Probike
- Company typePrivate
- Founded1989
- HeadquartersNorthampton, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Probike does
ProBike is a UK-based specialist distributor and integrator of professional motorcycle workshop equipment, founded in 1989 and headquartered in Northampton. The company supplies electro-hydraulic and pneumatic motorcycle lifts (capacities 450–900kg), pneumatic-bead motorcycle tyre changers and wheel balancers, Texa motorcycle diagnostic hardware (Axone Nemo, Navigator TXB) and IDC6 BIKE software covering 80+ manufacturers and 3,200+ models, OptiMate and TecMate battery chargers and testers, MoT Class I/II inspection equipment, Beta Tools professional hand tools, and Dura workshop furniture. Own-brand products include the MGE50, EHS-series and PS-series lifts, plus the M350 tyre changer package.
The business operates on a hybrid B2B/B2C model: it runs a BigCommerce-powered direct-to-consumer e-commerce storefront selling SKUs from under £100 to over £11,850, complemented by phone-based enterprise sales consultation (01604 660555), WhatsApp live chat support, and bespoke workshop design-and-installation services. Revenue is generated through (1) one-time hardware sales at fixed unit pricing with VAT shown separately, (2) recurring Texa software subscriptions (TEXPACK ~£425 and TEXINFO ~£210 per 12 months), and (3) project-based workshop installation contracts including compressed air, oil distribution, and bespoke soundproof dynamometer booths. Klarna consumer financing is offered to support higher-ticket purchases.
ProBike's primary go-to-market targets professional motorcycle workshops, motorcycle and ATV enthusiasts operating home garages, ATV/quad service providers, and emerging electric motorcycle service providers. Enterprise customers include Norton, Triumph, and Royal Enfield, while the OptiMate distribution is endorsed by virtually every major motorcycle manufacturer. The company has been the exclusive UK importer of OptiMate since 1994 and has sold over 500,000 OptiMate and AccuMate chargers in the UK. ProBike remains privately held, self-funded, owner-operated, and has not raised external capital.
Probike firmographics
Firmographics- Name
- Probike
- Legal name
- ProBike
- Website
- https://probike.co.uk
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Probike industry classification
Industry- Product category
- Motorcycle Workshop Equipment
- NAICS
- Automotive Parts and Accessories Retailers (44133)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Bike Parts & Components Retail (CRAMAHAB)
- akta.pro secondary industry
- Motorcycle Manufacturing (ICE) (IMACAEAA)
Keywords
Where Probike is headquartered
LocationHeadquarters
- HQ city
- Northampton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Probike business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Product Sales: One-time product sales of professional workshop equipment including lifts, tyre changers, diagnostic tools, battery chargers, and accessories. Products are sold at fixed prices with VAT shown separately.
- Software Subscriptions: Texa software subscriptions (TEXPACK, TEXINFO) providing 12-month software updates and technical bulletins for diagnostic equipment.
- Workshop Design Services: Design and installation services for cutting-edge workshops, including compressed air systems and oil distribution systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level products under £100 |
| Unit Pricing | Pay-as-you-go | Mid-range professional equipment £100-£1,000 |
| Unit Pricing | Pay-as-you-go | Premium workshop equipment £1,000-£5,000 |
| Unit Pricing | Multi-year contract | Industrial/complete workshop solutions £5,000+ |
| Subscription | Annual | Software subscriptions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Probike product offering
Product offeringCore offering
Probike supplies professional motorcycle workshop equipment including motorcycle lifts, tyre changers, MoT/service equipment, battery chargers, diagnostic tools, general workshop equipment, and spare parts. The company operates primarily as an e-commerce retailer while also offering bespoke workshop design, installation, and configuration services for professional motorcycle workshops. Probike distributes leading third-party brands such as OptiMate, Texa, Beta Tools, and Dura, alongside its own ProBike-branded product lines.
Product overview
Probike is a specialist supplier of professional motorcycle workshop tools and equipment established in 1989, serving the UK and overseas markets. The company operates as a multi-product e-commerce platform offering a comprehensive portfolio of workshop equipment organized into distinct product categories: Lifts and Stands (electro-hydraulic and pneumatic motorcycle lifts, paddock stands, bicycle lifts), Tyre Equipment (professional tyre changers M200-M650, wheel balancers), Diagnostics (Texa diagnostic tools and IDC5 BIKE software), Battery Chargers (OptiMate and TecMate professional chargers), MoT & Service Equipment, General Workshop Equipment (compressed air, oil distribution, workbenches, hand tools, extraction systems, hydraulic presses), and Spare Parts. The company also distributes branded tool lines including Dura workshop furniture and Beta Tools. Probike's equipment is trusted by leading motorcycle manufacturers including Norton, Triumph, and Royal Enfield. The company offers over 35 years of expertise in designing and installing cutting-edge motorcycle workshops.
Differentiator
Problem solved
Functional benefit
Products and services
- Motorcycle Lifts and Stands
Quantifiable outcome
- Over 500,000 OptiMate chargers sold in the UK since 1994
- +1 more outcomes
Companies that use Probike
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Probike technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Probike partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and major.
- OptiMate/TecMatecoreProBike has been the exclusive UK importer for OptiMate battery chargers since the product launched in 1994. They have sold over 500,000 OptiMate and AccuMate chargers in the UK, making it their flagship distribution partnership. OptiMate has been recommended by virtually every major motorcycle manufacturer.
- TexacoreProBike is an authorized distributor of Texa diagnostic equipment, offering the full range of Axone and Navigator TXB diagnostic tools and cables. Texa IDC6 BIKE software is official diagnostic software for manufacturers including Benelli, Ducati, MV Agusta, and Triumph.
- Beta ToolsmajorProBike distributes Beta Tools, a world leader in professional hand tools. Beta Tools products include torque wrenches, screwdrivers, hex keys, and workshop equipment such as hydraulic presses and roller cabinets.
- DuramajorDura is a British award-winning workshop furniture manufacturer. ProBike distributes Dura's bespoke workshop furniture, tool storage, and accessories. Dura furniture is built to order in Silver or Black (custom colors available).
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Probike competitors and assessment
Company assessmentEmerging players
- Motion Pro: US-based specialist in motorcycle-specific tools, controls, and workshop accessories. Comparable in the motorcycle-only niche and in direct e-commerce distribution to enthusiasts and workshops, though Motion Pro is more tool-focused whereas ProBike's strength is in capital equipment.
Others
- Texa: Italian manufacturer of multi-brand diagnostic systems for cars, motorcycles, trucks, and agricultural machinery. ProBike is an authorized UK distributor; comparable as a principal supplier in the diagnostic category whose products ProBike sells, services, and supports with Texa subscriptions.
Direct peers
- Sealey: One of the UK's largest professional tool and equipment suppliers, with a comparable multi-category catalogue (lifts, tools, workshop equipment) sold via direct e-commerce and trade channels. Highly comparable in business model and customer base, though broader in automotive/industrial scope than ProBike's motorcycle-only focus.
- SIP Industrial: UK-based manufacturer and supplier of welding, compressed air, and workshop equipment. Directly comparable on the air-compressor, oil-distribution, and workshop-installation services side of ProBike's business, with overlapping B2B workshop customers.
- Draper Tools: UK hand tool and equipment supplier with a large catalogue spanning automotive, motorcycle, and trade use. Comparable in channel (own e-commerce + trade distribution), customer type, and product breadth, though Draper is a much larger brand with broader trade reach.
- Laser Tools: UK-based specialist automotive tool brand with strong motorcycle coverage. Comparable in the motorcycle-workshop-tools niche and in distribution through both trade and enthusiast channels, though Laser Tools is more tool-focused whereas ProBike leads with capital equipment (lifts, tyre changers).
- Machine Mart: UK high-street and online retailer of professional tools, machinery, and workshop equipment. Directly comparable in channel mix (own e-commerce, phone sales) and customer overlap (SMB workshops and serious enthusiasts), but with a much broader product range across multiple trades.
Broad incumbents
- Beta Tools: Italian professional hand-tool manufacturer that ProBike already distributes in the UK. Overlaps with ProBike's hand-tools category and shares the same professional-workshop customer base, but competes at a global-brand level rather than as a UK motorcycle specialist.
- Snap-on Incorporated: Global leader in professional tools, diagnostics, and workshop equipment serving automotive and industrial markets. Overlaps with ProBike on diagnostic tools and professional workshop equipment, but operates at vastly larger scale, with franchise truck distribution rather than pure e-commerce.
- Bahco (SNA Europe): European professional hand-tool brand owned by Snap-on. Comparable to ProBike in serving motorcycle and automotive workshops with professional-grade tools, but at much larger scale and with broader industrial reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Probike social profiles
Digital presenceProbike financial estimates
Financial estimateRevenue estimate
Valuation estimate
Probike leadership team
Management profileNumber of profiles
Probike funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Probike M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Probike
What does Probike do?
Probike supplies professional motorcycle workshop equipment including motorcycle lifts, tyre changers, MoT/service equipment, battery chargers, diagnostic tools, general workshop equipment, and spare parts. The company operates primarily as an e-commerce retailer while also offering bespoke workshop design, installation, and configuration services for professional motorcycle workshops. Probike distributes leading third-party brands such as OptiMate, Texa, Beta Tools, and Dura, alongside its own ProBike-branded product lines.
Is Probike a public or private company?
Probike is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Probike founded?
Probike was founded in 1989. It employs 1 to 10 people.
Where is Probike based?
Probike is headquartered in Northampton, United Kingdom, in the Europe region.
How does Probike make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are software Subscriptions and workshop Design Services.
Who are Probike's main competitors?
Motion Pro is listed as an emerging player. Texa is listed as an others. Direct peers are Sealey, SIP Industrial, Draper Tools, Laser Tools and Machine Mart. Broad incumbents are Beta Tools, Snap-on Incorporated and Bahco (SNA Europe).
Does Probike have an API?
No public API is recorded for Probike.
What industry is Probike in?
Probike's product category is Motorcycle Workshop Equipment. Its primary akta.pro industry code is CRAMAHAB, Bike Parts & Components Retail, with a secondary code of IMACAEAA, Motorcycle Manufacturing (ICE). Its NAICS code is 44133 and its SIC code is 5013.