DBIKE
DBIKE is a Spanish online and physical bicycle retailer based in the Barcelona area, founded around 2004, selling bicycles, e-bikes, accessories, and spare parts from brands such as Mondraker, FOCUS, KTM, and SHIMANO, alongside workshop repair and mechanical class services for individual amateur and enthusiast cyclists.
- Company typePrivate
- Founded2004
- HeadquartersPremiá De Mar, Spain
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What DBIKE does
DBIKE is a Spanish private retailer of bicycles, e-bikes, accessories, and spare parts, operating both an e-commerce storefront (dbike.eu, built on PrestaShop) and two physical retail-and-workshop locations in the Barcelona metropolitan area (Premiá de Mar headquarters and Vallirana). Founded around 2004, the company carries 20 years of operating history and offers a comprehensive product catalog spanning BMX, road, mountain, children's, urban, folding, and electric bicycles, alongside accessories, replacement parts, scooters, and sports nutrition. The product assortment is anchored by core reseller partnerships with premium brands including Mondraker, FOCUS, KTM, SHIMANO, HEBO, and MSC.
The business operates a dual-channel revenue model: hardware sales of bicycles and accessories (ranging from €3.48 for basic accessories to €7,199 for high-end e-bikes) and professional workshop services including tune-ups, mechanical classes, and bike setup. Pricing is unit-based pay-as-you-go with free shipping over €100 and a 7-day return policy. Distribution is single-country (Spain) with the physical workshops functioning as both sales and service centers, creating an integrated retail-and-after-sales experience that pure-play online competitors cannot replicate at the local level.
The company employs 1-10 people, has no disclosed institutional funding, and appears to be independently owned. Its customer base is entirely consumer — individual amateur and enthusiast cyclists, with mountain bikers identified as the primary segment. Marketing is conducted through the e-commerce site, email newsletter, and word-of-mouth referrals. DBIKE's competitive positioning rests on local brand reputation accumulated over two decades and the physical workshop capability, rather than on proprietary technology, scale advantages, or differentiated digital infrastructure.
DBIKE firmographics
Firmographics- Name
- DBIKE
- Legal name
- DBIKE
- Website
- https://dbike.eu
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DBIKE is a Spanish online and physical bicycle retailer based in the Barcelona area, founded around 2004, selling bicycles, e-bikes, accessories, and spare parts from brands such as Mondraker, FOCUS, KTM, and SHIMANO, alongside workshop repair and mechanical class services for individual amateur and enthusiast cyclists.
- Ownership category
- akta.pro rank
DBIKE industry classification
Industry- Product category
- Bicycle Retail
- NAICS
- Sporting Goods Retailers (45911)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- Bicycle Retail (New Bikes) (CRAMAHAA), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)
Keywords
Where DBIKE is headquartered
LocationHeadquarters
- HQ city
- Premiá De Mar
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
DBIKE business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Revenue generated from selling bicycles (BMX, road, mountain, children's, folding, e-bikes), spare parts, and accessories through online store and physical retail locations.
- Workshop Services: Bicycle maintenance, repair, and workshop services offered at physical store locations. Includes tune-ups, mechanical classes, and bike setup services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for all products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
DBIKE product offering
Product offeringCore offering
DBIKE sells bicycles, e-bikes, spare parts, accessories, scooters and sports nutrition through its online store dbike.eu and two physical showrooms in the Barcelona area. The retailer also provides in-person bicycle repair, maintenance, mechanical classes and personalized fitting services at its workshop locations. The product range emphasizes mountain bikes and e-bikes, complemented by a broad catalog of cycling gear from brands such as Mondraker, FOCUS, KTM, Shimano, HEBO and MSC.
Product overview
DBIKE is an online bicycle retailer offering a comprehensive range of cycling products across multiple categories. The core offerings consist of standard bicycles (including BMX, road, enduro, mountain, children's, urban, and folding bikes) and electric bicycles (e-bikes). These are complemented by a broad accessories category (helmets, footwear, electronics, bags, tools, clothing, locks, lights), spare parts (cranks, hubs, chains, brakes, forks, wheels, saddles), nutrition products, and scooters. The company also operates a physical workshop providing repair and maintenance services. A dedicated outlet section offers discounted products. The product portfolio emphasizes mountain biking and e-bike segments, featuring brands such as Mondraker, FOCUS, and KTM. With 20 years of industry experience, DBIKE serves customers through both online sales and physical retail locations in the Barcelona area.
Differentiator
Problem solved
Functional benefit
Companies that use DBIKE
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
DBIKE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DBIKE partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- MondrakercorePremium e-bike and mountain bike brand carried by DBIKE. Major product line includes e-bikes like Chaser, Crafty, Dusk, and Level models.
- FOCUScoreGerman bicycle brand specializing in road and mountain bikes, including e-bikes. Popular models include Thron, Jam, Whistler, and Rooky.
- KTMcoreAustrian bicycle brand known for quality mountain and e-bikes. Models include Scarp Elite.
- SHIMANOcoreLeading Japanese bicycle component manufacturer whose parts and groupsets are featured throughout DBIKE's product catalog.
- HEBOminorSpanish helmet and protection brand carried for helmets and safety gear.
- MSCminorBicycle component brand featured in DBIKE's accessory catalog.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
DBIKE competitors and assessment
Company assessmentDirect peers
- Bike24: Large European online bicycle and cycling accessories retailer operating across multiple countries, directly comparable to DBIKE's e-commerce model but at significantly larger scale.
- Merlin Cycles: UK-based online bike retailer offering road, mountain, e-bikes, components, and accessories — directly comparable catalog and e-commerce-led model to DBIKE.
- Wiggle / Chain Reaction Cycles: Major online cycling and tri-sports retailer (UK-headquartered) selling bikes, components, apparel, and accessories globally — directly comparable catalog and target customer to DBIKE.
- Alltricks (Probikeshop): France-headquartered online cycling retailer selling bikes, parts, accessories, and nutrition across Europe — same product categories and direct-to-consumer model as DBIKE.
- Bike Discount: German online bike and accessories retailer covering road, MTB, e-bikes, and parts — comparable product mix and pure-play e-commerce approach to DBIKE.
Regional players
- Probike: Spanish online bicycle and cycling accessories retailer with similar product breadth to DBIKE, operating in the same domestic Spanish market.
- Santafixie: Spain-based online bicycle retailer focused on fixed-gear, urban, and road bikes with accessories; operates in the same Spanish e-commerce market as DBIKE with overlapping customer base.
- Biciescapa: Established Spanish multi-store bicycle retailer offering bikes, e-bikes, accessories and workshop services — directly comparable omnichannel model and Spanish market footprint to DBIKE.
Broad incumbents
- Canyon: German direct-to-consumer premium bicycle and e-bike brand; comparable product positioning to the premium lines DBIKE sells (FOCUS, Mondraker, KTM) and a benchmark for premium bike DTC distribution.
- Decathlon: Global mass-market sporting goods retailer with an extensive cycling category including bikes, e-bikes, accessories, and workshop services; competes with DBIKE across price points but offers much broader assortment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
DBIKE social profiles
Digital presenceDBIKE financial estimates
Financial estimateRevenue estimate
Valuation estimate
DBIKE leadership team
Management profileNumber of profiles
DBIKE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DBIKE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DBIKE
What does DBIKE do?
DBIKE sells bicycles, e-bikes, spare parts, accessories, scooters and sports nutrition through its online store dbike.eu and two physical showrooms in the Barcelona area. The retailer also provides in-person bicycle repair, maintenance, mechanical classes and personalized fitting services at its workshop locations. The product range emphasizes mountain bikes and e-bikes, complemented by a broad catalog of cycling gear from brands such as Mondraker, FOCUS, KTM, Shimano, HEBO and MSC.
Is DBIKE a public or private company?
DBIKE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DBIKE founded?
DBIKE was founded in 2004. It employs 1 to 10 people.
Where is DBIKE based?
DBIKE is headquartered in Premiá De Mar, Spain, in the Europe region.
How does DBIKE make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are workshop Services.
Who are DBIKE's main competitors?
Direct peers on record are Bike24, Merlin Cycles, Wiggle / Chain Reaction Cycles, Alltricks (Probikeshop) and Bike Discount. Regional players are Probike, Santafixie and Biciescapa. Broad incumbents are Canyon and Decathlon.
Does DBIKE have an API?
No public API is recorded for DBIKE.
What industry is DBIKE in?
DBIKE's product category is Bicycle Retail. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAA, Bicycle Retail (New Bikes). Its NAICS code is 45911.