agentura KOFEIN

What agentura KOFEIN does

agentura KOFEIN s.r.o. is a Prague-headquartered, Czech private limited company specializing exclusively in pay-per-click (PPC) advertising campaign management. Founded by Robert Štípek (operating since 2009) and co-founded with Ondřej Sova in 2011, the firm operates as a boutique PPC specialist rather than a full-service digital marketing agency, covering Google Ads, Seznam Sklik, Facebook/Meta Ads, YouTube, programmatic RTB, product comparison sites (zbožové srovnávače), and marketplaces. The agency manages cross-border campaigns in up to 13 European countries and has documented experience in the USA, Africa, and the Middle East.

The core service portfolio comprises three interconnected offerings: one-time PPC campaign analysis with deficiency reporting, end-to-end campaign design and ongoing management with continuous optimization, and consulting/training engagements (including building internal PPC teams for clients such as Alza.cz and Heureka). A supporting sub-service provides Google Analytics 4 setup and audit, accessible via a dedicated microsite. KOFEIN holds certified partner status with Google, Seznam Sklik, Meta, Microsoft Advertising, and Mergado.

Commercially, KOFEIN runs a consultative, sales-led go-to-market targeting Czech and Slovak enterprise and mid-market e-commerce, retail, financial services, tourism, energy, and NGO clients. Pricing is bespoke per client based on scope, advertising systems, geographies, and strategy — not volume-based — with annual billing cadence and a 10,500 CZK new-client credit bonus (8,500 CZK Google Ads + 2,000 CZK Sklik). The firm is bootstrapped with no disclosed external funding, and clients retain full ownership of advertising accounts and data.

Name

agentura KOFEIN

Legal name

agentura KOFEIN s.r.o.

Website

https://kofein.cz

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

agentura KOFEIN is a Prague-based boutique PPC advertising agency exclusively managing Google Ads, Seznam Sklik, Meta, YouTube, and RTB campaigns for Czech and Slovak enterprise and mid-market clients, with multi-country European delivery capability and certified partner status across major ad platforms.

Ownership category

akta.pro rank

Product category

PPC Advertising Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• PPC campaign management
• Paid search advertising
• Google Ads management
• Digital advertising consulting
• Google Analytics setup

Headquarters

HQ city

Ceska

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. PPC Campaign Management and Optimization: Ongoing management and optimization of PPC campaigns across multiple advertising systems (Google Ads, Sklik, Facebook, YouTube, RTB). Pricing is bespoke per client based on scope, number of advertising systems, geographies, priorities and strategy. Not volume-based; they position themselves as partners rather than selling 'kilograms of campaigns'.
2. PPC Campaign Setup: Initial creation of new PPC campaigns including account setup (if not existing), keyword analysis, campaign structure design, text ad creation, and deployment into advertising systems.
3. Consulting and Training: One-time and long-term consultations, individual and team trainings tailored to client needs. They have trained internal PPC teams for Alza.cz and Heureka.
4. Campaign Analysis: One-time analysis of existing campaigns providing evaluation, deficiency lists, and proposals for improvements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

agentura KOFEIN is a PPC advertising agency that designs, launches, analyzes, manages and optimizes paid campaigns for business clients across Google Ads, Seznam Sklik, Facebook/Meta Ads, YouTube, RTB, product comparators and marketplaces. It also provides PPC consulting, internal team training, and Google Analytics 4 setup and audit services.

Product overview

agentura KOFEIN is a Czech PPC (Pay-Per-Click) advertising agency offering a suite of campaign services. The core offering spans three interconnected services: (1) Analýza PPC kampaní — one-time campaign analysis and evaluation; (2) Vytvoření a správa PPC kampaní — full campaign creation and ongoing management across Google Ads, Sklik (Seznam), Facebook, YouTube, product comparators, and RTB networks; and (3) Konzultace a školení PPC — consulting and training to build internal PPC capabilities. A supporting sub-service, Nastavení Google Analytics 4, provides GA4 setup and auditing. The agency also offers a new-client bonus of 10,500 CZK in free advertising credits. There is no standalone software product — KOFEIN operates as a service-based agency with full transparency, where client advertising accounts remain owned by the client.

Differentiator

Problem solved

Functional benefit

Products and services

• PPC Campaign Analysis [Analýza PPC kampaní] A one-time analysis service that evaluates existing PPC campaigns, identifies inefficiencies and deficiencies, and provides justified recommendations for improvement.
• PPC Campaign Creation and Management [Vytvoření a správa PPC kampaní] End-to-end design, implementation, ongoing supervision, updating and optimization of PPC campaigns across Google Ads, Sklik, Facebook Ads, YouTube, RTB and related advertising platforms for business clients.
• PPC Consulting and Training [Konzultace a školení PPC] One-time and long-term PPC consulting plus individual or group training tailored to client needs, including support for building and training internal PPC teams.
• Google Analytics 4 Setup [Nastavení Google Analytics 4] Audit, revision or complete setup of Google Analytics 4 measurement for clients that need analytics configuration connected to their digital advertising activity.

Quantifiable outcome

• Campaigns managed in up to 13 European countries simultaneously for single clients
• +2 more outcomes

Named customers33 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Google (Google Ads)coreChannel Partner/ Reseller/ DistributorCertified Google Partner agency (Partner ID: 8528769943). KOFEIN manages Google Ads campaigns for clients and receives partner benefits including access to Google's partner resources and new product features. New clients receive 8,500 CZK free advertising credit for newly created Google Ads accounts.
• Seznam (Sklik)coreChannel Partner/ Reseller/ DistributorCertified Seznam Sklik agency. Listed in Seznam's official certified agency directory. New clients receive 2,000 CZK free advertising credit for Sklik accounts.
• Meta / FacebookcoreChannel Partner/ Reseller/ DistributorMeta/Facebook partner agency managing Facebook Ads campaigns for clients across the Czech market and internationally.
• Microsoft AdvertisingminorChannel Partner/ Reseller/ DistributorMicrosoft Advertising partner agency providing Bing and Microsoft ad network campaign management.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Effectix: Czech digital performance marketing agency offering PPC (Google Ads, Sklik), SEO, and analytics services. Closest comparable Czech PPC-specialist competitor with overlapping client base in the CZ/SK mid-market.
• Disruptive Advertising: US-based PPC and paid social specialist agency serving mid-market and enterprise clients. Comparable in single-channel focus (PPC/paid media), partnership-led client model, and emphasis on multi-platform management.
• KlientBoost: Performance marketing agency specializing in PPC, paid social, and CRO. Comparable to KOFEIN as a specialist (non-full-service) paid-media agency serving growing and enterprise clients.
• H1.cz: Czech digital agency with strong PPC and analytics practice, and the prior employer of KOFEIN co-founder Ondřej Sova. Operates in the same Czech PPC-specialist niche with overlapping enterprise clients.
• Visibility: Czech digital marketing agency offering PPC, SEO, and analytics services to enterprise clients. Comparable in scope and regional positioning, often shortlisted alongside KOFEIN for CZ PPC engagements.
• Hanapin Marketing (Brainlabs): PPC-specialist agency (now part of Brainlabs) that, like KOFEIN, focuses exclusively on paid media management. Comparable in specialist positioning, transparent reporting, and senior-staff delivery model.

Others

• Mergado: Czech product feed management and comparison-shopping platform with which KOFEIN partners. Comparable as an adjacent ecosystem participant enabling PPC and product-comparison campaign execution for CZ e-commerce.

Broad incumbents

• WMC | Grey: Established Czech full-service advertising and digital agency (Grey network affiliate) offering PPC alongside creative and media services. A broader incumbent competing for similar enterprise PPC budgets.

Regional players

• Symbo: Central European digital performance agency offering PPC, programmatic, and analytics services. Comparable in multi-channel paid media focus and in serving regional enterprise clients.
• Marketing Makers: Czech marketing agency with performance marketing capabilities including PPC. Comparable regional competitor serving mid-market and enterprise clients in CZ/SK with similar managed-services model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/robertstipek
• Xx.com/robertstipek
• Facebookfacebook.com/agenturakofein
• LinkedInlinkedin.com/company/agentura-kofein-s-r-o-

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about agentura KOFEIN