BrainMax
BrainMax is a Czech private brand that manufactures premium dietary supplements and BIO-certified functional foods in the Czech Republic and sells them through the BrainMarket.cz e-commerce platform across 10 European countries, using patented bioavailable ingredients and serving health-conscious consumers across multiple life-stage segments.
- Company typePrivate
- Founded2014
- HeadquartersOstrava, Czechia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What BrainMax does
BrainMax is a Czech-developed private brand specializing in premium dietary supplements and BIO-certified functional foods, manufactured in the Czech Republic and sold under the BrainMarket.cz e-commerce platform. Its product architecture pairs a core dietary supplements line (vitamins, minerals, adaptogens, amino acids, omega fatty acids, probiotics, and proteins) with horizontal sub-brands targeting women, men, children, and pregnant women, alongside complementary categories including BrainMax Pure BIO foods (energy bars, protein bars, cookies, cereals, cooking ingredients), natural cosmetics, fitness accessories, and the LAUF athletic apparel line. Formulation technology rests on third-party patented and trademarked bioactive ingredients — MagChel® magnesium bisglycinate, K2VITAL®DELTA (MK-7), KSM-66® ashwagandha, Creapure® creatine, Bioperine®, and Naticol® collagen peptides — chosen for bioavailability and clean composition over proprietary in-house IP.
BrainMax firmographics
Firmographics- Name
- BrainMax
- Legal name
- BrainMarket.cz
- Website
- https://brainmax.cz
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BrainMax is a Czech private brand that manufactures premium dietary supplements and BIO-certified functional foods in the Czech Republic and sells them through the BrainMarket.cz e-commerce platform across 10 European countries, using patented bioavailable ingredients and serving health-conscious consumers across multiple life-stage segments.
- Ownership category
- akta.pro rank
BrainMax industry classification
Industry- Product category
- Dietary Supplements and Functional Foods
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Medicinal Chemicals & Botanical Products (2833), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)
- akta.pro secondary industries
- Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM), Multivitamins & Daily Packs (CRADAGAC)
Keywords
Where BrainMax is headquartered
LocationHeadquarters
- HQ city
- Ostrava
- HQ country
- Czechia
- HQ region
- Europe
Markets served
BrainMax business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Dietary Supplements Sales: Direct-to-consumer sales of premium dietary supplements including vitamins, minerals, adaptogens, amino acids, omega fatty acids, probiotics, and specialized compounds. Revenue generated through unit product sales with no visible subscription component.
- Functional Foods & BIO Foods: Sale of organic/BIO functional food products including protein bars, energy bars, nut butters, snacks, cereals, beverages, and cooking ingredients under BrainMax Pure sub-brand.
- Natural Cosmetics: Sales of natural and organic cosmetics products for skin, body, hair, and dental care.
- Fitness Equipment & Accessories: Sales of fitness accessories including capsule organizers, sports bottles, shakers, and training equipment.
- Eco-Household Products: Sales of eco-friendly household products including water filters, zero-waste items, and natural cleaning products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget-friendly supplements from 299 Kč |
| Unit Pricing | Pay-as-you-go | Mid-range supplements 300-700 Kč |
| Unit Pricing | Pay-as-you-go | Premium supplements 700+ Kč |
| Unit Pricing | Pay-as-you-go | Food products 39-69 Kč |
| Unit Pricing | Pay-as-you-go | Bundle/value packs |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels11 records
BrainMax product offering
Product offeringCore offering
BrainMax manufactures and sells premium dietary supplements (vitamins, minerals, adaptogens, proteins, omega-3, creatine, electrolytes, nootropics) and BIO-certified functional foods (energy bars, protein bars, cookies, cereals, superfoods) through its own BrainMarket.cz e-commerce platform. Products emphasize scientific verification, high bioavailability, and clean compositions using patented/branded raw materials (MagChel®, K2VITAL®DELTA, KSM-66®, Creapure®, Bioperine®). The range is complemented by natural cosmetics, fitness accessories, and LAUF athletic wear, distributed across 10 European countries.
Product overview
BrainMax is a Czech brand offering a comprehensive portfolio of premium dietary supplements and BIO-certified functional foods. The core product line includes BrainMax® doplňky stravy (dietary supplements) featuring key products like Performance Magnesium®, Sleep Magnesium®, Energy Magnesium®, Omega-3 Fish Oil®, Zinc Complex®, Creatine Monohydrate®, Vitamin D3 & K2®, and Ashwagandha KSM-66® extracts. Supporting sub-brands include BrainMax Pure® (BIO foods including energy bars, protein bars, cookies, superfoods), BrainMax pro ženy/muže/děti (gender and age-specific formulations), LAUF (athletic wear), and natural cosmetics. The product range spans 1299 items across categories including vitamins, minerals, adaptogens, proteins, amino acids, mushrooms, omega fatty acids, and fitness accessories, distributed across 10 European countries. The brand emphasizes scientifically verified approaches, high-quality bioavailable raw materials, and Czech manufacturing.
Differentiator
Problem solved
Functional benefit
Brands
- BrainMax Pure: BIO organic food products including energy bars, protein bars, cookies, and other functional foods
- Performance Magnesium
- LAUF
Products and services
- BrainMax® Dietary Supplements Czech-manufactured premium dietary supplements including vitamins, minerals, adaptogens, amino acids, proteins, and specialized formulations for health goals such as immunity, sleep, energy, and hormonal balance. Targeted at health-conscious individual consumers.
- BrainMax Pure® Functional Foods BIO-certified functional foods including energy bars, protein bars, protein cookies, cereals, flours, nuts, seeds, oils, natural sweeteners, superfoods, and fermented foods. Targeted at health-conscious individual consumers seeking clean-label organic nutrition.
- BrainMax for Women Dietary supplements and cosmetics specifically formulated for women's health including fertility, pregnancy support, skin/hair/nails, and hormonal balance products. Targeted at individual female consumers.
- BrainMax for Men Dietary supplements targeting men's health including prostate support, athletic performance, fertility, and libido products. Targeted at individual male consumers.
- BrainMax for Children Vitamins, minerals, and supplements formulated for children including immunity support, multivitamins, probiotics, and omega-3 products. Targeted at parents purchasing for children.
- BrainMax Herbal Tinctures Herbal tinctures and liquid extracts for various health purposes. Targeted at health-conscious consumers seeking traditional botanical preparations.
- BrainMax Natural Cosmetics Natural skincare, body care, hair care, and cosmetics products including facial care, body care, deodorants, sun protection, and dental care. Targeted at consumers seeking natural personal care.
- BrainMax Fitness Equipment and Accessories Fitness equipment and exercise aids for rehabilitation and training support, including capsule organizers, sports bottles, and shakers. Targeted at fitness-focused individual consumers.
- LAUF Athletic Wear Athletic wear and sports clothing brand for men and women including leggings, sports shirts, cycling jerseys, and underwear. Targeted at fitness- and sports-oriented consumers.
- BrainMax TRON Blue Light Blocking Glasses Blue light blocking glasses (TRON model) blocking 100% blue and green light for better sleep. Targeted at consumers seeking sleep and circadian-rhythm support.
- BrainMax Omega-3 Fish Oil® Premium fish oil supplement with low oxidation and high absorption, providing 300mg EPA and 200mg DHA per softgel capsule. Targeted at consumers seeking cardiovascular, cognitive, and anti-inflammatory support.
- BrainMax Creatine Monohydrate® Patented Creapure® creatine monohydrate in 500g powder format and lemon-flavored glucose tablets for athletic performance support. Targeted at athletes and strength-training consumers.
- BrainMax Vitamin D3 & K2® High-dose vitamin D3 (4000 IU) combined with patented K2VITAL®DELTA MK-7 (150 mcg) in vegan capsules for bone density and cardiovascular support. Targeted at consumers seeking bone, immune, and cardiovascular supplementation.
- BrainMax Pure Ashwagandha® Patented KSM-66® full-spectrum ashwagandha root extract supplement with CZ-BIO-001 certification for mental health, stress, and adaptogenic support. Targeted at consumers seeking stress management and adaptogenic supplementation.
- BrainMax Magtein® Patented Magnesium L-Threonate (Magtein®) supplement with high biological availability for cognitive, memory, and brain-health support. Targeted at biohackers and longevity-focused consumers.
- BrainMax Hydration Electrolytes Hydration electrolytes sourced from Utah's Great Salt Lake plus taurine and active vitamin B6 P5P, formulated for sports and active consumers. Available in powder and liquid formats.
- BrainMax IMMUNIZER® DRINK Functional vitamin drink powder with 17 immune-supporting substances in single-serving sachets. Targeted at consumers seeking convenient daily immune support.
Quantifiable outcome
- 4.9/5 average product rating across 5,854 verified Heureka reviews
- +1 more outcomes
Companies that use BrainMax
Customer profileSegments7 records
Ideal customer profiles6 records
BrainMax technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
BrainMax partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- FC Baník OstravaminorSports club sponsorship partnership. BrainMax provides nutritional support and supplements to the club, gaining brand visibility through club merchandise and events.
- FC Zbrojovka BrnominorSports club sponsorship partnership. Brand visibility through club association and promotional activities.
- HC Oceláři TřinecminorIce hockey club sponsorship. Nutritional partnership providing supplements to professional athletes.
- HC Verva LitvínovminorIce hockey club sponsorship. Brand association with professional sports team.
- SK Slavia PrahaminorMajor Czech football club sponsorship partnership. One of the most prominent sports partnerships with visibility across Czech Republic.
- Jiří Procházka (UFC Fighter)minorCelebrity athlete endorsement/sponsorship. Czech UFC light heavyweight fighter associated with brand, featured in CNN Prima news coverage.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
BrainMax competitors and assessment
Company assessmentDirect peers
- Bulk Powders: European DTC supplement and sports nutrition brand with broad vitamin, mineral, protein, and functional food catalogue. Comparable on premium-ingredient positioning, multi-country European DTC model, and health-conscious consumer target.
- GymBeam: Slovak-founded sports nutrition and supplement DTC brand with a similar product portfolio (proteins, creatine, vitamins, functional foods) and pan-European e-commerce footprint. Directly comparable in business model, customer base, and channel mix.
- Lifefood: Czech producer of BIO, raw, vegan, and gluten-free functional foods (bars, crackers, snacks). Direct competitor to BrainMax Pure sub-brand in the Czech premium BIO foods segment.
- MyHealthDays: European premium supplement brand emphasizing clean-label formulations and patented ingredients (KSM-66, premium magnesium forms). Overlaps with BrainMax on premium positioning and ingredient technology stack.
- Wolfberry: Czech online retailer of dietary supplements, superfoods, and BIO foods, headquartered in the same market as BrainMax. Comparable in product categories, premium Czech positioning, and DTC e-commerce model.
- BioTechUSA: Hungarian sports nutrition and supplement brand with comparable product breadth (proteins, vitamins, functional foods) and CEE-centric distribution. Closest geographic and product-mix peer to BrainMax.
Broad incumbents
- NOW Foods: Global premium supplement manufacturer with extensive catalogue of vitamins, minerals, and specialty supplements. Comparable in product breadth and emphasis on clean, bioavailable formulations.
- Myprotein: Global sports nutrition and supplement DTC brand owned by THG. Overlaps heavily with BrainMax on protein, creatine, vitamins, and functional foods, and serves the same athlete/performance consumer — though at vastly greater scale and with established pan-European distribution.
- Holland & Barrett: Largest UK/EU health-food retail chain with comparable vitamin, supplement, and BIO product ranges. Competes for the same health-conscious consumer via both retail and online channels across Europe.
Emerging players
- Protein Works: UK-based DTC sports nutrition and supplement brand offering customizable protein blends and vitamins. Comparable on sports-nutrition SKU mix and premium DTC positioning targeting performance-oriented consumers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BrainMax social profiles
Digital presenceBrainMax financial estimates
Financial estimateRevenue estimate
Valuation estimate
BrainMax leadership team
Management profileNumber of profiles
BrainMax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BrainMax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BrainMax
What does BrainMax do?
BrainMax manufactures and sells premium dietary supplements (vitamins, minerals, adaptogens, proteins, omega-3, creatine, electrolytes, nootropics) and BIO-certified functional foods (energy bars, protein bars, cookies, cereals, superfoods) through its own BrainMarket.cz e-commerce platform. Products emphasize scientific verification, high bioavailability, and clean compositions using patented/branded raw materials (MagChel®, K2VITAL®DELTA, KSM-66®, Creapure®, Bioperine®). The range is complemented by natural cosmetics, fitness accessories, and LAUF athletic wear, distributed across 10 European countries.
Is BrainMax a public or private company?
BrainMax is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BrainMax founded?
BrainMax was founded in 2014. It employs 11 to 50 people.
Where is BrainMax based?
BrainMax is headquartered in Ostrava, Czechia, in the Europe region.
How does BrainMax make money?
Five revenue lines are on record. Dietary Supplements Sales are the primary driver. The others are functional Foods & BIO Foods, natural Cosmetics, fitness Equipment & Accessories and eco-Household Products.
Who are BrainMax's main competitors?
Direct peers on record are Bulk Powders, GymBeam, Lifefood, MyHealthDays, Wolfberry and BioTechUSA. Broad incumbents are NOW Foods, Myprotein and Holland & Barrett. Protein Works is listed as an emerging player.
Does BrainMax have an API?
No public API is recorded for BrainMax.
What industry is BrainMax in?
BrainMax's product category is Dietary Supplements and Functional Foods. Its primary akta.pro industry code is CRADAGAA, Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout), with a secondary code of CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots). Its NAICS code is 456191 and its SIC code is 2833.