Trailer Marketing
Trailer Marketing Inc. is a family-owned semi-trailer dealership in Lubbock, Texas, founded in 1984, that buys, sells, rents, services, and repairs used trailers for the agriculture, oilfield, construction, and trucking industries, with a 16-bay fabrication shop and $1M+ parts inventory.
- Company typePrivate
- Founded1984
- HeadquartersLubbock, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Trailer Marketing does
Trailer Marketing Inc. is a family-owned semi-trailer dealership and service center founded in 1984 by Bob Densford and headquartered at a single location at 3208 E. Slaton Highway, Lubbock, Texas. The company buys, sells, rents, leases, services, and repairs used semi-trailers across roughly ten equipment categories, including lowboys, flatbeds, drop decks, dry vans, reefers, hopper/grain trailers, bottom dumps, live floor trailers, roll-off trailers, and open top vans. It serves four primary vertical markets: agriculture (grain, cotton, hay), oilfield (pipe and equipment hauling), construction (heavy equipment transport), and over-the-road trucking. The current operating model combines new/used resale inventory (price points ranging from approximately $3,250 to $67,400 per unit) with ancillary revenue streams from a 16-bay full-service fabrication and repair shop, a month-to-month rental/lease program (with rent-to-own conversion at 50% rent credit), a parts department holding over $1,000,000 in inventory, and custom fabrication services (dovetails, pipe stakes, hay extensions, flip axles).
The underlying operational technology is physical-industrial rather than software-driven: the facility includes what the company describes as the largest frame rack in the South Plains (the only one capable of straightening or re-arching a 53-foot semi-trailer) and two variable-speed 10-ton overhead cranes for stacking and unstacking. Inventory distribution occurs both through the physical dealership lot and via syndication on Sandhills Publishing marketplaces (TruckPaper, ForestryTrader, UtilityTrailersToday), with customer financing routed through a third-party partner, GoCurrency (NMLS ID 1857954).
The business model blends one-time used-trailer sales with recurring rental revenue, professional service fees (DOT inspections, brake and suspension work, frame straightening, wreck repair), and parts sales sourced from major OEM suppliers. The company reports 11-50 employees and remains under founding-family ownership with no disclosed external investors, parent company, or funding history. Operating geography is regional (West Texas / South Plains) for physical service work and effectively national via online marketplace reach for inventory resale.
Trailer Marketing firmographics
Firmographics- Name
- Trailer Marketing
- Legal name
- Trailer Marketing Inc.
- Website
- https://tmi-trailers.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Trailer Marketing Inc. is a family-owned semi-trailer dealership in Lubbock, Texas, founded in 1984, that buys, sells, rents, services, and repairs used trailers for the agriculture, oilfield, construction, and trucking industries, with a 16-bay fabrication shop and $1M+ parts inventory.
- Ownership category
- akta.pro rank
Trailer Marketing industry classification
Industry- Product category
- Commercial Trailer Dealership & Service
- NAICS
- Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Trailer Pooling, Rental & Depot Services (Yard Pools, One-Way) (TLABACAJ)
- akta.pro secondary industries
- Trailer Maintenance, Inspection & Roadside Programs (as part of lease/rental) (TLABACAK), Dry Van Trailer Leasing/Rental (TLABACAB), Bulk & Agricultural Trailers Leasing/Rental (Hopper, Grain, Live Bottom) (TLABACAH)
Keywords
Where Trailer Marketing is headquartered
LocationHeadquarters
- HQ city
- Lubbock
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Trailer Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Trailer Sales: Sale of used semi-trailers including lowboys, flatbeds, dump trailers, hopper/grain trailers, live floor trailers, roll off trailers, open top trailers, and other specialized trailers. Revenue generated through one-time transactions with individual trailer pricing ranging from $3,250 to $67,400.
- Trailer Rental/Lease: Month-to-month rental program with flat rate pricing (no per mile charges). Includes purchase option allowing customers to buy at any point, with 50% of rent paid offset against purchase price. Rental revenue provides recurring monthly income.
- Service and Repair: Full spectrum repair and fabrication services including DOT inspections, brake repairs, suspension work, frame straightening, wreck repair, custom fabrication, and routine maintenance. Service department operates 8AM-7PM Monday-Friday and 9AM-7PM Saturday.
- Parts Sales: Sale of trailer parts and components including apitong flooring (largest stock in West Texas), with over $1,000,000 in parts inventory. Parts sourced from major manufacturers including Meritor, Hendrickson, Holland, and others.
- Trailer Refurbishing: Refurbishment and rebuilding services for lowboys, drop decks, and flatbeds, restoring trailers to factory specs or better.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Used Trailer Sales |
| Subscription | Monthly | Rental Program |
| Other | Monthly | Financing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Trailer Marketing product offering
Product offeringCore offering
Trailer Marketing Inc. is a family-owned semi-trailer dealership that buys, sells, rents, leases, services, and repairs used semi-trailers for the agriculture, oilfield, construction, and over-the-road trucking industries. Core operations include a broad inventory of used trailer types (lowboys, flatbeds, drop decks, grain/hopper, reefers, dry vans, etc.), a month-to-month rental program with rent-to-own option, a 16-bay service and fabrication shop, and a parts department stocking over $1,000,000 in components.
Product overview
Trailer Marketing Inc. is a family-owned semi-trailer dealership founded in 1984, offering a comprehensive portfolio of trailer sales, rentals, parts, and service. The company specializes in multiple trailer types including Live Floor Trailers, Roll Off Trailers, Bottom Dump Trailers, Flatbed/Tag Trailers, Lowboy Trailers, Hopper/Grain Trailers, Open Top Trailers, Drop Frame/E-Vans, Dry Vans, and Reefers. Their business model combines product sales (both new and used trailers from various manufacturers) with complementary services including a month-to-month rental program, a full-line parts department with over $1,000,000 in inventory, and a 16-bay full-service repair facility with frame straightening capabilities. The company also provides financing options through third-party partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Used Semi-Trailer Sales Sales of pre-owned semi-trailers across multiple categories including lowboys, flatbeds, drop decks, drop frame/e-vans, dry vans, end dumps, hopper/grain trailers, reefers, belly dumps, live floor, roll off, bottom dump, and open top vans, for businesses in agriculture, oilfield, construction, and over-the-road trucking.
- Trailer Rental/Lease Program Month-to-month rental and lease program with flat-rate pricing (no per-mile charges), flexible terms, and a rent-to-own option where 50% of rent paid is offset against the purchase price if the customer decides to buy.
- Parts Department Trailer parts and components sales with over $1,000,000 in inventory, including the largest apitong flooring stock in West Texas, sourced from major manufacturers such as Meritor, Hendrickson, Holland, and others, with next-day sourcing for non-stock items.
- Service & Repair 16-bay full-service fabrication and repair shop with the largest frame rack in the South Plains (capable of straightening or re-arching 53' semi-trailers) and two 10-ton overhead cranes. Services include DOT inspections, brake repairs, suspension work, frame straightening, wreck repair, lowboy frame re-arching, custom fabrication, and routine maintenance.
- Custom Fabrication Services In-house custom fabrication of dovetails and ramps for drop decks, pipe stakes for oilfield, headboards, hay extensions for cotton and hay industries, and lift and flip axles for heavy haul, plus refurbishment and rebuilding of lowboys, drop decks, and flatbeds to factory specs or better.
- Trailer Financing (via GoCurrency) Third-party commercial financing solutions through GoCurrency (NMLS ID: 1857954) for trailer purchases, with monthly payment calculators available on inventory listings.
Quantifiable outcome
- Largest Frame Rack in South Plains for wreck repair
- +2 more outcomes
Companies that use Trailer Marketing
Customer profileSegments4 records
Ideal customer profiles4 records
Trailer Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Trailer Marketing partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and supporting.
- Sandhills Publishing (TruckPaper, ForestryTrader, UtilityTrailersToday)coreProvides the equipment listing platform and inventory management system powering TMI's online presence. Listings syndicate across multiple equipment marketplace websites reaching broad buyer audience.
- Parts SupplierssupportingExtensive network of parts suppliers including: Dane, Gabriel, CTS, Hutchens, Maxon, Meritor, Phillips, Payton Parts, Monroe, Propar, SKF, Spicer, Reyco, Stemco, SAF, Sealco, Shurco, Right Weigh, Grote, Gunite, Haldex, Holland, Hendrickson, Stoughton, Timken, Truck-Lite, Velvac, Walco, Ancra, Webb, ArvinMeritor, Baldwin, Bendix, Blazer, CPS, Buyers, Cramaro. Company maintains over $1,000,000 in parts inventory with ability to get non-stock items within one working day.
Scale indicators4 records
Expansion highlights5 records
Trailer Marketing competitors and assessment
Company assessmentBroad incumbents
- Premier Truck Group: A large multi-brand commercial truck and trailer dealership group with locations across Texas and the southern U.S. Comparable to Trailer Marketing as a regional dealer serving agriculture, oilfield, and construction fleets with sales and service.
- Wabash National: One of the largest semi-trailer manufacturers in North America, producing dry vans, reefers, flatbeds, and specialty trailers. Comparable to Trailer Marketing as a peer in the semi-trailer ecosystem (manufacturer vs. dealer) with overlapping customer base across freight and construction.
- Rush Enterprises: The largest commercial vehicle dealership network in North America, operating truck and trailer sales, service, and parts across multiple states. Comparable as a multi-revenue-stream commercial vehicle dealer, though significantly larger and geographically broader than Trailer Marketing.
- TEC Equipment: A Volvo and Mack heavy-duty truck dealership group with full-service locations across the western U.S. Comparable to Trailer Marketing as a commercial vehicle dealer offering sales, parts, service, and financing to regional fleet customers.
- Velocity Vehicle Group: A Daimler Truck dealership group operating commercial truck and trailer sales, service, and parts across the Southwest U.S. Comparable as a full-service commercial vehicle dealer with overlapping customer base in trucking and construction.
- Utility Trailer Manufacturing: A leading manufacturer of refrigerated and dry van trailers with an extensive dealer network across North America. Comparable to Trailer Marketing in serving the same fleet customer base with semi-trailer products, though from the manufacturer side.
- Great Dane: A major manufacturer of dry van, refrigerated, and specialty trailers with an extensive dealer and service network. Comparable to Trailer Marketing in serving the same end markets (freight, agriculture, construction) with trailer products and aftermarket support.
Direct peers
- TrailersPlus: A national utility and cargo trailer retail dealer with multiple locations across the U.S. Comparable to Trailer Marketing as a multi-location trailer retailer offering sales, service, and parts to both consumer and commercial customers.
- SelecTrucks: A used commercial truck and trailer dealership network with multiple U.S. locations, offering sales, financing, and service. Directly comparable to Trailer Marketing's core business of selling used semi-trailers with complementary service and parts operations.
Others
- Sandhills Publishing (TruckPaper): The operator of TruckPaper and related equipment marketplaces that syndicate Trailer Marketing's inventory listings. Included as an ecosystem partner rather than direct competitor — Sandhills powers the digital reach that enables TMI to attract buyers beyond its local geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Trailer Marketing social profiles
Digital presenceTrailer Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trailer Marketing leadership team
Management profileNumber of profiles
Profiles1 record
Trailer Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trailer Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trailer Marketing
What does Trailer Marketing do?
Trailer Marketing Inc. is a family-owned semi-trailer dealership that buys, sells, rents, leases, services, and repairs used semi-trailers for the agriculture, oilfield, construction, and over-the-road trucking industries. Core operations include a broad inventory of used trailer types (lowboys, flatbeds, drop decks, grain/hopper, reefers, dry vans, etc.), a month-to-month rental program with rent-to-own option, a 16-bay service and fabrication shop, and a parts department stocking over $1,000,000 in components.
Is Trailer Marketing a public or private company?
Trailer Marketing is a private company. It is classified as family owned and is currently operating.
When was Trailer Marketing founded?
Trailer Marketing was founded in 1984. It employs 11 to 50 people.
Where is Trailer Marketing based?
Trailer Marketing is headquartered in Lubbock, United States, in the North America region.
How does Trailer Marketing make money?
Five revenue lines are on record. Trailer Sales are the primary driver. The others are trailer Rental/Lease, service and Repair, parts Sales and trailer Refurbishing.
Who are Trailer Marketing's main competitors?
Broad incumbents on record are Premier Truck Group, Wabash National, Rush Enterprises, TEC Equipment, Velocity Vehicle Group, Utility Trailer Manufacturing and Great Dane. Direct peers are TrailersPlus and SelecTrucks. Sandhills Publishing (TruckPaper) is listed as an others.
Does Trailer Marketing have an API?
No public API is recorded for Trailer Marketing.
What industry is Trailer Marketing in?
Trailer Marketing's product category is Commercial Trailer Dealership & Service. Its primary akta.pro industry code is TLABACAJ, Trailer Pooling, Rental & Depot Services (Yard Pools, One-Way), with a secondary code of TLABACAK, Trailer Maintenance, Inspection & Roadside Programs (as part of lease/rental). Its NAICS code is 532120 and its SIC code is 7500.