Camp Tanuga
- Company typePrivate
- Founded1952
- HeadquartersKalkaska, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Camp Tanuga firmographics
Firmographics- Name
- Camp Tanuga
- Legal name
- Camp Tanuga
- Website
- https://camptanuga.com
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Camp Tanuga industry classification
Industry- Product category
- Youth Summer Camps
- NAICS
- Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Recreational Camps (72121)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro industry
- Family & Recreation Campgrounds (Amenities/Activities Focus)Adventure Base Camps (Trek/Climb/Expedition Camps)Multi-Activity Enrichment Camps (Academic + Arts + Sports)Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Summer & Holiday Enrichment Camps (Multi-Activity, Academic)
Keywords
Where Camp Tanuga is headquartered
LocationHeadquarters
- HQ city
- Kalkaska
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Camp Tanuga business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Summer Camp Tuition: Primary revenue stream from tuition fees for residential overnight camp sessions. Session options include Mini-Mini (4 nights, $1,350), Mini Session I (11 nights, $3,650), Mini Session II (13 nights, $4,300), Partial Season (32 nights, $9,500), and Full Season (45 nights, $11,750). Tuition includes laundry service, all out-of-camp trips, and a limited-edition camper-designed t-shirt.
- Family Camp: Weekend family camp program held June 11-14, 2026. Rates are $600 per adult/child (age 3+), $400 per toddler (age 2 and under), with an optional $600 lodge room upgrade. Limited to 16 families.
- Team Works Corporate Events: Corporate team-building workshops launched in 1998. Programs range from 2-hour to 2-day workshops focused on teamwork and professional development for corporate clients. Custom programs are designed in partnership with company decision-makers.
- School in the Woods: School group programs for 3 days/2 nights, serving elementary school students. Located on 150 wooded acres with 3,600 ft of lakefront in Kalkaska, MI. Spring and fall dates available. Past school groups include Wines Elementary, Sheiko & Doherty Elementary, and Scotch & Gretchko Elementary.
- Bears Den Lodge Rentals: Off-season and select summer week rentals of the 8-bedroom, 9-bathroom Bears Den Lodge on the water. Listed on VRBO and Airbnb, also available via direct contact at [email protected]. Used for family reunions, retreats, corporate events, weddings, and small Tanuga reunions.
- Celebration Events: Event hosting for weddings, bar/bat mitzvahs, family reunions, birthdays, and corporate seminars. All-inclusive staffing, food service, and activities provided. Weekend wedding events include rehearsal dinners, bon voyage brunches, and full catering department capable of customized menus.
- Camp Store / Optional Store Accounts: Optional store accounts used for camp store items such as hats, shirts, slushees, and other camp items. Store is accessible via mycgd.com/camp-tanuga.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Mini-Mini Session (4 Nights, $1,350) |
| Subscription | Annual | Mini Session I (11 Nights, $3,650) and Mini Session II (13 Nights, $4,300) |
| Subscription | Annual | Partial Season (32 Nights, $9,500) |
| Subscription | Annual | Full Season (45 Nights, $11,750) |
| Unit Pricing | Pay-as-you-go | Family Camp Weekend (June 11-14, 2026, 3 nights) |
| Other | Annual | Sibling and Referral Discounts |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Camp Tanuga product offering
Product offeringCore offering
Camp Tanuga is a traditional overnight summer camp founded in 1952 in Kalkaska, Michigan, providing residential summer camp programs for children and families. The camp offers multi-session summer programming, family camp weekends, school group programs, corporate retreats, and event hosting services including weddings. Activities span land and water-based recreation under what the camp describes as the "Tanuga Magic" experience.
Product overview
Camp Tanuga operates as a traditional overnight youth camp offering a core residential summer camp program supplemented by diverse seasonal programs. The primary offering is the Traditional Summer Residential Camp (since 1952) providing 4-45 night sessions for ages 7-15 with over 25 activity choices. Supporting programs include School in the Woods (school group outdoor education), Team Works Corporate Events (team-building workshops), Family Camp Weekend (multi-generational family experiences), Celebrations (weddings and bar/bat mitzvahs), and Bears Den Lodge Rentals. As of 2026, enrollment and parent communications have moved entirely online via the Parent Dashboard platform. The Tanuga Hockey Program launched in 2025 as an activity option during the final two weeks of the season.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 73rd summer of operation in 2025, with over 3 generations of families still supporting the camp
- +2 more outcomes
Companies that use Camp Tanuga
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Camp Tanuga technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Camp Tanuga partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Brody's OnlineminorRecommended camp outfitter providing camp logo gear, clothing, and accessories. Works closely with Camp Tanuga to supply camp families with necessary apparel and gear before the season.
- Moosejaw MountaineeringminorRecommended camp outfitter providing clothing, shoes, camping gear, and accessories. Serves as a key supplier for camp families preparing for the season.
- Joe's Army & NavyminorRecommended outfitter for cold weather, outdoor, and camping accessories. Supplies camp families with gear for cooler Northern Michigan evenings and outdoor activities.
- Label DaddyminorProvides peel and stick washable labels for camp gear. Offers a Tanuga-specific discount (via tap_a and tap_s tracking parameters) for camp families to label clothing and belongings.
- Perfect Trading CominorProvides camp gear, activewear, accessories, and merchandise for Camp Tanuga. Works with the camp to supply official camp merchandise.
- Ship CampsminorLuggage shipping service that allows families to ship camp gear ahead to camp before arrival. Available as an alternative to the metro Detroit luggage drop-off. Flyer and details available on the camp website.
- The KnotminorThe Knot is a wedding planning marketplace where Camp Tanuga lists its celebration events (weddings, bar/bat mitzvahs, reunions). Couples can discover and book Tanuga as a wedding venue through the platform.
- VRBO / AirbnbminorVacation rental marketplaces where the Bears Den Lodge is listed for off-season and select summer week rentals. Used by families, retreat groups, and event guests to book accommodations.
- Local Elementary Schools (Wines, Sheiko, Doherty, Scotch & Gretchko)coreSchool groups participate in the School in the Woods program at Camp Tanuga. Programs are designed in partnership with teachers and administrators to align with school goals for team-building, character development, outdoor education, and social-emotional learning.
Scale indicators5 records
Recent moves7 records
Expansion highlights7 records
Camp Tanuga competitors and assessment
Company assessmentDirect peers
- Camp Miniwanca: YMCA-operated traditional overnight summer camp in Stanton, Michigan, serving ages 7-17 with multi-activity and tripping programs. Directly comparable on geography (Midwest/Michigan), traditional overnight model, structured session lengths, and family-camp revenue extension.
- Heartland Hockey Camp: The largest hockey-specific camp in North America, founded in 1973 and based in the Midwest. Highly relevant as the prior employer of both new Camp Tanuga co-directors (Sean Rekeny, 20 years; Mike King, 12+ summers) and as a peer in the broader summer youth programming market.
- Camp Mahn-Go-Ta-Sing: Long-running traditional overnight summer camp on the Lake Michigan shoreline in Mears, MI, offering multi-activity programming for children ages 7-16. Directly comparable on core product, target demographic (Midwest families), and traditional-overnight-camp model, making it the closest comp in Michigan.
- Camp Modoc: Family-owned traditional overnight summer camp in Yoder, Indiana, in continuous operation since 1908. Comparable on long-established multi-generational family ownership, traditional overnight format, broad activity mix, and the family-owned/private-operator business model.
- Camp Andree: Traditional Maine overnight summer camp operating on land since 1923 with multi-activity programming and intergenerational camping traditions. Comparable as an established multi-generational private overnight camp with similar culture/community focus and tripping programs.
Regional players
- Camp Pinewood (Michigan): Michigan-based private overnight summer camp with traditional programming. Comparable as a state-level competitor for the same Midwest family demographic and enrollment window, though serving a slightly different sub-segment of the overnight-camp market.
Others
- American Camp Association: National accreditation body and industry association for organized summer camps. Comparable indirectly as the governing organization setting ACA standards that shape Camp Tanuga's compliance regime and competitive positioning among the ~2,400 accredited member camps.
Broad incumbents
- YMCA of the USA (Camps Network): National organization operating dozens of overnight camps including Camp Miniwanca (MI). Comparable as a broad incumbent offering traditional overnight and family programming at scale, including family camps and school-trip programs that overlap with Camp Tanuga's full product suite.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Camp Tanuga social profiles
Digital presenceCamp Tanuga financial estimates
Financial estimateRevenue estimate
Valuation estimate
Camp Tanuga leadership team
Management profileNumber of profiles
Profiles2 records
Camp Tanuga funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Camp Tanuga M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Camp Tanuga
What does Camp Tanuga do?
Camp Tanuga is a traditional overnight summer camp founded in 1952 in Kalkaska, Michigan, providing residential summer camp programs for children and families. The camp offers multi-session summer programming, family camp weekends, school group programs, corporate retreats, and event hosting services including weddings. Activities span land and water-based recreation under what the camp describes as the "Tanuga Magic" experience.
Is Camp Tanuga a public or private company?
Camp Tanuga is a private company. It is classified as family owned and is currently operating.
When was Camp Tanuga founded?
Camp Tanuga was founded in 1952. It employs 51 to 100 people.
Where is Camp Tanuga based?
Camp Tanuga is headquartered in Kalkaska, United States, in the North America region.
How does Camp Tanuga make money?
Seven revenue lines are on record. Summer Camp Tuition is the primary driver. The others are family Camp, team Works Corporate Events, school in the Woods, bears Den Lodge Rentals, celebration Events and camp Store / Optional Store Accounts.
Who are Camp Tanuga's main competitors?
Direct peers on record are Camp Miniwanca, Heartland Hockey Camp, Camp Mahn-Go-Ta-Sing, Camp Modoc and Camp Andree. Camp Pinewood (Michigan) is listed as a regional player. American Camp Association is listed as an others. YMCA of the USA (Camps Network) is listed as a broad incumbent.
Does Camp Tanuga have an API?
No public API is recorded for Camp Tanuga.
What industry is Camp Tanuga in?
Camp Tanuga's product category is Youth Summer Camps. Its primary akta.pro industry code is THAMAJAJ, Family & Recreation Campgrounds (Amenities/Activities Focus), with a secondary code of THAGAOAG, Adventure Base Camps (Trek/Climb/Expedition Camps). Its NAICS code is 721214 and its SIC code is 7000.