BT Studio
BT Studio is a Stockholm-based Swedish retouching and photo studio founded in 1986, offering advanced image retouching, product photography, graphic design, WordPress web development, and ISO-certified prepress services to enterprise and SMB clients primarily in fashion, food, automotive, and retail.
- Company typePrivate
- Founded1986
- HeadquartersHägersten, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
What BT Studio does
BT Studio (legal entity: BT Retuschstudio AB) is a privately held Swedish professional services firm founded in 1986, headquartered at Tellusgången 4, Hägersten (Stockholm). The company provides advanced image retouching, product photography, graphic design, web development, and prepress/repro services to enterprise and SMB clients, primarily in Sweden. Core technical capabilities include ISO-standard certified proof printing using GMG and Epson equipment, AI-assisted retouching combined with expert manual editing, WordPress-based web production with WooCommerce and Klarna integrations, and digital asset management via a mediabank service. Delivery occurs either on-site at client locations or remotely from the Stockholm studio.
The business operates on a project-based, quote-driven professional services model across five revenue streams: retouching/repro, product photography, web development, prepress/color management, and graphic design/original production. The customer base is horizontal, spanning fashion/retail (KappAhl, NK, MQ, Polarn O. Pyret), food and beverage (Arla, IKEA, Pågen, Absolut, Santa Maria, Valio), automotive (BMW, Audi, Kia, Maserati), electronics (Electrolux, AEG, Nespresso), and entertainment (Netflix). Go-to-market combines direct B2B engagement with brand clients and subcontractor relationships with major Swedish creative and advertising agencies including INGO, Åkestam Holst, Garbergs, and Choice Agentur.
The firm is GDPR-compliant, founder/owner-operated (Martin Kjellberg identified as data protection officer), and has no external investors, parent company, or venture capital backing per available disclosures. It maintains a headcount band of 11–50 employees, with active portfolio execution observed through 2025. Marketing channels are limited to a portfolio website and organic social presence on Instagram, Facebook, and LinkedIn, reflecting a relationship-led rather than demand-generation-led sales motion.
BT Studio firmographics
Firmographics- Name
- BT Studio
- Legal name
- BT Retuschstudio AB
- Website
- https://btstudio.se
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BT Studio is a Stockholm-based Swedish retouching and photo studio founded in 1986, offering advanced image retouching, product photography, graphic design, WordPress web development, and ISO-certified prepress services to enterprise and SMB clients primarily in fashion, food, automotive, and retail.
- Ownership category
- akta.pro rank
BT Studio industry classification
Industry- Product category
- Commercial Photography and Image Retouching Services
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
Keywords
Where BT Studio is headquartered
LocationHeadquarters
- HQ city
- Hägersten
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
BT Studio business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Professional Retouching Services: Project-based retouching services for fashion, product, food, and corporate photography. Services provided on-site or remotely.
- Photography Services: Product photography in their Stockholm studio or on location for clients
- Web Development: WordPress website development, e-commerce solutions, and web production services
- Repro and Prepress: Print preparation and color management services ensuring images are print-ready according to ISO standards
- Graphic Design and Original Production: Graphic design services including branding, brochures, annual reports, and original production
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
BT Studio product offering
Product offeringCore offering
BT Studio is a Swedish service-oriented retouching and photo studio that provides advanced image retouching and prepress/repro, professional product photography, graphic design and original production, and WordPress-based web development. Services are delivered on-site at client locations or remotely from their Stockholm (Hägersten) office, supported by certified ISO-standard print proofing using GMG and Epson equipment and a digital Mediabank for asset management.
Product overview
BT Studio is a service-oriented retouching and photo studio offering a comprehensive suite of visual content services. The core offerings include advanced image retouching (Retusch och repro), professional product photography (Produktfoto), graphic design and original production (Grafisk formgivning), and WordPress-based web development (Webbutveckling). These services are supported by mediabank management (Mediabank), certified proof printing (Provtryck och utskrifter) using ISO-standard equipment from GMG and Epson, and bundled starter packages for new businesses. The company operates from Stockholm and serves clients on-site or remotely, working primarily with Swedish and international brands in fashion, retail, food, and automotive sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Retusch och repro (Image Retouching and Prepress/Repro) Advanced image retouching and prepress/reproduction services, including removing unwanted objects, adjusting colors and tones, improving skin tones and texture, and enhancing details to deliver print-ready files for brand campaigns. Targeted at fashion, product, food, and corporate photography clients.
Companies that use BT Studio
Customer profileNamed customers30 records
Segments4 records
Ideal customer profiles4 records
BT Studio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BT Studio partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Choice AgenturcoreOngoing collaboration with Choice Agentur for fashion and food photography projects. BT Studio provides retouching services while Choice Agentur provides photography assignments and art direction.
- GarbergscoreCreative agency partnership for various advertising campaigns including Synoptik eyewear photography and Barncancerfonden charity campaigns.
- INGOcoreAdvertising agency collaboration for campaigns including BMW, Burger King, and Mini automotive work.
- Åkestam HolstcoreAgency partnership for IKEA campaigns including outdoor advertising, brochures, and news campaigns.
- Wei! (Weiwei.se)minorCollaboration on Eriks såser project for food photography and styling.
- GMG (Color Management)coreTechnology partner providing certified ISO-standard print proofing solutions for color-critical reproduction work.
- Epson (Print Technology)coreTechnology partner for certified print proofing and high-quality print output using Epson equipment.
- WordPresscorePlatform specialization for web development services, including WooCommerce e-commerce integration and Klarna payment integration.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
BT Studio competitors and assessment
Company assessmentOthers
- Picsart: AI-driven photo and design editing platform serving creators, marketers and SMBs. Not a direct retouching services peer, but an enabling/disruptive platform whose AI editing tools compete with parts of BT Studio's retouching value proposition.
Broad incumbents
- Great Works: Stockholm-based creative agency producing brand campaigns and content for major Nordic and international clients. Comparable Swedish creative services peer whose work overlaps with BT Studio's retouching, photography and prepress services as part of campaign delivery.
- Acne: Stockholm-based creative agency offering brand, design and production services to global brands. Comparable as a Swedish-headquartered creative services firm working with similar enterprise brand clients, but operating at much larger scale and broader scope than BT Studio.
- Forsman & Bodenfors: Leading Nordic creative agency producing advertising campaigns for major brands. Comparable Swedish creative services firm that frequently subcontracts retouching and post-production work to studios like BT Studio.
- North Kingdom: Swedish digital experience and creative agency with services spanning design, content production and technology. Comparable as a Stockholm-headquartered creative services firm overlapping with BT Studio on visual content production, but with a stronger digital/tech orientation.
Direct peers
- PicsRetouch: Outsourced image retouching services for product, fashion and real-estate photography. Comparable in offering project-based, brand-facing retouching services similar to BT Studio's core proposition.
- PixelPhant: Product photo retouching service for e-commerce and brands. Comparable to BT Studio's product and e-commerce retouching work, though more offshore-priced and scale-driven; useful as a low-cost benchmark peer.
- FixThePhoto: Outsourced retouching and photo editing service for photographers, agencies and brands. Comparable core service (commercial retouching) to BT Studio, representing a more scalable, online-delivery model competitor.
- HappyFinish: UK-based post-production and retouching studio offering high-end image retouching, CGI and visual effects for advertising and fashion brands. Closely comparable to BT Studio in service mix (retouching, CGI, colour grading) and B2B agency/brand client base.
- The Retouching House: London-based retouching studio serving fashion, beauty and advertising clients. Directly comparable in being a specialist, project-based retouching shop serving premium brand and agency customers, similar in size and positioning to BT Studio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BT Studio social profiles
Digital presenceBT Studio compliance and trust
Trust signalCompliance2 records
BT Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
BT Studio leadership team
Management profileNumber of profiles
Profiles2 records
BT Studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BT Studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BT Studio
What does BT Studio do?
BT Studio is a Swedish service-oriented retouching and photo studio that provides advanced image retouching and prepress/repro, professional product photography, graphic design and original production, and WordPress-based web development. Services are delivered on-site at client locations or remotely from their Stockholm (Hägersten) office, supported by certified ISO-standard print proofing using GMG and Epson equipment and a digital Mediabank for asset management.
Is BT Studio a public or private company?
BT Studio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BT Studio founded?
BT Studio was founded in 1986. It employs 11 to 50 people.
Where is BT Studio based?
BT Studio is headquartered in Hägersten, Sweden, in the Europe region.
How does BT Studio make money?
Five revenue lines are on record. Professional Retouching Services are the primary driver. The others are photography Services, web Development, repro and Prepress and graphic Design and Original Production.
Who are BT Studio's main competitors?
Picsart is listed as an others. Broad incumbents are Great Works, Acne, Forsman & Bodenfors and North Kingdom. Direct peers are PicsRetouch, PixelPhant, FixThePhoto, HappyFinish and The Retouching House.
Does BT Studio have an API?
No public API is recorded for BT Studio.
What industry is BT Studio in?
BT Studio's product category is Commercial Photography and Image Retouching Services. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams). Its SIC code is 7330.