Cloud Catering & Events
Cloud Catering & Events is a privately held, full-service event catering company founded in 2011 in Long Island City, NY, serving corporate, brand-activation, luxury wedding, and private clients across NYC and the tri-state area with Michelin-trained chefs and integrated event design.
- Company typePrivate
- Founded2011
- HeadquartersLong Island City, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Cloud Catering & Events does
Cloud Catering & Events is a privately held, full-service event catering company founded in 2011 and headquartered in Long Island City, New York. The company designs and delivers custom culinary experiences for corporate events, brand activations, luxury weddings, private celebrations, and nonprofit galas across New York City and the tri-state area, including the Hamptons. Its core offering combines Michelin-trained culinary leadership with an integrated event design capability, and it serves clients through preferred-partner relationships with iconic NYC venues and exclusive arrangements such as the Nasdaq MarketSite in Times Square.
The service portfolio spans seven named event categories (Brand Activations, Corporate Receptions, Conferences, Private Events, Luxury Weddings, Nonprofit Galas, and Event Design Services) delivered via multiple service formats including plated dining, hors d'oeuvres, small-plate stations, signature drinks, and dessert programs. Pricing is per-guest and ranges from approximately $175 to $400+ for social events, $150-$400 for brand activations, and $300-$650 for intimate private dinners, with minimums such as $12,000-$25,000 for small single-day activations.
Cloud Catering operates an enterprise field-sales motion targeting brand experiential teams, corporate event planners, and affluent private hosts. The company is led by Managing Partner Will Keh and Controller & Partner Darrell Springer, with an executive team covering culinary, pastry, creative direction, events, operations, and sales. Its customer roster includes Apple, Chanel, Rolex, Tesla, Microsoft, Google, Amazon, Nasdaq, Mercedes-Benz, MLB, and others, and the company has been featured in Vogue, Forbes, Town & Country, and The New York Times. There are no disclosed funding rounds, parent companies, or technology products; the business is a founder-led, operationally intensive services company whose primary assets are talent, venue relationships, and brand credibility.
Cloud Catering & Events firmographics
Firmographics- Name
- Cloud Catering & Events
- Legal name
- Cloud Catering & Events
- Website
- https://cloudcateringny.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cloud Catering & Events is a privately held, full-service event catering company founded in 2011 in Long Island City, NY, serving corporate, brand-activation, luxury wedding, and private clients across NYC and the tri-state area with Michelin-trained chefs and integrated event design.
- Ownership category
- akta.pro rank
Cloud Catering & Events industry classification
Industry- Product category
- Event Catering Services
- NAICS
- Caterers (722320), Food Service Contractors (722310), Caterers (72232)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Wedding & Social Event Catering (THAHAKAE)
- akta.pro secondary industries
- Gala, Fundraiser & Nonprofit Event Catering (THAHAKAF), Full-Service Catering (Off-Premise) (HSACAGAA)
Keywords
Where Cloud Catering & Events is headquartered
LocationHeadquarters
- HQ city
- Long Island City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cloud Catering & Events business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Event Catering Services: Cloud Catering generates revenue through full-service event catering for corporate, social, and nonprofit events. Pricing is typically quoted on a per-guest basis ranging from $175 to $400+ depending on service format, guest count, and menu complexity. The company handles the full event lifecycle including menu design, food preparation, service staffing, and event design integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium social event catering |
| Unit Pricing | Pay-as-you-go | Brand activation catering |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Cloud Catering & Events product offering
Product offeringCore offering
Cloud Catering & Events is a premium full-service event catering company that designs custom menus, prepares food, and provides service staffing and event design for corporate events, brand activations, conferences, private celebrations, luxury weddings, and nonprofit galas in New York City and the tri-state area. The company delivers each event end-to-end, integrating culinary artistry (led by Michelin-trained chefs), event design (florals, tablescapes, spatial planning), and on-site hospitality service under a single producer model.
Product overview
Cloud Catering & Events is a premium full-service event catering company based in New York City, founded in 2011. The company operates as a single unified service offering centered on culinary artistry, event design, and hospitality execution. Its core offerings include Full-Service Event Catering (featuring Michelin-trained chefs who create custom menus with globally inspired world classics reinterpretation) and Event Design Services (encompassing florals, spatial planning, and visual storytelling). The service portfolio spans multiple event categories: Brand Activations, Corporate Receptions, Conferences, Private Events, Luxury Weddings, and Nonprofit Galas. Service formats include Plated Dining, Hors d'oeuvres, Dessert, Signature Drinks, and Small Plate Stations. The company is recognized for its small plate station experience, world classics catering approach, and exclusive partnership as the catering provider for Nasdaq MarketSite in Times Square.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Service Event Catering Premium catering service featuring Michelin-trained chefs who design custom menus and execute food, beverage, and service for events. Service formats span plated dining, passed hors d'oeuvres, dessert stations, small-plate stations, and signature cocktails, packaged as a single end-to-end catering offering.
- Event Design Services Full-service event design including florals, tablescapes, spatial planning, and visual storytelling that transforms venues into immersive experiences. Delivered in integration with the catering offering as a combined design-and-cuisine production.
- Brand Activations Catering Catering service tailored to experiential marketing campaigns for luxury and consumer brands, including product launches, press/influencer events, and brand activations. Menus are designed as creative extensions of brand campaigns with presentation optimized for content capture.
- Corporate Receptions Catering Catering for corporate galas, investor days, executive dinners, market openings, and company celebrations, designed to reflect corporate brand standards and serve C-suite audiences.
- Conference Catering Full-service catering for executive conferences, including breakfast, lunch, and break menus scaled for large attendance and multi-day programs.
- Private Events Catering Catering for personal celebrations including milestone birthdays, anniversaries, engagement parties, baby showers, holiday gatherings, and intimate private dinners in residences and selected venues.
- Luxury Wedding Catering High-end wedding catering featuring custom menus reflecting couple heritage, cultural traditions, and personal tastes, delivered with full-service design and production for rehearsal dinners, wedding receptions, and related events.
- Nonprofit Galas & Events Catering Catering for nonprofit organizations, cultural institutions, and benefit galas with donor-experience-focused menus, scalable for large guest lists and sophisticated fundraising settings.
Quantifiable outcome
- Serves as exclusive catering partner for Nasdaq MarketSite in Times Square for over a decade
Companies that use Cloud Catering & Events
Customer profileNamed customers34 records
Segments5 records
Ideal customer profiles5 records
Cloud Catering & Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cloud Catering & Events partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core, flagship and minor.
- 610 Loft & GardencorePreferred venue partner at Rockefeller Center. Cloud Catering serves as a recommended catering partner for events at this iconic Diamond District venue, one of NYC's most recognizable event spaces.
- 620 Loft & GardencorePreferred venue partner at Rockefeller Center. A premier loft and garden venue ideal for corporate gatherings and luxury celebrations.
- Rockefeller CentercoreMajor venue partnership with Rockefeller Center's event venues. Cloud operates as a preferred catering partner across the iconic Midtown complex.
- Angel Orensanz FoundationcorePreferred venue partner for events at this historic Lower East Side venue, known for its unique architectural spaces.
- Central Park ZoocorePreferred venue partner for events at the Central Park Zoo, an Upper East Side venue suitable for corporate and social celebrations.
- Hall des LumièrescorePreferred venue partner for immersive digital art events at this Tribeca venue.
- Lavan ChelseacorePreferred venue partner for events at Lavan's Chelsea location, a modern event space in the Meatpacking District area.
- Lume StudioscorePreferred venue partner for events at this Tribeca studio venue, popular for brand activations and corporate events.
- New York Public LibrarycorePreferred venue partner for events at the iconic Midtown library, offering grand spaces for formal corporate and social events.
- Spring StudioscorePreferred venue partner for events at this Tribeca venue, known for fashion week events and large-scale activations.
- NasdaqflagshipExclusive catering partner for the Nasdaq MarketSite in Times Square for over a decade. Handles market openings, investor days, and Times Square activations. This is Cloud Catering's flagship venue partnership, demonstrating enterprise-grade operational capability.
- MKGcoreLong-standing relationship with this experiential marketing agency for brand activation work.
- Jack Morton WorldwidecoreEstablished partnership with this global experiential agency for brand activation campaigns.
- SoHo ExperientialcorePartnership with this NYC-based experiential agency for brand activations.
- NCompass InternationalcorePartnership with this experiential marketing agency for brand activation work.
- Refinery 29minorPartnership for brand activation and content collaboration.
- United Entertainment GroupcorePartnership with this entertainment marketing agency for experiential campaigns.
- Extra Extra CreativeminorPartnership for creative brand activation campaigns.
- New York Botanical GardencoreVenue partner for events at the New York Botanical Garden in the Bronx, a premier venue for nonprofit galas and luxury weddings.
- Metropolitan Museum of ArtcoreVenue partner for events at the Met's Upper East Side location.
- Park Avenue ArmorycoreVenue partner for events at this iconic Lenox Hill cultural institution.
- Frick CollectionminorVenue partner for private events at this Upper East Side art museum.
- David H. Koch Theater at Lincoln CenterminorVenue partner for events at this Upper West Side performing arts venue.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Cloud Catering & Events competitors and assessment
Company assessmentDirect peers
- Union Square Events: Danny Meyer's catering arm serving corporate, cultural, and university events across NYC venues. Competes directly with Cloud for high-end corporate and brand activation catering engagements.
- Peter Callahan Catering: NYC luxury event and brand activation caterer known for creative menu design. Direct peer competing for high-end brand activations and influencer events.
- Bouley Catering: David Bouley's high-end event catering arm with fine-dining pedigree. Competes for culinary-led luxury corporate and brand activation events in NYC.
- Abigail Kirsch Culinary Events: Long-established NYC luxury event caterer serving corporate, social, and nonprofit events at iconic venues including the NYBG. Direct peer competing for the same luxury wedding, corporate, and nonprofit gala engagements.
- Thomas Preti Events: Luxury NYC event space and catering operation at the Cipriani Wall Street / South Street Seaport venues. Direct competitor for high-end corporate galas and luxury weddings in the NYC market.
- Marta Dorff Catering & Events: NYC luxury event catering and design firm serving private and corporate clients. Direct peer in luxury weddings, milestone celebrations, and corporate events.
- Great Performances: NYC-based women-owned catering and events company specializing in nonprofit galas, cultural institutions, and corporate events. Direct competitor in the NYC premium catering market with overlapping venue partnerships and customer segments.
Emerging players
- Marcy Blum Associates: NYC luxury event planning firm that often coordinates catering alongside event design. Adjacent competitor in luxury weddings with potential referral or co-bid competition with catering firms.
Broad incumbents
- Restaurant Associates (Compass Group): Large-scale corporate and special event caterer within Compass Group operating across NYC's corporate and cultural venues. Broad incumbent providing off-premise and contract food services, including corporate event catering that overlaps with Cloud's corporate segment.
- Wolfgang Puck Catering: National high-end event catering company owned by Compass Group operating at major venues across multiple cities. Larger incumbent competing with Cloud for premium corporate and brand activation accounts with broader geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cloud Catering & Events social profiles
Digital presenceCloud Catering & Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cloud Catering & Events leadership team
Management profileNumber of profiles
Profiles21 records
Cloud Catering & Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cloud Catering & Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cloud Catering & Events
What does Cloud Catering & Events do?
Cloud Catering & Events is a premium full-service event catering company that designs custom menus, prepares food, and provides service staffing and event design for corporate events, brand activations, conferences, private celebrations, luxury weddings, and nonprofit galas in New York City and the tri-state area. The company delivers each event end-to-end, integrating culinary artistry (led by Michelin-trained chefs), event design (florals, tablescapes, spatial planning), and on-site hospitality service under a single producer model.
Is Cloud Catering & Events a public or private company?
Cloud Catering & Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cloud Catering & Events founded?
Cloud Catering & Events was founded in 2011. It employs 11 to 50 people.
Where is Cloud Catering & Events based?
Cloud Catering & Events is headquartered in Long Island City, United States, in the North America region.
How does Cloud Catering & Events make money?
One revenue line is on record: event Catering Services.
Who are Cloud Catering & Events's main competitors?
Direct peers on record are Union Square Events, Peter Callahan Catering, Bouley Catering, Abigail Kirsch Culinary Events, Thomas Preti Events, Marta Dorff Catering & Events and Great Performances. Marcy Blum Associates is listed as an emerging player. Broad incumbents are Restaurant Associates (Compass Group) and Wolfgang Puck Catering.
Does Cloud Catering & Events have an API?
No public API is recorded for Cloud Catering & Events.
What industry is Cloud Catering & Events in?
Cloud Catering & Events's product category is Event Catering Services. Its primary akta.pro industry code is THAHAKAE, Wedding & Social Event Catering, with a secondary code of THAHAKAF, Gala, Fundraiser & Nonprofit Event Catering. Its NAICS code is 722320 and its SIC code is 5810.