Lifefood Czech Republic S.r.o.

What Lifefood Czech Republic S.r.o. does

Lifefood Czech Republic s.r.o. is a Prague-based manufacturer of raw, organic, vegan food products founded in 2006 by CEO Tereza Havrlandová. Its portfolio is anchored by the Lifebar energy-bar family (Oat Snack, Super Power, Cake, Bar, Protein, Superfoods) and extends into crackers, raw chocolate, seed-based protein powders, superfoods (baobab, carob, maca, kelp), nuts, seeds, dried fruit, and two dedicated sub-lines — Lifefood Sport and Life Breakfast. The company's central technical claim is a low-temperature manufacturing process that holds temperatures at or below 42°C across the production line, paired with in-house-developed specialized packaging intended to preserve nutrients, enzymes, and freshness. Sourcing is anchored by direct relationships with farming partners, including a Peruvian cocoa cooperative and Croatian carob growers.

The business is a direct-to-consumer e-commerce operation run through the company's owned storefront at lifefood.eu, with international shipping spanning more than 25 countries across Europe, North America, the Middle East, and Oceania. A dedicated European distribution center in Nuenen (Netherlands), country-specific sites for the UK and Czech/Slovak markets, and a network of regional distribution partners (with Germany as the largest market) supplement the core D2C channel. Pricing is per-unit (€1.83-€2.49+ per bar) with tiered shipping fees and free-shipping thresholds varying by destination, on a pay-as-you-go transaction model. Reported 2013 turnover was €4.5M with €3.7M in exports, headcount of approximately 130 employees by 2014, and operations confirmed active through 2024. The company is privately held, founder-owned, EU-organic certified, and self-positions as the world's largest raw food producer by volume.

Name

Lifefood Czech Republic S.r.o.

Legal name

Lifefood Czech Republic s.r.o.

Website

https://lifefood.eu

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Lifefood Czech Republic s.r.o. is a Prague-based raw, organic, vegan food manufacturer founded in 2006, selling energy bars, crackers, chocolates, and superfoods direct-to-consumer across 25+ countries via owned e-commerce and regional distributors. All products are processed below 42°C to preserve nutrients and enzymes.

Ownership category

akta.pro rank

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct e-commerce product sales: Direct-to-consumer online sales of raw vegan food products including energy bars, chocolates, crackers, superfoods, nuts, seeds, and protein powders. One-time transaction model for individual product purchases.
2. International shipping fees: Revenue generated from shipping fees based on order value and destination country within EU and worldwide

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Manufactures raw vegan, organic, gluten-free, and lactose-free food products that are processed at temperatures not exceeding 42°C to preserve natural nutrients and enzymes. The range includes raw bars, crackers, superfoods, nuts, seeds, and raw chocolate, sold direct-to-consumer via the lifefood.eu e-commerce store and through regional distribution partners across Europe and other markets.

Product overview

Lifefood Czech Republic S.r.o. is a raw vegan food company operating as a single unified e-commerce platform (not a modular platform-plus-modules architecture). The product portfolio centers on the Lifebar brand family including Lifebar Oat Snack, Lifebar Super Power, Lifebar Cake, Lifebar Bar, Lifebar Protein, and Lifebar Superfoods sub-lines. Supporting product categories include Crackers/Crispbreads, Savoury Snacks, Raw Vegan Protein Superfood Powders (Green Vanilla, Cacao Spirulina, Fruit Antiox), Superfoods (Baobab, Carob, Maca, Kelp), Nuts, Seeds, Dried Fruit, Raw Organic Chocolate, and specialty lines Life Breakfast and Lifefood Sport. All products are characterized by: raw food processing below 42°C, 100% organic certification, vegan, gluten-free, and lactose-free formulations. Products are distributed through the company's e-commerce platform with regional variations (UK, Czech Republic/Slovakia markets served by separate regional sites).

Differentiator

Problem solved

Functional benefit

Brands

• Lifebar: Raw organic energy bars available in various flavors including Super Power, Oat Snack, Cake, and Bar variants.
• Lifefood Sport
• Life Breakfast

Products and services

• Lifebars (raw vegan energy bars)

Quantifiable outcome

• Beetroot Lifebar contains 4800 units of antioxidant activity covering recommended daily dose
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Regional distribution partnerscoreChannel Partner/ Reseller/ DistributorCooperation with regional partners in individual countries for distribution. Germany is the largest customer, with other partners in France, Netherlands, UK, Belgium, Sweden, and UAE.
• Peruvian cocoa cooperativecoreStrategic or Co-development PartnerAssociation of smaller farms in Peru producing raw organic cocoa beans. They let cocoa beans dry naturally in the sun. Profits stream back into the community to support production and social projects such as schools. Owner Tereza Havrlandová personally visits to oversee quality.
• Croatian carob farmersminorStrategic or Co-development PartnerFarmers in southern Croatia (region around Vis and Mljet National Park) harvest carob pods from evergreen trees. Carob powder shipped to Prague and packaged for distribution across 18+ European countries.
• Raw cashew suppliersminorStrategic or Co-development PartnerSuppliers who extract cashew nuts from shells using cold processing (no steaming/roasting) to maintain raw quality. Workers are paid above-standard wages.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Biona Organic: UK-based organic food brand with a broad range of raw, vegan, and organic grocery products including snack bars, crackers, and superfoods. Competes with Lifefood on retail shelves in the same European health-food channel, though with a much wider category footprint.
• Rude Health: UK organic food brand with a broader portfolio spanning plant-based milks, muesli, crackers, and snack bars. Larger and more diversified than Lifefood but competes in the same organic, vegan, clean-label snack and breakfast categories.

Direct peers

• Sevenhills Wholefoods: UK-based organic and raw foods supplier offering superfood powders, raw cacao, raw nuts and seeds, and related ingredients. Comparable to Lifefood's superfood, nut, and seed categories and serves a similar health-conscious European DTC and wholesale customer base.
• Navitas Organics: US-headquartered organic superfood brand specializing in powders (maca, baobab, cacao, barley grass) and superfood-enriched snack bars. Directly comparable to Lifefood's Raw Vegan Protein Superfood Powders and Lifebar Superfoods SKUs, with similar clean-label and organic positioning.
• Sunfood Superfoods: US-based superfood and raw-snack retailer/manufacturer with a portfolio of superfood powders, cacao products, and raw snack bars. Overlaps with Lifefood's superfood powder, raw chocolate, and bar lines, particularly around baobab, carob, maca, and cacao ingredients.
• Raw Bites: European raw snack bar brand offering raw, vegan, gluten-free fruit-and-nut bars. Comparable product format and target consumer to Lifefood's Lifebar range, with overlapping distribution across European health-food channels.
• Pulsin: UK-based raw snack and protein bar brand offering vegan, gluten-free bars and protein powders. Closest direct peer to Lifefood's Lifebar range and protein powder SKUs in the European raw-snack category, with overlapping channels including health-food retail and DTC.
• Nakd (Natural Balance Foods): UK-headquartered natural snack bar brand with a portfolio of fruit-and-nut bars positioned on clean-label, vegan, gluten-free credentials. Competes directly with Lifefood's Lifebar line for the same health-conscious European grocery and convenience shopper.

Regional players

• Go Raw: US-based raw snack brand producing sprouted-seed bars, crackers, and granola under low-temperature processing principles analogous to Lifefood's. Comparable product architecture and raw-food positioning, but primarily serves North American distribution rather than the European footprint where Lifefood is concentrated.

Emerging players

• Aduna: UK-based superfood brand focused on African-origin ingredients (baobab, moringa, hibiscus) with a portfolio of powders and snack bars. Directly comparable to Lifefood's baobab, carob, and superfood-enriched bar products, with overlapping ingredient sourcing narratives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/lifefood_world
• LinkedInlinkedin.com/company/lifefood-czech-republic

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifefood Czech Republic S.r.o.