Golf USA

What Golf USA does

Golf USA (operated by OKC Golf, LLC, an Oklahoma-domiciled private limited liability company) is a specialty golf equipment retailer and custom club fitter founded in 1986. The company serves individual golfers across skill levels and demographics (men, women, and juniors) through two distribution channels: an e-commerce storefront at golfusa.com and at least one physical retail location in Oklahoma City, OK. Its product catalog spans custom-fit and stock golf clubs (drivers, fairway woods, hybrids, irons, wedges, putters), complete sets, golf balls, accessories, apparel, and gift cards from more than 20 major brands including Callaway, TaylorMade, Titleist, PING, PXG, Cobra, Mizuno, Scotty Cameron, Cleveland, Miura, XXIO, and Bettinardi. The catalog covers over 800 SKUs across 50+ brands.

The core technical capability is the in-house Custom Shop, which assembles clubs to customer-specified configurations using launch-monitor-based fitting and SST PURE shaft analysis — a precision shaft orientation technology that aligns structural variations in shafts to their most stable orientation for consistency, accuracy, feel, and distance. Adjacent technical services include digital loft & lie adjustment, hot melt weight adjustment, length adjustment (extension and shortening), putter loft & lie adjustment, grip installation, and SST PURE shaft analysis as a standalone $45 service. A trade-in program converts used clubs into credit toward new custom builds, creating a programmatic acquisition channel.

The business model is direct-to-consumer retail combining one-time product sales (custom and stock equipment, gift cards $25-$500) with unit-priced repair and fitting services ($3-$45 per service). Custom club pricing is not publicly disclosed and requires a fitting session or quote. Revenue mechanics are distributed across thousands of small consumer transactions with no enterprise or B2B customers identified. The company self-positions as a 'Top 100 Fitter' and promotes its 40 years of custom club building experience as the primary differentiator. Marketing is concentrated on owned digital channels (e-commerce site, blog content by David Webb, email marketing) with no disclosed paid acquisition, social, or partnership-marketing programs.

Name

Golf USA

Legal name

OKC Golf, LLC

Website

https://golfusa.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Golf USA, operated by OKC Golf, LLC since 1986, is a specialty golf retailer offering custom-fit clubs, stock equipment, and repair services to individual golfers through its e-commerce site and Oklahoma City retail store.

Ownership category

akta.pro rank

Product category

Golf Equipment Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

akta.pro secondary industries

Golf Balls Retail (CRAMAGAB), Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD), Golf Gloves, Headwear & Accessories Retail (CRAMAGAF), Golf Footwear & Apparel Retail (CRAMACAH), Golf Grips, Shafts & Components Retail (CRAMAGAJ), Golf Bags, Carts & Travel Gear Retail (CRAMAGAC)

Keywords

• Custom golf clubs
• Golf equipment retail
• Club fitting services
• Golf accessories
• Club repair services

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Golf Club Sales: Sale of custom-built golf clubs assembled to each customer's specific specifications. Customers select club heads, shafts, grips, and other components, and the custom shop builds the complete club. Revenue is generated on a per-order basis for these assembled products.
2. Stock Golf Equipment & Accessories: Sale of pre-built (non-custom) golf clubs, golf balls, golf bags, apparel, rangefinders, training aids, simulator equipment, and other golf accessories. The product catalog includes 542 custom fit club products, 40 golf ball products, 188 accessory products, and 19 apparel products.
3. Club Repair & Custom Services: Revenue from repair and customization services including grip installation ($3.00), digital loft & lie adjustment ($6.00), hot melt weight adjustment ($30.00), length adjustment extension ($8.00), length adjustment shortening, putter loft & lie adjustment ($10.00), and SST PURE shaft analysis ($45.00).
4. Gift Cards: Sale of physical gift cards and digital eCards (valid online only) in denominations from $25 to $500. Both online and in-store gift card options are available.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Golf USA is a specialty golf retailer that designs, assembles, and sells custom-fit golf clubs through an in-house Custom Shop, while also carrying stock equipment, accessories, apparel, and golf balls from more than 20 major brands. Customers can configure clubs online or visit physical stores for professional launch-monitor-based custom fitting sessions, SST PURE shaft analysis, and post-purchase club repair services. The company distributes through its golfusa.com e-commerce storefront and physical retail locations, supported by a trade-in program and gift card offerings.

Product overview

Golf USA is a Top 100 custom club fitter and retailer operating since 1986, offering a comprehensive golf equipment and services portfolio through both online and physical store channels. The core offering centers on custom-fit golf clubs across six main product categories: drivers, fairway woods, hybrids, irons, wedges, and putters, all built to individual customer specifications through their Custom Shop. The company also offers complete sets for men, women, and juniors, custom club accessories (shafts, weights, wrenches), golf balls (stock, custom logo, and illegal distance), golf accessories (gloves, bags, GPS/rangefinders, training aids, travel gear), golf apparel, club repair services (grip installation, loft/lie adjustment, length adjustment, hot melt weight adjustment, SST PURE shaft analysis), gift cards, and a trade-in program. The company carries over 20 major golf equipment brands including Callaway, TaylorMade, Titleist, PING, Cobra, Mizuno, PXG, Scotty Cameron, and Cleveland Golf. Golf USA emphasizes their 40 years of custom club building expertise and professional fitting services as their primary differentiator.

Differentiator

Problem solved

Functional benefit

Brands

• Golf USA eCard: An eCard product valid only for online purchases at golfusa.com, available in denominations from $25 to $500.

Products and services

• Custom Fit Drivers Custom-fit golf drivers built to customer specifications including shaft type, flex, and loft settings, for individual golfers seeking equipment matched to their swing characteristics.
• Custom Fit Fairway Woods Custom-fit fairway woods tailored to individual swing characteristics and playing preferences for golfers seeking equipment matched to their game.
• Custom Fit Hybrids Custom-fit hybrid clubs combining attributes of irons and fairway woods for improved forgiveness and versatility, built to individual specifications.
• Custom Fit Irons Complete custom-fit iron sets assembled to exact specifications for each golfer, combining club heads, shafts, and grips tailored to the player's swing.
• Custom Fit Wedges Custom-fit wedges for precise short-game control with customized loft and bounce options matched to individual playing styles.
• Custom Fit Putters Custom-fit putters tailored to individual putting stroke and preferences, including offerings from Scotty Cameron, Odyssey, Bettinardi, Evnroll, L.A.B. Golf, and other putter brands.
• Complete Golf Sets Pre-configured golf club sets for men, women, and juniors available in custom-fit configurations, providing a full bag from a single purchase.
• Custom Club Accessories Supplementary custom-fit components including shafts, weights, and wrenches for club customization, sold as a standalone category for golfers who build or adjust their own clubs.
• Golf Balls Stock golf balls, custom logo golf balls, and illegal distance balls for various playing levels, offered across major ball brands.
• Golf Accessories On-course and off-course golf accessories including gloves, bags, GPS/rangefinders, training aids, travel gear, and home practice equipment such as hitting mats, nets, launch monitors, and simulator enclosures.
• Golf Apparel Men's, women's, and junior golf apparel including shirts, shorts, outerwear, belts, headwear, socks, and junior golf shoes.
• Club Repair & Services Professional club repair and adjustment services performed by The Custom Shop at Golf USA, including grip installation, digital loft and lie adjustment, length adjustment (extension and shortening), hot melt weight adjustment, putter loft and lie adjustment, and SST PURE shaft analysis.
• Gift Cards Physical gift cards (shipped via USPS within 3-5 business days) and digital eCards (delivered via email within 1 business day and valid for online purchases only) available in denominations from $25 to $500, redeemable for products and services at Golf USA.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

19 partnerships are on record, tiered core.

• Callaway GolfcoreTechnology or IntegrationGolf USA offers custom-fit Callaway golf clubs across their full product line including drivers, fairway woods, hybrids, irons, wedges, and putters. Callaway's Jailbreak Technology (including Jailbreak AI) is featured in product offerings and extensively reviewed on the Golf USA blog.
• TaylorMade GolfcoreTechnology or IntegrationGolf USA offers custom-fit TaylorMade golf equipment including drivers, fairway woods, hybrids, irons, wedges, and putters. TaylorMade M3, M4, and other models are featured in equipment reviews on the Golf USA blog.
• TitleistcoreTechnology or IntegrationGolf USA offers the full range of Titleist golf equipment and golf balls, including custom-fit clubs and the Titleist Players golf gloves. Titleist products are among the most extensively stocked at Golf USA.
• PING GolfcoreTechnology or IntegrationGolf USA offers custom-fit PING golf clubs including drivers, fairway woods, hybrids, irons, wedges, and putters. PING is among the top brands stocked by Golf USA.
• PXG (Parsons Xtreme Golf)coreTechnology or IntegrationGolf USA offers custom-fit PXG golf clubs across drivers, fairway woods, hybrids, irons, wedges, and putters. PXG products are among the most extensively stocked brands at Golf USA with 64 products available.
• Cobra GolfcoreTechnology or IntegrationGolf USA offers custom-fit Cobra golf equipment including the F9 driver and DS-ADAPT line featuring FutureFit33 technology. Cobra products are among the most extensively stocked brands at Golf USA. Cobra's FutureFit33 adaptor offering 33 loft/lie configurations is featured as a valuable tool for professional fitters.
• Srixon GolfcoreTechnology or IntegrationGolf USA offers custom-fit Srixon golf clubs and balls. Srixon is recognized as a Srixon Elite Fitter partner by the brand.
• Scotty CameroncoreTechnology or IntegrationGolf USA offers custom-fit Scotty Cameron putters by Titleist. Scotty Cameron is among the top brands stocked by Golf USA with 48 products available.
• Mizuno GolfcoreTechnology or IntegrationGolf USA offers custom-fit Mizuno golf clubs. Mizuno is one of the most extensively stocked brands at Golf USA with 72 products available, including irons and other equipment.
• Miura GolfcoreTechnology or IntegrationGolf USA offers custom-fit Miura golf clubs. Miura is a premium Japanese golf club manufacturer, with 20 products available at Golf USA.
• Cleveland GolfcoreTechnology or IntegrationGolf USA offers custom-fit Cleveland golf clubs, particularly known for wedges and hybrids. 19 Cleveland products are stocked.
• Tour Edge GolfcoreTechnology or IntegrationGolf USA offers custom-fit Tour Edge golf clubs. 35 Tour Edge products are available including drivers, fairway woods, and complete sets.
• Bettinardi GolfcoreTechnology or IntegrationGolf USA offers custom-fit Bettinardi putters. Bettinardi is a premium putter manufacturer with 23 products available at Golf USA.
• Evnroll GolfcoreTechnology or IntegrationGolf USA offers custom-fit Evnroll putters. 12 Evnroll products are available.
• L.A.B. GolfcoreTechnology or IntegrationGolf USA offers custom-fit L.A.B. Golf putters. 12 L.A.B. Golf products are available.
• Odyssey GolfcoreTechnology or IntegrationGolf USA offers custom-fit Odyssey putters. 9 Odyssey products are available.
• Wilson StaffcoreTechnology or IntegrationGolf USA offers custom-fit Wilson Staff golf clubs. 23 Wilson Staff products are available.
• XXIOcoreTechnology or IntegrationGolf USA offers custom-fit XXIO golf clubs, a premium brand targeting specific swing speed segments. 25 XXIO products are available.
• SST PUREcoreTechnology or IntegrationGolf USA uses SST PURE shaft analysis technology in their custom fitting and club building process. SST PURE identifies structural variations in golf shafts and positions them in their most stable orientation for optimized performance, consistency, accuracy, feel, and distance. SST PURE Shaft Analysis is offered as a service at $45.00.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Golf Galaxy: See above; included again as a broad incumbent comparator on multi-brand golf retail scale and DTC capability.
• Golf Galaxy: Golf-focused specialty retail banner owned by Dick's Sporting Goods. Operates ~100+ stores nationwide with custom fitting, multi-brand equipment, and trade-in programs — overlapping core offering with Golf USA but at much larger scale.
• Dick's Sporting Goods: Largest U.S. sporting goods retailer; operates Golf Galaxy and carries golf equipment, apparel, and accessories in most stores. A broader incumbent whose golf category overlaps materially with Golf USA's assortment.

Direct peers

• Cool Clubs: Boutique custom club fitting and building specialist with multiple U.S. studios. Directly competes with Golf USA's Custom Shop in the premium fitting segment.
• True Spec Golf: Premium custom club fitting and building brand with boutique studios and an OEM-agnostic component matrix. Closest direct competitor to Golf USA's custom shop positioning.
• 2nd Swing Golf: Multi-channel golf retailer combining new and used club sales with custom fitting, trade-in, and an online configurator. Competes with Golf USA on assortment breadth, trade-in economics, and online custom-build ordering.
• PGA Tour Superstore: Largest U.S. specialty golf retailer with dozens of superstores offering custom fitting, club repair, and a broad multi-brand assortment. Directly competes with Golf USA for custom-fit club buyers, though at far greater scale and footprint.
• Worldwide Golf Shops: Aggregator of specialty golf retail banners (Golfers' Warehouse, Roger Dunn, Van's, etc.) with custom fitting and a deep multi-brand catalog. Comparable specialty golf retail and fitting competitor to Golf USA.
• Edwin Watts Golf: Long-standing specialty golf retailer (founded 1969) offering custom fitting, trade-ins, and a broad multi-brand assortment. Closely comparable heritage specialty retailer to Golf USA.
• Club Champion: Specialty custom club fitting and building chain with a national studio footprint. Competes head-to-head with Golf USA in the premium custom-fit segment, including SST PURE shaft analysis services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thegolfusa
• LinkedInlinkedin.com/company/golf-usa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golf USA