What Marksman Training Systems does

Marksman Training Systems AB is a Swedish B2B manufacturer of professional shooting simulators, founded c. 2002 and headquartered in Kista, Stockholm. The company's flagship platform is the ST3, which uses a patented weapon-mounted wireless optical tracker to map real barrel position to a projected scenario with 0.18 MOA precision and ~1 ms system latency — claimed to be roughly 650x more accurate than typical laser-based shooting simulators. The hardware stack includes the wireless Tracker, a Shot Detector that registers trigger events, ControlHub fleet-management software, the ST-Classic simulation engine with Simple and Advanced modes, and optional add-ons (Driven/Driven+ overhead extensions, Olympic Trap ISSF 2026 support, and a €100/month Tactical Anti-Drone subscription) that serve hunting, sporting, law enforcement, and defense use cases on a single tracker core.

The product portfolio spans the current ST3 alongside the legacy wired ST-2 (1 MOA), 235 rifle/handgun calibers with 4,700+ bullet profiles, 14,000+ shotgun pellet/choke combinations, and 1,000+ training scenarios covering big game, clay, running targets, driven birds, counter-UAS, and use-of-force use cases. Marksman monetizes primarily through dealer-quoted B2B hardware sales of full ST3 installations — including projector, mini PC, replica gun, cabling, and dealer-led room planning — augmented by recurring Support and Update Agreements and a recently introduced €100/month tactical subscription. The company does not sell direct to consumers; distribution runs entirely through an exclusive regional dealer and representative network covering France/Belgium, DACH, Hungary, Eastern Canada, Indiana USA, and the Netherlands, with headquarters in Stockholm handling enterprise and uncovered-region inquiries.

Customer concentration is diversified across defense and security agencies, law enforcement, retail shooting ranges, hunting federations, shooting schools, Olympic teams (Sweden, Norway, Russia, Slovakia, China), competition shooters, and private enthusiasts. Marketed outcomes include 97% customer recommendation rates, +30% retailer foot traffic in the first six months of installation, and a 60% higher firearm-sale conversion rate after a simulator trial. Strategic focus over the past year has shifted toward the defense counter-UAS segment via the Prevas engineering partnership (2026-04) and the v2.0.0 platform release (2026-06), which introduced Simple Mode and recurring tactical add-ons.

Name

Marksman Training Systems

Legal name

Marksman Training Systems AB

Website

https://marksman.se

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Marksman Training Systems AB is a Swedish B2B manufacturer of professional shooting simulators, selling the ST3 wireless optical-tracking platform (0.18 MOA precision) and add-ons through regional dealers to defense agencies, law enforcement, Olympic teams, hunting federations, retail ranges, and shooting schools across 38+ countries.

Ownership category

akta.pro rank

Product category

Professional Shooting Simulators

NAICS

Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Firearms, Range Safety & Less-Lethal Weapons Training (EDAOAMAN)

akta.pro secondary industry

Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)

Keywords

• Professional shooting simulators
• Optical tracking systems
• Ballistic training platforms
• Indoor shooting ranges
• Law enforcement training

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. ST3 Simulator Hardware Sales: Complete ST3 simulator systems sold as professional installations including: mini PC, tracker, receiver, shot detector, adjustable replica gun, voice-controlled clay puller, professional projector, cabling and accessories. Sold through regional dealers with room-specific configuration.
2. Support and Update Agreement: Ongoing support contracts covering hardware maintenance, software updates, online help, knowledge base access, and instructor onboarding for commercial installations.
3. Tactical Anti-Drone Add-on (€100/month): Monthly subscription tactical add-on for counter-UAS training including 3D drone model, spatial audio, realistic movement paths, hit quality statistics, and replay with trail overlay. Requires shotgun selection and tactical license activation.
4. Optional Hardware Add-ons: Quick-release optics (Aimpoint/Zeiss mounts), projection screens, transport cases for mobile use, and extra replica training guns sold as optional add-ons to base ST3 installations.
5. Driven/Driven+ Extension Systems: Angled overhead driven-bird screen extensions for existing ST3 base systems. Driven extension adds 3,500 ANSI lumens; Driven+ adds 4,000 ANSI lumens with portrait projection geometry for premium driven presentations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Marksman Training Systems designs, manufactures, and sells professional indoor shooting simulators built around a patented wireless optical tracking system that mounts on real firearms to map barrel position at 0.18 MOA precision with 1 ms latency. The flagship ST3 platform, paired with ST-Classic simulation software and the ControlHub management platform, is sold as a turnkey installation (mini PC, tracker, receiver, shot detector, replica gun, voice-controlled clay puller, projector, cabling) to commercial training facilities, shooting clubs, retail ranges, defense and law enforcement agencies, hunting federations, and Olympic teams across 38+ countries.

Product overview

Marksman Training Systems offers a platform-plus-modules architecture centered on professional shooting simulators. The ST3 is the current flagship using wireless optical tracking at 0.18 MOA, succeeding the ST-2 (wired, 1 MOA). ST-Classic software provides the simulation engine with both Simple Mode for unsupervised club use and Advanced Mode for power users, managed via ControlHub. Hardware includes the Tracker sensor, Shot Detector, and configurable projectors. Extensions include Driven overhead-bird geometry, Tactical add-on for anti-drone training, and Olympic Trap ISSF 2026 support. The platform trains hunters, clay shooters, law enforcement, and defense agencies using real firearms with authentic trigger weight.

Differentiator

Problem solved

Functional benefit

Brands

• ST3: Current flagship shooting simulator with wireless optical tracking at 0.18 MOA precision, 1 ms latency, supporting 235 calibers and 4,700+ ballistic profiles for rifles, shotguns, and handguns.
• ST-2
• ControlHub
• ST-Classic

Products and services

• ST3 Shooting Simulator Flagship professional indoor shooting simulator using wireless optical tracking at 0.18 MOA precision with 1 ms latency. Supports real rifles, shotguns, and handguns with 235 rifle/handgun calibers and 4,700+ bullet profiles plus 14,000+ shotgun pellet/choke combinations. Includes 1,000+ training scenarios for hunting, clay, defense, and law enforcement. Sold as a complete installation including mini PC, tracker, receiver, shot detector, adjustable replica gun, voice-controlled clay puller, professional projector, cabling, and accessories.
• ST-2 Shooting Simulator Previous-generation professional shooting simulator with wired optical tracking at 1 MOA precision. Supports real rifles and shotguns with 95 calibers and 550 bullet references, plus 1,200 shotgun combinations and 750+ scenarios. For professional indoor training facilities and shooting clubs.
• ControlHub System management software platform for ST3 and ST-Classic. Provides license management, OTA firmware updates, Wi-Fi diagnostics, receiver configuration, and regional radio support (915 MHz FCC / 868 MHz CE) for multi-device fleet management across commercial installations.
• ST-Classic Simulation Software Simulation software platform running on ST3 and ST-2 hardware. Includes Simple Mode for unsupervised training with guided Start Round wizard and Advanced Mode for power users. Features competition workflows, automatic PDF score sheets, discipline selection, and favorites management.
• Tactical Anti-Drone Training Add-on Defense-focused subscription add-on for counter-UAS training. Features 3D drone model with spatial audio, realistic movement paths, hit quality statistics, and replay with trail overlay. Integrated scenarios show drones descending from sky. Requires shotgun selection and tactical license activation. Priced at €100/month.
• Driven/Driven+ Extension Systems Optional overhead driven-bird geometry extensions for ST3 flat-screen installations. Requires 4m ceiling minimum and ST3 base system. Driven adds 3,500 ANSI lumens; Driven+ adds 4,000 ANSI lumens with portrait projection geometry for premium driven-bird presentations. Projects 400-500cm image height.
• Support and Update Agreement Ongoing commercial support contract covering hardware maintenance, software updates, online help, knowledge base access, and instructor onboarding for ST3 installations at commercial training facilities.

Quantifiable outcome

• 97% recommend the system to others (based on 647 surveyed customers)
• +4 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and regional.

• PrevascoreStrategic or Co-development Partner · 8 April 2026Prevas collaborated with Marksman Training Systems on the development of the ST3 hunting simulator, contributing advanced sensor technology and real-time data processing capabilities for the precision tracking system.
• CINÉMATIRregionalChannel Partner/ Reseller/ DistributorRegional representative for France & Belgium. Founded by Baudouin de Chabot-Tramecourt, who launched the first Marksman shooting simulator in Paris in 2014 alongside a hunting shop. Handles business planning, coaching setup, and customer relationships.
• DASCH SchießkinoregionalChannel Partner/ Reseller/ DistributorRegional representative for Germany, Austria & Switzerland. Operated by Dr Martin Schmid and Wilhelm Dahm, operating ST3 simulators at multiple locations since 2015. Professional consulting, sales, and training.
• Cég-Ért Consulting KftregionalChannel Partner/ Reseller/ DistributorRegional representative for Hungary. Led by Szabolcs Kovacs, a keen hunter and Marksman dealer focused on safety, ethics, and accuracy with deep product knowledge across hunting and sporting disciplines.
• Precision LoungeregionalChannel Partner/ Reseller/ DistributorRegional representative for Eastern Canada (Ontario, Québec, New Brunswick, Nova Scotia). Provides demos, room planning, and ST3 sales across the territory.
• TRIPhase TechnologiesregionalImplementation/ SI/ Consulting PartnerDesign-build partner for Indiana, USA. Integrates projection, lighting, and automation for residential and commercial simulator rooms. Specialist in room construction and AV integration.
• Jakt & OutdoorregionalChannel Partner/ Reseller/ DistributorRegional representative for the Netherlands. Hunting and outdoor retailer in Zandvoort providing Marksman simulator sales, demos, and training-room guidance.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Polytronic International: Swiss developer of indoor shooting simulators for military, police, hunting, and sport shooting. Comparable product architecture (projector-based, real-firearm training) and direct overlap in defense and sporting end markets.
• Laser Shot: US-based manufacturer of professional firearms training simulators used by military, law enforcement, and commercial ranges. Direct competitor to Marksman ST3 in the professional shooting-simulator category, with overlapping customer base and similar hardware-plus-software delivery model.
• SCATT: Optical-electronic shooting training systems for ISSF and Olympic-level competition. Comparable core technology (optical tracking of barrel/aim) and overlapping professional and competitive-shooter customer base.
• GAIM: Swedish shooting simulator explicitly referenced by Marksman in their own product comparison content. Closely comparable European competitor focused on shooting-sport simulation for hunting, sporting, and training applications.

Broad incumbents

• Ti Training: US-based simulator manufacturer serving law enforcement, military, and commercial ranges with virtual firearms training systems. Comparable end markets with broader portfolio and longer-tenured customer relationships.
• VirTra: US-listed provider of judgmental-use-of-force and firearms training simulators for law enforcement and military. Overlaps with Marksman's law-enforcement segment at a much larger corporate scale and broader product portfolio.
• InVeris Training Solutions: Large, established military and law-enforcement simulation vendor (formerly FATS/Meggitt Training Systems). Operates broadly across simulation categories including firearms, with much larger scale and institutional footprint than Marksman.
• Action Target: Leading supplier of shooting range equipment, retrievers, and range technology to law enforcement and commercial ranges. Adjacent to Marksman in the range-solutions category but with broader product portfolio and not specialized in simulation.

Emerging players

• Strikeman: Dry-fire training system using a smartphone-app and laser-based shot detection for individual shooter practice. Comparable end-customer (individual and competitive shooters) but lower-fidelity, lower-cost alternative to Marksman's room-scale simulators.
• MantisX: Sensor-based dry-fire training system that attaches to a firearm to provide shot-by-shot feedback. Addresses the same shooter-improvement use case as Marksman but via a far lower-cost, consumer-grade hardware approach — partial overlap and emerging competitive pressure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marksman Training Systems