Satore Studio

What Satore Studio does

Satore Studio is a London-headquartered, founder-owned creative studio that designs lighting, immersive experiences, and virtual-production content for luxury fashion, music, and cultural-sector clients. Founded in 2012 by creative director Tupac Martir, the studio operates from offices in London, Lisbon, New York, and Mexico City, and maintains a team of 11–50 people across lighting design, R&D, architectural lighting, and immersive production roles. Its core offerings combine traditional event lighting with proprietary extended-reality (XR) technology stacks, including the 'Performative-R' methodology (debuted in UNIQUE), volumetric and motion capture, EEG-based biometric visualization, mixed-reality environments, spatial audio, and real-time rendering via Unreal Engine, supplemented by the Dogma.AI ethical framework for responsible AI integration.

The business operates primarily as a project-based, fee-for-service creative studio serving enterprise clients across three core segments: fashion and luxury brands (Alexander McQueen, Vivienne Westwood, Max Mara, Prada, Gucci, Dior, Hugo Boss, Moschino, Loro Piana), music and entertainment (Beyoncé, Elton John, The Wanted, Austin TV, Sabino, MOBO Awards), and cultural institutions (BFI Southbank, Venice Biennale, Champalimaud Foundation). Revenue is generated through bespoke project commissions, supplemented by a recently introduced usage-based licensing model for the CAI (Cadence of Altered Illusions) mixed-reality experience at €2,000/week, and through R&D participation in the EU-funded TRANSMIXR Horizon Europe consortium. Go-to-market is driven almost entirely by founder reputation, portfolio credibility, and direct enterprise engagement rather than formal sales infrastructure.

Name

Satore Studio

Legal name

Satore Studio

Website

https://satorestudio.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Satore Studio is a London-based, founder-owned creative studio delivering lighting design, immersive XR experiences, and virtual production for luxury fashion houses, music artists, and cultural institutions across offices in London, Lisbon, New York, and Mexico City.

Ownership category

akta.pro rank

Product category

Creative Lighting and Immersive Event Production Services

NAICS

Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

akta.pro secondary industries

Creator Content Production & Co-Creation Studios (BPAFAHAD), XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

Keywords

• Immersive lighting design
• Virtual production studio
• Mixed reality experiences
• Creative event production
• Immersive content creation

Headquarters

HQ city

London

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Creative Services (Lighting, Visual Design, Production): Project-based creative services including lighting design for fashion shows, concerts, events, and brand activations. Revenue is earned per project as a fee-for-service engagement with luxury brands, fashion houses, music artists, and entertainment companies.
2. Immersive Content Licensing: Licensing of proprietary immersive experiences such as CAI (Cadence of Altered Illusions) for third-party use. Basic licensing rate of €2,000 per week for the CAI experience, with potential additional costs for set/props rental or equipment.
3. Immersive Consulting: Advisory and consulting services for organizations seeking to implement immersive technologies into their creative experiences. Engaged as co-producers or advisors to provide quotations for bespoke immersive solutions.
4. R&D Partnership Participation: Participation in EU-funded research programs such as TRANSMIXR (Horizon Europe), contributing to R&D in immersive technologies with consortium partners across Europe.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Satore Studio is a multi-disciplinary creative studio that delivers premium lighting design, visual direction, and immersive (XR/MR/VR) experiences for fashion shows, concert tours, brand activations, and cultural installations. The studio also produces proprietary immersive performances such as UNIQUE, CAI, Háita, and Cosmos Within Us, and provides virtual production and immersive consulting services to luxury fashion houses, music artists, and cultural institutions.

Product overview

Satore Studio is a multi-disciplinary creative studio offering immersive content production, lighting design, and R&D services. The core offerings include UNIQUE (Performative-R immersive performances), CAI (mixed reality experiences), and Háita (installation art). Supporting services include Virtual Production, Lighting Design for fashion/events, and Satore Academy (education/mentorship). The studio participates in TRANSMIXR EU research project and operates the Dogma.AI ethical framework for AI integration.

Differentiator

Problem solved

Functional benefit

Brands

• Satore Academy: Educational initiative providing learning resources, internship programmes, and mentorship schemes for students and recent graduates in Lighting for Events, Immersive Experiences, and Business Management within creative industries.

Products and services

• Lighting Design Services Creative lighting design for fashion shows, concerts, brand events, and installations, delivered for luxury fashion houses, music artists, and entertainment companies including Alexander McQueen, Vivienne Westwood, Beyoncé, Elton John, and Dior.
• Virtual Production Virtual production services using LED walls, Unreal Engine, and real-time rendering pipelines for film, television, and branded content production.
• Immersive Consulting Advisory and co-production engagements for organizations seeking bespoke immersive technology solutions, including quotations for Mixed Reality experiences and XR-enabled creative productions.
• UNIQUE Performative-R immersive performance integrating live music, dance, AR, VR, and projection mapping with 3.2 million possible variations per show, designed for cultural venues and festival stages.
• CAI (Cadence of Altered Illusions) Mixed reality experience that immerses users in a character's life journey through interactive scenes, available for standalone licensing at €2,000 per week plus optional add-ons.
• Háita Immersive installation combining dance, music, and quadripathic projections of choreographed movement captured via volumetric, motion capture, and EEG-based brainwave visualization technologies.
• Cosmos Within Us Multi-sensory VR experience placing participants inside the mind of a 60-year-old man with Alzheimer's, featuring spatial audio and 360-degree sound design.

Quantifiable outcome

• 3.2 million possible performance variations ensure every UNIQUE show is unique.
• +3 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• TRANSMIXR Consortium (EU Horizon Europe)coreStrategic or Co-development Partner · 1 January 2022Satore is part of the TRANSMIXR consortium, a €10M+ EU Horizon Europe-funded project involving 22 partners across Europe. Satore led the Performing Arts Use Case, conducting extensive R&D into immersive technologies including movement capture, stylisation, digital humans, audio, and XR controls. The project develops a distributed XR Creation Environment and XR Media Experience Environment for the European Creative and Cultural Sector.
• Champalimaud Foundation / Champalimaud Research CentercoreStrategic or Co-development PartnerOngoing research partnership where Tupac Martir serves as resident artist. Collaboration on biometric capture technology using EEG and MRI to analyze dancers' brain and body patterns for immersive performances such as Cosmos Within Us and Háita. Medical-grade technology is used to create brainwave-based projections.
• Brompton TechnologiescoreTechnology or IntegrationPartnership for LED processing technology at MOBO Awards 2020. Brompton's Tessera SX40 LED processors and OSCA/ChromaTune color management technology used to deliver high-quality visuals on LED screens, critical for Satore's virtual production and color-critical lighting design.
• Universal PixelscoreTechnology or IntegrationLong-term collaboration partner providing high-quality LED visuals and virtual production expertise. Partnered on MOBO Awards 2020 and other virtual production projects including Percival.
• Epic Games (Unreal Engine)coreTechnology or IntegrationEpic Games provides Unreal Engine technology used extensively across Satore's immersive experiences, virtual production, and real-time rendering pipeline. Core technology for projects including UNIQUE, Cosmos Within Us, and Percival.
• National Dance Company WalesminorOthersTupac Martir appointed as one of four trustees to the board of National Dance Company Wales, helping the company emerge from the COVID-19 pandemic. Brings multimedia artistic background and diverse experiences to the board.
• Gazelli Art HouseminorStrategic or Co-development PartnerNFT exhibition partnership for 'Opensea' by Tupac Martir as part of Gazelli Art House 'NFTuesdays'. Works certified by Verisart and listed on OpenSea.
• CC-LabcoreStrategic or Co-development PartnerCreative technology partnership on MOBO Awards 2020. CC-Lab collaborated with Satore on transitioning the awards from live to virtual format, combining Satore's virtual production expertise with CC-Lab's creative capabilities.
• Cardiff UniversityminorOthersPartnership with Cardiff University for internship program. Two interns (from Business and Architecture departments) completed 3-month placements at Satore Studio in 2021.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Refik Anadol Studio: Media art studio creating data-driven, AI-assisted immersive installations for museums, biennales and luxury brand commissions. Comparable to Satore in combining AI/EEG-driven generative visuals with luxury and cultural-institution clients.
• Lightswitch: US lighting design consultancy serving entertainment, architecture and brand experience markets with multi-disciplinary design teams. Closest direct competitor to Satore's core lighting design service line for events, brand experiences and architectural installations.
• Moment Factory: Montreal-based multimedia studio creating immersive experiences, projection mapping and interactive environments for cultural venues and global brands. Closely comparable to Satore across immersive installations, mixed reality and luxury/brand activations.
• Mandylights: Global event lighting design and production company working with major music tours, festivals and brand activations. Comparable to Satore's concert/festival lighting business including Austin TV and Sabino-scale productions.
• teamLab: International art collective producing large-scale immersive digital art installations using projection, real-time rendering and interactive technology. Directly comparable to Satore's UNIQUE, CAI and Háita immersive productions and shared cultural-venue customer base.
• Meow Wolf: US-based immersive entertainment company building permanent and touring large-scale interactive art experiences. Comparable as a creator and operator of original immersive IP that scales via licensing and franchising, parallel to Satore's UNIQUE/CAI framework.
• ARTECHOUSE: Operator of immersive digital art exhibitions partnering with artists and technologists to deliver XR-driven cultural experiences. Shares Satore's institutional/cultural venue customer segment and immersive XR delivery model.
• Universal Everything: UK-based digital art and experience studio producing generative, immersive content for museums, brands and public spaces. Comparable to Satore's immersive installation and brand-experience work using real-time graphics and mixed media.

Broad incumbents

• Framestore: Global VFX and immersive experience powerhouse serving film, advertising and location-based entertainment. Overlaps with Satore on virtual production, immersive brand experiences and Unreal Engine pipelines but at much larger scale and broader scope.

Emerging players

• Studio Mitchell Reynolds: Emerging creative technology studio delivering virtual production, immersive content and live-event visuals for fashion and entertainment brands. Comparable emerging peer pursuing the same fashion/entertainment immersive briefs as Satore.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/satorestudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Satore Studio