ProLineBK
ProLineBK is a privately held, Mid-Atlantic manufacturer representative agency that represents 35+ plumbing brands across commercial specification, decorative, and wholesale channels, earning commissions via a dedicated inside and outside sales team headquartered in Glenside, Pennsylvania.
- Company typePrivate
- Founded1963
- HeadquartersGlenside, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ProLineBK does
ProLineBK is a privately held manufacturer representative agency founded in 1963 and headquartered at 341 W Glenside Ave., Glenside, Pennsylvania, serving the Mid-Atlantic region of the United States. The company represents more than 35 plumbing manufacturers across two divisions — specification manufacturers serving engineered commercial projects, and wholesale manufacturers serving distribution — and operates three commercial service lines: commercial plumbing (concept-to-completion specification support and post-sale service), decorative plumbing (premier luxury kitchen and bath), and wholesale plumbing (distribution supply). Its represented portfolio includes brands such as American Standard, Geberit, InSinkErator, Symmons, MIFAB, Willoughby, Bemis, Krowne, Mansfield, Prier, SeaChrome, Mr. Steam, Oatey, QuickDrain, Legend Valve, Liberty Pump, Haws, Delany, Miro, RPH, and TC.
The agency's underlying technology is essentially non-proprietary: as a rep firm, ProLineBK does not develop its own products or platforms. The technical layer consists of a WordPress-based website (goplbk.com), standard social media properties (LinkedIn, Instagram, Facebook, YouTube), and embedded links to third-party digital configurators such as the L.R. Brands Product Selector Tool and the Mr. Steam Sizing Tool that help customers specify commercial and decorative plumbing assemblies. The firm is a member of AIMR, ASA, and ASPE, supporting its access to specification channels.
ProLineBK earns revenue on a commission basis from the manufacturers it represents, effectively a professional services / sales agency model. Its go-to-market is sales-led and relationship-driven, delivered through a dedicated team covering commercial sales, inside sales, outside sales, commercial quoting, and order entry — a roster of roughly 10 named individuals led by multi-generational McLaren family members alongside other long-tenured staff. Pricing is quote-based per project and is not publicly disclosed, consistent with B2B project-based distribution. The firm was founded by Don Henny and Robert McLaren after they met at STASCO, and ownership appears to remain founder/family-controlled with no evidence of institutional investment or external acquisition activity.
ProLineBK firmographics
Firmographics- Name
- ProLineBK
- Legal name
- ProLineBK
- Website
- https://goplbk.com
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ProLineBK is a privately held, Mid-Atlantic manufacturer representative agency that represents 35+ plumbing brands across commercial specification, decorative, and wholesale channels, earning commissions via a dedicated inside and outside sales team headquartered in Glenside, Pennsylvania.
- Ownership category
- akta.pro rank
Where ProLineBK is headquartered
LocationHeadquarters
- HQ city
- Glenside
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ProLineBK business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel
Revenue model
- Manufacturer Representative Commissions: ProLineBK generates revenue as a manufacturer representative agency by earning commissions from the plumbing fixture and equipment manufacturers they represent. They facilitate sales of commercial plumbing, decorative plumbing, and wholesale plumbing products to contractors, builders, and facility managers in the Mid-Atlantic region.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
ProLineBK product offering
Product offeringCore offering
ProLineBK is a manufacturer representative agency that sells commercial, decorative, and wholesale plumbing products and solutions on behalf of more than 25 plumbing manufacturers across the Mid-Atlantic region. The agency provides specification support, quoting, order entry, and post-sale service to contractors, builders, facility managers, and wholesale distributors, and it offers digital product configuration tools to assist with product selection.
Product overview
ProLineBK is a premier manufacturer representative agency serving the Mid-Atlantic region since 1963, providing quality plumbing solutions through three core service areas: Commercial Plumbing (projects from specification through post-sale support), Decorative Plumbing (luxury kitchen and bath products), and Wholesale Plumbing (complete wholesale solutions). The company represents 35+ manufacturer brands across two divisions: Wholesale Manufacturers (American Standard, Bemis, Geberit, Krowne, Mansfield, Prier, SeaChrome, Cello, Greenfield, Legend Valve, Mr. Steam, Cresline, InSinkErator, Liberty Pump, Oatey, QuickDrain, Symmons) and Specification Manufacturers (Bemis, Delany, Haws, InSinkErator, Krowne, MIFAB, Miro, Oatey, Prier, QuickDrain, RPH, SeaChrome, Symmons, TC, Willoughby). Additionally, the company provides digital configuration tools including L.R. Brands Product Selector Tool and Mr. Steam Sizing Tool for product specification assistance.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Plumbing Services Specification, quoting, and post-sale support for commercial plumbing projects, working with contractors and facility managers from concept through completion. Covers specification-channel manufacturers such as Delany, Haws, MIFAB, Willoughby, and TC for commercial and industrial plumbing, drainage, and safety products.
- Decorative Plumbing Services Sales support for luxury kitchen and bath fixtures from premier decorative plumbing manufacturers, serving builders, designers, and high-end residential and commercial customers.
- Wholesale Plumbing Services Complete wholesale plumbing solutions supplied to wholesale distributors and supply houses, covering a broad portfolio of wholesale-channel manufacturers including American Standard, Bemis, Geberit, Krowne, Mansfield, Prier, Legend Valve, Liberty Pump, Cresline, Cello, Greenfield, Mr. Steam, InSinkErator, Oatey, QuickDrain, Symmons, and SeaChrome.
- Digital Product Configuration Resources Curated links to manufacturer-provided digital product configuration tools, including the L.R. Brands Product Selector Tool and the Mr. Steam Sizing Tool, used to assist customers in selecting and sizing plumbing products.
Companies that use ProLineBK
Customer profileSegments3 records
Ideal customer profiles3 records
ProLineBK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ProLineBK partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and minor.
- American StandardcoreRepresents American Standard for tubs, shower bases & enclosures in wholesale channel.
- BemiscoreRepresents Bemis for toilet seats in both wholesale and specification channels.
- GeberitcoreRepresents Geberit for in-wall systems for bathroom fixtures in wholesale channel.
- KrownecoreRepresents Krowne for faucets, pre-rinses, sinks, and gas connectors in both wholesale and specification channels.
- MansfieldcoreRepresents Mansfield for china fixtures & bathware in wholesale channel.
- PriercoreRepresents Prier for residential, commercial, and ground hydrants in both wholesale and specification channels.
- SeaChromecoreRepresents SeaChrome for grab bars & accessories in both wholesale and specification channels.
- Mr. SteamcoreRepresents Mr. Steam for steam shower systems & accessories in wholesale channel.
- InSinkEratorcoreRepresents InSinkErator for garbage disposals & hot water dispensers in both wholesale and specification channels.
- Oatey SCScoreRepresents Oatey SCS as a one-stop solution for quality plumbing products in both wholesale and specification channels.
- QuickDraincoreRepresents QuickDrain for flooring & drain shower systems in both wholesale and specification channels.
- SymmonscoreRepresents Symmons for shower systems & faucets in both wholesale and specification channels.
- DelanycoreRepresents Delany for flush valves & faucets in specification channel.
- HawscoreRepresents Haws for drinking fountains & safety equipment in specification channel.
- MIFABcoreRepresents MIFAB for commercial and industrial plumbing and drainage products in specification channel.
- MirocoreRepresents Miro for rooftop support products in specification channel.
- RPHcoreRepresents RPH for multi-penetration, single pathway to roof products in specification channel.
- TCcoreRepresents TC for lab sinks & neutralization tanks in specification channel.
- WilloughbycoreRepresents Willoughby for solid surface & stainless steel fixtures in specification channel.
- Legend ValvecoreRepresents Legend Valve for valves, fittings, hydronics, and PERT pipe in wholesale channel.
- CreslineminorRepresents Cresline for plastic pipe in wholesale channel.
- CellominorRepresents Cello for copper fittings in wholesale channel.
- GreenfieldminorRepresents Greenfield for pipe hangers & plumbing specialties in wholesale channel.
- Liberty PumpcoreRepresents Liberty Pump for sump, sewage, grinder, and specialty pumps in wholesale channel.
Scale indicators2 records
Recent moves1 record
Expansion highlights4 records
ProLineBK competitors and assessment
Company assessmentDirect peers
- The Joyce Agency: Manufacturer representative agency serving the Mid-Atlantic and surrounding regions across plumbing and mechanical products. Comparable size, regional focus, and rep-agency commission model to ProLineBK, often competing for the same principals.
- Walter F. Morris Company: Manufacturer representative firm for plumbing, heating, and industrial products with a regional sales coverage model. Same GTM motion — outside sales + inside sales supporting specification and wholesale channels — as ProLineBK.
- R.L. Deppmann Company: Midwest-based manufacturer representative agency for plumbing, HVAC, and hydronic products. Operates the same sales-led, specification-and-wholesale rep model as ProLineBK, representing comparable manufacturer principals.
- Production Sales Associates: Independent plumbing manufacturer representative agency operating across multiple U.S. regions. Represents similar manufacturer principals to ProLineBK and competes for territory rights and contractor mind-share.
- Codell Sales Company: Independent plumbing and HVAC manufacturer representative agency covering multiple U.S. regions. Same rep-agency model — earns commissions by representing manufacturers to contractors, engineers, and distributors — making it a structurally direct peer to ProLineBK.
Broad incumbents
- Ferguson Enterprises: Largest U.S. plumbing distributor and a major channel partner for many of the same manufacturers ProLineBK represents. Operates much broader scope (national distribution, showrooms, HVAC) and competes with ProLineBK's wholesale side via direct manufacturer relationships.
- Hajoca Corporation: Large U.S. plumbing and HVAC distributor with deep contractor relationships across multiple regions. Represents an end-customer channel for many of the same manufacturers ProLineBK represents — overlapping demand base.
- Winsupply: National wholesale distributor of plumbing, HVAC, and industrial products with a large contractor-facing footprint. Competes with ProLineBK's wholesale channel and serves as both a potential partner and a competing route-to-market for the same manufacturers.
Others
- Geberit North America: Manufacturer of in-wall plumbing systems that ProLineBK represents in the wholesale channel. Included as a key represented principal — illustrates the type of premium brand ProLineBK brings into its Mid-Atlantic territory.
- American Standard Brands: Plumbing fixture manufacturer that ProLineBK represents for tubs, shower bases, and enclosures in the wholesale channel. Included as an ecosystem participant — a principal supplier — rather than a competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
ProLineBK social profiles
Digital presenceProLineBK financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProLineBK leadership team
Management profileNumber of profiles
Profiles14 records
ProLineBK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProLineBK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProLineBK
What does ProLineBK do?
ProLineBK is a manufacturer representative agency that sells commercial, decorative, and wholesale plumbing products and solutions on behalf of more than 25 plumbing manufacturers across the Mid-Atlantic region. The agency provides specification support, quoting, order entry, and post-sale service to contractors, builders, facility managers, and wholesale distributors, and it offers digital product configuration tools to assist with product selection.
Is ProLineBK a public or private company?
ProLineBK is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ProLineBK founded?
ProLineBK was founded in 1963. It employs 11 to 50 people.
Where is ProLineBK based?
ProLineBK is headquartered in Glenside, United States, in the North America region.
How does ProLineBK make money?
One revenue line is on record: manufacturer Representative Commissions.
Who are ProLineBK's main competitors?
Direct peers on record are The Joyce Agency, Walter F. Morris Company, R.L. Deppmann Company, Production Sales Associates and Codell Sales Company. Broad incumbents are Ferguson Enterprises, Hajoca Corporation and Winsupply. Others are Geberit North America and American Standard Brands.
Does ProLineBK have an API?
No public API is recorded for ProLineBK.