing, and winter storage for individual boating consumers in the Mid-Atlantic.

Ownership category

akta.pro rank

Headquarters

HQ city

Somers Point

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Boat Sales: Sales of new boats from authorized brands including Chaparral, Robalo, HCB Yachts, and Evotti. Prices range from approximately $40,000 to $978,000 depending on model and size.
2. Used Boat Sales: Pre-owned boat sales including various brands and model years. Used inventory prices range from approximately $7,900 to $479,900.
3. Boat Service & Maintenance: Full-service department offering maintenance, repairs, and winterization services for boats.
4. Parts Sales: Parts department supplying boat components and accessories.
5. Finance Services: On-site financing options to assist customers with boat purchases.
6. Winter Storage: Winter storage services for boats including winterization.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Waterfront Marine operates as a multi-location boat dealership selling new and pre-owned boats from authorized brands including Chaparral, Robalo, HCB Yachts, Evotti, and Bennington. The business spans three dealership locations across New Jersey and Maryland and is complemented by an on-site service department, parts department, boat financing, and winter storage services.

Product overview

Waterfront Marine is a multi-location boat dealership operating as a single unified business across three locations (Somers Point, NJ; Brick, NJ; Edgewater, MD). The company sells new and pre-owned boats as an authorized dealer for Chaparral, Robalo, HCB Yachts, Evotti, and Bennington brands. Its portfolio spans multiple boat classes including Center Consoles, Dual Consoles, SSX sport boats, OSX outboard boats, Bay Boats, and Pontoon Boats. The company complements its sales business with a full-service department offering maintenance, repairs, winterization, winter storage, parts ordering, and boat financing services.

Differentiator

Problem solved

Functional benefit

Products and services

• New Boat Sales Retail sale of new boats from authorized brands including Chaparral, Robalo, HCB Yachts, and Evotti. Inventory spans Center Consoles, Dual Consoles, SSX sport boats, OSX outboard models, Bay Boats, and Pontoon Boats, with prices from approximately $40,000 to $978,000 depending on model and features.
• Pre-Owned Boat Sales Sale of certified pre-owned boats from various makes and model years, including prior-year Chaparral, Robalo, and Bennington models. Used boat prices range from approximately $7,900 to $479,900 depending on age, brand, and condition.
• Boat Service & Maintenance Full-service marine department providing maintenance, repairs, and winterization services for customer boats across the dealership's locations.
• Boat Parts & Accessories Parts department supplying marine components and accessories for customer orders, supported through an online parts request form.
• Boat Financing On-site finance department assisting customers with financing options for boat purchases at point of sale.
• Winter Storage Seasonal winter storage service for customer boats, offered alongside winterization as part of the dealership's off-season service offering.

Quantifiable outcome

• South Jersey's #1 Boat Dealer status
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• ChaparralcoreChannel Partner/ Reseller/ DistributorAuthorized dealer relationship for Chaparral boats including sport boats, SSX, OSX, and cruiser models.
• RobalocoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Robalo boats including center consoles, dual consoles, and bay boats.
• HCB YachtscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for HCB (Hydra Sports Custom Boats) yachts including Lujo and Speciale models.
• EvotticoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Evotti pontoon boats.
• BenningtonminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Bennington pontoon boats (carried in used inventory).

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MarineMax: Largest publicly traded recreational boat retailer in the U.S., operating multi-location dealerships across multiple states. Competes directly with Waterfront Marine in multi-brand new/used boat sales, service, and financing.
• HMY Yacht Sales: Multi-location yacht dealership with a similar authorized-dealer model for premium brands, offering sales, brokerage, and service. Comparable in the luxury/yacht segment where HCB Yachts and similar brands compete.
• Strong's Marine: Multi-location boat dealer with authorized premium brand relationships and full-service operations including parts and service departments. Comparable in scale and dealer model.
• Galati Yacht Sales: Multi-location yacht and boat dealership with authorized premium brand relationships, service facilities, and brokerage operations. Directly comparable as a full-service multi-brand boat retailer.
• Sundance Marine: Multi-location boat dealer group operating across the southeastern U.S. with authorized premium brand dealerships, service, and parts — analogous multi-brand full-service dealer.
• OneWater Marine: Publicly traded multi-location boat dealer with a comparable mix of premium brand authorizations, pre-owned inventory, and full-service dealership operations including parts, service, and storage.
• Richardson Boating Center: Multi-location boat retailer with authorized premium brand partnerships, pre-owned inventory, and full-service operations. Comparable to Waterfront Marine in dealership footprint and brand mix.
• Skipper Bud's: Multi-location full-service boat dealer operating across the Midwest with authorized brand relationships, service departments, and storage — analogous mid-sized dealer model to Waterfront Marine.

Others

• Boat Trader: Leading online boat marketplace where dealers and private sellers list new and used inventory. Indirectly comparable as a channel that increasingly influences where and how dealers like Waterfront Marine acquire and sell inventory.

Broad incumbents

• West Marine: Large specialty marine retailer with broad parts, accessories, and apparel offerings plus some boat sales. Overlaps with Waterfront Marine's parts/accessories and adjacent boating-services segments but operates a fundamentally broader retail model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WaterfrontMarine
• Instagraminstagram.com/waterfront_marine
• Xx.com/waterfrontnj
• LinkedInlinkedin.com/company/waterfront-marine-nj

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waterfront Marine