FC Zbrojovka Brno
FC Zbrojovka Brno is a privately held Czech professional football club (est. 1913) based in Brno, operating men's, women's, reserve, and youth teams at ShipEx Aréna, currently leading the Chance Národní liga second tier. Revenue comes from matchday tickets, merchandise, sponsorships, broadcasting, and player transfers.
- Company typePrivate
- Founded1913
- HeadquartersBrno, Czechia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What FC Zbrojovka Brno does
FC Zbrojovka Brno is a Czech professional football club headquartered at Srbská 1a, 612 00 Brno, organised as a joint-stock company (Fotbalový klub FC Zbrojovka Brno, a.s.). Founded on 14 January 1913 as Sportovní kroužek Zbrojovka and re-branded across the decades, the club operates a multi-team structure comprising an A-team (currently leading the Chance Národní liga second tier by 17 points in the 2025/26 season and pushing for promotion to the top-flight FORTUNA:LIGA), a B-team competing in the Moravskoslezská fotbalová liga third tier, a boys' youth academy across U19/U18/U17/U16/U15/U13 age groups, and a women's programme (WU18/WU15/WU13 plus a senior side). The club plays home matches at ShipEx Aréna under a naming-rights partnership with ShipEx and draws on deep regional support from the City of Brno and Jihomoravský kraj (South Moravian Region).
The business is a diversified sports-and-entertainment operation. Revenue is generated across matchday (individual tickets, season passes known as "Permanentky", VIP hospitality), merchandise (Flinta Store online and a physical fanshop on Srbská ulice), sponsorships (flagship deal with ShipEx for stadium naming, PUMA for kits, Chance at league level, plus a broad roster of regional and national partners such as Metrostav, Coca-Cola, Gatorade, Kooperativa, Carvago, Sportisimo, Pivovar Moravia, and Fastav Development), broadcasting rights from the FORTUNA:LIGA / Chance Národní liga, and player-transfer fees. Fan engagement is delivered through an integrated digital stack — Zbroják ID for ticketing, Flinta ID for single sign-on, Flinta Club for season-pass loyalty, Flinta Store for e-commerce, and Zbrojovka TV for video content — accessed via fczbrno.cz and broadcast across Facebook, X, and YouTube.
Public funding from the City of Brno, the South Moravian Region, and the Národní Sportovní Agentura supplements commercial revenue, while operational governance sits with general manager Jan Mynář, executive director Jiří Sabou, sporting director Martin Jiránek, head coach Martin Svědík (architect of the current 17-point league lead), and a coaching staff that includes assistant coaches, a goalkeeper coach (Tomáš Čechovič), and a video analyst (Tomáš Palinek). No revenue figures are publicly disclosed; the company is privately held with no identified parent company or institutional investor.
FC Zbrojovka Brno firmographics
Firmographics- Name
- FC Zbrojovka Brno
- Legal name
- Fotbalový klub FC Zbrojovka Brno, a.s.
- Website
- https://fczbrno.cz
- Company type
- Private
- Founded year
- 1913
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FC Zbrojovka Brno is a privately held Czech professional football club (est. 1913) based in Brno, operating men's, women's, reserve, and youth teams at ShipEx Aréna, currently leading the Chance Národní liga second tier. Revenue comes from matchday tickets, merchandise, sponsorships, broadcasting, and player transfers.
- Ownership category
- akta.pro rank
FC Zbrojovka Brno industry classification
Industry- Product category
- Professional Football Club
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)
- akta.pro secondary industries
- Team Sports Matches (Club & National) (MPAGAMAB), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)
Keywords
Where FC Zbrojovka Brno is headquartered
LocationHeadquarters
- HQ city
- Brno
- HQ country
- Czechia
- HQ region
- Europe
Offices4 records
Markets served
FC Zbrojovka Brno business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Matchday Revenue: Revenue from individual match tickets, season tickets (permanentky), and VIP ticket packages for home games at ShipEx Aréna.
- Merchandise and Fanshop: Sales of club merchandise through physical fanshop at Srbská ulice and online e-shop, including jerseys, scarves, hoodies, and other fan items.
- Sponsorships and Partnerships: Partnership deals with sponsors including ShipEx (stadium naming rights), PUMA (kit supplier), Chance (betting), and numerous regional/national partners.
- Broadcasting Rights: Revenue from broadcasting rights for league matches in FORTUNA:LIGA / Chance Národní liga.
- Player Transfers: Revenue from transfer fees when players are sold to other clubs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard match tickets |
| One time/ perpetual license | Pay-as-you-go | Family tickets |
| Subscription | Annual | Season tickets (Permanentky) |
| Subscription | Annual | VIP tickets |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
FC Zbrojovka Brno product offering
Product offeringCore offering
FC Zbrojovka Brno is a Czech professional football club founded in 1913 that operates men's first and reserve teams, women's teams, and a youth academy competing in the Chance Národní liga (Czech second tier). The club sells matchday tickets, season passes, and VIP hospitality packages at the ShipEx Aréna, while running a merchandise fanshop (Flinta Store) and a streaming platform (Zbrojovka TV). Revenue is supplemented by sponsorships, broadcasting rights, and player transfers.
Product overview
FC Zbrojovka Brno is a professional Czech football club offering a comprehensive portfolio of products and services centered around football match attendance and fan engagement. The core offering includes competitive football through its first team (A-tým) competing in Chance Liga, a reserve team (B-tým) in MSFL, and youth academy programs. The club operates an integrated ticketing ecosystem comprising Zbroják ID (digital ticketing platform), Flinta ID (authentication), Flinta Club (loyalty), and Flinta Store (merchandise e-commerce). Match-day products include individual match tickets (Vstupenky) and season passes (Permanentky). The club also provides video content through Zbrojovka TV streaming service and maintains youth development through its academy structure. Additional offerings include VIP hospitality packages and partnerships with sponsors. The organization structure encompasses men's, women's, and youth football programs.
Differentiator
Problem solved
Functional benefit
Brands
- ShipEx Aréna: Home stadium of FC Zbrojovka Brno
- Flinta Club
- Zbroják ID
Products and services
- Vstupenky (Match Tickets) Individual match tickets for home games across Chance Liga, MOL Cup, and friendlies, sold to general fans attending matches at ShipEx Aréna.
- Permanentky (Season Passes) Full-season pass for all home league matches at the ShipEx Aréna stadium, sold to returning fans on an annual basis.
- VIP Tickets Premium VIP seating and hospitality packages offering enhanced matchday experience at ShipEx Aréna, sold to corporate clients and premium individual fans.
- Flinta Store (Club Merchandise) Official club merchandise including jerseys, scarves, hoodies, training apparel, and other fan items, sold to supporters through an online e-shop and physical fanshop.
- Zbrojovka TV (Streaming Service) Official streaming and video platform delivering live match broadcasts, match highlights, interviews, and behind-the-scenes content to fans.
Quantifiable outcome
- 17-point lead in Chance Národní liga
Companies that use FC Zbrojovka Brno
Customer profileSegments2 records
Ideal customer profiles2 records
FC Zbrojovka Brno technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FC Zbrojovka Brno partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered flagship, core and minor.
- ShipExflagshipStadium naming rights partner. ShipEx Aréna is the home stadium of FC Zbrojovka Brno. Major sponsor with prominent brand visibility during all home matches.
- PUMAcoreOfficial kit supplier providing match kits, training apparel, and merchandise for players and fans.
- ChancecoreBetting company sponsor with league naming rights (Chance Národní liga, Chance Liga). Primary sponsor for Czech second and top football leagues.
- SportisimominorSporting goods retailer partner visible in club communications and events.
- Brno (City of Brno)flagshipCity of Brno is a key supporter providing funding and city representation. Club represents Brno in Czech football competitions.
- Jihomoravský kraj (South Moravian Region)flagshipRegional government body providing financial support to top-tier sports in the region including Zbrojovka Brno.
- Fakultní nemocnice BrnominorUniversity hospital providing medical services and healthcare partnerships.
- MUNI Univerzita (Masaryk University)minorLocal university partnership for educational and research collaboration.
- Fastav DevelopmentminorConstruction/development company partner in Czech football ecosystem.
- MetrostavminorMajor Czech construction company and sponsor.
- CarvagominorUsed car marketplace partner with advertising presence at stadium.
- FAČR (Czech Football Association)coreNational football governing body that organizes league competitions and national team activities.
- Kooperativa (Insurance)minorInsurance company partner providing sponsorship coverage.
- Seco GROUPminorTractor and agricultural machinery company partner.
- Coca-ColaminorBeverage sponsor providing refreshments at stadium events.
- GatorademinorSports drink and nutrition sponsor for players.
- Pivovar MoraviaminorRegional brewery partner with presence in stadium hospitality areas.
- Radio Partners (Kiss, Krokodýl, Impuls)minorRadio station partners for media coverage and promotional activities.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
FC Zbrojovka Brno competitors and assessment
Company assessmentDirect peers
- FK Jablonec: Established Czech top-flight club with similar multi-team structure and reliance on academy-driven talent trading; historically competes in the same leagues as Zbrojovka.
- 1. FC Slovácko: Czech professional football club competing in FORTUNA:LIGA with a comparable profile: regional brand, multi-team academy, and a revenue model built on matchday, sponsorship, and player development.
- FC Slovan Liberec: Czech professional football club with comparable academy infrastructure, multi-team operations, and a track record of player-trading revenue, frequently facing Zbrojovka in domestic competition.
- FK Teplice: Czech professional football club operating in similar regional-city, academy-driven model with comparable revenue streams (matchday, sponsorship, player sales).
- FC Baník Ostrava: Long-standing Czech professional football club competing in the same domestic leagues (FORTUNA:LIGA / Chance Národní liga), with a similar multi-tier structure (senior, youth) and comparable revenue mix of matchday, sponsorship, broadcasting, and transfers.
- FK Pardubice: Czech professional football club that has recently moved between the top flight and the Chance Národní liga, sharing the second-tier competitive environment and regional sponsorship dynamics with Zbrojovka Brno.
- Bohemians Praha 1905:
Broad incumbents
- SK Slavia Praha: Top-tier Czech football incumbent and Champions League regular; comparable only as a peer in the same Czech football ecosystem but materially larger scale and European exposure.
- AC Sparta Praha: Largest Czech football club and dominant top-flight incumbent; competes in the same Czech professional pyramid but operates at national scale with significantly larger broadcasting, sponsorship, and ticketing revenues than Zbrojovka.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
FC Zbrojovka Brno social profiles
Digital presenceFC Zbrojovka Brno financial estimates
Financial estimateRevenue estimate
Valuation estimate
FC Zbrojovka Brno leadership team
Management profileNumber of profiles
Profiles12 records
FC Zbrojovka Brno funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FC Zbrojovka Brno M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FC Zbrojovka Brno
What does FC Zbrojovka Brno do?
FC Zbrojovka Brno is a Czech professional football club founded in 1913 that operates men's first and reserve teams, women's teams, and a youth academy competing in the Chance Národní liga (Czech second tier). The club sells matchday tickets, season passes, and VIP hospitality packages at the ShipEx Aréna, while running a merchandise fanshop (Flinta Store) and a streaming platform (Zbrojovka TV). Revenue is supplemented by sponsorships, broadcasting rights, and player transfers.
Is FC Zbrojovka Brno a public or private company?
FC Zbrojovka Brno is a private company. It is classified as unknown and is currently operating.
When was FC Zbrojovka Brno founded?
FC Zbrojovka Brno was founded in 1913. It employs 11 to 50 people.
Where is FC Zbrojovka Brno based?
FC Zbrojovka Brno is headquartered in Brno, Czechia, in the Europe region.
How does FC Zbrojovka Brno make money?
Five revenue lines are on record. Matchday Revenue is the primary driver. The others are merchandise and Fanshop, sponsorships and Partnerships, broadcasting Rights and player Transfers.
Who are FC Zbrojovka Brno's main competitors?
Direct peers on record are FK Jablonec, 1. FC Slovácko, FC Slovan Liberec, FK Teplice, FC Baník Ostrava, FK Pardubice and Bohemians Praha 1905. Broad incumbents are SK Slavia Praha and AC Sparta Praha.
Does FC Zbrojovka Brno have an API?
No public API is recorded for FC Zbrojovka Brno.
What industry is FC Zbrojovka Brno in?
FC Zbrojovka Brno's product category is Professional Football Club. Its primary akta.pro industry code is MPAKABAA, Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.), with a secondary code of MPAGAMAB, Team Sports Matches (Club & National). Its NAICS code is 711211 and its SIC code is 7997.