Back to Basics

What Back to Basics does

Back to Basics is a single-location chiropractic clinic headquartered at 1700 Northside Dr NW A3 in Atlanta, Georgia, serving patients across the Atlanta metropolitan area including Midtown, Buckhead, Smyrna, West Midtown, Fulton County, Cobb County, and Mableton. The practice is staffed by three Doctors of Chiropractic — Dr. Sebastien Salomone (graduated Life University 2001, returned to Atlanta in 2002), Dr. Charlotte Blanchet (ICPA Webster Technique certified for prenatal care), and Dr. Robert Bartz (graduated Life University 2017) — alongside approximately five licensed massage therapists with diverse modality coverage (myofascial, neuromuscular, sports oncology, prenatal, hot stone, lymphatic drainage) and three front-desk/administrative staff. Service delivery is built on traditional manual spinal adjustment techniques augmented by adjunctive modalities including cupping therapy, electrical muscle stimulation, and therapeutic ultrasound. The practice maintains a 4.9-star Google rating across 547 reviews and was named a 2025 City's Best Award winner.

The business operates a direct-to-consumer, fee-for-service model across 21 published service lines spanning core chiropractic adjustments, massage therapy, prenatal and pediatric specialty care, sports enhancement and rehabilitation, personal injury and auto accident treatment, and condition-specific offerings for back pain, neck pain, sciatica, scoliosis, headaches/migraines, and joint pain. New patients receive a free initial consultation; subsequent visits are billed either as cash-pay or through in-network claims processing with four major insurers — Aetna, BlueCross BlueShield, Cigna, and UnitedHealthcare. The care model is structured in three sequential phases (Relief, Corrective, Wellness) designed to create longitudinal patient relationships and recurring visit cadence rather than one-off transactions.

Commercially, the practice is privately held, founder/owner-operated, and bootstrapped with no institutional investment, parent company, or external capital disclosed. Patient acquisition runs through organic search (a 22-post blog covering condition-specific educational content between April 2025 and February 2026), Google Business Profile reputation, word-of-mouth referrals, and the free-consultation funnel. The business has operated from its current single location since March 2012, with no announced expansion, acquisitions, funding rounds, or leadership transitions in the available source material. The addressable market is bounded by the Atlanta DMA and the competitive set of regional single-site and small-chain chiropractic providers.

Name

Back to Basics

Legal name

Back To Basics

Website

https://backtobasicsatl.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Back to Basics is a privately held, single-location chiropractic clinic in Atlanta, GA, staffed by three Doctors of Chiropractic and five massage therapists. It serves Atlanta-metro patients with spinal adjustments, massage, prenatal/pediatric, sports injury, and auto accident care, billing insurance and cash-pay.

Ownership category

akta.pro rank

Product category

Chiropractic Services

NAICS

Offices of Chiropractors (62131)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Auto Injury & Personal Injury Chiropractic (Whiplash) (HSADALAH), Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI), Pediatric & Family Chiropractic (HSADALAC), Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

Keywords

• Chiropractic adjustments
• Massage therapy services
• Prenatal chiropractic care
• Sports injury rehabilitation
• Auto accident injury treatment

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Chiropractic Services: Fee-for-service visits for chiropractic adjustments and treatments. New patients receive a free initial consultation. Visit frequency varies by treatment phase: Relief Care (multiple visits per week initially), Corrective Care (less frequent visits), and Wellness Care (maintenance visits).
2. Massage Therapy Services: Massage therapy sessions available as standalone or complementary treatment to chiropractic care. Sessions offered in 1-hour or 1.5-hour durations.
3. Insurance Billing: The practice accepts insurance from major providers (Aetna, BlueCross BlueShield, Cigna, UnitedHealthcare) and handles billing and claims processing. Patient reviews indicate co-pays as low as $12 for insured patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Back to Basics is a chiropractic clinic in Atlanta, GA providing spinal adjustments, manual therapies, and complementary treatments for musculoskeletal pain and injuries. The practice delivers chiropractic adjustments, therapeutic massage, cupping, and adjunctive modalities through three chiropractors and multiple licensed massage therapists, serving patients with back pain, neck pain, headaches, sports injuries, pregnancy-related discomfort, and auto accident injuries.

Product overview

Back to Basics is a chiropractic practice offering a comprehensive range of healthcare services. The core offering consists of chiropractic adjustments and massage therapy as primary treatment modalities. The practice provides specialty services including prenatal and pediatric chiropractic care, sports enhancement, sports injury treatment and rehabilitation, and personal injury treatment including auto accident care. Treatment is available for various musculoskeletal conditions including back pain, neck pain, sciatica, scoliosis, hip pain, knee pain, shoulder pain, leg pain, whiplash, and headaches/migraines. The practice operates with three chiropractors (Dr. Sebastien Salomone, Dr. Charlotte Blanchet, and Dr. Robert Bartz) and multiple massage therapists, serving patients in Atlanta, GA and surrounding areas including Midtown, Buckhead, Smyrna, West Midtown, Fulton County, and Mableton.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Adjustments Spinal manipulation and joint adjustments to realign the spine, reduce nerve pressure, improve mobility, and relieve pain throughout the musculoskeletal system. Available to adult and pediatric patients in Atlanta.
• Massage Therapy Therapeutic massage services including deep tissue, sports massage, prenatal massage, and relaxation massage to reduce muscle tension, improve circulation, and support healing. Sessions offered in 1-hour and 1.5-hour durations.
• Cupping Therapy Chinese suction cup therapy using glass cups to create vacuum on the skin, dispersing stagnant blood and toxins to relieve pain and promote healing, including silicone cupping for lighter suction effects.
• Prenatal Chiropractic Care Specialized chiropractic care for pregnant women using gentle spinal adjustments and the Webster Technique to relieve pregnancy-related discomfort and support pelvic alignment. Delivered by a Webster-certified chiropractor.
• Pediatric Chiropractic Care Chiropractic care for newborns, infants, and children using gentle techniques to support growth, development, and treat common childhood conditions.
• Sports Enhancement Chiropractic Chiropractic services designed for athletes to improve joint mobility, enhance athletic performance, prevent injuries, and support faster recovery.
• Sports Injury Treatment Comprehensive treatment for sports-related injuries including sprains, strains, tendonitis, and joint misalignments using chiropractic adjustments and therapeutic techniques.
• Sports Rehabilitation Long-term rehabilitation programs for serious sports injuries focusing on rebuilding strength, restoring mobility, and returning athletes to peak performance levels.
• Personal Injury Treatment Chiropractic care for injuries from slips, falls, workplace accidents, and other personal injury incidents, offering drug-free pain management and rehabilitation.
• Auto Injury Chiropractic Care Treatment for auto accident injuries including whiplash, neck pain, back pain, and soft tissue damage using spinal adjustments and therapeutic modalities.
• Back Pain Treatment Non-invasive chiropractic treatment for back pain including spinal manipulation, massage therapy, and therapeutic exercises to address root causes.
• Sciatica Treatment Chiropractic treatment for sciatic nerve pain using spinal adjustments, soft tissue therapy, electrical muscle stimulation, therapeutic ultrasound, and targeted exercises to relieve pressure on the sciatic nerve.
• Headaches and Migraines Treatment Chiropractic adjustment and massage therapy combined with lifestyle guidance to address tension headaches, migraines, and neck-related head pain.

Quantifiable outcome

• 4.9 out of 5 star Google rating from 547 reviews
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• AetnaminorOthersIn-network insurance provider. Back To Basics accepts Aetna insurance and handles billing and claims processing directly for patients with this coverage.
• BlueCross BlueShieldminorOthersIn-network insurance provider. Back To Basics accepts BlueCross BlueShield insurance and handles billing and claims processing directly for patients with this coverage.
• CignaminorOthersIn-network insurance provider. Back To Basics accepts Cigna insurance and handles billing and claims processing directly for patients with this coverage.
• UnitedHealthcareminorOthersIn-network insurance provider. Back To Basics accepts UnitedHealthcare insurance and handles billing and claims processing directly for patients with this coverage.
• International Chiropractic Pediatric Association (ICPA)coreStrategic or Co-development PartnerProfessional organization that provided Dr. Charlotte Blanchet with Webster Technique certification. ICPA focuses on advancing chiropractic care for pregnant women and children through research, education, and clinical excellence standards.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• The Joint Chiropractic: Largest chiropractic franchise in the U.S., offering cash-based spinal adjustments in retail-accessible settings. Directly comparable as a multi-state chiropractic provider competing in the same end market (mainstream back/neck pain) with a different distribution model.
• Massage Heights: Membership-based therapeutic massage franchise with integrated wellness services. Directly comparable for the practice's massage therapy revenue stream and complementary positioning alongside chiropractic care.
• Arrowhead Clinic: Multi-location chiropractic and personal injury clinic serving the Atlanta metro and greater Georgia. Most direct local peer given overlapping focus on auto injury, personal injury, and sports injury treatment.
• Elements Massage: National therapeutic massage franchise targeting health-and-wellness consumers. Comparable for the massage therapy portion of Back to Basics' offering and overlapping customer demographic.
• 100% Chiropractic: Multi-location chiropractic franchise offering adjustments, massage, and wellness care with a similar integrated-care model. Directly comparable in service mix (chiropractic + massage) and target customer profile.
• Hand & Stone Massage and Facial Spa: Large massage and skincare franchise with hundreds of locations. Comparable for massage therapy services and consumer positioning, though it does not offer chiropractic adjustments.

Broad incumbents

• Chiro One Wellness Centers: Large chiropractic group with many clinics across the Midwest and beyond. Comparable as a multi-location chiropractic operator; differs in geographic focus but overlaps in service model and patient acquisition approach.

Others

• WellStar Health System: Large non-profit health system serving the Atlanta metro with employed physicians and rehab services. Relevant as a referral source and broader competitive context for musculoskeletal care in the Atlanta market, though operating at a fundamentally different scale and care-acuity level.

Regional players

• AICA Orthopedics: Multi-specialty orthopedic and injury clinic headquartered in Atlanta with multiple locations. Comparable as a regional musculoskeletal provider offering chiropractic, orthopedics, and rehab services, but with a larger specialty footprint.
• Ideal Spine Health Center: Local Atlanta-area chiropractic practice with a similar condition-treatment focus (back pain, sciatica, headaches). Comparable regional peer with similar service scope but smaller brand presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Back to Basics