What Hubhub does

HubHub is a coworking and flexible workspace operator, founded in 2016 and headquartered in Bratislava, operating as a wholly owned brand of the HB Reavis Group commercial real estate conglomerate. The company runs approximately 20,000 m2 of workspace across at least six locations in four countries (United Kingdom, Slovakia, Hungary, and Poland), with two flagship London sites at 20 Farringdon Street (34,000 sq ft, 600 members) and the newer Worship Square (16,300 sq ft, net-zero certified). Its product portfolio spans day passes (£30-35), flexi desks (from £275/month), fixed desks (£400/month), private offices (from £550/desk/month, up to 100-desk configurations), part-time/team-rotation offices, bookable meeting rooms (5-12 people), and event space for up to 100 guests. The business model is primarily subscription/recurring membership revenue augmented by transaction-based meeting room and event space hire, distributed direct-to-buyer through the company website, on-site sales teams, and dedicated enterprise enquiry channels. The platform layer is described as an internal member-management and booking web application with no public API.

HubHub's go-to-market is community-led: the company invests in regular member events, breakfast meet-ups, workshops, and ecosystem partnerships (Southbank Centre Culture Works, Startup World Cup, Red Bull Basement, Office Yoga, reFIT) to differentiate from commodity coworking. It targets startups, SMBs, freelancers/remote workers, and increasingly enterprise/corporate tenants needing flexible London presence. Sustainability is a stated differentiator, with the Worship Square location holding WELL Platinum, NABERS 5*, BREEAM Outstanding, EPC A, SmartScore and WiredScore Platinum certifications. The company is privately held with no independent funding rounds, no public revenue, and no disclosed AI/ML capabilities; strategic direction is tightly linked to HB Reavis's real estate development pipeline.

Name

Hubhub

Legal name

HubHub Group s. r. o.

Website

https://hubhub.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Coworking and Flexible Workspace

NAICS

Facilities Support Services (561210)

akta.pro primary industry

Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison) (IMAIALAK)

Keywords

• Flexible workspace
• Coworking memberships
• Private office rental
• Meeting room hire
• Event space rental

Headquarters

HQ city

Bratislava

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Coworking Memberships: Monthly recurring revenue from flexible desk, fixed desk, private office, and part-time office memberships. Memberships include access to communal areas, amenities, and member events.
2. Day Passes: One-time daily passes for hot desking, providing workspace for entrepreneurs and freelancers on an as-needed basis.
3. Meeting Room Hire: Bookable meeting rooms and conference spaces available to members and non-members. Rooms range from 5-20 person capacity with AV equipment included.
4. Event Space Rental: Event venues available for corporate events, workshops, seminars, and networking gatherings. Spaces accommodate 40-100 guests with full AV setup and catering options.
5. Private Office Rental: Dedicated private office space for teams of 1-50+ employees with 24/7 access, meeting room credits, and all-inclusive amenities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

HubHub provides membership-based coworking and flexible workspace across physical locations in London, Bratislava, Budapest, and Warsaw, with products ranging from daily hot-desk passes to fully serviced private offices for 1-100+ employees. The offering is bundled with meeting room credits, high-speed internet, communal amenities, member events, and bookable meeting and event spaces available to both members and external customers.

Product overview

HubHub is a coworking and flexible workspace provider offering a portfolio of membership-based products across London locations. The core offering includes Day Pass, Flexi Desk, Fixed Desk, Private Office, Part-Time Office (Team Rotation), Meeting Rooms, and Event Space. The two London locations (20 Farringdon Street and Worship Square) provide flexible workspace solutions with various membership tiers, ranging from daily hot-desk access to dedicated private offices accommodating 1-100+ employees. Both locations include extensive amenities, community events, and bookable event spaces. The 20 Farringdon Street location spans 34,000 sq ft across 4 floors serving 600 members, while Worship Square offers 16,300 sq ft with net-zero sustainability certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Day Pass Single-day access to HubHub's coworking workspace with a hot desk in the business lounge, access to events and workshops, high-speed internet, printing, and phone booths. Priced at £35 + VAT per day at 20 Farringdon Street and £30 + VAT per day at Worship Square. Aimed at freelancers, remote workers, and visitors needing occasional workspace.
• Flexi Desk Flexible hot desk membership providing 24/7 access to roaming desks across communal areas, 4 hours of meeting room credits per month, discounted event space rates, unlimited tea and coffee, phone booths, and event/workshop access. Priced from £350 + VAT per month at 20 Farringdon Street and £275 + VAT per month at Worship Square. Targeted at individuals and small teams needing regular but not dedicated desk space.
• Fixed Desk Dedicated permanent desk membership with 24/7 access, access to events and workshops, unlimited tea and coffee, phone booths, and discounted member rates for meeting rooms and event space. Priced at £40 + VAT per day or £400 + VAT per month at Worship Square. Designed for individuals who want a guaranteed personal workspace.
• Private Office Fully furnished private office space for teams of 1-50+ employees, with up to £120 of meeting room credits per desk per month, unlimited tea and coffee, weekly breakfast meet-ups, member events, discounts, showers, bike storage, and 24/7 access. Pricing from £550 + VAT per month per member at 20 Farringdon Street, and from £110 + VAT per square foot per annum at Worship Square. Aimed at SMBs, mid-market teams, and enterprise clients needing scalable, private, fully fitted office space.
• Part-Time Office (Team Rotation) Flexible private office membership with extra access cards that allow team members to work hybrid schedules. Includes a dedicated private office, 24/7 access, communal area roaming, access to events and workshops, unlimited tea and coffee, bike storage, showers, high-speed internet, printing, and complimentary fitness studio. Pricing on request based on number of members. Designed for hybrid teams that share office space.
• Meeting Rooms Bookable meeting rooms at both London locations. At 20 Farringdon Street, rooms accommodate 6, 8, 10, and 12 people. At Worship Square, named rooms (RIDLEY, BROADWAY, NETIL, HOXTON) accommodate 5, 6, 7, and 8 people. All rooms include AV equipment, whiteboards, WiFi, and complimentary tea and coffee, with a board room available at 20 Farringdon Street from £150 per hour. Meeting rooms start at £20 per hour. Available to both members and external customers.
• Event Space Flexible event venues for up to 100 guests at 20 Farringdon Street and 80 seated guests at Worship Square, including plug-and-play AV, a dedicated events team, catering options, and multiple layouts (theatre, standing, cabaret, classroom). Half-event space options are available for smaller gatherings, with rates starting at £450 + VAT per hour. Targeted at corporate events, workshops, seminars, and networking gatherings for both members and external customers.

Quantifiable outcome

• HubHub supports member companies across multiple countries, enabling businesses to maintain flexible workspace presence
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Southbank CentrecoreStrategic or Co-development Partner · 14 May 2024Culture Works partnership providing HubHub members access to Southbank Centre's cultural events, exhibitions, and programs. This partnership supports businesses through access to art and culture, enhancing the workspace's cultural proposition and generating PR coverage.
• Red Bull BasementminorGTM or Marketing Partner · 30 October 2021HubHub served as local partner for Red Bull Basement university startup competition, providing space and facilities for workshops and the Czech national final.
• Startup World Cup & SummitminorGTM or Marketing Partner · 25 October 2021HubHub hosted the V4 regional finals and European continental finals of the Startup World Cup & Summit, a major startup competition featuring speakers like Steve Wozniak.
• Open House PragueminorGTM or Marketing Partner · 1 January 2021HubHub was partner of the Open House Prague architectural festival, opening the ARA Palace building to over 1,500 visitors and showcasing coworking spaces to the general public.
• Office YogaminorStrategic or Co-development Partner · 1 January 2018Long-standing partnership with Helena Nehasilova's Office Yoga project bringing yoga classes and wellness programming to HubHub members. Initially in-person weekly classes, expanded to online sessions during pandemic with HubHub Yoga Club.
• reFITcoreStrategic or Co-development PartnerreFIT delivers wellness studio services at HubHub's 20 Farringdon Street location. The brand new fitness studio is complimentary for members, available weekdays from 7 AM to 7 PM.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IWG (Regus, Spaces, HQ): World's largest flexible workspace operator with 1,000+ locations under Regus, Spaces, Signature, and other brands. Provides comparable flexible office, meeting room, and virtual office products but at much broader geographic and scale level than HubHub.
• Spaces: Creative, design-led coworking brand under IWG. Direct competition for HubHub's style of premium, community-driven shared workspace in London and other European capitals. Comparable meeting room hire and membership pricing structures.

Emerging players

• Runway East: UK small-business-focused coworking operator with locations in London, Bristol, and Manchester targeting startups and SMEs. Comparable on private office, fixed-desk memberships, and event/community programming, with similar pricing tier.
• Huckletree: UK and Ireland-based coworking operator targeting startups, scaleups, and innovation-driven corporates. Comparable on community events, ecosystem partnerships, and design-led positioning, but operating at a smaller footprint than HubHub.
• Convene: Premium flexible workspace and meeting/event venue operator primarily in the US. Comparable on the event-space-as-product model HubHub emphasizes (100-person capacity theatres with full AV and catering) and enterprise customer base.

Direct peers

• Second Home: Boutique coworking operator with distinctive biophilic design, focus on creative and entrepreneurial members, and locations in London, Lisbon, and LA. Comparable on community-led value proposition and event programming, though smaller scale.
• The Office Group (TOG): UK-headquartered premium coworking operator (now part of IWG) offering similar private office and shared workspace products in London and major UK cities. Highly comparable on location strategy, design-led positioning, and target customer (SMEs through enterprise).
• Mindspace: Premium coworking operator serving startups and enterprises across Europe (UK, Germany, Netherlands, Poland, Israel). Closest direct peer to HubHub in terms of European footprint, brand-led community focus, and enterprise-leaning customer mix.
• Industrious: US-focused premium coworking and flexible workspace provider emphasizing enterprise clients, hospitality-grade design, and hybrid work solutions. Comparable in product mix (private offices, meeting rooms, event space) and pricing tier, though geographically concentrated in North America.
• WeWork: Global coworking and flexible workspace operator offering private offices, dedicated desks, and on-demand meeting rooms across dozens of countries. Most direct comparable in product offering and multi-location enterprise focus, though currently restructured and operating at sub-peak scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/hubhubcowork
• Facebookfacebook.com/hubhubcowork

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hubhub