What GAIM Immersive Technology Group does

GAIM Immersive Technology Group AB is a Swedish-founded private company headquartered in Malmö with a US subsidiary in Manassas, Virginia. The company designs, develops, and sells virtual reality shooting simulators aimed at three customer groups: recreational and serious hunters, competitive and recreational sport shooters (clay, IPSC, AR-15), and military/law enforcement training organizations via its GAIM Pro sub-brand. The product platform combines Unreal Engine-based simulation software running exclusively on Meta Quest VR headsets (Quest 2, 3, 3S, Pro) with a patented Bluetooth trigger unit (TU2) that allows real firearms to be used in VR while preserving original weight, balance, and ergonomics. Ballistic calculations are calibrated against real cartridge data (308W, 9mm 124-grain, US6 shotgun loads) and 3D animal behaviors are reviewed by veterinary anatomists, with configurable SimPro scenarios providing variable hunting and clay-shooting conditions.

The company's revenue model blends one-time hardware sales, one-time software/scenario licenses, and emerging recurring revenue. Training rifles retail between $339 and $690, the training handgun at $330, and individual scenarios or bundles between $39 and $539, with a 12-month GAIM Range subscription attached to the Sport Shooting package and GAIM Pro offered as enterprise licensing to military/law enforcement customers. Distribution is primarily direct-to-consumer via gaim.com and the myGAIM customer portal, supplemented by 60+ authorized dealers and demo centers across 20+ countries in Europe, North America, Australia/New Zealand, and the Middle East, alongside direct enterprise sales for GAIM Pro and reseller relationships with Beretta Australia/NZ. Marketing relies heavily on earned media in shooting-sports publications, partnerships with national hunting associations (FACE, BASC, Swedish, Norwegian, Danish hunting federations), participation in trade shows such as SHOT Show and IWA Outdoor Classics, and paid digital advertising. The company originated from Aimpoint, inventor of the red dot sight, and maintains Aimpoint as a strategic co-development partner, alongside Blaser, AREX, DryFireMag, and Meta Platforms as core technology partners.

Name

GAIM Immersive Technology Group

Legal name

Gaim Immersive Technology Group AB

Website

https://gaim.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

GAIM Immersive Technology Group builds VR shooting simulators that pair Meta Quest headsets with a proprietary Bluetooth trigger enabling real firearms. Products sell via gaim.com and 60+ dealers across 20+ countries, while GAIM Pro serves military and law enforcement training.

Ownership category

akta.pro rank

Product category

VR Shooting Simulators and Training Equipment

NAICS

Computer and Peripheral Equipment Manufacturing (3341), Doll, Toy, and Game Manufacturing (33993), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)

akta.pro primary industry

VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG)

akta.pro secondary industries

VR/AR/XR Game Studios (MPAFAAAE), Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH), VR Headsets & Accessories (CRACAOAE), Arcade, Sim Racing & Specialty Controllers Retail (Wheels, Flight Sticks, Fight Sticks) (CRACAFAJ)

Keywords

• VR shooting simulators
• Hunting training equipment
• Sport shooting practice
• Ballistic simulation software
• Military marksmanship training

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. VR Shooting Simulators (Hardware + Software): Sale of complete simulator packages combining GAIM wooden or adjustable rifles with software licenses and trigger units. One-time hardware purchase with included base scenarios.
2. Scenario Packs and Add-ons: Additional hunting, clay shooting, and sport shooting scenarios sold as add-on purchases. Customers with existing simulators can expand their library through activation codes.
3. GAIM Range Subscription: Sport Shooting package includes 12-month subscription to GAIM Range software with access to customizable shooting range builder.
4. GAIM Pro Enterprise Licenses: VR training platform for military and law enforcement professionals sold as enterprise/professional licensing.
5. Training Gun Hardware: Standalone training rifles, handguns, and accessories sold separately. Products include wooden rifle ($530), adjustable rifle ($690), laminate rifle ($339), training handgun ($330), and trigger/accessory components.
6. GAIM x Blaser Conversion Kit: Specialized conversion kit for Blaser R8 owners enabling VR training with their personal rifle. Available as full bundle or hardware-only option.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

GAIM sells VR shooting simulation systems consisting of proprietary Bluetooth-trigger-equipped training rifles, handguns, and accessories paired with Unreal Engine-based software running on Meta Quest headsets. The product line includes hunting, clay shooting, and sport shooting scenarios with realistic ballistics, plus a GAIM Pro professional version for military/law enforcement. Customers buy the hardware and software packages outright or via subscription bundles, with additional downloadable scenarios sold separately.

Product overview

GAIM Immersive Technology Group offers a modular VR shooting training platform consisting of core simulator products (GAIM Hunting, GAIM Clay Shooting, GAIM Sport Shooting, GAIM x Blaser, GAIM Pro), compatible training hardware (Wooden Rifle, Adjustable Rifle, Laminate Rifle, Training Handgun, Trigger Gen 2), accessories (cases, holsters, holders), and downloadable software scenarios. The platform runs exclusively on Meta Quest headsets and requires no live ammunition. GAIM Pro serves military and law enforcement professionals while consumer products target hunters and sport shooters. Individual scenarios and bundles (Hunting Bundle, Clay Shooting Bundle, Sport Shooting Bundle, Wing and Clay Bundle, Large Scenario Bundle) are available as add-on purchases. The company was originally developed by Aimpoint, the inventor of red dot sights.

Differentiator

Problem solved

Functional benefit

Brands

• GAIM Pro: VR training platform for military and law enforcement professionals that teaches shooting fundamentals in a cost-efficient way.

Products and services

• GAIM Hunting Simulator Consumer VR hunting simulator package combining training rifle, Bluetooth trigger, and five hunting scenarios (wild boar, red deer, bear, mallard, SimPro Hunting); enables at-home rifle, shotgun, and AR-15 training with realistic ballistics.
• GAIM Clay Shooting Simulator VR clay pigeon sport shooting simulator with wooden or adjustable rifle and five clay shooting scenarios including SimPro Clay Pigeon, Skeet, Trap, 5-stand, and American Trap multiplayer.
• GAIM Sport Shooting Simulator VR sport shooting simulator for handgun and AR-15 training; includes GAIM Range 12-month subscription and choice of training handgun or GAIM AR for competitive and recreational shooters.
• GAIM x Blaser Conversion Kit Rifle conversion kit that transforms a Blaser R8 rifle into a VR shooting simulator by swapping the trigger unit with the GAIM Bluetooth trigger (TU2); retains stock, balance, and ergonomics of the original rifle and includes five hunting scenarios (Winter Forest, Autumn Stag, Bear Valley, Mallard, SimPro Hunting).
• GAIM Pro Enterprise VR marksmanship training platform for military and law enforcement professionals; provides scalable, portable, cost-efficient training without live ammunition and supports distributed team training with performance analytics.
• Large Scenario Bundle Complete downloadable scenario bundle granting access to the entire GAIM scenario library across hunting, clay shooting, and sport shooting for handgun, rifle, and shotgun ($539).
• GAIM Adjustable Training Rifle Adjustable VR training rifle sold as standalone hardware to provide maximum fit flexibility across user sizes, priced at $690.
• GAIM Training Handgun VR training handgun based on the Arex Delta II (manufactured in Slovenia), sold as standalone hardware for use with GAIM Sport Shooting and priced at $330.
• GAIM Range Build-your-own virtual shooting range software offering customizable steel and paper targets, walls, obstacles, and IPSC-standard scoring, available as a 12-month subscription with GAIM Sport Shooting or as a $149 standalone add-on.

Quantifiable outcome

• 3000+ training shots cited by one customer as improving real-world shooting confidence and performance

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• AimpointflagshipStrategic or Co-development PartnerOriginal developer and parent company. Aimpoint, inventor of the red dot sight, developed GAIM technology for training hunters. GAIM Immersive Technology Group operates as a subsidiary/spinout while maintaining close ties with Aimpoint's expertise in precision shooting technology.
• BlaserflagshipStrategic or Co-development PartnerExclusive collaboration to enable Blaser R8 rifle owners to convert their firearms into VR simulators. Blaser manufactures the conversion kit in Germany while GAIM develops the Bluetooth trigger unit in Sweden. The R8 Ultimate Silence rifle is also available as selectable VR option.
• DryFireMagcoreTechnology or IntegrationGAIM x DryFireMag hardware integration allowing DryFireMag training systems to work with GAIM VR simulation.
• FACE (European Federation for Hunting and Conservation)coreGTM or Marketing PartnerEuropean hunting organization partnership for marketing and promotion within European hunting community.
• Svenska Jägareförbundet (Swedish Association for Hunting and Wildlife Management)coreGTM or Marketing PartnerSwedish hunting association partnership. National shooting director Ted Lagrelius has endorsed GAIM for training opportunities.
• BASC (British Association for Shooting and Conservation)coreGTM or Marketing PartnerBritish shooting organization partnership. BASC shows GAIM at The Great British Shooting Show and The Stalking Show.
• Norges Jeger- og Fiskerforbund (Norwegian Association of Hunters and Anglers)coreGTM or Marketing PartnerNorwegian hunting organization partnership representing hunters at events including Jakt- og Fiskepodden podcast.
• MidwayUSA FoundationcoreGTM or Marketing PartnerUS-based public charity supporting youth shooting sports through grants. Partnership includes educational content collaboration (Jared Mills field dressing demonstration).
• USA Clay Target LeagueminorGTM or Marketing PartnerPartnership with US youth clay target sports organization for competitive league visibility.
• Danmarks Jægerforbund (Danish Hunters Association)minorGTM or Marketing PartnerDanish hunting association partnership for community outreach.
• Meta PlatformsflagshipTechnology or IntegrationGAIM runs exclusively on Meta Quest VR headsets (2, 3, 3S, Pro). Deep platform integration with Meta Horizon OS and App Lab distribution.
• AREXcoreTechnology or IntegrationSlovenian manufacturer of Arex Delta II pistol used as basis for GAIM Training Handgun. GAIM rebrands and integrates the commercial handgun with trigger technology.
• Beretta (Australia and New Zealand)coreChannel Partner/ Reseller/ DistributorAuthorized dealer relationship for GAIM products through Beretta Australia and Beretta New Zealand retail locations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• StrikerVR: Builds haptic force-feedback VR gun controllers and accessories for location-based VR gaming and simulation. Directly comparable to GAIM as a maker of weapon-shaped VR peripherals delivering more authentic shooting feel than generic controllers.

Broad incumbents

• Laser Shot: Established manufacturer of live-fire and virtual shooting simulators used by military, law enforcement, and commercial ranges. Overlaps with GAIM Pro's training use case while competing for the same institutional firearms-training budget.
• Action Target: Supplies shooting range equipment, reactive targets, and training systems to military, law enforcement, and commercial ranges. A broader incumbent in shooting training infrastructure that VR-native players like GAIM increasingly challenge on cost and flexibility.
• Aimpoint: Original developer of GAIM and inventor of the red dot sight; sells optical sights to military, law enforcement, and hunters. Closely related strategic parent/incumbent whose brand authority underpins GAIM's credibility in precision shooting.
• InVeris (formerly Meggitt Training Systems / Virtec): Long-standing provider of military and law-enforcement live and virtual weapons training systems. Competes head-on with GAIM Pro for institutional marksmanship and immersive trainer procurement contracts.

Emerging players

• VirtaMed: Swiss medical VR simulation developer for surgical and endoscopic training. Similar emerging-player profile in high-fidelity simulation with proprietary task-specific hardware and a regulated vertical.
• STRIVR: US VR training platform provider for sports, retail, and enterprise workforce learning. Comparable as a VR-training-as-a-service player competing for enterprise training dollars where GAIM Pro also plays.
• Flaim Systems: Australian VR-training startup focused on firefighter and first-responder immersive training with haptic suit integration. Comparable as a sector peer in VR-based professional skill simulation selling into institutional buyers.

Others

• DryFireMag: Dry-fire training system maker with whom GAIM has a co-marketed hardware integration (GAIM x DryFireMag). Adjacent rather than competitive, sharing the at-home marksmanship practice audience.
• Haptech: Haptic technology vendor supplying recoil and impact feedback systems for VR simulation and gaming. An adjacent enabling supplier whose haptics could either complement or substitute for parts of GAIM's Bluetooth-trigger advantage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC7VZdtd2uiuD6qWuF5pkQ1Q
• Facebookfacebook.com/gaimitg
• LinkedInlinkedin.com/company/42905509
• Instagraminstagram.com/gaimitg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GAIM Immersive Technology Group