What Yomojo does

Yomojo Pty Ltd (ABN 58 609 279 245) is a privately held Australian Mobile Virtual Network Operator headquartered in Melbourne, operating on the Optus 4G/5G wholesale network to deliver no-lock-in prepaid mobile and fixed-line connectivity services. Its product portfolio spans four prepaid SIM-only mobile tiers (Starter 29GB at AUD $18.90, Essential 42GB at $24.90, Pro 105GB at $29.90, Ultra 220GB at $44.90, all 30-day auto-renewal), 4G/5G home wireless internet, residential NBN, Community Fibre, family and internet bundles (offering up to $15/month in savings), and a dedicated business suite including business mobile, fibre, NBN, and VoIP voice solutions. Distribution is fully digital-first: customers onboard via the yomojo.com.au website, iOS/Android apps, or phone/chat support, with eSIM QR-code activation and physical SIM delivery as fulfillment options.

The business model is a recurring subscription structure — primarily prepaid 30-day auto-renew plans plus usage-based Data Bolt-Ons — augmented by a $30/$30 referral program and bundle-based ARPU expansion. Yomojo serves two customer segments: Australian residential consumers and households (its primary segment, with family bundles targeting multi-line consolidation) and Australian small and mid-market businesses (a secondary segment, layered on more recent with VoIP and dedicated business support). Multi-carrier partnerships (Optus at the core, plus Vocus, TPG, and fibreconx for business-grade connectivity) underpin the service layers without requiring owned infrastructure.

The company is founder/management-owned, has 51–100 employees, no disclosed external funding, and operates exclusively in Australia under CEO James Linton (with Scott Stavretis identified as founder). It has accumulated 12+ years of operating history and a portfolio of third-party value recognitions, including the Canstar Outstanding Value Award (2026), Whistleout 5G Broadband Plan of the Year (2025), Mozo Experts Choice Large Data Plan Award (2024), and a 4.7/5 ProductReview rating as of 2026, which the company actively leverages in its digital acquisition funnel.

Name

Yomojo

Legal name

Yomojo Pty Ltd

Website

https://yomojo.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Yomojo is a privately held Australian MVNO, operating on the Optus 4G/5G network from Melbourne, offering no-lock-in prepaid mobile plans, 4G/5G home wireless and NBN internet, and business VoIP/fibre services to Australian consumers and small-to-mid-market businesses.

Ownership category

akta.pro rank

Product category

Mobile Virtual Network Operator (MVNO) telecommunications

NAICS

Telecommunications Resellers (517121)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Mobile Virtual Network Enablers & Full MVNO Operators (HDAIAAAC)

Keywords

• Mobile virtual network operator
• Prepaid mobile plans
• Home wireless internet
• Business voice solutions
• NBN internet services

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D

Revenue model

1. Prepaid Mobile Plans: Recurring prepaid mobile plans (SIM-only) with 30-day auto-renewal. Customers pay upfront for data allowances. Plans include unlimited talk and text. Revenue is predictable and recurring based on plan tier and customer count.
2. Home Internet Plans: 4G/5G home wireless internet and NBN plans providing fixed broadband alternatives. Revenue generated through monthly plan fees.
3. Bundle Discounts: Bundling multiple services (mobile + internet + home phone) generates incremental revenue with savings passed to customers. Internet + 1 Plan saves $5/month, scaling up to $15/month for 5+ services bundled.
4. Data Bolt-On Add-ons: Additional data purchased when customers exceed their plan allowance. One-time purchase revenue on top of base plan.
5. Family Bundle Plans: Multiple SIM plans bundled under one account for families, generating higher ARPU through service consolidation with household discounts.
6. Referral Program: Both referrer and referee receive $30 credit when a new customer connects, driving acquisition at no upfront cost.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Yomojo is an Australian Mobile Virtual Network Operator (MVNO) that resells mobile and broadband connectivity on the Optus 4G/5G network. It sells no lock-in prepaid SIM-only mobile plans (Starter, Essential, Pro, Ultra) with 29GB-220GB data, 4G/5G Home Wireless Internet, residential NBN, Community Fibre, and business mobile/fibre/NBN/VoIP services. Customers buy, activate (eSIM or physical SIM), and self-manage plans online through the Yomojo website and mobile app.

Product overview

Yomojo is an Australian telecommunications provider offering a unified mobile and internet service portfolio as a Mobile Virtual Network Operator (MVNO) operating on the Optus network. The product lineup includes four prepaid mobile plans (Starter, Essential, Pro, Ultra) ranging from 29GB to 220GB of data with no lock-in contracts, 4G/5G Home Wireless Internet and NBN services for residential customers, and dedicated Business plans covering mobile, fibre, NBN, and VoIP voice solutions. Additional services include eSIM activation, physical SIM cards, home phone, mobile broadband, and Data Bolt-Ons. The company differentiates through flexible bundle offerings combining internet with multiple mobile and voice services, delivering savings of up to $15/month. Yomojo positions itself as a flexible, no lock-in alternative targeting both individual consumers and Australian businesses seeking customizable connectivity solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Starter Plan
• Essential Plan
• Pro Plan
• Ultra Plan
• 4G/5G Home Wireless Internet
• NBN Home Internet
• Community Fibre
• Business Mobile Plans
• Business Fibre
• Business NBN
• Business Voice Solutions (VoIP)
• Home Phone
• Mobile Broadband
• Internet & Mobile Bundles
• Family Bundles

Quantifiable outcome

• Up to 37% savings for Moose customers switching to Yomojo
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• OptuscoreTechnology or IntegrationYomojo is a Mobile Virtual Network Operator (MVNO) operating on the Optus network infrastructure. This partnership enables Yomojo to offer 4G and 5G mobile services without owning network infrastructure, leveraging Optus's coverage and performance (awarded nPerf Best Mobile Performance Australia 2025).

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Circles.Life Australia: Circles.Life is a digital-first MVNO in Australia offering prepaid mobile plans with customizable add-ons and app-based account management. Direct overlap with Yomojo on the digital, no-contract, add-on heavy customer experience.
• Moose Mobile: Moose Mobile is an Australian Optus-network MVNO offering low-cost prepaid mobile plans; Yomojo explicitly markets 'Switch from Moose and Save up to 37%', indicating direct head-to-head positioning in the same value segment.
• ALDI Mobile: ALDI Mobile is a long-standing Telstra-network MVNO selling prepaid SIM plans through ALDI's retail and digital channels. Competes directly with Yomojo on price and simplicity in the prepaid mobile segment.
• Boost Mobile Australia: Boost Mobile is an Australian MVNO operating on the Telstra network, offering prepaid and postpaid mobile plans with no lock-in contracts and digital-first onboarding. Competes head-to-head with Yomojo for the same value-conscious prepaid mobile customers across Australia.
• Belong Mobile: Belong is a Telstra-owned MVNO offering SIM-only mobile and home internet plans with flexible, no-contract terms. Directly comparable to Yomojo across mobile and home wireless products, backed by deeper Telstra network economics.
• Tangerine Telecom: Tangerine Telecom is an Australian NBN and mobile service provider offering prepaid mobile plans alongside broadband bundles, competing on the same mobile + internet value proposition as Yomojo.
• amaysim: amaysim is an Australian prepaid mobile and home broadband provider operating on the Optus and Telstra networks, offering flexible SIM-only plans and bundles. Closely comparable to Yomojo's mobile + home wireless + bundle proposition.
• Felix Mobile: Felix is a Telstra-network MVNO targeting a similar no-frills, app-managed prepaid segment. Targets the same digital-first Australian consumers with cheap prepaid plans and a streamlined sign-up flow.

Broad incumbents

• Optus: Optus is one of Australia's three major mobile network operators and the wholesale network provider Yomojo rides on. Offers the full mobile, NBN, and business portfolio that overlaps with Yomojo's products, but at materially larger scale and with owned infrastructure.
• Telstra: Telstra is Australia's largest telco and the network behind most competing MVNOs (Boost, Belong, Felix, ALDI). Its consumer mobile, NBN, and business services compete broadly with Yomojo's offerings and set the wholesale pricing baseline MVNOs like Yomojo operate against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ThisIsYomojo
• Facebookfacebook.com/yomojo
• Instagraminstagram.com/thisisyomojo
• LinkedInlinkedin.com/company/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yomojo