What Nove25 does

Nove25 is an Italian jewelry company founded in 2005 and headquartered in Milan that designs and sells 925 sterling silver jewelry under its own brand. Its product range covers rings, bracelets, necklaces, earrings, pendants, charms, and accessories, augmented by a Fine Jewelry line that incorporates gold and diamonds; it also offers digital gift cards. The company sells primarily to fashion-conscious individual consumers seeking made-in-Italy jewelry, with a smaller use case around corporate gifting.

The company's core technology pairs modern manufacturing with hand-finishing by Italian craftsmen, and its principal product differentiator is MyNove25, a 3D online jewelry configurator described as the world's first, which lets customers build customized pieces from thousands of material, finish, and design combinations. Beyond the configurator, the brand operates a Special Projects / "creative laboratory" for bespoke commissions and releases themed collections (Puntinati, Tarot, Holy Cards, Filo Spinato, Mini Charms, Connection, Familia) plus limited-edition co-labs with Italian football clubs (AC Milan, Inter, AS Roma, Fiorentina, Bologna FC, Atalanta) and artists such as Erox, Rae Primo, Guè, Salmo, and Andy Paneque.

Nove25's business model is straightforward unit-pricing retail: one-time product sales ranging from approximately $35 for basic pendants to over $1,800 for diamond-set fine jewelry, plus digital gift cards in $50–$300 denominations and bespoke quotes. Distribution is hybrid — country-specific e-commerce storefronts serving the US, UK, EU, Switzerland, and 40+ additional markets via DHL, supported by 15+ company-owned stores across major Italian cities (Milan x2, Rome x2, Monza, Fidenza, Turin, Como, Varese, Bergamo, Brescia, Bologna, Bari) and Lugano, plus authorized wholesalers. Marketing relies on the Club Nove25 loyalty program (10% first-purchase discount, VIP events, previews), content/SEO, organic social, and sports/artist collaborations. The company is private, with no disclosed funding, revenue, or institutional ownership in the available record.

Name

Nove25

Legal name

Nove25

Website

https://nove25.net

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Nove25 is an Italian jewelry company founded in 2005 and headquartered in Milan that designs and sells 925 sterling silver jewelry—rings, bracelets, necklaces, earrings, and pendants—through its e-commerce platform and 15+ retail stores in Italy and Switzerland, targeting fashion-conscious individual consumers.

Ownership category

akta.pro rank

Product category

Sterling Silver Jewelry

NAICS

Jewelry Retailers (458310), Jewelry Retailers (45831), Jewelry and Silverware Manufacturing (33991), Jewelry and Silverware Manufacturing (339910)

SIC

Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Custom/Bespoke Jewelry Retail Studios (CRAKAGAJ)

akta.pro secondary industries

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD), Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA)

Keywords

• Sterling silver jewelry
• Italian handmade jewelry
• Custom jewelry design
• Jewelry e-commerce
• Fine silver accessories

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices15 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time purchase model for sterling silver jewelry including rings, bracelets, necklaces, earrings, charms, and pendants. Products range from basic chains ($78-$368) to premium items with gemstones ($1,848+).
2. Gift Cards: Digital gift cards available in denominations of $50, $75, $100, $150, $200, $300 (CHF equivalents for Swiss market). Valid for one year, redeemable only online.
3. Custom/Special Projects: Bespoke jewelry creation through their creative laboratory where customers can merge ideas and emotions into completely personalized jewels. Includes collaboration with athletes and artists for limited edition pieces.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Nove25 designs, manufactures, and sells 925 sterling silver jewelry — including rings, bracelets, necklaces, earrings, pendants, and charms — plus a Fine Jewelry line with gold and diamond pieces, all hand-finished in Italy. The company distributes these products through its own e-commerce platform (nove25.net, localized for multiple countries) and 15+ owned retail stores across Italy and Switzerland, complemented by an in-house creative laboratory offering bespoke Special Projects and MyNove25, the world's first 3D online jewelry configurator for custom designs.

Product overview

Nove25 is an Italian luxury jewelry brand established in 2005, specializing in 925 sterling silver jewelry that is designed and handcrafted entirely in Italy. The company's product portfolio centers on a comprehensive range of core jewelry products including rings, earrings, bracelets, necklaces, pendants, charms, and accessories. The offering is structured around multiple branded collections (such as Connection, Familia, Tarot Cards, Holy Cards, Filo Spinato, Timeless, Puntinati, Brillanti, and Traditional) as well as a premium Fine Jewelry line featuring diamonds and gold pieces. A key differentiator is MyNove25, the world's first 3D online jewelry configurator that enables customers to design custom pieces from thousands of combinations, complemented by a Special Projects custom jewelry design service. The brand also operates co-lab collaborations with Italian sports teams (AC Milan, Inter, AS Roma, Fiorentina, Bologna FC, Atalanta) and various artists and lifestyle brands. Physical retail is supported through 14 stores across Italian cities and Lugano, with online sales across multiple country-specific domains.

Differentiator

Problem solved

Functional benefit

Products and services

• Sterling Silver Rings 925 sterling silver rings for men and women, including signet, pinky, stone-set, fine, solitaire, brilliant-set, heart, and skull designs, sold in sizes 8–25. Targeted at fashion-conscious individual consumers for daily wear, gifting, and self-expression.
• Sterling Silver Earrings 925 sterling silver earrings in styles including hoops, studs, earcuffs, and charm designs, targeted at individual consumers seeking distinctive everyday and statement earrings.
• Sterling Silver Bracelets and Bangles 925 sterling silver bracelets and bangles including chain, stone-set, brilliant-set, rigid, charm, and tennis designs, targeted at individual consumers for daily wear and gifting.
• Sterling Silver Necklaces 925 sterling silver necklaces including chain, choker, long, rosary, and charm styles, targeted at individual consumers for daily wear and layering.
• Pendants and Charms 925 sterling silver pendants and charms including heart, lucky charm, stone-set, letter, tarot, and holy card designs, targeted at individual consumers for personal expression and gifting.
• Fine Jewelry (Gold and Diamond Collection) High-end Nove25 jewelry line featuring solitaires with diamonds, engagement rings, wedding rings, gold rings and bracelets, gold necklaces, and diamond-set earrings, targeted at consumers seeking premium pieces for engagements, weddings, and milestone gifts.
• Accessories (Cufflinks, Money Clips, Sunglasses, Shoe Lace Tags, Chain Belts) 925 sterling silver and branded accessories including cufflinks, money clips, sunglasses, shoe lace tags, and chain belts, targeted at individual consumers and as add-on gift items.
• Nove25 Gift Cards Digital gift cards sold in fixed denominations ($50–$300, CHF equivalents for Switzerland), valid for one year and redeemable only on the Nove25 online store. Targeted at gift-givers and consumers wanting flexible online credit.
• MyNove25 3D Custom Jewelry Configurator Online 3D jewelry configurator allowing customers to design and order custom rings, necklaces, bracelets, pendants, and earrings from thousands of combinations of materials, finishes, sizes, and design elements, with the finished piece crafted by Nove25 craftsmen in Italy. Targeted at individual consumers seeking personalized, made-to-order jewelry.
• Special Projects / Bespoke Custom Jewelry Service Bespoke jewelry design service run by Nove25's in-house creative laboratory (the LAB) that guides customers from concept through design and precious metal selection to deliver fully personalized pieces. Targeted at individual consumers seeking one-of-a-kind jewelry and at collaborators (athletes, artists) for limited edition pieces.

Quantifiable outcome

• Hand-finished by Italian craftsmen to ensure maximum detail and highest quality
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered core and minor.

• AC MilancoreGTM or Marketing PartnerSports collaboration creating AC Milan branded jewelry collections. Limited edition pieces featuring team insignia and colors for fans.
• Inter MilancoreGTM or Marketing PartnerInter branded jewelry collection co-created with the football club. Exclusive pieces for the Inter fan community.
• AS RomacoreGTM or Marketing PartnerAS Roma themed jewelry collection featuring club symbols and designs.
• FiorentinaminorGTM or Marketing PartnerFiorentina football club branded jewelry collection.
• Bologna FCminorGTM or Marketing PartnerBologna FC branded jewelry collaboration.
• AtalantaminorGTM or Marketing PartnerAtalanta football club jewelry collection.
• Andrea PrestiminorStrategic or Co-development PartnerAthlete collaboration featuring personalized jewelry pieces. Includes Rimini Wellness Disc Necklace and Discipline Key collections.
• EroxminorStrategic or Co-development PartnerArtist collaboration creating exclusive tattoo-inspired jewelry pieces.
• Rae PrimominorStrategic or Co-development PartnerArtist collaboration for Sangre Rae Primo x Nove25 limited edition pieces.
• GuèminorStrategic or Co-development PartnerGuè (Guesus) artist collaboration creating unique jewelry designs.
• SalmominorStrategic or Co-development PartnerItalian rapper Salmo collaboration for Odd x Nove25 collection.
• Andy PanequeminorStrategic or Co-development PartnerArtist collaboration featuring Knot Your Heart pendant design.
• Cose Su CoseminorGTM or Marketing PartnerItalian lifestyle brand collaboration.
• The BridgeminorGTM or Marketing PartnerBrand collaboration with The Bridge leather goods brand.
• PropagandaminorGTM or Marketing PartnerPropaganda W Nove25 branded collaboration.
• EyepetizerminorGTM or Marketing PartnerEyepetizer x Nove25 brand collaboration.
• DHLminorOthersExpress shipping partner for international delivery. Standard shipping to US costs $19.90 with 2-3 business day delivery.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mejuri: Digital-first fine jewelry brand emphasizing direct-to-consumer e-commerce, customization, and millennial/Gen-Z positioning. Direct competitor in the online personalized jewelry space with comparable omnichannel-plus-configurator approach.
• Thomas Sabo: German silver jewelry and watch brand with strong European retail presence and themed collections (Rebel at Heart, etc.). Closely comparable product mix, similar sterling silver positioning, and overlapping European customer base.
• Links of London: British sterling silver jewelry brand with charm bracelets and signature collections, now repositioning around customization. Comparable silver-based assortment, themed collections, and gifting occasions.
• D'Amore (Italian jewelry brand): Italian-designed fashion jewelry with gold and silver pieces sold internationally. Closely comparable Italian craftsmanship positioning, similar product categories, and overlapping Italian/European retail channels.
• Pandora: Global Danish jewelry brand specializing in affordable sterling silver and gold charms, bracelets, and rings sold through 6,800+ points of sale. Direct competitor in the mass-market silver jewelry category with comparable charm-based customization offerings.
• Stroili Oro: Italian jewelry retailer specializing in gold and silver jewelry with extensive retail footprint across Italy. Most direct domestic competitor given shared geography, product mix, and price positioning.
• Nomination: Italian jewelry brand best known for composable link bracelets in sterling silver and gold. Comparable Italian craftsmanship positioning, charm-based customization, and overlapping European retail channels.

Broad incumbents

• Swarovski: Global crystal and jewelry powerhouse with a broad portfolio spanning fine jewelry, watches, and accessories. Overlaps in fashion jewelry retail but operates at vastly larger scale and broader price tiers than Nove25.

Emerging players

• APM Monaco: Monaco-based contemporary jewelry brand with strong international growth in sterling silver fashion jewelry. Comparable product mix and pricing, with a younger, more fashion-forward positioning targeting similar millennials.
• Blue Nile: Online-first fine jewelry retailer specializing in diamonds, engagement, and wedding jewelry. Comparable D2C e-commerce model and customization tools, though focused on higher price points than Nove25's core sterling silver assortment.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nove25
• Facebookfacebook.com/nove25
• LinkedInlinkedin.com/company/nove25-s-r-l

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nove25