RTR Services
RTR Services is a US-based, privately held asset management firm founded in 1990 serving equipment leasing and finance companies. It provides recovery, re-marketing, inspections, appraisals, collections, and auction services across all 50 states through four regional offices and an online equipment resale marketplace.
- Company typePrivate
- Founded1990
- HeadquartersSalem, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What RTR Services does
RTR Services, Inc. is a US-based, privately held asset management company founded in 1990 that serves the equipment leasing and finance industry. The company operates as a "single-source account management solution" covering all 50 US states through four regional divisions: Western (Salem, OR), Southwest (Phoenix, AZ), Central (O'Fallon, MO), and Eastern (Raleigh, NC). Its service portfolio spans the full defaulted-asset lifecycle, including asset recovery, re-marketing, inspections and equipment verification, appraisals, business and fleet liquidations, collections, and inventory control, all performed by in-house professional staff with field employees trained for recovery and inspection work.
The company supplements its services with a transactional online marketplace that resells recovered and liquidated equipment across 19 categories (Agricultural, Construction, Medical, Manufacturing, Trucks, Trailers, Vehicles, etc.) to direct buyers, with auction-style unit pricing. The technology stack is not publicly disclosed, and the business appears to operate a conventional website with buyer and client login portals rather than a software platform. RTR is a member of the Equipment Leasing and Finance Association (ELFA) and the National Equipment Finance Association (NEFA), signaling positioning within the equipment finance trade ecosystem.
Revenue is generated through professional services fees for asset management engagements plus transactional proceeds from the online equipment resale marketplace, with no disclosed subscription or recurring-revenue model. The go-to-market motion is sales-led and direct, with buyers and B2B clients reaching the company via phone (800-238-3294 and 800-467-0690) or email through regional divisions. No revenue, headcount, funding, ownership, or management team information is publicly disclosed.
RTR Services firmographics
Firmographics- Name
- RTR Services
- Legal name
- RTR Services Inc.
- Website
- https://rtrservices.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RTR Services is a US-based, privately held asset management firm founded in 1990 serving equipment leasing and finance companies. It provides recovery, re-marketing, inspections, appraisals, collections, and auction services across all 50 states through four regional offices and an online equipment resale marketplace.
- Ownership category
- akta.pro rank
RTR Services industry classification
Industry- Product category
- Equipment Asset Management Services
- NAICS
- Professional and Commercial Equipment and Supplies Merchant Wholesalers (4234)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), Misc Industrial & Commercial Machinery & Equipment (3590)
- akta.pro primary industry
- Asset Recovery, Reverse Logistics & Returns Tracking (RTI Retrieval/Exception Mgmt) (TLAEAMAL)
Keywords
Where RTR Services is headquartered
LocationHeadquarters
- HQ city
- Salem
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
RTR Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Asset Management Services: RTR Services provides comprehensive asset management solutions including asset recovery, re-marketing, inspections, equipment verification/audits, business and fleet liquidations, appraisals, and collections for the equipment leasing and finance industry. They also sell equipment from their inventory through their online marketplace.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Equipment sale pricing varies by asset |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
RTR Services product offering
Product offeringCore offering
RTR Services is a full-service national asset management company providing a single-source account management solution for the equipment leasing and finance industry. Since 1990, the company has delivered asset recovery, re-marketing, inspections, equipment verification/audits, business and fleet liquidations, appraisals, and collections with complete coverage in all 50 US states. RTR also operates an online marketplace that sells recovered and liquidated equipment across 19 categories including Agricultural, Construction, Medical, Manufacturing, Trucks, and Vehicles.
Product overview
RTR Services is a full-service national asset management company operating since 1990, providing complete coverage in all 50 states. The company offers a unified portfolio of asset management services including Asset Evaluations, Account Management, Asset Recovery, Asset Re-marketing, Collection Services, Inspections Services, Inventory Control, and Auctions. The company also operates an online equipment marketplace where they sell recovered and liquidated assets across 19 equipment categories (Agricultural, Audio/Visual, Automotive, Construction, Forestry, Manufacturing, Material Handling, Medical, Metalworking, Misc Equipment, Printing & Bindery, Restaurant, Stone/Concrete, Textile, Trailers, Trucks-Other, Trucks-Semi, Vehicles, and Wood Working). Services are performed by their own professional staff with field employees trained for recovery and inspection services.
Differentiator
Problem solved
Functional benefit
Products and services
- Asset Evaluations
Companies that use RTR Services
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles2 records
RTR Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RTR Services partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- ELFA (Equipment Leasing and Finance Association)minorRTR Services is a proud member of the Equipment Leasing and Finance Association (ELFA), a major trade association for the equipment finance sector.
- NEFA (National Equipment Finance Association)minorRTR Services is a proud member of the National Equipment Finance Association (NEFA), an organization serving the equipment finance industry.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
RTR Services competitors and assessment
Company assessmentEmerging players
- AssetNation: Online marketplace for buying and selling used industrial equipment, surplus assets, and business liquidations. Directly comparable to RTR's online equipment marketplace and business/fleet liquidation services.
- Bidadoo: Online auction marketplace for used heavy equipment, trucks, and industrial machinery. Comparable to RTR's online equipment marketplace but focused digitally on Construction and Transportation categories.
Direct peers
- Liquidity Services: National operator of asset disposition marketplaces (GovDeals, Liquidation.com, Secondipity) serving government, commercial, and retail sellers. Directly comparable to RTR's online equipment marketplace and remarketing services across multiple asset categories.
- IronPlanet: Online heavy equipment auction marketplace acquired by Ritchie Bros./now part of RB Global. Comparable to RTR's online equipment marketplace for construction, transportation, and industrial asset categories.
- RB Global (Ritchie Bros. Auctioneers): Global auction and marketplace operator for heavy equipment, trucks, and agricultural assets. Overlaps with RTR's equipment remarketing and auction services across Construction, Trucks, and Agricultural categories.
- Heritage Global Partners: Asset disposition and auction services firm specializing in industrial equipment, machinery, and business asset sales. Comparable to RTR's remarketing, appraisals, and business/fleet liquidation offerings.
Broad incumbents
- Manheim (Cox Automotive): Large wholesale vehicle auction operator. Adjacent to RTR's vehicle remarketing category with similar online auction marketplace capabilities, but vertically focused on automotive dealer trade.
- IAA (Insurance Auto Auctions): Vehicle auction marketplace owned by RB Global. Comparable to RTR's vehicle remarketing and auction category, though IAA is primarily a salvage vehicle auctioneer.
- Copart: Public vehicle auction marketplace with national infrastructure. Comparable to RTR's vehicle remarketing and auction services, though Copart focuses on total-loss vehicles rather than leased equipment default recovery.
Others
- GE Cap Liquidation / GE Asset Management services: Historical large-volume equipment lessor that has also engaged third-party asset management services. Includes firms like Nelnet, Category Solutions, and other equipment remarketing intermediaries that operate in adjacent asset disposition services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
RTR Services social profiles
Digital presenceRTR Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
RTR Services leadership team
Management profileNumber of profiles
RTR Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RTR Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RTR Services
What does RTR Services do?
RTR Services is a full-service national asset management company providing a single-source account management solution for the equipment leasing and finance industry. Since 1990, the company has delivered asset recovery, re-marketing, inspections, equipment verification/audits, business and fleet liquidations, appraisals, and collections with complete coverage in all 50 US states. RTR also operates an online marketplace that sells recovered and liquidated equipment across 19 categories including Agricultural, Construction, Medical, Manufacturing, Trucks, and Vehicles.
Is RTR Services a public or private company?
RTR Services is a private company. It is classified as unknown and is currently operating.
When was RTR Services founded?
RTR Services was founded in 1990. It employs 11 to 50 people.
Where is RTR Services based?
RTR Services is headquartered in Salem, United States, in the North America region.
How does RTR Services make money?
One revenue line is on record: asset Management Services.
Who are RTR Services's main competitors?
Emerging players on record are AssetNation and Bidadoo. Direct peers are Liquidity Services, IronPlanet, RB Global (Ritchie Bros. Auctioneers) and Heritage Global Partners. Broad incumbents are Manheim (Cox Automotive), IAA (Insurance Auto Auctions) and Copart. GE Cap Liquidation / GE Asset Management services is listed as an others.
Does RTR Services have an API?
No public API is recorded for RTR Services.
What industry is RTR Services in?
RTR Services's product category is Equipment Asset Management Services. Its primary akta.pro industry code is TLAEAMAL, Asset Recovery, Reverse Logistics & Returns Tracking (RTI Retrieval/Exception Mgmt). Its NAICS code is 4234 and its SIC code is 5084.