Vitanuova Previdenza & Protezione

What Vitanuova Previdenza & Protezione does

Vitanuova Previdenza & Protezione is an Italian insurance intermediary (insurance broker) headquartered in Verona, founded in 2015, that distributes protection, pension, and savings/investment products to individual consumers across Italy. The company operates a hybrid go-to-market model: a digital self-service platform offering online quotes in three minutes without requiring personal data, paired with a physical network of over 1,000 insurance consultants and offices distributed nationwide. Its product portfolio is organized into three categories — Protezione (home, personal accident, and professional liability), Previdenza (term life, long-term care, and pure life), and Risparmio e Investimento (unit-linked, accumulation plans, and mixed life) — all sourced from 14+ carrier partners including Allianz, Zurich, MetLife, Groupama, Italiana Assicurazioni, Reale Mutua, Vittoria, Helvetia, Europ Assistance, DAS, and others.

The underlying technology stack consists of a web-based insurance comparison and quote platform, video-call consultation capability, and a structured free risk-analysis tool; there is no indication of proprietary AI, machine learning, or data products in the disclosed material. The company does not appear to manufacture insurance; it intermediates and distributes carrier products, with the website operated on infrastructure served from cdn.axieme.com suggesting a partnership or vendor-supported platform layer.

Vitanuova's revenue model is commission-based: it earns transaction fees from insurance carriers for policies placed through its consultant network and digital channel. The business is led by founder and CEO Fabrizio Colombo Giardinelli. The company publishes a content blog (blog.vitanuova.it) covering sustainability, IVASS regulatory topics, and life-insurance taxation, indicating an educational content marketing approach. Customer-level concentration is low given the long-tail individual consumer base, though the FWU Group product-suspension disclosure highlights a residual carrier concentration on the supply side.

Name

Vitanuova Previdenza & Protezione

Legal name

Vitanuova Previdenza e Protezione

Website

https://vitanuova.eu

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Italian insurance broker distributing protection, pension, and savings/investment products from 14+ carriers through an online quote platform and a national network of over 1,000 insurance consultants serving individual consumers across Italy.

Ownership category

akta.pro rank

Headquarters

HQ city

Verona

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Insurance Intermediation Commissions: Revenue generated through commissions from insurance companies for placing policies. Acts as an insurance broker/agent distributing products from multiple carrier partners including Europ Assistance, Groupama, Italiana Assicurazioni, Zurich, Vittoria, Reale Mutua, Bene, Allianz, DAS, Grawe, Helvetia, MetLife, Net Insurance, and Athora.

Pricing tiers

Distribution channels3 records

Marketing channels3 records

Core offering

Vitanuova Previdenza & Protezione is an Italian insurance broker that distributes and intermediates protection, pension, and savings/investment insurance products from more than 14 insurance partners (including Europ Assistance, Groupama, Italiana Assicurazioni, Zurich, Vittoria Assicurazioni, Reale Mutua, Allianz, Helvetia, MetLife, and others). It combines a digital self-service quote platform with a network of over 1,000 personal insurance consultants operating across Italy to provide tailored coverage advice, policy purchase, and claims support.

Product overview

Vitanuova Previdenza & Protezione is an insurance distribution platform offering a portfolio of protection, pension, and savings products through a network of over 1000 insurance consultants across Italy. The platform enables online quote comparisons in 3 minutes without requiring personal data, combining digital convenience with access to dedicated professional advisors. The product portfolio is organized into three main categories: Protezione (home, accident, and professional liability insurance), Previdenza (term life, long-term care, and pure life insurance), and Risparmio e Investimento (unit-linked, accumulation plans, and mixed life insurance). The company distributes products from multiple insurance partners including Europ Assistance, Groupama, Italiana Assicurazioni, Zurich, Vittoria Assicurazioni, Reale Mutua, Allianz, Helvetia, MetLife, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Protezione Casa (Home Insurance)
• Infortuni (Personal Accident Insurance)
• RC Professionali (Professional Liability Insurance)
• Vita TCM (Term Life Insurance)
• Long Term Care Insurance
• Vita Caso Vita (Pure Life / Endowment)
• Unit Linked
• Piano d'Accumulo (Capital Accumulation Plan)
• Vita Mista (Mixed Life Insurance)

Quantifiable outcome

• 4.6 out of 5 customer rating from 221 reviews

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core.

• Europ AssistancecoreChannel Partner/ Reseller/ DistributorInsurance company whose products are distributed through Vitanuova's network of consultants and digital platform.
• GroupamacoreChannel Partner/ Reseller/ DistributorInsurance company whose products are distributed through Vitanuova's network of consultants and digital platform.
• Italiana AssicurazionicoreChannel Partner/ Reseller/ DistributorInsurance company whose products are distributed through Vitanuova's network of consultants and digital platform.
• ZurichcoreChannel Partner/ Reseller/ DistributorInsurance company whose products are distributed through Vitanuova's network of consultants and digital platform.
• Vittoria AssicurazionicoreChannel Partner/ Reseller/ DistributorInsurance company whose products are distributed through Vitanuova's network of consultants and digital platform.
• Reale Mutua AssicurazionicoreChannel Partner/ Reseller/ DistributorInsurance company whose products are distributed through Vitanuova's network of consultants and digital platform.
• Bene AssicurazionicoreChannel Partner/ Reseller/ DistributorInsurance company whose products are distributed through Vitanuova's network of consultants and digital platform.
• Gruppo FC Assicurazioni (Gamalife)coreChannel Partner/ Reseller/ DistributorInsurance company whose products are distributed through Vitanuova's network of consultants and digital platform.
• AllianzcoreChannel Partner/ Reseller/ DistributorInsurance company whose products are distributed through Vitanuova's network of consultants and digital platform.
• DAScoreChannel Partner/ Reseller/ DistributorInsurance company whose products are distributed through Vitanuova's network of consultants and digital platform.
• GrawecoreChannel Partner/ Reseller/ DistributorInsurance company whose products are distributed through Vitanuova's network of consultants and digital platform.
• HelvetiacoreChannel Partner/ Reseller/ DistributorInsurance company whose products are distributed through Vitanuova's network of consultants and digital platform.
• MetLifecoreChannel Partner/ Reseller/ DistributorInsurance company whose products are distributed through Vitanuova's network of consultants and digital platform.
• Net InsurancecoreChannel Partner/ Reseller/ DistributorInsurance company whose products are distributed through Vitanuova's network of consultants and digital platform.
• AthoracoreChannel Partner/ Reseller/ DistributorInsurance company whose products are distributed through Vitanuova's network of consultants and digital platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Facile.it: Italian insurance and finance price-comparison and intermediation platform operating the same hybrid online-quote + advisor model across protection, life, and credit products in the Italian market.
• ConTe.it: Digital direct-to-consumer Italian insurance brand (Admiral Group) competing for the same online-routed simple life and protection flows that Vitanuova's self-serve channel targets.
• Segugio.it: Italian insurance and loan comparison platform (part of Gruppo MutuiOnline) that intermediates multi-carrier policies online — directly comparable to Vitanuova's digital quote distribution model.
• Verti Assicurazioni: Italian digital direct insurer owned by MAPFRE offering motor, home, and personal lines online — represents the most credible direct-to-consumer threat to Vitanuova's intermediary model.
• Prima.it: Italian insurance and lending comparison and distribution platform with online quote-to-bind flows across auto, home, and life — a direct competitor in the same multi-product intermediation space.
• Quixa Assicurazioni: Generali's direct-to-consumer Italian insurance brand, distributing motor and home policies online and competing for the same digital-first customer segment as Vitanuova.

Emerging players

• GenialMore: Italian digital insurance distribution challenger offering comparable online-first purchasing experiences for personal lines — an emerging digital-native peer targeting the same customer.

Broad incumbents

• Generali Italia: Largest Italian insurance carrier across life and P&C; operates captive advisors, bancassurance, and the Quixa direct brand — a broad incumbent that competes with and supplies Vitanuova.
• Allianz Italia: Major multi-line Italian carrier and one of Vitanuova's distribution partners, operating both captive agent networks and direct channels — a broad incumbent comparator.
• Reale Mutua Assicurazioni: Italian mutual insurer and one of Vitanuova's listed carrier partners; relevant as both a competitor for retention of in-force business and a supply-side peer whose product shelf Vitanuova sells.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/vitanuovanapolieisole
• LinkedInlinkedin.com/company/vitanuova-previdenzaeprotezione

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitanuova Previdenza & Protezione