Deadstock
Deadstock (DBA: Wear Deadstock) is a small fashion resale seller that auctions footwear, apparel, and accessories via live shopping on Whatnot's marketplace, processing 100-150 items per hour through live auctions for fashion-conscious buyers.
- Company typePrivate
- Founded2021
- HeadquartersRedlands, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Deadstock firmographics
Firmographics- Name
- Deadstock
- Website
- https://deadstock.co
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Deadstock (DBA: Wear Deadstock) is a small fashion resale seller that auctions footwear, apparel, and accessories via live shopping on Whatnot's marketplace, processing 100-150 items per hour through live auctions for fashion-conscious buyers.
- Ownership category
- akta.pro rank
Deadstock industry classification
Industry- Product category
- Fashion Resale
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (45821)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Deadstock & Overproduction Management (Resale/Repurpose/Inventory Liquidation) (IMAOAMAL)
Keywords
Where Deadstock is headquartered
LocationHeadquarters
- HQ city
- Redlands
- HQ country
- United States
- HQ region
- North America
Markets served
Deadstock business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales
Revenue model
- Live Auction Sales: Fashion resale operation generating revenue through live auctions on Whatnot's platform, moving 100-150 items per hour through live shopping format.
Go-to-market motion1 record
Distribution channels1 record
Deadstock product offering
Product offeringCore offering
Deadstock (doing business as "Wear Deadstock") is a fashion resale seller that conducts live auctions of footwear, apparel, and accessories on the Whatnot live shopping marketplace, moving 100–150 items per hour through interactive live auction streams. The company sources and resells fashion inventory directly to consumers via Whatnot's established live commerce platform.
Differentiator
Problem solved
Functional benefit
Companies that use Deadstock
Customer profileSegments1 record
Ideal customer profiles1 record
Deadstock technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Deadstock partnerships and signals
Strategic signalScale indicators1 record
Deadstock competitors and assessment
Company assessmentBroad incumbents
- The RealReal: Authenticated luxury consignment marketplace for apparel, accessories, and footwear. Comparable as a premium fashion resale operator, though it operates with an in-house authentication and consignment infrastructure at much greater scale.
- eBay: Large incumbent online marketplace with substantial sneaker and apparel resale volume. Comparable as a broad fashion resale destination, though its model is much more general and not specifically curated.
- ThredUp: Large online resale platform for women's and children's apparel. Comparable in fashion resale fundamentals, though it operates a managed-consignment model at much greater scale than Deadstock.
Others
- Whatnot: Live commerce marketplace that hosts Deadstock's auctions. While not a direct competitor, it is the most relevant platform/infrastructure peer — the health and growth of Whatnot directly determines Deadstock's addressable demand.
Direct peers
- Vestiaire Collective: Global authenticated luxury and designer fashion resale platform. Comparable in fashion resale mechanics, with overlapping buyer interest in premium/scarce apparel and accessories.
- GOAT: Leading sneaker resale marketplace offering authenticated footwear, apparel, and accessories. Closely comparable to Deadstock's footwear-led resale model with similar target customers and product categories.
- StockX: Online marketplace for buying and selling sneakers, apparel, accessories, and collectibles. Directly comparable to Deadstock as a fashion/footwear resale platform targeting the same sneakerhead and streetwear buyer base.
- Grailed: Curated marketplace for men's streetwear, sneakers, and designer fashion resale. Directly comparable to Deadstock's streetwear/sneaker-leaning assortment and buyer demographic.
- Depop: Peer-to-peer fashion resale marketplace focused on apparel, accessories, and vintage/streetwear. Comparable to Deadstock as a community-driven fashion resale platform with similar seller economics and buyer demographics.
- Poshmark: Social commerce marketplace for buying and selling apparel, footwear, and accessories. Comparable as a multi-category fashion resale platform with similar community- and listing-based seller model.
Market position
Customer concentration
Deadstock social profiles
Digital presenceDeadstock financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deadstock leadership team
Management profileNumber of profiles
Deadstock funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deadstock M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deadstock
What does Deadstock do?
Deadstock (doing business as "Wear Deadstock") is a fashion resale seller that conducts live auctions of footwear, apparel, and accessories on the Whatnot live shopping marketplace, moving 100–150 items per hour through interactive live auction streams. The company sources and resells fashion inventory directly to consumers via Whatnot's established live commerce platform.
When was Deadstock founded?
Deadstock was founded in 2021. It employs 11 to 50 people.
Where is Deadstock based?
Deadstock is headquartered in Redlands, United States, in the North America region.
How does Deadstock make money?
One revenue line is on record: live Auction Sales.
Who are Deadstock's main competitors?
Broad incumbents on record are The RealReal, eBay and ThredUp. Whatnot is listed as an others. Direct peers are Vestiaire Collective, GOAT, StockX, Grailed, Depop and Poshmark.
Does Deadstock have an API?
No public API is recorded for Deadstock.
What industry is Deadstock in?
Deadstock's product category is Fashion Resale. Its primary akta.pro industry code is IMAOAMAL, Deadstock & Overproduction Management (Resale/Repurpose/Inventory Liquidation). Its NAICS code is 45811 and its SIC code is 5600.