Name

Empire Code

Legal name

Empire Code Pte. Ltd.

Website

https://empirecode.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Children's Technology Education

NAICS

Computer Training (61142), Professional and Management Development Training (61143)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

AI & Machine Learning (Foundations & Applied) (EDAMACAG)

Keywords

• Kids coding education
• AI-integrated curriculum
• Robotics enrichment
• DSA preparation
• Mobile app SaaS

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Enrichment Classes & Courses: Recurring credit-based enrolment for coding, robotics, AI, game development, and electronics classes for children aged 4–19. Credits are deducted per lesson; no refund on fees. Subscription-style recurring revenue from enrolled students.
2. Holiday & Summer Camps: Seasonal camp programmes (March/April, June, September/October, November/December) booked by parents. Additional revenue stream tied to school holiday calendar.
3. Birthday Party Packages: Two birthday party packages: Explorer Package at $85/child (6–8 children) and Creator Package at $80 for first 9 children + $75 each additional (10–15 children). Optional add-ons include balloon sculpting ($188) and face painting ($188). Virtual parties available with 10% discount.
4. Venue Rental: Meeting room and training room rental at River Valley venue (8 Mohamed Sultan Road) from $45/hr. Targets freelance trainers, startup teams, corporate professionals, community organisers, and networking groups. Accommodates up to 30 participants.
5. SaaS Mobile App Subscriptions: Monthly subscription fee for mobile app solution. Includes app branding (logos, colours, fonts), appointment bookings, loyalty rewards, and marketing tools. Technical support and maintenance borne by Empire Code Launchpad. Pricing plans available via PDF document.
6. School & Corporate Workshops: Customised coding, robotics, Minecraft, Roblox, Python, and data analytics workshops for schools and corporate organisations. Billed per workshop or programme engagement. Includes MOE-approved teacher training and largeorganisation upskilling.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Empire Code (now Empire AI) is a Singapore-based technology education centre that delivers AI-integrated coding, robotics, and AI-native development programmes for children ages 4–19 across enrichment classes, holiday camps, DSA preparation, birthday parties, escape rooms, and school/corporate workshops. It also operates Launchpad, an AWS-powered white-label mobile app SaaS providing bookings, loyalty rewards, and marketing tools to small businesses, and rents out its River Valley training venue for corporate meetings and events.

Product overview

Empire Code (now rebranded as Empire AI) operates a dual-business model consisting of (1) Empire AI School - a technology education institution for children ages 4-19 offering AI-integrated coding and robotics programs, holiday camps, DSA preparation, birthday parties, escape rooms, and school/corporate workshops; and (2) Launchpad - a software solutions division providing SaaS products (Bookings App), custom software builds, and corporate training room rentals. The education arm serves students across Singapore, Indonesia, Malaysia with programs spanning Pre-Schoolers to Teenagers, while Launchpad serves businesses seeking mobile apps, game development, and enterprise solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• AI School — Coding & Robotics Education Recurring technology education programmes for children aged 4–19 covering robotics, AI-integrated learning, app development, game development, electronics, and hardware engineering. Programmes cover Pre-Schoolers, Lower Primary, Upper Primary, Teenagers, and DSA preparation, taught using Scratch, ScratchJr, Tynker, Roblox, Unity, Arduino, Micro:bit, Raspberry Pi, LEGO Education SPIKE, Thunkable, MIT App Inventor, PictoBlox, Claude Code, and Cursor.
• Holiday Camps Seasonal STEM enrichment camps aligned to the Singapore school holiday calendar, including June Holiday & Summer Camps, March & April Camps, Easter Camp, September & October Camps, Post PSLE Camps, and Year-End Camps.
• DSA Programme Direct School Admission preparation programme that helps students build verifiable coding or robotics portfolios, prepare for DSA interviews, train for competitions, and earn Certificates of Completion to support DSA-Sec placements at top Singapore secondary schools.
• Empire Code Launchpad — Bookings App SaaS White-label mobile app SaaS enabling small businesses and educational institutions to own a branded app with appointment bookings, loyalty rewards, and marketing tools. Available on Apple App Store and Google Play with a monthly subscription model and web-based content management dashboard, powered by AWS.
• Birthday Party Packages Educational coding-themed birthday parties for children aged 4–12 with themed coding activities (Harry Potter, Pokémon, Minecraft, Roblox), professional instructors, party decorations, and optional add-ons including face painting and balloon sculpting. Two package tiers available (Explorer for 6–8 children, Creator for 10–15 children).
• Escape Room Adventures Coding-themed escape room experiences for children aged 8–15 with themed adventures including Sherlock Holmes, Indiana Jones Treasure Hunt, and Coding Ninja, plus past seasonal themes such as Easter Galaxy Escape and Halloween Horrors.
• School Workshops Coding and robotics workshops for local and international schools from preschools to universities. Topics include ScratchJr, Tynker, Scratch, Python, JavaScript, Thunkable Mobile App, MIT App Inventor, Minecraft Coding, Roblox Coding, and Micro:bit. Delivered by MOE-approved, certified teachers.
• Corporate Events & Workshops Adult workshops for corporate teams covering coding, 3D modelling, data analytics, and website/app design. Past engagements include training delivery for ASEAN Foundation, Microsoft, AXA, NCS Group, and Housing & Development Board.
• World-Building & Game Creation Services Minecraft and Roblox world-building and game creation services delivered as official Roblox training partner and Microsoft in Education Global Training Partner. Notable projects include Minecraft worlds for Energy Market Authority (EMA), quiz games and Crossy Road for National Heritage Board (NHB), and BreadTalk World with Microsoft and Nanyang Polytechnic.
• Corporate Training Room Rental — River Valley Affordable meeting room and training room rental at the Empire AI River Valley location (8 Mohamed Sultan Road, #03-01, Singapore 238958), 5-minute walk from Fort Canning MRT (DT20). Rates from $45/hr with large screen TVs, high-speed Wi-Fi, and seating for up to 30 participants. Half-day, full-day, weekday, and weekend packages available.

Quantifiable outcome

• FLL Champions 2023, FLL 1st Runner-Up 2024, multiple FLL special awards 2022–2025
• +4 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature2 records

Partnerships

32 partnerships are on record, tiered core, flagship and minor.

• MicrosoftcoreStrategic or Co-development PartnerMicrosoft Minecraft Education Global Training Partner; selected as main Minecraft: Education Edition training partner for Microsoft APAC and Australia Virtual Teacher Academy. Collaboration on cybersecurity world (Minecraft) with Civil Service College, entrepreneurship world (Minecraft) with Nanyang Polytechnic, and BreadTalk World project.
• AWS (Amazon Web Services)coreTechnology or IntegrationEmpire Code Launchpad SaaS solution is powered by AWS. Empire Code Launchpad is a member of the AWS Partner Network.
• UNESCOflagshipStrategic or Co-development PartnerCollaboration with UNESCO on webinars for Sustainable Development Goals. Conducted online training sessions on drones for SDG Goal 9 (infrastructure monitoring) and Wi-Fi for SDG Goal 17 (women's financial independence during COVID-19). Partnership began May 2019.
• ASEAN FoundationcoreStrategic or Co-development PartnerPartnership on Future Ready ASEAN competition (Data Science competition 2020) with Microsoft. Conducted free learn-to-code webinars for Singaporeans and Bruneians hosted by Empire Code trained master trainers in their native languages.
• Housing & Development Board (HDB)flagshipStrategic or Co-development PartnerConducted HDB OHYAY! Digital Outreach Programmes to 48 primary and secondary schools reaching more than 35,000 students across Singapore. Collaboration on digital literacy outreach.
• National Heritage Board (NHB) SingaporecoreStrategic or Co-development PartnerQuiz Game development for Preservation of Sites and Monuments division. Crossy Road game collaboration for Singapore Night Festival 2022. ASEAN Minecraft Championship 2024 collaboration. Student builds featured on roots.gov.sg (NHB official website).
• Energy Market Authority (EMA) SingaporecoreStrategic or Co-development PartnerCustomised Minecraft world-building project for EMA, collaborating on educational content related to Singapore's energy sector.
• Nanyang PolytechniccoreStrategic or Co-development PartnerCollaboration with Microsoft and Empire Code on BreadTalk World Minecraft project. Python workshop (N-able Me!) for secondary school students.
• MOE Malaysia (Ministry of Education Malaysia)coreStrategic or Co-development PartnerCo-organiser of ASEAN Minecraft Championship, together with BINUS Indonesia.
• BINUS IndonesiacoreStrategic or Co-development PartnerCo-organiser of ASEAN Minecraft Championship, together with MOE Malaysia.
• National University of Singapore (NUS)minorStrategic or Co-development PartnerMentoring engagement with Taktopia Japan at NUS. Students from Tennoji Senior High, Osaka visited NUS.
• Smart Nation and Digital Government Office (PMO)flagshipGTM or Marketing PartnerSmart Nation 2020 and 2021 programmes. Online Minecraft coding sessions for students aged 8–12 using Minecraft: Education Edition. Students coded and created lightsabers in Roblox workshop in partnership with PMO.
• Hong Kong Jockey ClubminorGTM or Marketing PartnerProvided mentoring prizes at CoolThink at JC (Hong Kong Jockey Club) 賽馬會運算思維教育 Hong Kong coding grand finals.
• Eton House International SchoolminorStrategic or Co-development PartnerSchool workshop collaboration with Eton House International School.
• Singapore Chinese Girls' SchoolminorStrategic or Co-development PartnerSchool workshop collaboration with Singapore Chinese Girls' School.
• Catholic High School (Primary)minorStrategic or Co-development PartnerSchool workshop collaboration with Catholic High School (Primary).
• Anderson Primary SchoolminorStrategic or Co-development PartnerSchool workshop collaboration with Anderson Primary School.
• Unity Secondary SchoolminorStrategic or Co-development PartnerSchool workshop collaboration with Unity Secondary School.
• AXA InsuranceminorStrategic or Co-development PartnerConducted specialised Python and Data Analytics training course for AXA senior management team.
• NCS GroupminorStrategic or Co-development PartnerConducted N-able Me! Python coding bootcamp for 45 secondary school students from 15 schools.
• SINDA (Singapore Indian Development Association)minorStrategic or Co-development PartnerConducted series of robotics workshops for preschool and primary school children in 2023.
• L'Oréal Foundation For Women in ScienceminorGTM or Marketing PartnerCollaboration on UNESCO Girls in ICT Day in conjunction with World Earth Day, alongside Association of Indonesian Ecoprinters (AEPI).
• EdTech AsiaminorGTM or Marketing PartnerSenior trainer Aaron Tsai was invited as a panelist at EdTech Asia Summit 2022, sharing on the role of Metaverse in Education. EdTech Asia founded in 2013 as APAC's first EdTech and Future of Work leadership network.
• Taktopia JapanminorStrategic or Co-development PartnerInvited Empire Code as mentor at National University of Singapore event. Students from Tennoji Senior High, Osaka participated in tech apps and engineering design activities.
• MyEduSolveminorGTM or Marketing PartnerSupported Microsoft Indonesia EduSummit; training camps in Jakarta and Yogyakarta, and online classes.
• OmestiminorStrategic or Co-development PartnerPartnership on Ideas Academy providing frontend web development skills to students protected under UNHCR in Kuala Lumpur.
• Code for EveryoneminorGTM or Marketing PartnerInvited Empire Code to speak at Computer Science Education conference in Tokyo.
• Loves BackminorStrategic or Co-development PartnerLaunched Empire Code Loves Back in December 2020 – online social tech platform focused on Skills Development, Mental Wellbeing, and Sustainable Goals, supporting friends with disabilities.
• ShopeeminorGTM or Marketing PartnerProud supporting partner of Shopee Code League 2020 competition (8 June to 1 August 2020).
• Bank of China SingaporeminorGTM or Marketing PartnerBank of China Singapore credit and debit card holders enjoyed 5% off on first Minecraft: Education Edition coding trial class.
• SPD (Singapore's Disabled People's Association)minorStrategic or Co-development PartnerPartner logo displayed on main website. Engagement related to digital inclusion and accessibility for persons with disabilities.
• Edith PatisserieminorGTM or Marketing PartnerExclusive collaboration for coding birthday parties. 10% off semi-customised cakes and 15% off Minecraft or Roblox themed cakes for Empire Code birthday parties.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Saturday Kids: Singapore kids' coding and technology school offering holiday camps, weekly classes, and DSA-relevant programmes. Closely comparable in age range, target segment (parents of kids 7–16), and direct-to-consumer GTM motion.
• SG Code Campus: Singapore coding school for children and teens covering Python, JavaScript, game development, and robotics. Directly competes for the same parent segment and uses a similar recurring class + camp model.
• Coding Lab: Singapore coding school for ages 7–16 with MIT-inspired curriculum, holiday camps, and DSA-track preparation. Highly comparable student outcomes positioning (competition prep, DSA) and curriculum stack (Scratch, Python, robotics).
• Tinkercademy: Singapore STEM education and maker-focused enrichment provider for children, offering coding, electronics, and 3D printing workshops. Comparable target segment and emphasis on hands-on, hardware-rich curriculum.
• Koding Next: Singapore-based coding and STEM education provider for children aged 6–16, offering coding camps, robotics, and AI programmes. Direct competitor in the same Singapore K-12 enrichment category with overlapping target parents and similar curriculum philosophies.

Others

• LEGO Education: Provider of LEGO Education SPIKE, WeDo, and Mindstorms robotics kits used widely in schools and enrichment programmes. Empire Code uses LEGO Education SPIKE in its robotics curriculum; they are an enabling supplier rather than a direct competitor.
• Microsoft (Minecraft Education): Microsoft's education division produces Minecraft: Education Edition and the APAC/Australia Virtual Teacher Academy — Empire Code is a Global Training Partner. Strategic enabler and ecosystem anchor rather than a competitor.

Emerging players

• Tynker: Self-paced online coding platform for kids (ages 5–18) with block programming, Python, JavaScript, and AI courses. Partial overlap — competes for the same end-customer (children learning to code) via a different (purely online, self-serve) delivery model.

Broad incumbents

• iD Tech: US-headquartered global operator of summer tech camps and online coding programmes for kids and teens. Larger, broader portfolio of STEM/coding courses across multiple geographies; comparable audience and camp-based delivery model.
• Code.org: US-based nonprofit focused on expanding access to computer science in K-12 schools globally. Overlaps with Empire Code's curriculum philosophy (block programming, AI foundations) and school-channel GTM, but as a free, mission-driven incumbent rather than a paid enrichment provider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/empirecodesg
• YouTubeyoutube.com/channel/UC5kcrYGJIm4g4-4rim8ToiQ
• Facebookfacebook.com/empirecodesg
• LinkedInlinkedin.com/company/13250295
• Instagraminstagram.com/empirecodesg

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Empire Code