Agentivity
Agentivity is a UK-based vertical SaaS platform that aggregates booking data from GDS systems, NDC aggregators, and direct suppliers into a unified data layer for Travel Management Companies, with ML-driven quality checks, duty-of-care tracking, and role-based reporting.
- Company typePrivate
- Founded2009
- HeadquartersWoodbridge, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Agentivity does
Agentivity, operated by Inside Associates Limited, is a vertical SaaS data platform purpose-built for Travel Management Companies (TMCs). Founded in 2009 and headquartered in Woodbridge, United Kingdom, the company aggregates booking data from all three major Global Distribution Systems (Amadeus, Sabre, Travelport), NDC aggregators, and direct suppliers such as train booking providers into a single unified data source. The platform applies continuous quality and rule checks, proprietary machine-learning algorithms that parse airline remarks and deadlines, role-based reporting aligned to TMC job functions (New Starter, Operations Management, Ticketing, Account Management, etc.), real-time traveller tracking for duty-of-care, and automated API-based data sharing with duty-of-care and itinerary providers. A public API and integrations with Microsoft SSO, Lokulus CRM, and CTS Systems extend the ecosystem footprint.
The company monetises through volume-based subscription pricing of approximately $0.12 USD or £0.09 GBP per booking processed, structured as fixed monthly invoices in USD, GBP, or ZAR. Go-to-market is sales-led enterprise direct engagement, supported by distributor partnerships in East Africa and the Middle East, registered entities in the EU and South Africa, and a content-marketing funnel (blog, case studies, newsletters) feeding Calendly-based discovery calls. The customer base spans at least ten named TMCs including Sportscorp Travel, Beyond Business Travel, dnata Travel, Clyde Travel, Travelport, GTM Travel, XL Travel, Wayte Travel, Talma Travel, and Travel Solutions. Agentivity is privately held, bootstrapped (no disclosed funding rounds), employs 11-50 people, and operates across 30+ countries. Co-founders Riaan van Schoor (CEO) and Edd McArdle lead the company.
Agentivity firmographics
Firmographics- Name
- Agentivity
- Legal name
- Inside Associates Limited
- Website
- https://agentivity.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Agentivity is a UK-based vertical SaaS platform that aggregates booking data from GDS systems, NDC aggregators, and direct suppliers into a unified data layer for Travel Management Companies, with ML-driven quality checks, duty-of-care tracking, and role-based reporting.
- Ownership category
- akta.pro rank
Agentivity industry classification
Industry- Product category
- Travel Data Management Software
- NAICS
- Travel Agencies (561510)
- akta.pro primary industry
- Fulfillment, Ticketing & Servicing Automation (Exchanges, Refunds, Queue Mgmt) (THALAGAJ)
- akta.pro secondary industries
- Agency CRM, Sales Automation & Client Servicing (THALAGAB), Identity, Profiles & Traveler Data Management (SSO, Preferences, GDPR) (THALAGAL)
Keywords
Where Agentivity is headquartered
LocationHeadquarters
- HQ city
- Woodbridge
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Agentivity business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Volume-Based Pricing: Agentivity prices per volume of bookings processed each year. For a typical TMC customer, pricing is around $0.12 USD / £0.09 GBP per booking, though agreements are structured as fixed monthly costs to avoid unexpected variable fees. Invoicing available in USD, GBP, and ZAR.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Volume-based subscription starting at ~$0.12/£0.09 per booking |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Agentivity product offering
Product offeringCore offering
Agentivity is a SaaS data management and reporting platform for Travel Management Companies (TMCs). It automatically connects with booking channels including GDS systems (Amadeus, Sabre, Travelport), NDC aggregators, and direct suppliers, aggregating booking data into a single smart data source. The platform performs quality checks, business rule application, real-time traveller tracking for duty of care, and provides reporting and analytics with role-based access.
Product overview
Agentivity offers a single unified travel data platform for Travel Management Companies (TMCs) that automatically aggregates booking data from multiple sources (GDS systems including Amadeus, Sabre, and Travelport, as well as NDC aggregators and direct suppliers like train providers) into one consolidated view. The platform consists of the core Agentivity Travel Data Platform with integrated modules for Data Aggregation, Quality and Rule Checks, Reporting/Automation/Tracking, Duty of Care Data Sharing, and NDC Content Integration. Additional offerings include an API for developer access and role-based report management through configurable User Roles. The company has operated since 2009 and serves TMCs in 30+ countries.
Differentiator
Problem solved
Functional benefit
Brands
- Tramology: A service offered alongside Agentivity; referenced in the privacy policy as one of the 'Services' alongside Agentivity.
Products and services
- Agentivity Travel Data Platform A unified travel data platform that automatically connects with TMC booking channels (GDS, NDC aggregators, and direct suppliers), aggregates booking data into a single smart data source, performs quality checks and automation tasks, and provides business insights through reporting.
- Agentivity API Public API enabling programmatic access to booking data and platform functionality, supporting Microsoft Single Sign-On (SSO) authentication and integrations with GDS, NDC aggregators, and duty of care providers.
Quantifiable outcome
- Average consultant could save an hour per day working with organized booking data
- +1 more outcomes
Companies that use Agentivity
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles1 record
Agentivity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability4 records
Feature8 records
Agentivity partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- AmadeuscoreGlobal Distribution System with direct integration. Agentivity automatically aggregates booking data from Amadeus GDS without requiring TMC staff to change their workflow.
- SabrecoreGlobal Distribution System with direct integration. Agentivity automatically aggregates booking data from Sabre GDS.
- TravelportcoreGlobal Distribution System with direct integration. Agentivity automatically aggregates booking data from Travelport GDS.
- NDC AggregatorscoreIntegrated with NDC aggregators to bring non-GDS booking content into the unified platform view alongside traditional GDS data.
- Duty of Care / Itinerary ProviderscoreIntegrated with world's leading duty of care and itinerary solutions via secure APIs. Automates data sharing to DOC providers with full audit trail, only sending required data and eliminating manual GDS forwarding risks.
- LokulusminorPartner for customer engagement capabilities. TMCs can take customer engagement to the next level with Lokulus integration.
- Element Technology ServicesminorZoho CRM partner focused on the travel sector. Recommends Zoho CRM as an excellent choice for travel agencies seeking personalised travel experiences.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Agentivity competitors and assessment
Company assessmentDirect peers
- Tramada: Tramada provides mid/back-office and reporting software for travel agencies and TMCs, including itinerary management, reporting, and supplier commission tracking — directly comparable to Agentivity's mid-office automation and reporting suite.
- Travelomatix: Travelomatix is a travel agency management / mid-office platform offering booking management, reporting, supplier integrations and automation for travel agencies and TMCs, with comparable workflow-automation positioning.
- Cornerstone Information Systems: Cornerstone provides TMC-specific data management, reporting, and analytics solutions (e.g., Tiqets, custom TMC reporting), competing head-to-head with Agentivity on TMC booking-data aggregation and operational reporting.
Broad incumbents
- Sabre Corporation: Sabre is a major GDS provider and partner of Agentivity that also offers agency data, analytics, and corporate booking solutions at portfolio scale — a broader incumbent whose TMC-facing analytics tools compete with Agentivity's reporting layer.
- Travelport (now part of CWT): Travelport is a major GDS partner of Agentivity and offers broader travel-commerce and TMC technology solutions that overlap with Agentivity's data aggregation and TMC reporting capabilities.
- Amadeus: Amadeus is a leading GDS provider and integration partner of Agentivity, but it also sells a broader portfolio of travel agency IT and analytics solutions that overlap with Agentivity's TMC data and reporting functionality.
Emerging players
- Spotnana: Spotnana is a modern, well-funded corporate travel platform that includes TMC-style servicing and reporting capabilities. While it competes more on booking workflow, its embedded reporting and data layer overlaps with Agentivity's mid-office value proposition for TMCs.
- TPConnects: TPConnects is an NDC aggregator and travel technology provider that competes in the NDC aggregation and content distribution space where Agentivity also operates.
Others
- RateGain: RateGain provides travel-intelligence and rate-shopping data products for the travel industry, comparable as an adjacent data and analytics provider serving travel suppliers and intermediaries.
- ATPCO: ATPCO is a data and pricing infrastructure provider for the airline industry, with data-management and distribution-adjacent offerings comparable to Agentivity's role as a TMC data aggregator.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights7 records
Customer concentration
Agentivity social profiles
Digital presenceAgentivity compliance and trust
Trust signalCompliance2 records
Agentivity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agentivity leadership team
Management profileNumber of profiles
Profiles2 records
Agentivity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agentivity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agentivity
What does Agentivity do?
Agentivity is a SaaS data management and reporting platform for Travel Management Companies (TMCs). It automatically connects with booking channels including GDS systems (Amadeus, Sabre, Travelport), NDC aggregators, and direct suppliers, aggregating booking data into a single smart data source. The platform performs quality checks, business rule application, real-time traveller tracking for duty of care, and provides reporting and analytics with role-based access.
Is Agentivity a public or private company?
Agentivity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Agentivity founded?
Agentivity was founded in 2009. It employs 11 to 50 people.
Where is Agentivity based?
Agentivity is headquartered in Woodbridge, United Kingdom, in the Europe region.
How does Agentivity make money?
One revenue line is on record: subscription - Volume-Based Pricing.
Who are Agentivity's main competitors?
Direct peers on record are Tramada, Travelomatix and Cornerstone Information Systems. Broad incumbents are Sabre Corporation, Travelport (now part of CWT) and Amadeus. Emerging players are Spotnana and TPConnects. Others are RateGain and ATPCO.
Does Agentivity have an API?
Yes. Agentivity offers a public API for connecting with the platform. The API documentation is available at https://insidegroup.github.io/APITesting/. The platform provides integrations for data exchange with GDS systems (Amadeus, Sabre, Travelport), NDC aggregators, and duty of care providers via secure APIs. Microsoft Single Sign-On (SSO) is also available for authentication. Developer documentation is at insidegroup.github.io/APITesting.
What industry is Agentivity in?
Agentivity's product category is Travel Data Management Software. Its primary akta.pro industry code is THALAGAJ, Fulfillment, Ticketing & Servicing Automation (Exchanges, Refunds, Queue Mgmt), with a secondary code of THALAGAB, Agency CRM, Sales Automation & Client Servicing. Its NAICS code is 561510.